Are you looking for social media content ideas for your real estate business? Whether posting on Facebook, Twitter, TikTok, Instagram, or all of the above, it can be tough to develop new and engaging content week after week. That’s why we’ve put together this list of 12 social media posts that will help keep your followers engaged and interested in what you have to say!
Introduce yourself
Why not start with an introduction post for the first type of social media content? Always introduce yourself to your followers and tell them a little about what you do as a real estate agent. You can even include a photo or two! Be sure to use hashtags like #realestate or #realtor so that your post will be seen by people interested in those topics.
Share information
Share a blog post or article about the real estate industry. You can find plenty of great content to share by doing a simple Google search or writing blog posts yourself. A thorough blog is often jam-packed with various vital points you can post about. Make sure you highlight each key point as a separate post and include a brief article description along with your thoughts and opinions.
Use hashtags
Never underestimate the power of hashtags like #realestate or #housingmarket. Using these hashtags, you can make sure that your post is seen by people interested in those topics.
Ask questions
Another great way to engage with your followers is to ask them questions! You could ask about the real estate industry or ask for their advice on buying or selling a home. Be sure to answer any questions.
Post listings
Share photos and videos of your listings! Be sure to include some information about the property, such as its price, square footage, number of bedrooms/bathrooms, and any special features or amenities it offers. Hashtags like #listing or #forsale are a must.
Share testimonials
Happy clients mean more clients! Share testimonials from past clients; if you can get video testimonials, even better. If you have any written reviews or testimonials, post those as well.
Promote events
Do you have any events that your followers might be interested in? If so, promote them on your social media channels! This could be an open house, a networking event, or even a charity event that you’re participating in. Whatever it is, ensure your followers know about it and include all the relevant details. If you’re going to be an event where it is appropriate to discuss business and your followers can attend, promote it!
Share news and updates
The real estate industry is constantly changing, and your social media followers will appreciate you sharing any news or updates that you come across. This could be anything from changes in the housing market to new laws or regulations that might affect buyers or sellers.
Link videos
Videos are a gold mine and a great way to give potential buyers a feel for the property without having to be there physically. Be sure to include a link to the listing in your post.
Provide resources
As a real estate professional, you’re expected to know other professionals who can assist homeowners have a more pleasant home ownership experience. This means providing resource guides and providing referrals.
Celebrate closings
It’s not enough to list homes, you need to celebrate the closings too. Congratulate your clients on their new home, and include a photo of the happy family or couple.
Promote your brand
Finally, don’t forget to post about your brand! This could be anything from sharing your company’s story to highlighting why you love working in real estate. Whatever it is, make sure it’s something that will help your followers get to know you better and see why you’re the best person to help them with their real estate needs.
There you have it! These are just a few social media content ideas to get you started, but the possibilities are endless. The most important thing is to be creative, engage with your followers, and have fun!
