New Facebook ad ranking algorithm goes live

Next week Stephen and I will be returning to the Facebook F8 conference. It’s an invite only event and last year Facebook previewed upcoming rollouts to Ad placements in Instagram, WhatsApp, and what type of ads on Facebook newsfeed would be driving results. Hint: “comments”

It’s also an opportunity to connect with the leaders in the space and unearth new strategies. And of course, we bring all of this information to you.

Last year also marked a major shift in the way Facebook delivered ads via their API. Facebook was reviewing every API and shutdown thousands of ad accounts. We believe in the direction Facebook is going, have a good relationship with them and were given a heads-up on these changes.

This 2019 year is no different. Technology keeps adapting.

How are you adapting with it?

Facebook is officially rolling out their new ranking algorithm on April 30th and dropping relevancy score. This means the way that ads were getting extra impressions with a high relevancy is gone. Instead they will be using the three new metrics to drive “buying power”.

In case you haven’t noticed, they are also lighting up their spam detection. Sadly, they’re getting this as wrong as they are getting it right. The good news is they’ve made it easy to request a review and have a human fix their mistake. But they are improving their algorithm and it’s going to get better.

What you can do with this?

  1. Conversion rank is used to detect offline conversions. Make sure your landing pages convert.
  2. Engagement rank is used to measure how much users are responding to your ads. Reply to comments in your ads, this drives engagement and increases your score.
  3. Quality rank is used to compare how your ad is perceived against competing ads. Test various creative and ensure that what you are telling users on your ad you are providing them when they click it.

Finally, don’t worry if your new ad is marked as spam. Facebook is learning how to make this smarter. Your ad is likely compliant and you simply don’t have enough history for Facebook to know that you are. Simply request a review and Facebook will approve it.

Ad Hack: The more ads that you review and are approved, the better your overall ad account will perform.

I hope this helps clarify things. Facebook is making changes but we’re here to help make it easy to benefit from the changes and drive down your cost per lead.

What’s new in StreetText?

Adometer scores. Know exactly if an ad is working to get leads for your market. And get actionable recommendations to improve your ad performance.

10 new seller ads. Launch ads that work, without all the work. Choose from the latest ads working in today’s market.

New email editor. Sending engaging emails doesn’t need to be hard. Write it once and send it to the right people at the right time every day. Our highly requested update to our email editor is now live as of last week!

What’s coming next?

We have some exciting features that we’ve been beta testing that will ensure you are staying front and center of your growing influence base. Stay tuned.

Get ads that work, without the work.
Ready to start a trial on StreetText?

On Marketing

Facebook releases new image format, finally!

Facebook’s new new square image format finally launches and it’s a great way to stand out from the pack right now before the rest of the digital marketing world catches on.

Facebook has began rolling out their new square ad format and it’s seriously awesome.

Newsfeed Ads are finally getting the impact they deserve on mobile. Mobile traffic accounts for a significant portion of all Facebook’s ad impressions. And while the landscape ads continue to look good on desktop, they’ve been a bit lackluster on mobile.

Well, no longer.

The new 1:1 image format will maximize the impact on mobile screens.

How can I implement this ad format?

The process of creating this ad is the same as before, just be sure to upload a 1:1 image format. And you’re all set!

What’s the ideal size?

For a new square image it’s 1080 x 1080px

For the original rectangle image it’s 1200 x 628px

Utilizing the StreetText platform to test!

As with any Facebook change, it’s best to test. And this is brand new.

Instead, create two ads with the same words (copy) each with a different image size. One with a 1:1 aspect ratio and the other with a 1.91:1 ratio. 

  1. Login to your account and navigate to your Facebook funnels
  2. Then deploy the funnel of your choosing. Keep the copy and the area you are targeting the same for both.
  3. Adjust the image on one ad to the new format.
  4. You’re all done :)

StreetText will automatically show you the stats in your funnels page. Within 500 impressions you will know the winner!

Have fun launching your next Facebook ad as a square!

Get leads from Facebook, today!

Use Facebook and Instagram ads to generate leads for your business to grow your bottom line.

On Marketing

2018 Resolutions for Realtors

Well, it’s here!

2018 has shown up full force – which means it’s time for us to start refining last years systems and making ourselves better realtors!


Trust us when we say that we know any changes you implement won’t be instant, but we at least wanted to give you a list of things you can consider changing this year to better your business and refine your skills.

Be more social on social

If you had a hard time being on social media last year, try setting designated post times for yourself each week in 2018.

Your leads will often do their research as well, which means your Facebook, Twitter and even Instagram accounts may be searched on the regular. With this in mind, take some time to post content, questions or even listings once a week!

Showing activity will help you in the long run.

Make personal & professional development a priority

The importance of personal growth and personal development is vital to your overall growth this year.

In 2018 – consider taking a little more time to understand who you are personally & professionally. Quizzes such as 16 Personalities will give you your Meyers Briggs classification, which can tell a lot about you personally, as well as any work habits you may have.

Take some time to grow as an individual this year. Trust us! This will expand to other facets of your life, and help you develop professionally as well.

Automate more systems

Staying up to date with who you’ve contacted can be super difficult, especially when you have a lot of leads coming in.

The good news? StreetText can help you automate your system with a built-in 9-month drip email campaign. Think of how much this can simplify your follow up!

Stay tuned for this feature launch and see how StreetText can help you automate lead generation system in 2018 – making your follow up that much easier!

Be offline

Realtors are almost always working on a computer, tablet, or smartphone. We’re always calling people, texting or emailing which can be exhausting when combined with our frequent appointments.

We’re not recommending being offline all the time, but maybe try turning your devices off for a designated time each day – or having specific times in the evening for you to be offline to spend more time with your family.

Being plugged in all the time, although sometimes necessary can definitely put a strain on your mental well-being.

Add some of these to your resolution list, and we assure you-you’ll be kicking off to a much simpler, and streamlined year. Take more time to look into how you can make little improvements in your systems because they will go a long way.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

Facebook Ads – StreetText makes it simple to reach new clients Facebook Advertising & Sales CRM

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

Facebook Ads

On Marketing

Facebook FAQ’s: What you need to know

Its common for people to have a lot of questions regarding Facebook Advertising, and what to expect when they sign up to StreetText.

There are a lot of different things you might want to know when it comes to Facebook advertising – especially in correlation with your StreetText account.

Facebook Advertising

In this article, we’re going to cover all of the questions you may have about Facebook and notify you of the important things to consider while on your path to success.

Let’s start with the basics.

When I sign up

Once you sign up to StreetText, a few different things will happen through Facebook.

Since you’ve already finished the 7-day trial, you’ll have a Facebook ad that is fully finished and functional. An example of this is located below!

Facebook AdvertisingWhen you sign up, you’ll be asked by our lead conversion specialist if there is anything you would like to change in regards to your ad.

You can decide if you want to up your ad budget, lower it, change the featured image and more. Some of these may be custom changes and require additional information, and fees. We recommend checking the help desk here and touching base with us regarding any of these.

That’s it.

This is the easy first step to signing up, and working with us, as well as having your ad active on Facebook.

Can I make changes later on?


The best thing about working with Facebook is not only high ad performance, but having the ability to make modifications and changes to your ad at any time.

With that being said, there are some things that we recommend, and encourage when it comes to making changes to your ads.

Facebook Advertising

For more details on making changes to your ad, click on the image above and view the following helpdesk site. Here, we’ll be able to go over what changes can be made, as well as which changes we recommend contacting your Lead Generation Specialist for.

How often should I change my Facebook ad budget?

We get this questions a lot.

Users often wonder when, and why they should be changing their Facebook ad budget, which also brings us to the seasonality aspect of Facebook.

When you begin your 7-day trial with StreetText, you daily Facebook ad budget is set to 9$ a day. This is the price we have found the most success with.

Once you sign up for our 3, 6 or 12-month contracts, you can decide if you wanted to lower or raise this amount.Facebook Ads

For more details on how much higher, lower, or when to change these amounts – click on the image above to read more on our helpsite.

Should I ever reset my ad?

From time to time, we will recommend that you reset your Facebook ad. This will be for various different reasons, and will always be recommended by our lead generation specialist.

Resetting your ad means that it’ll be building an audience from scratch. Your lead generation specialist may recommend this in certain cases, but it is not something we frequently do.

Facebook ads

For more information on this, read the article located in the image above.

How will I know my ad is performing well?

Great question.

There are a few different ways you can tell if your ad is performing well – one of which starts with your weekly StreetText report. Each Friday, you’ll receive an overview of your account performance which will give you statistics on how your ad has been running for the week.

It’s important to know that ad health does not change drastically, so a weekly report will summarize everything from the week, so you enough information to tweak or leave your ad the upcoming week.

Facebook Ads

For any more questions regarding Facebook ads – comment below, or check out our help site.

Book a Demo to See StreetText in Action - Lead Magnet

Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

Facebook Ads

Case Studies On Marketing

How Gina Wade is combining her direct mail strategy with online lead generation to land her deals

Gina Wade is an unique agent from Marietta, GA and she’s not shy about her approach to lead generation.

“A lot of people don’t reply to your emails, but when you send a personalized letter, people almost always acknowledge it. People always open letters.”

She has been working as an independent Realtor for only the last two years and is already thriving. Gina had to shift her career when she had her son. A move which has brought her a lot of success.

Where is she seeing the most success? From the addresses she is collecting with her Lead Generator system.

From time to time, real estate leads that Gina captures through her StreetText lead generation campaigns only provide their address, and no additional contact information. And regardless of just sharing their address – Gina is finding surprising success when following up with them.

With that being said, it’s hard to believe that Gina gets most of her clients through these submissions, right?

Real Estate Leads

Gina’s follow up systems are some that people strive to get. We’re constantly seeing requests from real estate agents looking for flawless “address only” submission methods, and Gina is holding the key.

Today I’m going to give you a breakdown of her systems. But don’t worry if it seems like a lot to try to take in. I’ve also included a free download of her systems at the bottom of this post.

Let’s begin with how Gina makes the Initial Contact of her addresses.

Gina captures leads that are interesting in knowing the value of their home. She uses StreetText’s lead generation funnel and Facebook ads to capture her leads and the dashboard to manage them. She says, the moment she gets notified of a new address, this is the first place she goes.

Then Gina’s off to the races.

First off, she sends her leads a wide ranging Comparative Market Analysis (CMA) – and sends it in a nice envelope, with a kind, handwritten letter. She leaves the CMA price range broad because she wants the contact to have a reason to touch base. Give them too much info the bat, and the contact has everything they need. Too little, and they feel the agent hasn’t done enough to deserve a call. It’s simply human nature.

She also mentioned that she loves making the letters look nice, with different stamps that stand out above the regular ones people send out. As Gina says, “This adds a personal touch.”

Gina Wade

Gina puts a lot of love into her systems, which is one of the reasons why she has such success with address submissions.

Gina also mentioned that even if she has the lead’s email address and phone number she’ll still send the homeowner a letter. The day we spoke, Gina mentioned that she had just purchased 200 stamps, which would have been gone by the end of the week. Talk about hustle!

“A lot of people don’t reply to your emails, but when you send a personalized letter, people almost always acknowledge it. People always open letters.”

This has contributed to 16 deals in just 8 months… 6 of which are deals from StreetText. With the average home selling for $200,000 in her area, Gina is doing exceptionally well with her current tactics.

The Follow up

Once Gina sends out her initial CMA, she waits about 90 days before sending a follow up letter.

In this letter, Gina provides more information that may be of use to someone selling a home, but mainly asks the lead if they’re still interested in selling their home – or if they are looking for more information.

This follow up period is key, because it opens the door for a line of communication again. Gina makes sure this letter has just as much personality as the first, and is hand addressed and hand signed.

Gina Wade

She also makes it a point to reach out and mention that even if they wanted to meet to chat about concerns they have or questions about selling – she’s open to help in any way she can. A lot of potential home sellers are nervous about making this step in their life of listing their home. Gina makes sure to address their concerns and empathize with the lead – giving them as much reassurance and assistance they need to be comfortable selling.

To learn how Gina takes address submissions and makes them into deals, download her template below. You can also take a look at how Gina handles objections through her Facebook ads.

Gina Wade Follow Up Template Part 1 – Facebook Maintenance

Gina Wade Follow Up Template Part 2 – Follow up letter (1)

Staying in Touch 180 days out

The last recommendation is contacting the same lead roughly 6 months outside of the initial contact.

Why you ask?

“They haven’t gotten back to me…so whats the point?”

Yea, we totally get it. It can be frustrating… but hear us out.

Contacting the same lead 180 days out gives you an opportunity to give them an updated CMA. Chances are – within the 6 months since you initially reached out – the market has changed.

Giving your leads an updated CMA gives them a chance to have a new and healthy perspective on their initial desire to sell. It also shows that you care and that you are serious about helping them when they are ready. 


Gina Wade is proving that she can turn leads that other agents may see as “low quality” into “high quality” transactions and referrals. On my call with Gina I was repeatedly impressed with her go-getter attitude and friendly personality. Based in Georgia State she was looking for a way to stand out in her community and get consistent leads. She already had successful follow up practices, a great mindset, and a growing business, what she needed was a consistent lead generator system that would fill her pipeline with opportunities. Since starting with StreetText she treats all her prospects the same, even the ones that only provide their property address. She sends them a CMA with a valuation range. 90 days later she follows up with a letter and again in the next 90 days.

facebook real estate ads