
What’s the normal lifespan of an ad on Facebook? And how to keep yours performing longer.
How long a Facebook ad keeps performing, what makes it fade, and the adjustments that keep a good one running instead of starting over.
We believe that great businesses are built on relationships, so we’ve set out on a mission to make it easy for great people to leverage the power of digital marketing to build more of them.
We believe in our community of incredible agents and we take crazy amounts of joy in their success. But most of all, we believe there’s room for EVERYONE to be successful.

How long a Facebook ad keeps performing, what makes it fade, and the adjustments that keep a good one running instead of starting over.

Cost per lead and cost per appointment have both been falling. Two things changed, and only one of them is Meta’s Andromeda update.

Windy fills her database with home sellers using a home value funnel. She walks through the exact setup, the follow-up, and what it costs.

Chase Whitney runs a growing team in Orange County. He shares how he turns Facebook leads into booked appointments, not rented lead flow.

In the competitive world of real estate, effective marketing can be the key to success. By learning from the experiences and strategies of other industry professionals, agents can gain new insights and improve their approach to attracting and converting leads. Here, we share inspiring success stories and practical strategies that have proven effective in real

Winning in real estate isn’t just about getting leads—it’s about nurturing them until they’re ready to buy or sell. Many agents give up too soon, but the most successful ones know that consistent follow-up and remarketing can turn a lead from years ago into a deal today. In this guide, we’ll break down exactly how

If you’ve ever filled out a home-valuation form or downloaded a buyer’s guide online, you’ve probably experienced it: A burst of automated messages hits your inbox within seconds—and you instantly know it’s a bot. Instead of feeling like a personal greeting, it’s painfully obvious someone just shoved you into a generic, one-size-fits-all drip campaign. No wonder

“What’s the best lead generating platform that integrates with Follow Up Boss,” you ask? According to the latest report by NAR, 52% of real estate agents report their highest quality leads come from social media. The next best place is their CRM at 32% and MLS at 26%. Ads are the best way to generate

How to promote your business on Facebook & Instagram with great ads. The market is more competitive than ever. So it’s critical that your business is seen, is generating new inquiries, and is establishing new client relationships. As Brian Buffini, Gary Keller, Tom Ferry, and Mike Ferry all agree. Leads are the lifeblood of business.

How to generate leads on Follow Up Boss “I’m looking for Facebook & Instagram ads that I can then funnel into FUB?” Follow Up Boss (FUB) is a CRM that makes it easy to stay organized and build great systems. Want Facebook & Instagram ads funnelling new opportunities into your Follow Up Boss CRM? Meet