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On Marketing

How I made 140,000 my first year in Real Estate

At one point or another – we all started out in the Real Estate world somehow. Whether it be through the family business, our true passion, or even by accident… we all have our paths to this business.

With this in mind, it’s important to consider that we all have one commonality when beginning in the Real Estate world.

We all had to start from the beginning.

Adam Wilson – Photo by Blondy Photography

Before the Holiday season, I sat down and spoke with Adam Wilson – an Edmonton Real Estate agent who has been in the business for a year as of early November.

Adam crushed his first year with a total closed commission of $140,000 –  Taking home roughly 125k, which means that his first year in Real Estate was incredibly successful. Over the course of our conversation, we chatted about his systems – but mainly how he got started in the industry.

Adam initially had an interest in Real Estate when he was fresh out of High School, and looking to make some career moves. He had several friends and family friends in Real Estate, so it was something he was familiar with growing up. From here, Adam made the choice to begin his education in business management. This lead him into several different businesses, which included running his own painting company.

Adam got into management – and worked at a cabinet shop for quite a few years. During our conversation, he mentioned that he did not mind directly managing people, but still felt like his career growth needed more.

This is when Adam decided to make his transition into Real Estate, despite being told that it might not be the best time for him. None the less, Adam dove into getting his license.

Here’s the start of Adam’s first year in Real Estate. Pay attention, because this is where it gets good.

Adam started in a small office of about 20 other Realtors, which was perfect because, within his first few months, he was able to get a lot of mentorship from more seasoned agents.

Adam Wilson - Photo by Blondy Photography
Adam Wilson – Photo by Blondy Photography

Adam was also given a pretty high goal to reach within his first year. When he initial sat down with the broker in his office, he was told that he wanted Adam to reach a commission of $100,000.

Remember, at this point in Adam’s career, he’d only been working in management – and had no experience in Realty until now, and the exposure he had growing up.

Now, before we continue, I want to remind you that Adam made a total of $140,000 in closed commission in his first year in the Real Estate industry.

You can imagine that right off the bat, this seemed like an impossible feat for Adam to achieve. But he did it. In his first year of being in the Real Estate industry, Adam was on track and then surpassed his initial goal. Throughout the year, he changed his target sales goal several times, as he knew he would reach it.

“I never thought it would be possible, but I still had a great year!” Adam had an incredible first year, which surprised even him.

When I sat down with Adam, I wanted to specifically pick apart his process. With such a successful first year, Adam is the anomaly. If Adam can make this amount of commission in his first year, any Realtor should be able to.

So let’s dive into it, starting with Adam’s Lead Source.

Adam has a few different lead sources that contributed to his successful year… one of which included StreetText. StreetText builds custom Facebook ad’s for Adam that helps him reach his target audience in his chosen areas. Leads then filter through his StreetText Dashboard, where he can then follow up with the information they provide.

Within Adam’s StreetText account, he also has access to a 9-Month email drip campaign that he can put any one of his lead on – as well as customizable pipeline creation and much, much more.

From here, we got into the breakdown.

I wanted to pick apart Adam’s follow up techniques, and systems because he has had such a successful year… and because it was his first year – I knew it was important to highlight for any realtor on the same path. We started with his full lead submissions – which means the real estate leads Adam receives that have a phone number, email, and address.

As soon as one of these comes in, Adam begins almost immediately with following up. Below is a walkthrough of Adams full submission process. Keep in mind, a lot went into finding a perfect algorithm for this.

Facebook Advertising

As you can see, Adam has a straightforward, yet detailed follow up technique for his full submission leads. Adam stressed the importance of consistency and making sure that the initial follow up is within the first few days, and as approachable and casually professional as possible.

Adam also has additional follow up processes for his address only submissions, which are submissions that come into his account that only contain an address and no other personal information. It’s imperative to follow up with these in the right way, as they are valuable leads coming into your account. For Adam, the follow-up consists of a handwritten letter that is personally addressed to their home provided – and delivered within the first few days of the submission coming in.

Adam also explained that this process is something that he is still playing with. Because address submissions are a little harder to manage, there isn’t a perfect algorithm for them due to location, market, and other variables.

What Adam did explain though is that he’ll implement a system for his business and test their success rate. As an example, he’ll implement a follow-up system and try it out for a few months. If this new systems doesn’t yield results, Adam will scrap, tweak and modify the system to see how he can build a successful system.

This isn’t even a key component for Realtors starting out. This is something all agents should remember when implementing any system to their business. Why keep something that isn’t working?

Put a limit on how long you may try something for, whether that be three months, three weeks, or 6 months. Putting firm timelines on your trial systems will help you weed out the unsuccessful systems – on closer to the gold star systems your business needs.

Real Estate Advertising
Adam Wilson – Blondy Photography

It’s important to remember that Adam’s systems took a lot of consistency and determination. Adam mentioned several times that if something didn’t work, he didn’t spend too much time on it. “There’s no point in keeping up with something that isn’t yielding the results you want or need,” said Adam.

So the take away from Adam’s story?

With the right amount of commitment, connections and willingness to grow, you too can have a successful first year in the Real Estate world. Keep building your systems, trying different things, and building contacts. You too can have success. Refine as much as you can, so you too can build a year as successful as Adams.

For more information on StreetText, Facebook Advertising, and StreetText Academy, reach out to us personally! We are always more than happy to help.

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Categories
How To On Marketing

How to respond to negative Facebook comments on your ads

It’s no secret that often times realtors get objections. At some point in your career, you’ll encounter a person or a lead who will give you a negative experience. Unfortunately, this won’t just occur in your professional life. You’ll experience objections and negative comments just as a human being. pexels-photo-267399 The good news? There are tricks to making objections positive, as well as turning negative comments, into positives. We’ve chatted with Gina Wade, who has provided us with expert opinions on how she handles objections, and how she might turn a negative comment, into a positive!

The negative parts of the internet

Unfortunately, there is no avoiding this. The internet can be a harsh place because in most cases, there isn’t face to face contact. People find it a lot easier to hind behind comments, and say exactly whats on their mind. As great as it is for people to have opinions, and to say exactly whats on their minds…sometimes it can hurt a little more than it helps. The trick? Making sure we look at these comments in the most neutral way possible.

Have confidence

Gina reminded us that one of the most important things to making sure the negative comments on the internet weren’t bothering her was keeping her self-confidence. Because of some negative comments and objections, Gina explained that she began second-guessing herself and things she was doing as a realtor in her business. She told us this was her first mistake. “I thought I was doing something illegal or something,” she explained. You are your own person, with your own individual goals and career objectives. No one can take these away from you, or say that they are inferior, as they are yours and no one else’s. Keeping this confidence in your work, and what your doing is vital when making sure the negativity doesn’t affect you and your goals.

How to deflect

Gina mentioned that she’d often take a negative comment, and try to make it into a positive. When we were chatting during her 60min education webinar, she shared a ton of her own personal strategies. Amongst those, was her ability to turn a negative comment into a positive. “Someone commented on one of my ad’s and said something like…Sure, I’ll sell my house for a million dollars…” Gina took this comment and replied with the following… “You never know!! ;)”  Gina was able to take this person’s negative, and difficult comment – and make it into something playful and more positive. It shows her confidence, as well as her perseverance to succeed, which is a very strong quality to have as a real estate agent. We never encourage you to interact with negative comments or edge people on. If you cannot respond with a good, positive response, we always recommend taking different measures with the post. This will be case by case, as every situation is different. We trust you to make the best decision for your business!

Removing the comments

One of the best things about running your ad’s through StreetText is that you have the ability to look through any comment on your ad and remove them. Gina mentioned during our conversation that the interaction she has on her business page, and advertisements is super important to her, and in keeping a healthy lead flow. Gina makes it a point to check her ad at least once a day to filter through any negative comments, or reply to anything positive! The online interaction is really important because it shows you’re devoted to your practice and your prospective future clients. Comb through those comments…delete things that you cant swing into a positive, and make sure you’re getting exactly what you want through your comments and Facebook engagement. You are in control of your ad’s engagement, and it only takes a few moments a day to manage!

For questions, book a demo now!

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How To On Marketing

How to train your brain into enjoying door knocking

We’ve said it before, and we’ll say it again…we know that some agents may not be too keen on the door to door communications. Maybe you have it down pat, in which case – you can utilize this article in another facet.

Address only leads can sometimes be the most fulfilling, generate more referrals and yield great results.

The trick to getting here is training your brain and preconceived ideas of door knocking and altering them to positive thoughts and actions towards your business. The brain is naturally designed to promote survival and provides us with ‘happy’ chemicals when those needs are met.

If you naturally feel uncomfortable or have an unsettling feeling about door knocking – then your survival instincts will tell you this isn’t something you should subject yourself to.

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The good news? This can easily be trained into a positive.

This concept can be applied to just about anything in your life, so if you’ve mastered the art of door knocking, consider using these techniques in other areas of your life.

Your brain can be trained to enjoy or dislike just about anything. Following these few steps, will guide you to a place of positivity, and allow you to approach door to door knocking with a better and brighter perspective!

Spend your day looking for positives

Throughout our day to day, it can sometimes be difficult to always search for the positive. We’re either stressed about a listing, dealing with a difficult client, or even bogged down by personal stresses with a spouse or friends.

With that in mind, and all of the things that may be causing you stress – try to find three things a day that are positive and affirmative actions in your day.

The size of these positive things doesn’t really matter. Each can be as small as smiling to someone when you see them on the street, or asking a stranger how their day was. Any three things that you can look at and say “I felt good about that.”

We become in control of our emotions and are no longer relying on our survival instincts to get by.

By doing this every day for 45 days, you’ll likely start looking for the positives in most situations, instead of looking at the negative, or survival feelings we’re so used to. Training our brains in this manner can only benefit us, especially when it comes to address only leads.

Instead of saying, “Man that client was really hard to chat with today” or “I’m really sad I didn’t sell that home today” … look for the positives in those situations.

Instead, try saying “I’m really proud of how I handled that difficult conversation today” or “I didn’t sell that home today, but I’ll have another chance tomorrow!”

Baby steps. We know that some days will be harder than others. Start small, and eventually, the positive vibes will flow more naturally.

Try meditation

Meditating can be healthy for several reasons – and yes we know…also very difficult.

But trying to meditate once a day, or even a few times a week can start you on the path to a happier, more positive life.

When training the brain to be more positive, we also have to consider reducing stress. Meditation is one of the methods we can do this. By focusing your energy, and calming your mind you can reduce agitation, and even regulate emotions. Regulating emotions can allow you to look at situations a little more clearly, which is key when looking at something you see as a negative.

If your head is clear, and emotions are regulated – you can look at a situation from the right perspective. With that clarity, maybe address only leads won’t be so scary!

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Meditation can also improve self-awareness and our concentration. Being self-aware when going door to door is key, as it allows us to be confident in our presence – which in turn provides us with a more positive experience.

If you’re interested in meditation and the positive lifestyle changes that come with it, consider starting with a meditation app. Headspace is an app that provides you with the brain training you may just need to make those address only submissions a little more positive.

Talk to people

Reaching out to other realtors can sometimes be hard, we know. Especially if you’re in a competitive area.

But consider reaching out to people who have mastered the art of door knocking. Their positive feelings and comfort with it have the potential to positively educate you – and change your outlook on the things that make you uncomfortable.

Think of it as a mentorship. The most positive thing you can do for yourself is to continuously challenge yourself and educate yourself on self-improvement, as well as business goals.

Remember, we’re looking to train the brain into a more positive outlook. Whats better than asking people who feel positive about the thing you are scared of.

Conclusion

Training the brain can be hard to master. With the right dedication and willingness to change, you can alter any negative thought into a positive. Give it a try! Start by building small goals, and see if they manifest into anything bigger. Who knows, maybe once you’ve completed a week of re-training your brain, 45 days won’t seem so hard.

Click on the link below to book a demo with us to learn some techniques to accompany your positive thinking. StreetText can provide you with tips, insider info, and best practices when reaching out to those leads.

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Tutorials

How to: Changing your automated StreetText emails

Have you been wondering how to change the automated emails that are sent to your leads, from your StreetText account? If so, this is the article for you!

Below, we’ll walk you through how to access the email section in your account, and discuss how you can alter these to best fit your lead and your personality.


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After logging into your StreetText account, you’ll see all of these available links on the left-hand side of the screen.

To access your emails, click on the lightbulb icon on the far left side of that screen.

 

 

 

 

 


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From here, you’ll be able to see an email tab.

Click on this drop down.

 

 

 

 

 


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After clicking on the email tab, a drop down will appear with an ‘Email’ tab and an additional ‘New Email’ button.

To edit automations, click on the ‘Emails’ tab located in the highlighted image.

 

 

 

 

 


 

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Once you click on that tab, you’ll be brought to this screen. Here, you can choose which emails you decide to edit. We always recommend editing the emails going to leads, as these are the ones you can personalize. To edit this, hover over the link and click on the edit button once it appears.

 

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On Marketing Strategy

3 reasons why you want people talking about you

Sometimes the best sales are ones that occurred organically, and referrals are just that. A conversation from one person to another about how great you are, how quickly you close deals, or how you go above and beyond for your clients. It’s one client telling their friends and family about your brand.

Word of mouth is a powerful way to build your brand, but can occasionally be difficult to break into. It’s virtually free marketing – which is why its so important to break into. Gaining clients organically saves you time, money, and also let you know you’re doing well enough to be talked about within your community.

With all of that in mind, let’s talk about some tactics towards building your brand by word of mouth.


People refer who they trust

It might be a cliche statement, but trust me when I say it’s all about trust. People want this tip to come from a reputable source – someone they can count on. Whether this is the opinion of a social figure they find trustworthy, or a friend or family member.

More and more, people are trusting different sources for word of mouth referrals. This can be anything from customer reviews, testimonials or even news publications. Think of the last time you scrolled through Instagram and noticed your favourite blogger posting a picture with a new brand of workout gear they’re trying.

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Source: @Bethanymenzel on Instagram

Instagram is one of the top places where people can advertise a brand, and followers migrate to whatever their favourite socialite is showing off.

I’m not telling you to build an Instagram account and start advertising left and right (you totally can…), but I am telling you how important word of mouth is in today’s world from a social aspect.

The same goes for podcasts and purchasing something based on the podcasts sponsors. Trust me, I’ve done it! I’ve purchased several things based on items my favourite podcasters are selling because I trust their referral and opinions of the product.

I know exactly what your next question will be….”So how does this apply to me, Elysse?” Well, I’m glad you asked!

This is an important mindset to keep when searching for leads. If your leads trust you and your brand, they’ll more than likely turn into a client and even a sale. Building trust with the families and people in your community will go a long way when increasing your word of mouth referral.

Network, follow up, and start meaningful conversations.

Engagement will naturally build trust in your brand. The more people see and hear things about your brand, the more comfortable they’ll be when reaching out to sell their home.

Forbes magazine writes that “you should give them a reason to talk! Talk about amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures.”

Give it a try – what do you have to lose?


Consider your wow factor

Another key component is that everyone needs a wow factor. How do people remember you? What are you doing to stand out? Often times, people brush off the importance of providing leads with a little coffee card, or holiday treat. Do you want to be remembered for your service right? Well, this is the first step.

Dazzle leads right from the starting gate with a small token of your appreciation for reaching out. A great example of a company that does this is Starbucks.

puppuccino
Not my dogs….but I really wish they were!

Typically, if you go through Starbucks drive through with a dog as your co-pilot, they’ll provide you with a dog-friendly treat for your furry friend. This truly keeps me coming back, because they provide me with something nice for the dog standing awkwardly in my centre car console while I reach for my iced coffee.

Small actions like this will make you stand out, make people talk about the cool things you’re doing, and get people to keep coming back for your services. Stand out over the additional agents in your area competing for the same lead.

If someone puts a little care into who I am as an individual, I’ll trust their motivations are genuine and feel more inclined to follow up in the future, and talk to their friends about you.

We also recommend considering local shops before popular places. People will find value in how you know the community and the places people enjoy to go.

Does your lead have small children? If so, send them an ice cream voucher! Do they have a dog or a cat? Send them something for their pet! Trust me, these small actions go a long way.


How does this apply to Real Estate?

Be social, be active, be noticed. We’re in the age of social media, where everything is accessible, and everyone is at our fingertips. If people can get to know you vis social media and have an idea of who you are, they’ll be more comfortable approaching you.

Post about your clients, families you’ve worked with and your connection to your community. Someone who is active and known is much more approachable than someone who is a bit of a mystery.

People want to know they’re interacting with a real person. Someone with a personality and isn’t just there to make the sale. I want to know just as much about my agent, as I’m sure the agent wants to know about me.

Creating a business page Facebook account will give your leads the chance to get to know you before they contact you. Get a nice recognizable picture, client testimonials, and a personal bio. These will allow for a little bit of transparency in your life and business.

Consider the power of giving your clients different ways to talk and share their stories with you. Let your clients know you value them and look at them beyond being a sale. Give them reasons to naturally rave about your services.

At the end of the day, a sure fire way to build word of mouth referrals is to just ask. If you have a great working relationship with your clients, ask them if they know of anyone else selling, or even buying in the near future.

There’s no harm in asking for it – if you don’t ask, you’ll never know!

 


StreetText gives you the opportunity to make the first connection and start that conversation through Facebook Marketing. What are you going to do to keep that conversation going? How are you going to grow your word of mouth referrals?

For more information, click below to book a demo, and to see how StreetText can help you start conversations.

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Categories
On Marketing Operations

5 apps and tools realtors should be using

Everyone always wants to improve their business. Whether that be through communication, efficiency, conversions or networking. We each have areas in which we can grow and develop – so why not use different tools and apps to help us get there?

Apps and digital tools are becoming the way of the future. Open the app store, search any keyword and I assure you…there will be an app for it. It’s important to take advantage of the good apps and tools to make sure we’re optimizing our business, and filling gaps where and when we need.

In this article, we’ll show you all the apps you should be using to better your business and to aid in filling any gaps you have in your systems.

24me

Have you always wanted a personal assistant, but love doing things yourself, or can’t afford one? Do you have trouble keeping yourself organized or lose track of appointments?

If so, this app could tie up all of your organizational lose ends! 24me is a personal assistant app that will keep all of your plans, appointments, and even banking centred to one location. 24me makes it easy to contact everyone and get it all done. With everything bundled into the palm of your hand, you’ll never have to worry about needing a personal assistant again. The best part about this app? It’s Free! Oh…and it sends you notifications….That’s pretty cool too. To take a closer look, click here to learn more.

Available for iOS and Android

24me-iPhone-App-Updates-with-Gift-Option


Remember the Milk

Remember the Milk is for the forgetful part in all of us. Use this app to keep you reminded on just about everything in your life.

Are you often so swamped that you forget to send your lead that email or text message? Do you wish you could pass off a task to a co-worker or assistant? Well, with Remember the Milk you can. This app was built to help you remember the things you need to get done. Never again will you forget to follow up with your leads! You can program the app to remind you via twitter, email, or any other social media platform. You can also pair it with any type of social media to get reminders where and when you wish, as well as text messages and emails. Organize things the way you want…the way that works best for you.

Once you have this app, nothing will ever be forgotten. To take a closer look, click here to learn more.

Available for iOS and Android

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BombBomb

BombBomb can help you connect with a lead on their time, without you having to be there in real time. How do you ask? Well, BombBomb allows you to record a video and send it to your leads. This can be good for that initial connection, introducing yourself to leads, or providing information from a distance.

Video correspondence is becoming more and more popular, especially since with BombBomb, you can email your leads the video message you create, or upload it to any social media platform. Take a look here to see if BombBomb fits into your business!

Looking for someone who already uses this? Check out our profile piece on Donna Swanzy who swears by BombBomb to make connections. Click here to read more. 

Available for IOS/Android  – Mac & PC

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Top Producer & FiveStreet

Top Producer is a real estate CRM, built to make your life easier! Top Producer can help you create instant alerts for your device, it’ll help you contact prospects, create reminders, and notify you when you get a lead.

This CRM allows you to organize everything on your plate, from leads, appointments, all the way to email flow. Top Producer also created FiveStreet, which is an automated system that connects with your leads within 5min of them contacting you. Five Street increases your chances of connecting with a prospect because of its speed! For more information on both tools, click here to learn more!

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Zapier

Zapier is an app integration app tool that will help you connect all of your apps to one location.

Zapier becomes exceptionally useful when connecting your StreetText account with other applications. If you have ever been looking for email parsing, or wonder how to export your addresses, then Zapier is for you! With Zapier, you can export all of your contacts to a CSV file, which puts them in a more adjustable format. Zapier can also integrate any other app you may have so you can automate posts or notifications to make your life easier. 

For more information about Zapier, click here! 

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To better your business, we recommend adventuring into one of these apps. They’ll make your life and business easier to navigate and relieve so much stress. For more information on how we use these apps, and what we recommend for your StreetText account, click below to learn more by booking a demo.

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Categories
On Marketing

Sneak peek at some new content!

We’re always working hard to make sure our clients have exactly what they need to succeed. We’ve recently developed some new worksheets to make sure you’re approaching address submissions in the best way possible! We’re not quite ready to launch everything at this time….BUT we wanted to make sure we gave you a sneak peek at some of the content we’re creating.

 

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Naturally, address submissions are a bit harder to nurture, since approaching someone at home can be a bit daunting. The idea around these sheets is that they’ll give you a walkthrough of what you’ll need to do for each address submission, in a step by step format. This way, when you do receive address submissions, you can own them with confidence. We’re going to provide you with the steps, and all you’ll have to do is execute them however you see fit for your brand and your personality. Whether this be a handwritten letter, small gift, or a typed out note. Here’s an example of what we’re talking about:

 

Address Submission- 1rst Contact

 

We’ll provide you with the breakdown so you have the chance to build your own systems! Seen above, you’ll receive the Goal of the letter your sending, Content you should include in your address only letters, as well as an Example letter to give you a breakdown of how it should look.

There is no perfect equation for turning address submissions into full-blown leads. You’ll have to try some different systems to see what works best for you. The purpose of these is to steer you in the right direction and to create something that’s yours and that is successful to your brand.

These will be available shortly for StreetText clients in three different forms, with an additional Best Practices form to guide you through any questions you have regarding the address submission process.

If you would like any more information on content being created or would like to set up a demo to get more insider tips, click on the button below! We would be happy to tell you more about how StreetText starts conversations.

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Categories
How To On Marketing Strategy

How to write a follow-up email that gets appointments

real estate leads generationHave you ever responded to an email inquiry and then heard nothing back? It can be really frustrating. You take the time to respond to someone who says they are interested in your services, and then … crickets. The frustration can grow when you get multiple inquiries, send multiple emails, and still get no responses.

The problem is, it’s much too easy to simply stop responding to inquiries.

That said, the process of writing an email that gets responses is actually easy, when you know what to do.

We have a handful of awesome email examples from our top agents that can help with some of that uncertainty.


What is Inquiry Fulfillment?

Part One
Real Estate Lead Generation

Did you know that there is an ancient art behind responding to inquiries? Inquiry responses, AKA Inquiry Fulfillment, has been around a long – long – time.

In fact, it’s practically a science. Talented copywriters have documented their processes to turn written inquiries into sales since type-writers were still considered high tech.

And, the crazy thing is, that when you apply their process to email, it works!

The tragedy is, that too many people treat response emails as an afterthought. All the time and energy goes into the ads and capture funnels. In the words of one these copywriters, Robert Bly, “Simple letters can carry powerful ideas just as easily as ads.”

The key to successful inquiry fulfillment? Be friendly, courteous, and helpful. Tell the reader how you will help them solve their problem.

Here are 7 writing tips:

1. Thank the prospect for the lead. “Thanks for your interest!”

2. Highlight key sales points. You may feel compelled to include every reason a person should work with you but don’t. Instead, pick one or two of the pertinent points and emphasize that in your email. “Unlike conventional … we provide a personal service that is … for your needs.”

3. Tell the reader the next step they need to take in the process. Make it easy for them and suggest a course of action. “In order to provide you with a list of homes that match your needs, please send me the home requirements you are looking for.”

4. Write in a conversational tone. Your email is from one human to another. Not a corporate entity or auto-robot. “Warmth, humor, understanding and an eagerness to be helpful are what make you the super real estate agent you are.”

5. The word “you” may be the most important word in your vocabulary. A “you” orientation means thinking about what the reader needs, wants, and desires. It means not touting your own horn. Remember, a response email is a personal communication, not a cold response. Write about how your services “will help you understand the market and be better prepared to sell your home for the best return.”

6. Be concise. Less is more in emails.

7. Make it look professional. Proofread for errors in spelling, grammar, and content. It’s your name on the line.

 


Follow Up Email Subject Lines

Part Two
Real Estate Lead Generation

Subject lines are critical to getting your email opened. You can craft the world’s best email, but it’s a waste unless people are reading it. Here are a few that some of the top sales professionals are using to get their emails opened.

After an Initial Inquiry

  • Re: [initial inquiry]
  • [name], quick question

After No Response

  • Are you still interested in [what they inquired about]
  • Did you still need a [what they inquired about]
  • Any updates?
  • It takes two to tango

After a Response

  • Let’s talk
  • Re: [response]
  • [name], recommended we chat
  • Let’s have a 10 min call on this?

 

Follow Up By Answering Their Question (Almost)

Part Three
Real Estate Lead Generation

This is the easiest one to get wrong. You’re a helpful person, you’ve written in a friendly tone, you’ve followed all 7 guidelines above and put together a detailed response answering every question they had.

The biggest reason someone doesn’t respond to you? It’s because they got every question answered and don’t need anything else (yet). The second biggest reason people don’t respond is because they don’t trust you (yet).

So it’s important to answer their questions, almost. You want to answer enough to establish trust and provide value. But you also want to give them a good reason to respond to you.

Here’s an example:

“Thank you for your inquiry for a home valuation. I’ve done some research in your neighbourhood and see that there is a big price difference between houses in your size range. I’ve attached a list of recent sales in your area. However, without a walkthrough of your home, I can’t give you an accurate value. Please let me know what time works best for you to see your property.”

In this email, the inquiry was for a property valuation. While it’s possible to give them a valuation without seeing the property, it’s not in either persons best interest to do so. You want to build a relationship with them, and they want to get the most accurate valuation they can. By leaving the valuation out, you give them a good reason to respond to you.


 

5 Follow Up Email Templates

Part Four
Real Estate Lead Generation

Writing emails that get responses isn’t hard, not when you understand the process. Here are 5 templates you can use, tweak and test that follow these principles to get conversations.

Use Case: After An Inquiry

Subject – Re: Property Inquiry

[Name], thank you for your inquiry about 394 Main St.

The home is in a beautiful location, if you haven’t already seen it I would definitely recommend you view it in person.

We have availability to view it

Tuesday between 9am-3pm

Thursday 2pm-5pm

or Saturday 9am-4pm

Please let me know what time works best for you?

[signature]

 

Use Case: Get an 80% Response Rate After a Voicemail

Subject – Sorry I missed you

Hi [name],

I just called to [explain your purpose].

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me any questions via email.

[signature]

Use Case: After No Response

Subject – Are you still interested in [topic]

Hi [name],

Are you still interested in [topic]?

[signature]

Use Case: After No Response

Subject – Do you need help?

Hi [name],

Let me know if you need any help with [topic]?

[signature]

Use Case: Old Lead (3-6 months)

Subject – Re: House Hunting

Hi [name], I just wanted to check how your home search is going? is there anything I could be doing for you?

[signature]


Conclusion:

Real estate leads generation

Good luck with your emails. Please let me know in the comments below how your follow-ups are going. Please share any suggestions or great tips that you’ve found are working for you! As other readers will appreciate it.

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How To On Marketing

5 tips to organizing leads without an assistant

Do you ever feel like you want to do it all, and get it all done your way? Do you truck through your workload with purpose and drive, but occasionally feel bogged down my the amount you have to do, or how you organize your workflow and leads? Do you ever wish you had an assistant to help you through your day to day?

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If so, and if you’re the type of person to do it all yourself, then this article is for you. Some people function well without assistants, but at times we understand if it gets to be too much and you become overloaded. To make sure you’re keeping up to speed without an assistant, take a look at these 5 tricks to keeping your life organized and on track so you close as many deals as possible!

Stay cool, calm and collected

Understanding what you can do, and what you’re able to achieve is the first step to getting it all done. After you get each lead through StreetText, don’t panic! Chances are you’ll have a lot coming at you at once, so making sure you stay cool, calm and collected is important before tackling everything in front of you. Start thinking about how to organize your workflow or the areas you know you need better organization. What is stressing you out the most? Start a checklist or a sprint board and focus the task that takes priority. Take things on one at a time, and as organized as possible. Take a few deep breaths and even meditate to refocus your mind.

Take notes

The honest answer to this is not many people use pen and paper anymore. Smartphones have taken over as our primary source of note taking, so start using it to your benefit. Every time I have an important task, grocery list item, or even action item I’ve given myself from a meeting, I’ll text it to myself so I get the notification at a later time. This way, I’m notified of the note and can move the task to a more organized location later. You can even download a different note taking app to see which method works best for your lifestyle. This will range from formal notepad apps to an easy ‘post-it note’ notification. Try a few different things out and see what works best for your lifestyle.

Put things where they belong

Having a home office is great because everything is accessible and always at your fingertips…but clutter can sometimes take over and start to disorganize your day-to-day. It’s important to make sure this space is clear of clutter, and that your virtual space is organized too. Organize your leads any way you prefer, but make sure its a system that works for you. Colour code them, write them out on a whiteboard and erase them when they’ve been contacted. Yes. This takes time and work, but leads need nurturing too. They don’t list without a little bit of work. Click here for some tips and tricks to make your home office that much more organized.

Understand what your priorities are

It’s important to understand what you need to do, when you need to do it. Often times, people pile tasks on their plate. This is great, because it gives you a lot to do, but it’s important to know what tasks need to get done because they are vital tasks, and what can be put on the back burner. Not to say that some of your tasks aren’t important, but some things can wait. It’s understanding what tasks you NEED to be done to keep the ball rolling smoothly. Imagine you’re holding a bunch of different boxes, some big and some small. In order to hold them all, and not drop anything you may need to put some of those smaller boxes down in order to properly deal with the larger ones you’re holding. You can easily move those smaller ones later.

Work-life balance

Sometimes its easy to take home with you, but it’s important to remember that leaving work at work, and home at home will keep you properly balanced. It’s important to stay driven and focused on your business objectives, however, you do need time to recharge to make sure you’re staying focused and successful. Take time with your family, friends or even co-workers. Recharge, and focus on having a healthy mind so you return to work ready to go.

StreetText is here to help you start those conversations. Book a demo with us today for more tips, tricks, and how to generate seller leads on Facebook.

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On Marketing

What drives the most successful sale?

How well do you sell? How do you interact with your leads?

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How well do you sell?

The Challenger Sale is a book written by Matt Dixon and Brent Adamson that asks the reader “what drives the most successful sale?” Not only does this book question the reader’s understanding of their sales methods, it sheds light on some of the most effective methods.

So, what strategies drive the most successful sale teams and individuals? What are some of the most effective methods?

Matt Dixon and Brent Adamson explain that there is a variety of different seller profiles that contain different skill sets, and qualities. Each of these different profiles will yield different interactions and transactions. These range from the Relationship Builder, all the way to the Lone Wolf. Here are some of the qualities and profiles.

1. The Relationship Builder:
Has a strong focus on professional and personal relationships with their leads
Reaches out to prospective leads early
Does everything to meet their leads needs

2. The Reactive Problem Solver:
Works to make sure leads won’t run into any problems
Highly reliable and detail oriented
Work to make sure any issues their lead may encounter are fixed as quickly as possible

3. The Hard Worker:
Does not give up easily
Someone who shows up early, and leaves late
Always interested in personal development and being the best they can be

4. The Lone Wolf:
Very instinctual and confident
Might be a rule breaker, but it typically yields results
They are the least common profile among salespeople

5. The Challenger:
Loves to debate and really understands the business
May challenge your thinking
Assertive and great at communicating with leads

What sales profile do you identify with? Do you alter your sales profile based on your lead and their personality? Do you carry aspects of each profile? Let us know in the comments below. We would love to hear about your profile characteristics.

Want to read more? Take a look at Sydney Waits, an expert in relationship building.