Featured Articles What’s the normal lifespan of an ad on Facebook? And how to keep yours performing longer. January 28, 2026 By Jonathan Whiting Today we were asked this question on our Mastermind. “After launching an ad on Facebook (and Instagram) and getting it running, what’s the normal Read More
Harnessing the Power of Remarketing Ads for Homebuyer Leads July 26, 2023 By Stephen Whiting In the rapidly evolving world of real estate, ensuring that you are engaging your leads optimally is crucial for success. One of the most
Convert Cold & Warm Seller Leads with this Remarketing Ad July 24, 2023 By Stephen Whiting In the fast-paced world of real estate, it is common to have a stockpile of seller leads who may be on the fence about
How to promote a podcast with Facebook ads June 29, 2023 By Jonathan Whiting Looking to grow your podcast audience? Here is a simple method for promoting your podcast on iTunes and Spotify with Facebook ads. According to
Audience Split Test with Facebook Ads June 28, 2023 By Jonathan Whiting How to boost your ad performance, get better leads, improve cost per lead with the Audience Split Test. Let’s demystify it. Now, you may
What does a senior marketer and Muay Thai have in common? June 10, 2023 By Jonathan Whiting “Maturity isn’t a product of growing older. It’s a product of growing wiser.” ~ Ann Landers. Steve and I were at Hubspot’s Headquarters this
The 5 keys 🔑 to unlocking Facebook ad performance May 27, 2023 By Jonathan Whiting Yesterday I was asked the following question: “My ads are not performing well. Then I just launched an ad then I saw this message