There is no one way to reach leads in this day and age. Everyone goes about this process differently. Finding the best leads will require you to figure out your areas of strength, which methods are the most productive, and what aligns with your time and budget.

Building your client base is integral to the survival and growth of your business, and customers won’t just come to you. But in a fractured marketing environment where every agent is trying something different, finding ways to stand out can be difficult. However, regardless of your lead generation ideas, there are a few guiding principles that everyone should stick to.

Let’s look at five guiding principles for how to generate higher quality leads.

1. Focus on Building Relationships

If you are trying to generate leads, you should have a clear goal in mind. That goal should not be to have a lead immediately agree to work with you. This is unrealistic, and your efforts may not resonate if this is your primary focus. Instead, your goal should be to start and build a relationship with every single lead.

For real estate agents, buying and selling a home is a major process, something there is often a lot of emotion tied up to. Prospects will need to know and trust you before they are comfortable with something like this. That is why your goal should be to begin a relationship. Schedule a call or a meeting over coffee. Focus on nurturing your leads, not trying to immediately score conversions.

2. Provide Concrete Value

If you are focusing your lead generation strategy on social media, or any other type of content marketing platforms like a blog or newsletter, this is a guiding principle you should consider. Your goal should be to provide concrete value to your leads. This will help you forge a much stronger connection and increase their interest.

Most of your content should be focused on offering value to your prospective clients. Publish articles that explain market trends, provide information on key areas, and in general, offer your clients something beneficial. The less salesy it is, the more clicks and interactions it is likely to receive.

“Providing concrete value is essential in any lead generation strategy, especially on social media. In my experience, sharing insights like market trends, localization strategies, or translation tips not only builds trust but also positions us as a helpful resource. The key is to focus on meaningful content that genuinely benefits the audience rather than pushing sales, which ultimately leads to stronger connections and higher engagement. When done right, this approach attracts the right people and lays the foundation for long-term relationships.”

Roman Kotzsch, CEO at Milengo

3. Diversify Your Strategy

Putting all your eggs in one basket may not be the best move. There are too many marketing options out there for you to focus on just one, so don’t. Diversify your strategy, try something different, and be willing to step out into new areas.

There is a fine line between a diversified marketing strategy and overextending yourself, so be careful. But using different social media platforms, building out a website with a blog and newsletter, and focusing on email marketing are just some of the many ways you can explore the numerous options available to you. Don’t be afraid to try new things.

4. Stay on the Cutting Edge

As an example for agents, millennials are the dominant home-buying demographic in the United States and Canada right now, a tech-savvy generation that is highly online. If you want to appeal to this age group, staying on the cutting edge is a great way to do it. This will require a time investment, but standing out as a real estate agent using cutting-edge marketing practices is worth it.

Using platforms like TikTok, which has become exceedingly popular amongst younger audiences, is a good starting point. There are other options, such as drone photography home tours, SEO optimized blogs, and automated lead generation tools.

5. Add to Your Toolbox to Simplify Things

If you want to ensure that you aren’t overextending yourself, you should add to your toolbox different solutions that will make lead generation easier and less time-consuming. For a winning Facebook lead generation strategy, StreetText is this ideal tool.

StreetText is a real estate and mortgage broker focussed lead generation software platform that is one of the best Facebook marketing tools available. StreetText has helped agents across North America generate millions of high-quality leads.

If you’re interested, try a 7-day trial to see what StreetText can do for you.