As a business, it is important to ensure that your Instagram feed is trustworthy and authentic. This means posting content that your followers will find interesting and valuable. It also means being transparent about who you are as a business owner and what you stand for. Social media only works when your followers trust you, the same as a buyer or seller trusts their real estate agent to always serve as a fiduciary with their best interest in mind. We will give you tips on making your Instagram feed more trustworthy and authentic. Follow these tips and create a successful Instagram strategy for your business!
1. Post Relevant Content
It’s important to post relevant and engaging content for your followers. Ask yourself, “Does this content add value or knowledge to my followers?” Every post should make a point, educate, inform, or entertain your followers in some way. Just like a social media influencer can’t build an authentic, a real estate agent can’t only post open houses and celebrate closings, it needs to share value. Consider sharing home staging tips, interior decorating ideas, “how to” posts and even fun facts. The more creative, the better!
2. Use High-Quality Images
Your Instagram profile should be instantly recognizable by your followers as yours, so use images that are in line with your brand identity. Make sure all the photos you post on Instagram are high-quality and look professional. This will help build trust with your followers and encourage them to follow you for more content. Having high quality photos doesn’t necessarily mean you have to hire a professional photographer or video team, but it does mean having the appropriate equipment, and we aren’t talking about expensive cameras either. Photos and videos recorded on your phone are fine, but make sure they’re high quality and high resolution.
3. Be Transparent
Transparency is key when it comes to building trust and authenticity on social media. Be honest about who you are, what you do, and why your followers should trust you. Share stories of your successes or failures with clients, or even behind the scenes looks at how you work as a business. Showing your humanity is a great way to encourage people to trust you and be authentic in your posts. If you make a mistake, own up to it and apologize. Your followers will appreciate your honesty and be more likely to trust you.
4. Engage with Followers
When your followers comment on or like your posts, take the time to reply and engage with them! This shows that you care about your followers and want to build relationships. This also helps create a sense of community on your page and will encourage more engagement from people who see the posts. If your business is targeting your local community, make sure you support it too. People engage with those in their community who engage with it too.
By implementing these tips and following the best practices outlined in this blog, you will be able to create an Instagram feed that is trustworthy and authentic. You will also be setting yourself up for success when it comes to building relationships with your followers and creating a successful Instagram strategy for your business!
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