On Marketing

How to prioritize your activities to do the ones that drive the biggest return for your time

Vilfredo Pareto Have you heard of the 80/20 rule? It’s a fantastic law of nature first observed by Italian economist Vilfredo Pareto in 1896. After noticing that 20% of his crops produced 80% of the harvest he pondered if this could be true for human activity as well. Pareto discovered that it was. Through a …

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Know, Like, Trust: The Time-Honoured Process for Building Great Client Relationships

When it comes to Internet marketing, there are a lot of strategies and tactics that only work online. But there are also several basic principles of winning over clients that originated offline and are still effective today. The Know, Like, Trust formula is one of the latter. If you’ve been in business for any length …

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