When it comes to Internet marketing, there are a lot of strategies and tactics that only work online. But there are also several basic principles of winning over clients that originated offline and are still effective today. The Know, Like, Trust formula is one of the latter. If you’ve been in business for any length …

Know, Like, Trust: The Time-Honoured Process for Building Great Client RelationshipsRead More »

How do you stay motivated as the seasons start to change, and keep your success high when traction is low? Industry experts are predicting that the market is going to shift, which in real estate isn’t new. Change is the one constant, as they say. We asked 6 leading Real Estate Professionals, one of whom …

6 Real Estate Pro’s on how to stay successful in a changing landscapeRead More »

Be yourself, because everyone else is already taken.Oscar Wilde Marketing is constantly evolving. And the businesses that experience the most growth? Are the ones that stay ahead of the curve. Here at StreetText, we believe that marketing has now entered the era of the personal brand, where your potential new clients are looking to build …

The Personal Brand Era: How to Build a Personal Brand for Your Real Estate Company in 4 Easy StepsRead More »

Managing multiple social media channels can be tough. While it’s easy to use each channel as a virtual billboard, the more effective social media strategy involves data-driven campaigns that tailor your content to each individual platform’s user demographic and trends. But how can you tell which type of content performs best on which platform? What …

Message and Medium: Here’s What Kind of Content You Should be Pushing to Your Social ChannelsRead More »

Most of us have a goal of growing our marketing budget, but not Brenda. Brenda isn’t primarily concerned with her marketing budget, because it’s minuscule when compared to the college tuition she’s paying for her daughter to attend Columbia University. What a concept right? “This year I want to do 52 closings. Next year I want …

How Brenda Beiser is landing more home sellers and paying for her daughter’s Ivy League educationRead More »

How well do your follow up systems work? Are you finding yourself falling short, or unable to convert some of your leads? If you are, then you’re not alone. Converting leads isn’t a perfect science, because there are a lot of factors to ensuring a lead works with you. It depends on their needs, the …

“The value in building relationships speaks for itself” – How Emily Ching nurtures her leads, and inevitably gains more clientsRead More »

Influencer marketing has grown significantly in popularity this year, and for good reason. This new marketing strategy is a highly effective means of reaching and persuading new audiences – with the stats to prove it. Much has been written on the value of influencer marketing. According to RealtyBizNews, influencer marketing can improve organic reach, reduce …

Influencer Marketing 101: Getting Started With 2018’s Most Popular Marketing StrategyRead More »

Many agents reach the first tier of success around their sphere and then struggle to grow their business beyond 12-24 transactions a year. With two kids, a family, and an upcoming move Jennifer Ivy is a real estate agent on track to grow her business beyond her sphere, taking it from 33 transactions last year. …

How Jennifer Ivy closed 7 extra transactions in less than 6 months using Facebook Lead GenerationRead More »

The power of storytelling. Stories have the ability to pull you in and enrich your thoughts. Traditionally, stories have been used to educate, amuse and expand the mind. Although tales and stories have mostly been used for entertainment, they’re also ironically useful when properly integrated into your business. Let me tell you what I mean. …

How incorporating video into your business can transform your brandRead More »