Facebook isn’t just a place to chat and keep tabs on loved ones. Think of Facebook as your own town square. It is a community driven platform where people buy and sell things, promote their business, connect with others, RSVP to events, and so much more. We know, it sounds like the kind of place that just about any service professional should be on, making their presence known.
For the average real estate agent without a large marketing apparatus behind them, Facebook presents a unique and powerful opportunity. According to Statista, there are 261 million monthly active Facebook users in Canada and the United States. This is a huge segment of the population, and by advertising on Facebook, you’re putting yourself front and centre!
Let’s look at some Facebook features and features connected to Facebook that can help you grow your real estate business.
Facebook Pages
Facebook Pages are a key part of the experience on the platform for many years and have recently undergone an update. While the verdict is still out on the success of the update, Facebook Pages remains an important way to utilize Facebook. It allows everyone from celebrities to businesses to create and run a front-facing, public profile.
For real estate agents, consider your Facebook page an accessible and easy-to-find version of your website. It should be a place that you curate and ensure it looks its best because this will be the first thing many of your prospects see when they search your name. Inject it with personality and photographs, try and make it stand out.
It is important agents remain up-to-date with their Facebook Pages, as leads are likely to message you through it. These are a valuable part of Facebook that allows you to have a public-facing component to your real estate business’ social media.
Facebook Ads
Facebook Ads are the biggest social media marketing tool available, used by businesses ranging from the largest corporations to local companies. Facebook Ads are a highly effective, viable format for marketing that gives businesses some unique capabilities. They can be targeted in various ways, showing up on the newsfeeds of people in certain age ranges, locations, or with certain interests.
Facebook Ads are trackable and provide valuable insights that indicate how the campaign is performing, and there is a lot of information an agent can glean from them. They are an important part of any real estate marketers’ repertoire and can be deployed on different Facebook-owned platforms like Instagram.
According to Backlinko, the most companies surveyed listed Facebook Ads as the paid channel that provides the highest return on investment for them, with over 33% listing Facebook Ads as their highest performer. It is a digital tool that gives real estate agents access to a wide range of targeting and business intelligence tools with a proven ROI.
Instagram Reels
Never heard of a Reel? It is essentially the same thing as TikTok, a short-form video content platform. And no, it’s not just kids using them.
Aside from the content format, one thing TikTok and Reels share in common is the ability for content to go viral at a rapid pace. Both utilize a ‘For You’ page that puts random videos in the user’s newsfeed, typically related to previous interests and geography. That means even if you don’t have a large following, if you post the right kind of content on Reels, many people can see it.
The upside to this is that you can go viral without spending a cent. The algorithm is democratic and will share your video with random users, including people in your area. If you post real estate content, the content will appear in the feed of people interested in real estate. It is a free and effective way to grow a brand and branch out with your marketing.
StreetText
Many agents are struggling to establish their Facebook Ads strategy. Trust me, you’re not alone if that’s you. If you want to simplify the process and improve results, StreetText could be right for you. StreetText is a Facebook Ads lead generation platform specifically designed for real estate agents. Filling up your client base can be difficult, especially for agents just starting to get established in the industry. But with StreetText, you can join the list of agents that have used StreetText to generate more than 4 million leads.
StreetText’s platform allows for the easy customization, deployment, and tracking of a lead capture system that has been proven effective for numerous agents. It is easy to use and allows for passive growth as customers come to you. With a dedicated team of coaches and support staff, you are helped every step of the way. Facebook is a platform with limitless potential for real estate marketers, and with StreetText, you can begin to maximize it.
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