5 Guiding Principles for Great Lead Generation

May 15, 2022

By Cameron Kozinets

5 Guiding Principles for Great Lead Generation

May 15, 2022

By Cameron Kozinets

5 Guiding Principles for Great Lead Generation

May 15, 2022

By Cameron Kozinets

There is no one way to reach leads in this day and age. Everyone goes about this process differently. Finding the best leads will require you to figure out your areas of strength, which methods are the most productive, and what aligns with your time and budget.

Building your client base is integral to the survival and growth of your business, and customers won’t just come to you. But in a fractured marketing environment where every agent is trying something different, finding ways to stand out can be difficult. However, regardless of your lead generation ideas, there are a few guiding principles that everyone should stick to.

Let’s look at five guiding principles for how to generate higher quality leads.

1. Focus on Building Relationships

If you are trying to generate leads, you should have a clear goal in mind. That goal should not be to have a lead immediately agree to work with you. This is unrealistic, and your efforts may not resonate if this is your primary focus. Instead, your goal should be to start and build a relationship with every single lead.

For real estate agents, buying and selling a home is a major process, something there is often a lot of emotion tied up to. Prospects will need to know and trust you before they are comfortable with something like this. That is why your goal should be to begin a relationship. Schedule a call or a meeting over coffee. Focus on nurturing your leads, not trying to immediately score conversions.

2. Provide Concrete Value

If you are focusing your lead generation strategy on social media, or any other type of content marketing platforms like a blog or newsletter, this is a guiding principle you should consider. Your goal should be to provide concrete value to your leads. This will help you forge a much stronger connection and increase their interest.

Most of your content should be focused on offering value to your prospective clients. Publish articles that explain market trends, provide information on key areas, and in general, offer your clients something beneficial. The less salesy it is, the more clicks and interactions it is likely to receive.

3. Diversify Your Strategy

Putting all your eggs in one basket may not be the best move. There are too many marketing options out there for you to focus on just one, so don’t. Diversify your strategy, try something different, and be willing to step out into new areas.

There is a fine line between a diversified marketing strategy and overextending yourself, so be careful. But using different social media platforms, building out a website with a blog and newsletter, and focusing on email marketing are just some of the many ways you can explore the numerous options available to you. Don’t be afraid to try new things.

4. Stay on the Cutting Edge

As an example for agents, millennials are the dominant home-buying demographic in the United States and Canada right now, a tech-savvy generation that is highly online. If you want to appeal to this age group, staying on the cutting edge is a great way to do it. This will require a time investment, but standing out as a real estate agent using cutting-edge marketing practices is worth it.

Using platforms like TikTok, which has become exceedingly popular amongst younger audiences, is a good starting point. There are other options, such as drone photography home tours, SEO optimized blogs, and automated lead generation tools.

5. Add to Your Toolbox to Simplify Things

If you want to ensure that you aren’t overextending yourself, you should add to your toolbox different solutions that will make lead generation easier and less time-consuming. For a winning Facebook lead generation strategy, StreetText is this ideal tool.

StreetText is a real estate and mortgage broker focussed lead generation software platform that is one of the best Facebook marketing tools available. StreetText has helped agents across North America generate millions of high-quality leads.

If you’re interested, try a 7-day trial to see what StreetText can do for you.

Share
Share on twitter
Twitter
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on email
Email

StreetText makes it easy to generate new leads, spark conversations, and exponentially grow your business

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Article

Related Articles

AllCase StudiesMarketing TipsReal EstateHow ToTutorials

Facebook: A Guide to Real Estate Marketing on the World’s Biggest Social Platform

July 6, 2022

While social media platforms like TikTok are becoming increasingly popular, Facebook remains the best social channel for real estate lead...

Read More

8 Do’s and Don’t’s of Lead Generation on Social Media

May 30, 2022

If you want to reach the best online leads, social media provides a direct pathway towards reaching a massive number...

Read More

How To Passively Generate More Real Estate Leads Online

May 27, 2022

The goal of real estate marketing is to find the best real estate leads without investing a massive amount of...

Read More

Related Articles

Meet more home sellers and buyers with StreetText.

Digitally doorknock with Facebook ads that connect.

Meet more home sellers and buyers with StreetText.

Digitally doorknock with Facebook ads that connect.

Grow your business with StreetText.

Digitally doorknock with Facebook ads that connect.