Facebook’s new new square image format finally launches and it’s a great way to stand out from the pack right now before the rest of the digital marketing world catches on.
Facebook has began rolling out their new square ad format and it’s seriously awesome.
Newsfeed Ads are finally getting the impact they deserve on mobile. Mobile traffic accounts for a significant portion of all Facebook’s ad impressions. And while the landscape ads continue to look good on desktop, they’ve been a bit lackluster on mobile.
Well, no longer.
The new 1:1 image format will maximize the impact on mobile screens.
How can I implement this ad format?
The process of creating this ad is the same as before, just be sure to upload a 1:1 image format. And you’re all set!
What’s the ideal size?
For a new square image it’s 1080 x 1080px
For the original rectangle image it’s 1200 x 628px
Utilizing the StreetText platform to test!
As with any Facebook change, it’s best to test. And this is brand new.
Instead, create two ads with the same words (copy) each with a different image size. One with a 1:1 aspect ratio and the other with a 1.91:1 ratio.
- Login to your account and navigate to your Facebook funnels https://streettext.com/boost/funnels
- Then deploy the funnel of your choosing. Keep the copy and the area you are targeting the same for both.
- Adjust the image on one ad to the new format.
- You’re all done :)
StreetText will automatically show you the stats in your funnels page. Within 500 impressions you will know the winner!
Have fun launching your next Facebook ad as a square!
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Passionate about helping people use effective marketing to grow their business. Over a decade of digital marketing experience, he co-founded StreetText to help businesses meet new customers in today’s landscape.