Social media is the new primary setting for people or businesses looking to connect with others. While the average person uses social media to keep up to date with friends and family and share their day-to-day life, it is a pivotal part of building a brand and generating leads for businesses. Real estate agents have adapted to this new medium with varying degrees of success. Some real estate agents have become social media influencers due to their success with digital outreach, while others are still learning the ropes.
What remains true is that it is extremely important to have a social media presence and go about it in a savvy and current way. There are 4.48 billion people on the planet that use social media right now, according to Backlinko. This presents a serious opportunity for the businesses that know how to connect with them.
Most real estate agents have social media pages. This could be on any platform, from Facebook to Instagram to TikTok. Social media pages are pages dedicated to your real estate business, a place clients and leads can go to keep up with you, contact you, and receive information. Having high-quality, consistently updated social media pages is an important aspect of your marketing outreach. Let’s look into some tips on improving your real estate social media page.
Inject Personality into Your Page
Just because your social media page is about business doesn’t mean it has to be all business. If you want your social media page to be an enjoyable follow, make it one. Don’t just post pictures of new listings or updates on the market. Add some personality, show who you are, and try and forge connections. The more you humanize yourself and your real estate business, the more approachable and real you appear.
There are many great ways you can do this while still keeping your page connected to the real estate industry. Post neighborhood tours of a house you are selling, where you advise your connections on the best places to eat, drink, and enjoy a day with family. Interview previous clients that are happy in their new homes. Embrace showcasing personality and openness on your page; it’ll be better for it.
Change Content Formats
Following a social media page starts to lose its appeal when repetition comes into play. If you want to grow a page, posting the same content is not a recipe for success. To keep things as fresh as possible, experiment with various kinds of contact formats. There are numerous great options for this sort of thing. Don’t be afraid to try something new and mix things up, as your followers will like seeing something different from you.
While many real estate pages feature pictures of homes and the odd house tour video, there are numerous different kinds of content you can share on your page. Picture and video are the two staples of social media, so experiment there. An animated explainer video discussing either a neighborhood or a market could be a great marketing tool, and they are surprisingly easy to make. Podcasts are excellent long-form marketing opportunities that could add a new element to your pages when shared.
Start and Share a Newsletter
One of the biggest reasons people choose to follow a page is because they are getting something out of it. If you provide your followers with information that is pertinent to them, they will continue to follow you. One of the ways you can do this is by starting and sharing a newsletter. This works best on social media platforms like LinkedIn and Facebook, where written content is a significant part of the medium.
A Facebook or LinkedIn newsletter will allow you to have a consistent long-form written content piece in which you can share relevant information. Your newsletter’s content should depend on what type of agent you are. If you are trying to be a local real estate agent for a specific neighborhood or area, updates on community events and local news will keep your target audience engaged. Other pieces of written content that perform well are how-to guides, market updates, and insider tips.
Use StreetText for Facebook Ads
Facebook Ads are the bread and butter of social media outreach for many real estate agents. Facebook is the most commonly used social media platform globally, with billions of users. You might think you’re only reaching a school age audience, however according to Sprout Social, 86% of internet users with $100,000+ income use Facebook, so it has a wealthy user base! Facebook Ads allow you to target and segment your Facebook outreach, and it works on Instagram and Messenger as well. Many agents use Ads as their biggest form of lead generation, but to take it up a notch, try StreetText.
StreetText is a Facebook Ads management platform created specifically for real estate agents. It has helped agents across North America generate over 3.9 million leads. It is an easy-to-use and effective platform that allows users to generate customizable Facebook Ads and lead capture funnels. It is a lead generation system that has proven effective, allowing you to track your campaigns, automate lead capture, and build out your client list.
To find out what StreetText can do for you, start your 7-day trial today.