Be yourself, because everyone else is already taken.Oscar Wilde Marketing is constantly evolving. And the businesses that experience the most growth? Are the ones that stay ahead of the curve. Here at StreetText, we believe that marketing has now entered the era of the personal brand, where your potential new clients are looking to build …
Managing multiple social media channels can be tough. While it’s easy to use each channel as a virtual billboard, the more effective social media strategy involves data-driven campaigns that tailor your content to each individual platform’s user demographic and trends. But how can you tell which type of content performs best on which platform? What …
Most of us have a goal of growing our marketing budget, but not Brenda. Brenda isn’t primarily concerned with her marketing budget, because it’s minuscule when compared to the college tuition she’s paying for her daughter to attend Columbia University. What a concept right? “This year I want to do 52 closings. Next year I want …
How well do your follow up systems work? Are you finding yourself falling short, or unable to convert some of your leads? If you are, then you’re not alone. Converting leads isn’t a perfect science, because there are a lot of factors to ensuring a lead works with you. It depends on their needs, the …
Influencer marketing has grown significantly in popularity this year, and for good reason. This new marketing strategy is a highly effective means of reaching and persuading new audiences – with the stats to prove it. Much has been written on the value of influencer marketing. According to RealtyBizNews, influencer marketing can improve organic reach, reduce …
Influencer Marketing 101: Getting Started With 2018’s Most Popular Marketing StrategyRead More »
Many agents reach the first tier of success around their sphere and then struggle to grow their business beyond 12-24 transactions a year. With two kids, a family, and an upcoming move Jennifer Ivy is a real estate agent on track to grow her business beyond her sphere, taking it from 33 transactions last year. …
The power of storytelling. Stories have the ability to pull you in and enrich your thoughts. Traditionally, stories have been used to educate, amuse and expand the mind. Although tales and stories have mostly been used for entertainment, they’re also ironically useful when properly integrated into your business. Let me tell you what I mean. …
How incorporating video into your business can transform your brandRead More »
Do you have a strategy to meet buyers and sellers in today’s market? With technology and now brokerages offering more of the services that agents used to provide, it’s more critical than ever to have a plan in place to establish your value in the market. The world’s largest brokers, tech CEOs, advisors, marketers and …
I think we all attempt some kind of healthy lifestyle change at some point in the year. Some of us attempt this for the first few weeks in the New Year, while others make changes going into summer or even the fall seasons. It is, however, safe to say that we all attempt lifestyle changes …
Implementing change: 3 things to consider when making lifestyle enhancementsRead More »
Are you working with a client or prospect who seems reluctant to take the next step? There are three potential reasons for this inaction and you may be surprised to learn that you have the power to overcome all of them. “You cannot change the circumstances but you can change yourself. That is something you …
How to motivate slow buyers, sellers and prospects to take the next step, in a good wayRead More »
