If you use Homebot, you know that it makes nurturing home seller leads into ready opportunities a breeze. It does this by sending automated monthly home value reports. With email open rates between 70-80%, it is extremely effective.
Homebot works best when it has a steady stream of new leads to nurture for your real estate business.
What’s the best method to generate more home seller leads, automatically?
Far and away the best, and most cost effective, home seller leads come from Social Media Marketing and Advertising. Namely, Facebook and Instagram ads.
StreetText is specifically designed to make it simple for you to generate home seller leads from Facebook and Instagram with ads.
And it has a direct integration with Homebot. So you can easily run ads, get leads, and have them sync over to Homebot.
Leon Harper is a real estate agent and broker based in Washington using StreetText with Homebot.
He’s getting clients and listings by leveraging this simple strategy.
He runs his Facebook and Instagram ads on StreetText and has new home owner leads coming in every day.
On a Mastermind he shared how he uses StreetText with Homebot.
Starting with StreetText, he shared that the, “First thing I do is check to see who’s in there.”
He goes to the conversations in StreetText and checks on those. Then he goes to the contacts and see’s who is new.
Homebot is connected to his StreetText account, so he verifies their property address, then with one click the leads automatically go to Homebot.
Next, “I log into Homebot,” he said. He then confirms that the information that Homebot has on the home is up to date. He updates it if needed. “Now I have Homebot sending them an accurate home value monthly.”
As simply as that, he has a steady stream of leads inquiring and getting value from him, growing the number of people ready to do business with him.
Taking it further.
Leon explains, “Next, I check the daily activity in Homebot. I prioritize the most active to the least active.”
The most active people he then quickly goes to the MLS and sends them a market snapshot. “I leverage curiosity,” he explains, “If you give them everything off the bat, they have no reason to want anything else.” So instead of giving them a detailed report, he emails them a quick snapshot.
Which he follows up with a quick text message. “Hey, John. I sent you an email, go ahead and check it, let me know if you have any questions.”
His next text is a follow up to that. “Hey John, just want to make sure you got the email. Let me know”
Leon says you’ll be surprised by how many respond back to you with “Oh thanks! …. ” And then they go back to Homebot and look again. “The nice thing about Homebot is it tells you what they were looking at.”
Leon has an excellent method to leverage StreetText and Homebot together to win more clients.
Ready to try StreetText with Homebot yourself? Start the trial of StreetText here.
Lynea Carver is another agent using StreetText with Homebot as well.
She shared why she loves using Homebot with StreetText in Facebook here.
Start the trial of StreetText here and see what life looks like when you connect StreetText with Homebot.
