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How To On Marketing

How to respond to negative Facebook comments on your ads

It’s no secret that often times realtors get objections. At some point in your career, you’ll encounter a person or a lead who will give you a negative experience. Unfortunately, this won’t just occur in your professional life. You’ll experience objections and negative comments just as a human being. pexels-photo-267399 The good news? There are tricks to making objections positive, as well as turning negative comments, into positives. We’ve chatted with Gina Wade, who has provided us with expert opinions on how she handles objections, and how she might turn a negative comment, into a positive!

The negative parts of the internet

Unfortunately, there is no avoiding this. The internet can be a harsh place because in most cases, there isn’t face to face contact. People find it a lot easier to hind behind comments, and say exactly whats on their mind. As great as it is for people to have opinions, and to say exactly whats on their minds…sometimes it can hurt a little more than it helps. The trick? Making sure we look at these comments in the most neutral way possible.

Have confidence

Gina reminded us that one of the most important things to making sure the negative comments on the internet weren’t bothering her was keeping her self-confidence. Because of some negative comments and objections, Gina explained that she began second-guessing herself and things she was doing as a realtor in her business. She told us this was her first mistake. “I thought I was doing something illegal or something,” she explained. You are your own person, with your own individual goals and career objectives. No one can take these away from you, or say that they are inferior, as they are yours and no one else’s. Keeping this confidence in your work, and what your doing is vital when making sure the negativity doesn’t affect you and your goals.

How to deflect

Gina mentioned that she’d often take a negative comment, and try to make it into a positive. When we were chatting during her 60min education webinar, she shared a ton of her own personal strategies. Amongst those, was her ability to turn a negative comment into a positive. “Someone commented on one of my ad’s and said something like…Sure, I’ll sell my house for a million dollars…” Gina took this comment and replied with the following… “You never know!! ;)”  Gina was able to take this person’s negative, and difficult comment – and make it into something playful and more positive. It shows her confidence, as well as her perseverance to succeed, which is a very strong quality to have as a real estate agent. We never encourage you to interact with negative comments or edge people on. If you cannot respond with a good, positive response, we always recommend taking different measures with the post. This will be case by case, as every situation is different. We trust you to make the best decision for your business!

Removing the comments

One of the best things about running your ad’s through StreetText is that you have the ability to look through any comment on your ad and remove them. Gina mentioned during our conversation that the interaction she has on her business page, and advertisements is super important to her, and in keeping a healthy lead flow. Gina makes it a point to check her ad at least once a day to filter through any negative comments, or reply to anything positive! The online interaction is really important because it shows you’re devoted to your practice and your prospective future clients. Comb through those comments…delete things that you cant swing into a positive, and make sure you’re getting exactly what you want through your comments and Facebook engagement. You are in control of your ad’s engagement, and it only takes a few moments a day to manage!

For questions, book a demo now!

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Case Studies On Marketing Strategy

Donna Swanzy – The systems bringing her success

Just as Dave Elhke does, Donna Swanzy has her own unique systems that are working for her and her business growth.

In fact, Donna has a unique approach, that goes against the grain with what is standard in the Real Estate world. She doesn’t call leads.

View More: http://kimhayesphotos.pass.us/donna

Donna closed 6 deals in one month through StreetText, and 12 deals that month in total. Donna did all of this without making a single call to a lead.

If you’re like Donna and prefer not to call people, and to door knock as little a possible…maybe her strategy can help bring your business to the next level. Read below, and see if any of her strategies and systems that you might want to implement into your business practices!

Stage one

Donna initially gets the majority of her leads through StreetText’s custom-made Facebook advertisements. She doesn’t have to monitor these and focuses on what she does best…listing and closing deals.

Once people click on her Facebook advertisement, the leads will filter through her StreetText dashboard for her to address. Donna has a few different systems she uses, including her CRM, and an organized system for her address only leads. Once these are filtered through, Donna begins nurturing each lead.

Stage two

Once a lead comes in, they will automatically get an email from Donna. This email is automatically sent through her StreetText account and is sent once someone requests a home evaluation. From here, the email provides them with all of the information they would need to initially get in touch with Donna.

To download a version of Donna’s initial lead email, click on the downloadable link provided below.

Donna Swanzy – Initial Auto Email

Stage three: Address Submissions

From here, Donna will handle any and every address submission, because no lead goes unturned. She mentioned in our latest Webinar session that she always contacts her address submissions by letter.

Donna highlighted the importance of making this a handwritten, and very personable letter, as well as providing the lead with all the information they’ll require to keep them intrigued to get their valuation.

Just like Dave, Donna doesn’t provide them with all of the information. She provides them with just enough to stay curious and to contact her back. For an example of the letter Donna sends her address submissions, click on the downloadable link provided below!

Donna Swanzy – Reasons to Sell Example

Stage four: Phone Numbers

When Donna receives a phone number, believe it or not…she doesn’t use it. Donna has made it very clear through several conversations her and I have had, that she doesn’t like calling leads, and doesn’t enjoy door knocking.

Donna has continued to be successful, regardless of using phone calls or not. Her personal mantra is that she doesn’t enjoy being called, or talking on the phone, so why should she do that to others?

This system has clearly been working wonders for Donna. Now, it’s important to remember that Donna does eventually call her clients if need be, and only steers clear of calling when the lead is new, and not a client yet.

Stage five: Email Follow up

Donna explained to that her email systems have changed during her time as a realtor. She initially started by sending emails individually to all of her leads, and is now using a 5-week email campaign to contact all of her prospective clients.

Now, Donna uses Peak Producers, build by Brian Buffini as her primary CRM and will filter all of her leads with an email address through this. Once they are put in her CRM, Donna can place each of these on her pre-scheduled email campaign.

All of her emails are built – each lead will receive an email a week for a specific duration. These will vary, depending on content, and what Donna wants to send out that week. Much like Matthew Nicolas, and Dave Ehlke…Donna focuses on changing these emails and systems every few months. That way she keeps content fresh and enticing for her leads.

For examples of content, Donna sends to her leads, download the documents below.

Donna Swanzy – Drip Campaign High Demand Letter

Donna Swanzy – Drip Campaign Informative Letter

Donna Swanzy – Drip Campaign Market Activity letter

Donna is a hard-working real estate agent who has tested systems and seen what’s worked best for her business over time. We always recommend that when you venture into building different systems, that you try out a series of different ones before settling on one system. We also recommend constantly changing your approach and systems so your leads stay intrigued, and educated with the content.

Remember, try something – and if you don’t see results…change it! Systems will always need tweaking and changing, even if they’re successful systems. Take the time to know what works, and build similar systems around those strategies. This will make all your future plans foolproof.

 

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Case Studies Interviews On Marketing

“I’ve already doubled my deals from last year”

In just six months, Dave has already doubled his Real Estate deals from last year.

Dave Ehlke is a real estate agent in the Minnesota area, Forest Lake to be exact. He’s a husband, and father of two who left his job in corporate America to follow his dream of working in real estate. Fast Forward three years later, and Dave is already rising to the top of the real estate world.

He had success early on in real estate, but was having a challenge growing his business beyond the plateau of repeats and referrals.

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Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Online lead generation was important to Dave, but it turned out to be more difficult to “crack the code” than he anticipated.

Before he started with StreetText, half of his problem was not being able to find the right Facebooks ads and algorithms to keeping leads coming in. Now, StreetText does it all for him, which means monitoring ads is something he no longer has to do.

Dave Ehlke has been with StreetText for over a year and is seeing tremendous results in his target areas through his Facebook lead generation.

Dave values time with his family. Because Dave has a busy work schedule and is devoted to his family – StreetText helped him take his online lead generation off his plate.

Dave shared his mind set, “If I need to get out 100 letters, I won’t do anything else until they’re done.” He’s dedicated to his practice and takes time to finish everything because every detail is important to his success.

StreetText is giving him time to focus on the activities that generate business and serving his clients. For Dave, nothing else happens until his important tasks are taken care of. Dave has a deep-rooted drive to succeed and will do just about anything to make sure he’s on the path to success. Now when his follow up is done, he feels good knowing he can go home to his family while his lead generation is taken care of.

Now, Dave is closing several deals a month. These are single family homes starting at $225,000 – $270,000. Dave is growing an exceptional amount in his area.

Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

I asked Dave how he is converting his leads into transactions? Dave explained that he immediately dissects each leads that he gets through StreetText.

He shared that in order for him to approach the lead properly, he does an extensive amount of research into who they are, what they do, and where they live. Dave wants to know everything he can to make sure he’s providing his leads with what they need to list their home, and potentially purchase another.

After he gets their information, they’re instantly set up on a monthly postcard campaign. He’s also regular with door hanger campaigns for address submissions, where his 10 and 12 year olds bring around coffee cards and other small promotions to make sure people are remembering him.

Dave put a lot of importance on providing value and keeping these promotional items local. Giving someone a gift card to their favorite bakery is going to be leaps and bounds more valuable than sending them to a Starbucks.

During our 30 minute conversation, I could tell that Dave had a very strong sense of community. He is a father of two, working to better his family, and helping as many as possible in his area. Knowing his community is a huge part of who he is as a realtor because he’s a working professional – but he’s devoted to being a part of his leads life and affecting them in a positive manner.

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Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Not only does Dave work hard to help each of his leads, he works extremely hard on personal goals that he targets on a daily, weekly, monthly and quarterly basis. He mentioned during our conversation that these are important for him to keeping on track and reaching all of the benchmarks be wants to obtain professionally and personally.

Dave mentioned that StreetText helps him take his business to the next level to reach his professional goals.

A lot of people are really focused on the sale, which is important to Dave… but he brings a very humanistic quality to the industry. His professionalism, mixed with his desire to make lasting connections makes him a natural in the real estate world.

His ads are relevant and getting great clicks, so there’s nothing else to worry about. He also mentioned that it’s his most affordable form of marketing, and he is excited for what else will come with his time with StreetText.

My final question to Dave was one that often leaves our realtors a little perplexed. I braced him for the obscurity of the question, and asked: “If you had the opportunity to turn back the clock, and give yourself one piece of advice from when you first started off in real estate, what would you tell yourself?”

Dave paused for a moment and replied with a confident statement.

“Keep doing you, and keep focusing on yourself.” Dave added that if he could, he’d explain to his past self that this industry is a roller coaster but to keep trusting in himself, and keep moving forward. He returned to the personal development, and personal growth he works so hard towards. Keeping himself focused and grounded would have been the best piece of advice he would have given himself when first starting. Have you ever thought about what yours would be?

To learn more, click on the button below and chat with one of our Facebook conversion specialists!

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On Marketing Operations

5 apps and tools realtors should be using

Everyone always wants to improve their business. Whether that be through communication, efficiency, conversions or networking. We each have areas in which we can grow and develop – so why not use different tools and apps to help us get there?

Apps and digital tools are becoming the way of the future. Open the app store, search any keyword and I assure you…there will be an app for it. It’s important to take advantage of the good apps and tools to make sure we’re optimizing our business, and filling gaps where and when we need.

In this article, we’ll show you all the apps you should be using to better your business and to aid in filling any gaps you have in your systems.

24me

Have you always wanted a personal assistant, but love doing things yourself, or can’t afford one? Do you have trouble keeping yourself organized or lose track of appointments?

If so, this app could tie up all of your organizational lose ends! 24me is a personal assistant app that will keep all of your plans, appointments, and even banking centred to one location. 24me makes it easy to contact everyone and get it all done. With everything bundled into the palm of your hand, you’ll never have to worry about needing a personal assistant again. The best part about this app? It’s Free! Oh…and it sends you notifications….That’s pretty cool too. To take a closer look, click here to learn more.

Available for iOS and Android

24me-iPhone-App-Updates-with-Gift-Option


Remember the Milk

Remember the Milk is for the forgetful part in all of us. Use this app to keep you reminded on just about everything in your life.

Are you often so swamped that you forget to send your lead that email or text message? Do you wish you could pass off a task to a co-worker or assistant? Well, with Remember the Milk you can. This app was built to help you remember the things you need to get done. Never again will you forget to follow up with your leads! You can program the app to remind you via twitter, email, or any other social media platform. You can also pair it with any type of social media to get reminders where and when you wish, as well as text messages and emails. Organize things the way you want…the way that works best for you.

Once you have this app, nothing will ever be forgotten. To take a closer look, click here to learn more.

Available for iOS and Android

logo_rememberthemilk


BombBomb

BombBomb can help you connect with a lead on their time, without you having to be there in real time. How do you ask? Well, BombBomb allows you to record a video and send it to your leads. This can be good for that initial connection, introducing yourself to leads, or providing information from a distance.

Video correspondence is becoming more and more popular, especially since with BombBomb, you can email your leads the video message you create, or upload it to any social media platform. Take a look here to see if BombBomb fits into your business!

Looking for someone who already uses this? Check out our profile piece on Donna Swanzy who swears by BombBomb to make connections. Click here to read more. 

Available for IOS/Android  – Mac & PC

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Top Producer & FiveStreet

Top Producer is a real estate CRM, built to make your life easier! Top Producer can help you create instant alerts for your device, it’ll help you contact prospects, create reminders, and notify you when you get a lead.

This CRM allows you to organize everything on your plate, from leads, appointments, all the way to email flow. Top Producer also created FiveStreet, which is an automated system that connects with your leads within 5min of them contacting you. Five Street increases your chances of connecting with a prospect because of its speed! For more information on both tools, click here to learn more!

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Zapier

Zapier is an app integration app tool that will help you connect all of your apps to one location.

Zapier becomes exceptionally useful when connecting your StreetText account with other applications. If you have ever been looking for email parsing, or wonder how to export your addresses, then Zapier is for you! With Zapier, you can export all of your contacts to a CSV file, which puts them in a more adjustable format. Zapier can also integrate any other app you may have so you can automate posts or notifications to make your life easier. 

For more information about Zapier, click here! 

Zapier_logo (1)

 


To better your business, we recommend adventuring into one of these apps. They’ll make your life and business easier to navigate and relieve so much stress. For more information on how we use these apps, and what we recommend for your StreetText account, click below to learn more by booking a demo.

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On Marketing

Sneak peek at some new content!

We’re always working hard to make sure our clients have exactly what they need to succeed. We’ve recently developed some new worksheets to make sure you’re approaching address submissions in the best way possible! We’re not quite ready to launch everything at this time….BUT we wanted to make sure we gave you a sneak peek at some of the content we’re creating.

 

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Naturally, address submissions are a bit harder to nurture, since approaching someone at home can be a bit daunting. The idea around these sheets is that they’ll give you a walkthrough of what you’ll need to do for each address submission, in a step by step format. This way, when you do receive address submissions, you can own them with confidence. We’re going to provide you with the steps, and all you’ll have to do is execute them however you see fit for your brand and your personality. Whether this be a handwritten letter, small gift, or a typed out note. Here’s an example of what we’re talking about:

 

Address Submission- 1rst Contact

 

We’ll provide you with the breakdown so you have the chance to build your own systems! Seen above, you’ll receive the Goal of the letter your sending, Content you should include in your address only letters, as well as an Example letter to give you a breakdown of how it should look.

There is no perfect equation for turning address submissions into full-blown leads. You’ll have to try some different systems to see what works best for you. The purpose of these is to steer you in the right direction and to create something that’s yours and that is successful to your brand.

These will be available shortly for StreetText clients in three different forms, with an additional Best Practices form to guide you through any questions you have regarding the address submission process.

If you would like any more information on content being created or would like to set up a demo to get more insider tips, click on the button below! We would be happy to tell you more about how StreetText starts conversations.

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How To On Marketing Strategy

How to write a follow-up email that gets appointments

real estate leads generationHave you ever responded to an email inquiry and then heard nothing back? It can be really frustrating. You take the time to respond to someone who says they are interested in your services, and then … crickets. The frustration can grow when you get multiple inquiries, send multiple emails, and still get no responses.

The problem is, it’s much too easy to simply stop responding to inquiries.

That said, the process of writing an email that gets responses is actually easy, when you know what to do.

We have a handful of awesome email examples from our top agents that can help with some of that uncertainty.


What is Inquiry Fulfillment?

Part One
Real Estate Lead Generation

Did you know that there is an ancient art behind responding to inquiries? Inquiry responses, AKA Inquiry Fulfillment, has been around a long – long – time.

In fact, it’s practically a science. Talented copywriters have documented their processes to turn written inquiries into sales since type-writers were still considered high tech.

And, the crazy thing is, that when you apply their process to email, it works!

The tragedy is, that too many people treat response emails as an afterthought. All the time and energy goes into the ads and capture funnels. In the words of one these copywriters, Robert Bly, “Simple letters can carry powerful ideas just as easily as ads.”

The key to successful inquiry fulfillment? Be friendly, courteous, and helpful. Tell the reader how you will help them solve their problem.

Here are 7 writing tips:

1. Thank the prospect for the lead. “Thanks for your interest!”

2. Highlight key sales points. You may feel compelled to include every reason a person should work with you but don’t. Instead, pick one or two of the pertinent points and emphasize that in your email. “Unlike conventional … we provide a personal service that is … for your needs.”

3. Tell the reader the next step they need to take in the process. Make it easy for them and suggest a course of action. “In order to provide you with a list of homes that match your needs, please send me the home requirements you are looking for.”

4. Write in a conversational tone. Your email is from one human to another. Not a corporate entity or auto-robot. “Warmth, humor, understanding and an eagerness to be helpful are what make you the super real estate agent you are.”

5. The word “you” may be the most important word in your vocabulary. A “you” orientation means thinking about what the reader needs, wants, and desires. It means not touting your own horn. Remember, a response email is a personal communication, not a cold response. Write about how your services “will help you understand the market and be better prepared to sell your home for the best return.”

6. Be concise. Less is more in emails.

7. Make it look professional. Proofread for errors in spelling, grammar, and content. It’s your name on the line.

 


Follow Up Email Subject Lines

Part Two
Real Estate Lead Generation

Subject lines are critical to getting your email opened. You can craft the world’s best email, but it’s a waste unless people are reading it. Here are a few that some of the top sales professionals are using to get their emails opened.

After an Initial Inquiry

  • Re: [initial inquiry]
  • [name], quick question

After No Response

  • Are you still interested in [what they inquired about]
  • Did you still need a [what they inquired about]
  • Any updates?
  • It takes two to tango

After a Response

  • Let’s talk
  • Re: [response]
  • [name], recommended we chat
  • Let’s have a 10 min call on this?

 

Follow Up By Answering Their Question (Almost)

Part Three
Real Estate Lead Generation

This is the easiest one to get wrong. You’re a helpful person, you’ve written in a friendly tone, you’ve followed all 7 guidelines above and put together a detailed response answering every question they had.

The biggest reason someone doesn’t respond to you? It’s because they got every question answered and don’t need anything else (yet). The second biggest reason people don’t respond is because they don’t trust you (yet).

So it’s important to answer their questions, almost. You want to answer enough to establish trust and provide value. But you also want to give them a good reason to respond to you.

Here’s an example:

“Thank you for your inquiry for a home valuation. I’ve done some research in your neighbourhood and see that there is a big price difference between houses in your size range. I’ve attached a list of recent sales in your area. However, without a walkthrough of your home, I can’t give you an accurate value. Please let me know what time works best for you to see your property.”

In this email, the inquiry was for a property valuation. While it’s possible to give them a valuation without seeing the property, it’s not in either persons best interest to do so. You want to build a relationship with them, and they want to get the most accurate valuation they can. By leaving the valuation out, you give them a good reason to respond to you.


 

5 Follow Up Email Templates

Part Four
Real Estate Lead Generation

Writing emails that get responses isn’t hard, not when you understand the process. Here are 5 templates you can use, tweak and test that follow these principles to get conversations.

Use Case: After An Inquiry

Subject – Re: Property Inquiry

[Name], thank you for your inquiry about 394 Main St.

The home is in a beautiful location, if you haven’t already seen it I would definitely recommend you view it in person.

We have availability to view it

Tuesday between 9am-3pm

Thursday 2pm-5pm

or Saturday 9am-4pm

Please let me know what time works best for you?

[signature]

 

Use Case: Get an 80% Response Rate After a Voicemail

Subject – Sorry I missed you

Hi [name],

I just called to [explain your purpose].

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me any questions via email.

[signature]

Use Case: After No Response

Subject – Are you still interested in [topic]

Hi [name],

Are you still interested in [topic]?

[signature]

Use Case: After No Response

Subject – Do you need help?

Hi [name],

Let me know if you need any help with [topic]?

[signature]

Use Case: Old Lead (3-6 months)

Subject – Re: House Hunting

Hi [name], I just wanted to check how your home search is going? is there anything I could be doing for you?

[signature]


Conclusion:

Real estate leads generation

Good luck with your emails. Please let me know in the comments below how your follow-ups are going. Please share any suggestions or great tips that you’ve found are working for you! As other readers will appreciate it.

Get leads from Facebook, today

Tap into new prospects beyond your network. Run market-ready ads that leverage Facebook’s algorithm to reach more buyers and sellers and grow your business 

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On Marketing Tutorials

A Walkthrough: Email Parsing and app Integration with StreetText

We want to set you up for success, so here’s a walkthrough of how to connect your StreetText account with other applications, and email parsing to apps such as Five Street and similar applications!

Follow the steps below to connect Five Street with StreetText:

1. Login to your StreetText account

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2. Once here, click on the settings gear on the left-hand side of the screen
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3. This will take you to another ‘Settings’ tab, ‘Pipeline’ tab as well as ‘Tags’ tab.
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4. Once you’re in this section, click on the Settings icon again.

5. After, a drop down will appear that will include an ‘integration’ tab. Click on this tab to continue.
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6. Once you’re in the integration section, you’ll want to put in your Five Street email in the designated email section
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7. From here you’ll want to make sure the format is set to default

As always, if you have any questions please comment below! For more examples of best practices, and exceptional lead generation, book a demo with us now!

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How To On Marketing Strategy

5 tips on how to turn address only submissions into contacts

It’s much easier to call, email, or text a lead…so why is it so hard for us to go door to door? Why is approaching someone directly such a scary thought? Most of us approach people every day and it’s not at all a big deal. We purchase our morning coffee from a total stranger, we sit next to a total stranger on the subway to work and end our days buying groceries for dinner from a teller we’ve never met before. Every day we put ourselves in positions where we’re interacting with strangers – and it doesn’t seem to faze us. So why is the idea of going door to door so difficult?

We all get address submissions, and they can sometimes be overwhelming. So here are 5 tips for making these interactions much easier, and how to turn them into full-fledged contacts.

pexels-photo-220076

1. Introduce yourself: provide your lead with a bit of information on who you are, and how you’re going to help them.

This can be done in many forms. If you’re feeling incredibly brave, you can introduce yourself in person. This can often be a very successful method for some, however, if you believe you aren’t able to do the bold introduction, say hello through a nice handwritten card, or a typed letter. These are the easier methods for some,  and they also save time. Leads are busy, just like you and I…so dropping off a letter might be a better option when giving your leads an introduction. You’ll have a better chance of getting an email or phone number by adding some personal touches to your address only interactions. Click here to see an example of the methods Donna Swanzy uses to close deals.

2. Use this initial interaction as a way of enticing them, but keep them wanting more – be direct with your purpose and who you are as a realtor.

Provide them with the information they’ll need to bite at the chance to sell their home. Since you haven’t done a walkthrough of their home to know what its true value is, provide them with a few numbers of similar homes in the area or an estimate. If someones interested in selling, they’ll want to know exactly what their home is worth – which means if you provide them with a rough idea of the cost, they’ll want to contact you again to get a firm idea of their property value. Give them just enough in that first letter to make them incredibly curious.

3. To leave a lasting impression, provide them with a small token of your appreciation for reaching out.

This could be a coffee card or coupon for your favorite ice cream parlour. Something that’s personal to your neighborhood and makes your lead think “wow they really know this neighborhood.” Giving them this small item will let them know you’re appreciative of the contact, and make you stand out from the other dozen realtors in your area. You want to have a ‘wow’ factor that makes you stand out amongst the crowd. With this, they’ll be more inclined to give you a call or send you an email about the evaluation.

4.  Provide them with a list of past clients so they can look into contacting people for information.

This will put them in a bit more of a comfortable position when considering selling and when considering reaching out. If your lead can contact past clients of yours to see how you function, how you sell, how doing business with you was, it might allow them to be a bit more comfortable contacting you with follow up information. Word of mouth is a powerful tool, so having past clients talk you up will help with any type of lead you have in the future.

 5. Consider that every lead will be in a different situation.

Empathize, or ask why they’re selling. Get to know the reasons why they want to move on from this specific property. People will appreciate you getting to know them, and understanding why they reached out for the evaluation in the first place will show value and trust. It’s also important to consider that people do things at their own pace. Keep nurturing your address only leads, because people might not be ready to sell right away. Don’t give up on them, and provide them with the support and guidance they may need for making the decision to sell. They might just need it all for a rainy day.

For more information on address only submissions, Facebook marketing strategies, letter examples as well as the best ways to contact your leads, book a demo with us today!

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On Marketing

“I closed 6 additional deals this month through StreetText”

Following a desire to go her own way, and pave her own path, Donna Swanzy is quickly becoming one of the fastest growing Real Estate agents in her area.

This hasn’t come from decades of time in the industry or trial and error, rather a mixture of hard work and natural instinct.

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Real StreetText client, Donna Swanzy, Century 21 Judge Fite, Fort Worth, TX

After being in the education system for 22 years, Donna wanted to venture into something different and decided on Real Estate. Clearly a very appropriate fit. She made the transition, obtained her license in 4 weeks, and the rest is history. Donna thrives on the ability to work as hard as she wants, and calls the shots, which she’s been doing extremely well for her first year of being in the business. For now, Donna loves the ability to have her hands in everything and do it all herself, which means she’s working without an assistant.

Donna has been with StreetText since October of 2016, and with three areas targeted, and a focus on the sweet spots in her location, Donna is churning out leads.

StreetText provides Donna with all of her Facebook ad(s), and lead capture so she’s able to reach as many people in her community as possible. She mentioned that with the amount of leads she gets, sometimes she wishes she had an assistant but loves being able to do the work herself.

During our 25min phone call, I had the chance to see first hand how incredibly well spoken and personable she is, so reaching out without an assistant makes total sense.

Donna closed 13 deals in March, 6 of which were leads through StreetText. With the average home cost being 200,000, Donna was able to make a 3% commission off each.

Additionally, since the beginning of May, Donna has generated 71 leads through StreetText alone, which means that because of the ads StreetTexts creates for her, she has plenty to keep her busy.

 

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“I closed 6 additional deals this month through StreetText”

She’ll get the occasional hand for mail-outs, however, her day-to-day mainly consists of herself, her own personal drive for success, and help from StreetText.

Donna uses StreetText to gain leads through Facebook advertisement and gave me some insight on her process during our conversation.

“I always immediately send out an email with the home evaluation,” Donna says, after capturing a lead through StreetText.

She also mentioned that right after she sends the first email, she’ll follow up her contact with a BombBomb video, so the lead has a chance to see her on video, and get to know Donna through a lens (click here to take a look at her video). Donna feels as though it’s always great to make things “a little more personable.” It gives her a chance to introduce herself, and network with her lead to build a relationship. Donna said that a key part of her strategy includes sending her lead a handwritten letter, that includes 5 reasons to sell, and reasons not to wait (take a look at a letter example below). This adds value to her brand since people don’t always want to sell right away. She also includes a sentence at the end of the letter saying “If you need anything, or have any questions I’m always here to help” which leaves the door open for future communication.

Donna puts herself in a good position with her leads, after her initial contact. She provides them with all the information they need as well as a personable aspect of herself so she feels more approachable and like a clear leader.

When asked what her favourite things about StreetText were, Donna told me how much she enjoys building connections with leads.

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Century 21 Judge Fite, Donna Swanzy, Fort Worth, TX

StreetText gives her a connection to her leads, and allows her to understand who wants to sell soon, and who might just be curious about their home evaluation. Either way, it’s starting the conversation.

Donna stressed the importance of making a connection with a lead, and how StreetText helps her create those through Facebook advertising.

She handles everything with a personal instinct that radiates professionalism in her field. She challenges herself on a daily basis and makes herself as personable and approachable as possible. Even when we spoke about handling objections, Donna spoke about realistic and rational steps to making that interaction something positive. She communicates her purpose and handles negative comments with ease and grace.

StreetText begins the conversation, allowing agents to comfortably reach out to leads to start building their story. Donna is a perfect example of one of our agents who loves continuing the story from where StreetText leaves off.

For any more questions, book a demo with our conversion specialists today!

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On Marketing On Motivation

Are you a leader?

Leader
Are you paving the way?

 

Working in Real Estate requires you to be good with people, and to be a good communicator. But have you ever considered the importance of being a strong leader, and how it may help your brand?

Leadership no longer just pertains to CEO’s and top management and should be something you consider implementing in your day to day for a variety of different reasons. Simon Sinek says in a popular TED talk that “A good leader should make you feel safe.” As humans, we have an instinctual need to feel safe in our surroundings. Whether this is in our home life or work, we’ll always make choices that allude safety.

So with this in mind, and when considering your leads, why would you want them to feel anything other than safe when they connect with you? This is where leadership comes into play. There are some key things to remember when being a good trustworthy leader. Let’s see how many you have.

The First: Being able to communicate

Being a good communicator is huge when it comes to making connections and building a strong foundation to being a good leader. The more clear, and present you are when communicating, the more people will trust what you’re saying and trust you have good intentions. It’s also important to provide people with eye contact while listening. Eye contact is one of the first steps to gaining trust and projects confidence. Looking someone in the eye instead of a shifty unstable glance will establish a stable foundation, one that forms confidence and trust.

The Second: Be true to your word

If I tell you I’m going to provide you with something and back out at the last minute, will your trust in me be tainted? Being authentic with your word, and following through is important when becoming a strong leader. Your leads are reaching out because they need someone to guide them through one of the biggest steps in their lives. To keep building that trust and safety, it’s important for you to be transparent and real with what you’re communicating to leads. Don’t overpromise anything and keep a close track of the information you’re providing your leads.

The Third: Be authentic and confident

Find your voice and be authentic to who you are as a person. People will be more willing to interact and connect with someone who’s authentic and real, rather than someone who builds connections off of a fake persona. This will be based on your morals, values, beliefs and the traits that make you authentically who you are. Your leads will trust you more if they understand who you are, and what you stand for as an individual.

The Fourth: Being positive

It sounds simple I know, but positivity goes a long way when building trust and exuding leadership. When all seems lost, and things are looking rough, having a positive direction and outlook will make your leads feel comforted, and cared for. People often lose positive outlooks on a situation, but taking the time to point out the silver linings in a scenario will make them feel more comfortable. Lastly, be encouraging. Offer someone advice, guidance, or even feedback on a situation. This will help build a strong trusting relationship.

The Fifth: Be funny!

Humor is comforting. Break the ice, tell a joke, or tell your leads a funny story. Making connections with humor makes people so much more approachable and neutral. People can often be so professional that they become hard to connect with, so finding a balance between professionalism and humor is a very valuable trait to share with your leads. You don’t by any means have to be on call 24/7, but make yourself someone people can rely on for a contact. When you make yourself more open and available for contacts, you’re making your leads feel of value, and that they’re the most important person at that time. Making yourself available is the best way to build loyalty with your leads.

It’s important to provide your leads with everything they need while they’re looking at listing their home. Often times, they don’t have a lot of insight on the market or industry, so it’s up to you to lead them through this process. These traits not only enhance your leadership skills, they motivate, create insightful moments for the people around you, and guide your team and community towards success. Consider adopting some of these traits, or even enhancing some to make sure you’re the best leader you can be. We have here at StreetText, which means now it’s up to you to continue leading the way.