Introduction
Finding success on social media is a process. Most people aren’t going to gain massive follower counts and attract huge numbers of leads straight away. It takes time, effort, and some bright real estate lead generation ideas.
Finding the right ingredients to a successful strategy is critical because social media marks a huge opportunity for agents to connect with prospects cost-effectively. If your real estate ads on social media aren’t bringing in results, and your social pages aren’t getting the engagement you want, don’t worry! This is all part of the long road to social media success.
If you are looking for a way to breathe new life into your real estate socials, we’re here to help. If your social media strategy isn’t working out, here are some steps to take.
1. Re-Assess Everything
It is now time for an honest conversation with yourself. Sit down, mark an hour or so off your calendar, and go through each social media page that you are currently operating. Try and look at it critically and consider why it isn’t working. What helps is to look at your posts that have had the most success, the things that have yielded the best results for you. What’d you do differently?
This is a time for objectivity. While some social media may be luck-based, using sound real estate lead generation techniques typically leads to strong results. Why is this not happening with your page? Going through your whole social media may offer some insights.
2. Ask a Fresh Pair of Eyes
While being objective might be easy in theory, it is hard in practice. You can save yourself that difficulty by asking a friend or family member that you believe will give you the honest, impartial truth.
Hearing some tough truths about your social media might be hurtful initially, but getting the lowdown from a family member or friend will provide you with some clarity. Ideally, it should be someone social media savvy that could tell you whether your posts are too vague, don’t grab attention or aren’t informative. A fresh pair of eyes goes a long way.
3. Start on a New Platform
There are multiple components to a successful real estate social media strategy. One of the most significant ones is spreading your outreach across mediums. There are so many high-quality social media channels available to be used.
If you haven’t found success on Instagram, try Facebook! If Facebook isn’t working out, TikTok is all the rage. Don’t abandon your efforts on any of the platforms, but getting a fresh start on a new one may provide you with the inspiration you need to succeed.
4. Change Your Content Tone
Finding success on social media will require a significant degree of creativity and catering to a targeted audience. If you haven’t connected with the audience you were hoping for, maybe your approach wasn’t correct. Just like companies undergo re-brands, many social media figures do the same. If social media isn’t leading you to the best real estate leads, try changing your content’s tone.
A switch in tone might be the ticket to connecting with new leads. Zero in on a specific personality or tone that you want to come across as. Whether it is personable, humorous, or informative, find a new voice, and implement it in your future posts.
5. Find a Role Model
They say imitation is the sincerest form of flattery, and this is true for social media. Find an agent that you see crushing it on the social media front, someone that you respect and admire what they are doing. Analyze what it is you like about their account.
We aren’t suggesting you copy exactly what someone else is doing, but finding inspiration in the success of others is a great tool. Learn from them the content, style, and messaging that works best on social media, and use what you’ve learned to drive your new strategy.
6. Utilize New Tools
If you are looking to generate seller and buyer leads, numerous social media tools are designed to help. Going alone isn’t the best idea if your efforts aren’t working out, and many social media tools can help transform your social media strategy for the better. One of these tools is StreetText.
StreetText is a tool designed for Facebook marketing for real estate agents. It was created to help agents connect to new prospects and create a high-performing lead generation campaign. StreetText provides agents with customizable lead capture templates that can be automated and deployed.
StreetText’s lead capture systems allow for a high degree of targeting, meaning you can connect with the right prospects. That’s why StreetText has helped thousands of agents connect with millions of leads. Start a 7-Day Trial to find out how StreetText can help you.
