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On Marketing

How I made 140,000 my first year in Real Estate

At one point or another – we all started out in the Real Estate world somehow. Whether it be through the family business, our true passion, or even by accident… we all have our paths to this business.

With this in mind, it’s important to consider that we all have one commonality when beginning in the Real Estate world.

We all had to start from the beginning.

Adam Wilson – Photo by Blondy Photography

Before the Holiday season, I sat down and spoke with Adam Wilson – an Edmonton Real Estate agent who has been in the business for a year as of early November.

Adam crushed his first year with a total closed commission of $140,000 –  Taking home roughly 125k, which means that his first year in Real Estate was incredibly successful. Over the course of our conversation, we chatted about his systems – but mainly how he got started in the industry.

Adam initially had an interest in Real Estate when he was fresh out of High School, and looking to make some career moves. He had several friends and family friends in Real Estate, so it was something he was familiar with growing up. From here, Adam made the choice to begin his education in business management. This lead him into several different businesses, which included running his own painting company.

Adam got into management – and worked at a cabinet shop for quite a few years. During our conversation, he mentioned that he did not mind directly managing people, but still felt like his career growth needed more.

This is when Adam decided to make his transition into Real Estate, despite being told that it might not be the best time for him. None the less, Adam dove into getting his license.

Here’s the start of Adam’s first year in Real Estate. Pay attention, because this is where it gets good.

Adam started in a small office of about 20 other Realtors, which was perfect because, within his first few months, he was able to get a lot of mentorship from more seasoned agents.

Adam Wilson - Photo by Blondy Photography
Adam Wilson – Photo by Blondy Photography

Adam was also given a pretty high goal to reach within his first year. When he initial sat down with the broker in his office, he was told that he wanted Adam to reach a commission of $100,000.

Remember, at this point in Adam’s career, he’d only been working in management – and had no experience in Realty until now, and the exposure he had growing up.

Now, before we continue, I want to remind you that Adam made a total of $140,000 in closed commission in his first year in the Real Estate industry.

You can imagine that right off the bat, this seemed like an impossible feat for Adam to achieve. But he did it. In his first year of being in the Real Estate industry, Adam was on track and then surpassed his initial goal. Throughout the year, he changed his target sales goal several times, as he knew he would reach it.

“I never thought it would be possible, but I still had a great year!” Adam had an incredible first year, which surprised even him.

When I sat down with Adam, I wanted to specifically pick apart his process. With such a successful first year, Adam is the anomaly. If Adam can make this amount of commission in his first year, any Realtor should be able to.

So let’s dive into it, starting with Adam’s Lead Source.

Adam has a few different lead sources that contributed to his successful year… one of which included StreetText. StreetText builds custom Facebook ad’s for Adam that helps him reach his target audience in his chosen areas. Leads then filter through his StreetText Dashboard, where he can then follow up with the information they provide.

Within Adam’s StreetText account, he also has access to a 9-Month email drip campaign that he can put any one of his lead on – as well as customizable pipeline creation and much, much more.

From here, we got into the breakdown.

I wanted to pick apart Adam’s follow up techniques, and systems because he has had such a successful year… and because it was his first year – I knew it was important to highlight for any realtor on the same path. We started with his full lead submissions – which means the real estate leads Adam receives that have a phone number, email, and address.

As soon as one of these comes in, Adam begins almost immediately with following up. Below is a walkthrough of Adams full submission process. Keep in mind, a lot went into finding a perfect algorithm for this.

Facebook Advertising

As you can see, Adam has a straightforward, yet detailed follow up technique for his full submission leads. Adam stressed the importance of consistency and making sure that the initial follow up is within the first few days, and as approachable and casually professional as possible.

Adam also has additional follow up processes for his address only submissions, which are submissions that come into his account that only contain an address and no other personal information. It’s imperative to follow up with these in the right way, as they are valuable leads coming into your account. For Adam, the follow-up consists of a handwritten letter that is personally addressed to their home provided – and delivered within the first few days of the submission coming in.

Adam also explained that this process is something that he is still playing with. Because address submissions are a little harder to manage, there isn’t a perfect algorithm for them due to location, market, and other variables.

What Adam did explain though is that he’ll implement a system for his business and test their success rate. As an example, he’ll implement a follow-up system and try it out for a few months. If this new systems doesn’t yield results, Adam will scrap, tweak and modify the system to see how he can build a successful system.

This isn’t even a key component for Realtors starting out. This is something all agents should remember when implementing any system to their business. Why keep something that isn’t working?

Put a limit on how long you may try something for, whether that be three months, three weeks, or 6 months. Putting firm timelines on your trial systems will help you weed out the unsuccessful systems – on closer to the gold star systems your business needs.

Real Estate Advertising
Adam Wilson – Blondy Photography

It’s important to remember that Adam’s systems took a lot of consistency and determination. Adam mentioned several times that if something didn’t work, he didn’t spend too much time on it. “There’s no point in keeping up with something that isn’t yielding the results you want or need,” said Adam.

So the take away from Adam’s story?

With the right amount of commitment, connections and willingness to grow, you too can have a successful first year in the Real Estate world. Keep building your systems, trying different things, and building contacts. You too can have success. Refine as much as you can, so you too can build a year as successful as Adams.

For more information on StreetText, Facebook Advertising, and StreetText Academy, reach out to us personally! We are always more than happy to help.

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How To On Marketing

How to respond to negative Facebook comments on your ads

It’s no secret that often times realtors get objections. At some point in your career, you’ll encounter a person or a lead who will give you a negative experience. Unfortunately, this won’t just occur in your professional life. You’ll experience objections and negative comments just as a human being. pexels-photo-267399 The good news? There are tricks to making objections positive, as well as turning negative comments, into positives. We’ve chatted with Gina Wade, who has provided us with expert opinions on how she handles objections, and how she might turn a negative comment, into a positive!

The negative parts of the internet

Unfortunately, there is no avoiding this. The internet can be a harsh place because in most cases, there isn’t face to face contact. People find it a lot easier to hind behind comments, and say exactly whats on their mind. As great as it is for people to have opinions, and to say exactly whats on their minds…sometimes it can hurt a little more than it helps. The trick? Making sure we look at these comments in the most neutral way possible.

Have confidence

Gina reminded us that one of the most important things to making sure the negative comments on the internet weren’t bothering her was keeping her self-confidence. Because of some negative comments and objections, Gina explained that she began second-guessing herself and things she was doing as a realtor in her business. She told us this was her first mistake. “I thought I was doing something illegal or something,” she explained. You are your own person, with your own individual goals and career objectives. No one can take these away from you, or say that they are inferior, as they are yours and no one else’s. Keeping this confidence in your work, and what your doing is vital when making sure the negativity doesn’t affect you and your goals.

How to deflect

Gina mentioned that she’d often take a negative comment, and try to make it into a positive. When we were chatting during her 60min education webinar, she shared a ton of her own personal strategies. Amongst those, was her ability to turn a negative comment into a positive. “Someone commented on one of my ad’s and said something like…Sure, I’ll sell my house for a million dollars…” Gina took this comment and replied with the following… “You never know!! ;)”  Gina was able to take this person’s negative, and difficult comment – and make it into something playful and more positive. It shows her confidence, as well as her perseverance to succeed, which is a very strong quality to have as a real estate agent. We never encourage you to interact with negative comments or edge people on. If you cannot respond with a good, positive response, we always recommend taking different measures with the post. This will be case by case, as every situation is different. We trust you to make the best decision for your business!

Removing the comments

One of the best things about running your ad’s through StreetText is that you have the ability to look through any comment on your ad and remove them. Gina mentioned during our conversation that the interaction she has on her business page, and advertisements is super important to her, and in keeping a healthy lead flow. Gina makes it a point to check her ad at least once a day to filter through any negative comments, or reply to anything positive! The online interaction is really important because it shows you’re devoted to your practice and your prospective future clients. Comb through those comments…delete things that you cant swing into a positive, and make sure you’re getting exactly what you want through your comments and Facebook engagement. You are in control of your ad’s engagement, and it only takes a few moments a day to manage!

For questions, book a demo now!

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Case Studies On Marketing Strategy

Donna Swanzy – The systems bringing her success

Just as Dave Elhke does, Donna Swanzy has her own unique systems that are working for her and her business growth.

In fact, Donna has a unique approach, that goes against the grain with what is standard in the Real Estate world. She doesn’t call leads.

View More: http://kimhayesphotos.pass.us/donna

Donna closed 6 deals in one month through StreetText, and 12 deals that month in total. Donna did all of this without making a single call to a lead.

If you’re like Donna and prefer not to call people, and to door knock as little a possible…maybe her strategy can help bring your business to the next level. Read below, and see if any of her strategies and systems that you might want to implement into your business practices!

Stage one

Donna initially gets the majority of her leads through StreetText’s custom-made Facebook advertisements. She doesn’t have to monitor these and focuses on what she does best…listing and closing deals.

Once people click on her Facebook advertisement, the leads will filter through her StreetText dashboard for her to address. Donna has a few different systems she uses, including her CRM, and an organized system for her address only leads. Once these are filtered through, Donna begins nurturing each lead.

Stage two

Once a lead comes in, they will automatically get an email from Donna. This email is automatically sent through her StreetText account and is sent once someone requests a home evaluation. From here, the email provides them with all of the information they would need to initially get in touch with Donna.

To download a version of Donna’s initial lead email, click on the downloadable link provided below.

Donna Swanzy – Initial Auto Email

Stage three: Address Submissions

From here, Donna will handle any and every address submission, because no lead goes unturned. She mentioned in our latest Webinar session that she always contacts her address submissions by letter.

Donna highlighted the importance of making this a handwritten, and very personable letter, as well as providing the lead with all the information they’ll require to keep them intrigued to get their valuation.

Just like Dave, Donna doesn’t provide them with all of the information. She provides them with just enough to stay curious and to contact her back. For an example of the letter Donna sends her address submissions, click on the downloadable link provided below!

Donna Swanzy – Reasons to Sell Example

Stage four: Phone Numbers

When Donna receives a phone number, believe it or not…she doesn’t use it. Donna has made it very clear through several conversations her and I have had, that she doesn’t like calling leads, and doesn’t enjoy door knocking.

Donna has continued to be successful, regardless of using phone calls or not. Her personal mantra is that she doesn’t enjoy being called, or talking on the phone, so why should she do that to others?

This system has clearly been working wonders for Donna. Now, it’s important to remember that Donna does eventually call her clients if need be, and only steers clear of calling when the lead is new, and not a client yet.

Stage five: Email Follow up

Donna explained to that her email systems have changed during her time as a realtor. She initially started by sending emails individually to all of her leads, and is now using a 5-week email campaign to contact all of her prospective clients.

Now, Donna uses Peak Producers, build by Brian Buffini as her primary CRM and will filter all of her leads with an email address through this. Once they are put in her CRM, Donna can place each of these on her pre-scheduled email campaign.

All of her emails are built – each lead will receive an email a week for a specific duration. These will vary, depending on content, and what Donna wants to send out that week. Much like Matthew Nicolas, and Dave Ehlke…Donna focuses on changing these emails and systems every few months. That way she keeps content fresh and enticing for her leads.

For examples of content, Donna sends to her leads, download the documents below.

Donna Swanzy – Drip Campaign High Demand Letter

Donna Swanzy – Drip Campaign Informative Letter

Donna Swanzy – Drip Campaign Market Activity letter

Donna is a hard-working real estate agent who has tested systems and seen what’s worked best for her business over time. We always recommend that when you venture into building different systems, that you try out a series of different ones before settling on one system. We also recommend constantly changing your approach and systems so your leads stay intrigued, and educated with the content.

Remember, try something – and if you don’t see results…change it! Systems will always need tweaking and changing, even if they’re successful systems. Take the time to know what works, and build similar systems around those strategies. This will make all your future plans foolproof.

 

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How To On Marketing

How to train your brain into enjoying door knocking

We’ve said it before, and we’ll say it again…we know that some agents may not be too keen on the door to door communications. Maybe you have it down pat, in which case – you can utilize this article in another facet.

Address only leads can sometimes be the most fulfilling, generate more referrals and yield great results.

The trick to getting here is training your brain and preconceived ideas of door knocking and altering them to positive thoughts and actions towards your business. The brain is naturally designed to promote survival and provides us with ‘happy’ chemicals when those needs are met.

If you naturally feel uncomfortable or have an unsettling feeling about door knocking – then your survival instincts will tell you this isn’t something you should subject yourself to.

pexels-photo-29410

The good news? This can easily be trained into a positive.

This concept can be applied to just about anything in your life, so if you’ve mastered the art of door knocking, consider using these techniques in other areas of your life.

Your brain can be trained to enjoy or dislike just about anything. Following these few steps, will guide you to a place of positivity, and allow you to approach door to door knocking with a better and brighter perspective!

Spend your day looking for positives

Throughout our day to day, it can sometimes be difficult to always search for the positive. We’re either stressed about a listing, dealing with a difficult client, or even bogged down by personal stresses with a spouse or friends.

With that in mind, and all of the things that may be causing you stress – try to find three things a day that are positive and affirmative actions in your day.

The size of these positive things doesn’t really matter. Each can be as small as smiling to someone when you see them on the street, or asking a stranger how their day was. Any three things that you can look at and say “I felt good about that.”

We become in control of our emotions and are no longer relying on our survival instincts to get by.

By doing this every day for 45 days, you’ll likely start looking for the positives in most situations, instead of looking at the negative, or survival feelings we’re so used to. Training our brains in this manner can only benefit us, especially when it comes to address only leads.

Instead of saying, “Man that client was really hard to chat with today” or “I’m really sad I didn’t sell that home today” … look for the positives in those situations.

Instead, try saying “I’m really proud of how I handled that difficult conversation today” or “I didn’t sell that home today, but I’ll have another chance tomorrow!”

Baby steps. We know that some days will be harder than others. Start small, and eventually, the positive vibes will flow more naturally.

Try meditation

Meditating can be healthy for several reasons – and yes we know…also very difficult.

But trying to meditate once a day, or even a few times a week can start you on the path to a happier, more positive life.

When training the brain to be more positive, we also have to consider reducing stress. Meditation is one of the methods we can do this. By focusing your energy, and calming your mind you can reduce agitation, and even regulate emotions. Regulating emotions can allow you to look at situations a little more clearly, which is key when looking at something you see as a negative.

If your head is clear, and emotions are regulated – you can look at a situation from the right perspective. With that clarity, maybe address only leads won’t be so scary!

pexels-photo-323137

Meditation can also improve self-awareness and our concentration. Being self-aware when going door to door is key, as it allows us to be confident in our presence – which in turn provides us with a more positive experience.

If you’re interested in meditation and the positive lifestyle changes that come with it, consider starting with a meditation app. Headspace is an app that provides you with the brain training you may just need to make those address only submissions a little more positive.

Talk to people

Reaching out to other realtors can sometimes be hard, we know. Especially if you’re in a competitive area.

But consider reaching out to people who have mastered the art of door knocking. Their positive feelings and comfort with it have the potential to positively educate you – and change your outlook on the things that make you uncomfortable.

Think of it as a mentorship. The most positive thing you can do for yourself is to continuously challenge yourself and educate yourself on self-improvement, as well as business goals.

Remember, we’re looking to train the brain into a more positive outlook. Whats better than asking people who feel positive about the thing you are scared of.

Conclusion

Training the brain can be hard to master. With the right dedication and willingness to change, you can alter any negative thought into a positive. Give it a try! Start by building small goals, and see if they manifest into anything bigger. Who knows, maybe once you’ve completed a week of re-training your brain, 45 days won’t seem so hard.

Click on the link below to book a demo with us to learn some techniques to accompany your positive thinking. StreetText can provide you with tips, insider info, and best practices when reaching out to those leads.

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Tutorials

How to: Changing your automated StreetText emails

Have you been wondering how to change the automated emails that are sent to your leads, from your StreetText account? If so, this is the article for you!

Below, we’ll walk you through how to access the email section in your account, and discuss how you can alter these to best fit your lead and your personality.


Screen Shot 2017-06-22 at 3.22.45 PM

 

 

 

After logging into your StreetText account, you’ll see all of these available links on the left-hand side of the screen.

To access your emails, click on the lightbulb icon on the far left side of that screen.

 

 

 

 

 


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From here, you’ll be able to see an email tab.

Click on this drop down.

 

 

 

 

 


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After clicking on the email tab, a drop down will appear with an ‘Email’ tab and an additional ‘New Email’ button.

To edit automations, click on the ‘Emails’ tab located in the highlighted image.

 

 

 

 

 


 

Screen Shot 2017-06-22 at 3.25.19 PM

Once you click on that tab, you’ll be brought to this screen. Here, you can choose which emails you decide to edit. We always recommend editing the emails going to leads, as these are the ones you can personalize. To edit this, hover over the link and click on the edit button once it appears.

 

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On Marketing Operations

5 apps and tools realtors should be using

Everyone always wants to improve their business. Whether that be through communication, efficiency, conversions or networking. We each have areas in which we can grow and develop – so why not use different tools and apps to help us get there?

Apps and digital tools are becoming the way of the future. Open the app store, search any keyword and I assure you…there will be an app for it. It’s important to take advantage of the good apps and tools to make sure we’re optimizing our business, and filling gaps where and when we need.

In this article, we’ll show you all the apps you should be using to better your business and to aid in filling any gaps you have in your systems.

24me

Have you always wanted a personal assistant, but love doing things yourself, or can’t afford one? Do you have trouble keeping yourself organized or lose track of appointments?

If so, this app could tie up all of your organizational lose ends! 24me is a personal assistant app that will keep all of your plans, appointments, and even banking centred to one location. 24me makes it easy to contact everyone and get it all done. With everything bundled into the palm of your hand, you’ll never have to worry about needing a personal assistant again. The best part about this app? It’s Free! Oh…and it sends you notifications….That’s pretty cool too. To take a closer look, click here to learn more.

Available for iOS and Android

24me-iPhone-App-Updates-with-Gift-Option


Remember the Milk

Remember the Milk is for the forgetful part in all of us. Use this app to keep you reminded on just about everything in your life.

Are you often so swamped that you forget to send your lead that email or text message? Do you wish you could pass off a task to a co-worker or assistant? Well, with Remember the Milk you can. This app was built to help you remember the things you need to get done. Never again will you forget to follow up with your leads! You can program the app to remind you via twitter, email, or any other social media platform. You can also pair it with any type of social media to get reminders where and when you wish, as well as text messages and emails. Organize things the way you want…the way that works best for you.

Once you have this app, nothing will ever be forgotten. To take a closer look, click here to learn more.

Available for iOS and Android

logo_rememberthemilk


BombBomb

BombBomb can help you connect with a lead on their time, without you having to be there in real time. How do you ask? Well, BombBomb allows you to record a video and send it to your leads. This can be good for that initial connection, introducing yourself to leads, or providing information from a distance.

Video correspondence is becoming more and more popular, especially since with BombBomb, you can email your leads the video message you create, or upload it to any social media platform. Take a look here to see if BombBomb fits into your business!

Looking for someone who already uses this? Check out our profile piece on Donna Swanzy who swears by BombBomb to make connections. Click here to read more. 

Available for IOS/Android  – Mac & PC

logoforlight_1


Top Producer & FiveStreet

Top Producer is a real estate CRM, built to make your life easier! Top Producer can help you create instant alerts for your device, it’ll help you contact prospects, create reminders, and notify you when you get a lead.

This CRM allows you to organize everything on your plate, from leads, appointments, all the way to email flow. Top Producer also created FiveStreet, which is an automated system that connects with your leads within 5min of them contacting you. Five Street increases your chances of connecting with a prospect because of its speed! For more information on both tools, click here to learn more!

TopProducerCutOut


Zapier

Zapier is an app integration app tool that will help you connect all of your apps to one location.

Zapier becomes exceptionally useful when connecting your StreetText account with other applications. If you have ever been looking for email parsing, or wonder how to export your addresses, then Zapier is for you! With Zapier, you can export all of your contacts to a CSV file, which puts them in a more adjustable format. Zapier can also integrate any other app you may have so you can automate posts or notifications to make your life easier. 

For more information about Zapier, click here! 

Zapier_logo (1)

 


To better your business, we recommend adventuring into one of these apps. They’ll make your life and business easier to navigate and relieve so much stress. For more information on how we use these apps, and what we recommend for your StreetText account, click below to learn more by booking a demo.

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Categories
On Marketing

Sneak peek at some new content!

We’re always working hard to make sure our clients have exactly what they need to succeed. We’ve recently developed some new worksheets to make sure you’re approaching address submissions in the best way possible! We’re not quite ready to launch everything at this time….BUT we wanted to make sure we gave you a sneak peek at some of the content we’re creating.

 

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Naturally, address submissions are a bit harder to nurture, since approaching someone at home can be a bit daunting. The idea around these sheets is that they’ll give you a walkthrough of what you’ll need to do for each address submission, in a step by step format. This way, when you do receive address submissions, you can own them with confidence. We’re going to provide you with the steps, and all you’ll have to do is execute them however you see fit for your brand and your personality. Whether this be a handwritten letter, small gift, or a typed out note. Here’s an example of what we’re talking about:

 

Address Submission- 1rst Contact

 

We’ll provide you with the breakdown so you have the chance to build your own systems! Seen above, you’ll receive the Goal of the letter your sending, Content you should include in your address only letters, as well as an Example letter to give you a breakdown of how it should look.

There is no perfect equation for turning address submissions into full-blown leads. You’ll have to try some different systems to see what works best for you. The purpose of these is to steer you in the right direction and to create something that’s yours and that is successful to your brand.

These will be available shortly for StreetText clients in three different forms, with an additional Best Practices form to guide you through any questions you have regarding the address submission process.

If you would like any more information on content being created or would like to set up a demo to get more insider tips, click on the button below! We would be happy to tell you more about how StreetText starts conversations.

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How To On Marketing Strategy

How to write a follow-up email that gets appointments

real estate leads generationHave you ever responded to an email inquiry and then heard nothing back? It can be really frustrating. You take the time to respond to someone who says they are interested in your services, and then … crickets. The frustration can grow when you get multiple inquiries, send multiple emails, and still get no responses.

The problem is, it’s much too easy to simply stop responding to inquiries.

That said, the process of writing an email that gets responses is actually easy, when you know what to do.

We have a handful of awesome email examples from our top agents that can help with some of that uncertainty.


What is Inquiry Fulfillment?

Part One
Real Estate Lead Generation

Did you know that there is an ancient art behind responding to inquiries? Inquiry responses, AKA Inquiry Fulfillment, has been around a long – long – time.

In fact, it’s practically a science. Talented copywriters have documented their processes to turn written inquiries into sales since type-writers were still considered high tech.

And, the crazy thing is, that when you apply their process to email, it works!

The tragedy is, that too many people treat response emails as an afterthought. All the time and energy goes into the ads and capture funnels. In the words of one these copywriters, Robert Bly, “Simple letters can carry powerful ideas just as easily as ads.”

The key to successful inquiry fulfillment? Be friendly, courteous, and helpful. Tell the reader how you will help them solve their problem.

Here are 7 writing tips:

1. Thank the prospect for the lead. “Thanks for your interest!”

2. Highlight key sales points. You may feel compelled to include every reason a person should work with you but don’t. Instead, pick one or two of the pertinent points and emphasize that in your email. “Unlike conventional … we provide a personal service that is … for your needs.”

3. Tell the reader the next step they need to take in the process. Make it easy for them and suggest a course of action. “In order to provide you with a list of homes that match your needs, please send me the home requirements you are looking for.”

4. Write in a conversational tone. Your email is from one human to another. Not a corporate entity or auto-robot. “Warmth, humor, understanding and an eagerness to be helpful are what make you the super real estate agent you are.”

5. The word “you” may be the most important word in your vocabulary. A “you” orientation means thinking about what the reader needs, wants, and desires. It means not touting your own horn. Remember, a response email is a personal communication, not a cold response. Write about how your services “will help you understand the market and be better prepared to sell your home for the best return.”

6. Be concise. Less is more in emails.

7. Make it look professional. Proofread for errors in spelling, grammar, and content. It’s your name on the line.

 


Follow Up Email Subject Lines

Part Two
Real Estate Lead Generation

Subject lines are critical to getting your email opened. You can craft the world’s best email, but it’s a waste unless people are reading it. Here are a few that some of the top sales professionals are using to get their emails opened.

After an Initial Inquiry

  • Re: [initial inquiry]
  • [name], quick question

After No Response

  • Are you still interested in [what they inquired about]
  • Did you still need a [what they inquired about]
  • Any updates?
  • It takes two to tango

After a Response

  • Let’s talk
  • Re: [response]
  • [name], recommended we chat
  • Let’s have a 10 min call on this?

 

Follow Up By Answering Their Question (Almost)

Part Three
Real Estate Lead Generation

This is the easiest one to get wrong. You’re a helpful person, you’ve written in a friendly tone, you’ve followed all 7 guidelines above and put together a detailed response answering every question they had.

The biggest reason someone doesn’t respond to you? It’s because they got every question answered and don’t need anything else (yet). The second biggest reason people don’t respond is because they don’t trust you (yet).

So it’s important to answer their questions, almost. You want to answer enough to establish trust and provide value. But you also want to give them a good reason to respond to you.

Here’s an example:

“Thank you for your inquiry for a home valuation. I’ve done some research in your neighbourhood and see that there is a big price difference between houses in your size range. I’ve attached a list of recent sales in your area. However, without a walkthrough of your home, I can’t give you an accurate value. Please let me know what time works best for you to see your property.”

In this email, the inquiry was for a property valuation. While it’s possible to give them a valuation without seeing the property, it’s not in either persons best interest to do so. You want to build a relationship with them, and they want to get the most accurate valuation they can. By leaving the valuation out, you give them a good reason to respond to you.


 

5 Follow Up Email Templates

Part Four
Real Estate Lead Generation

Writing emails that get responses isn’t hard, not when you understand the process. Here are 5 templates you can use, tweak and test that follow these principles to get conversations.

Use Case: After An Inquiry

Subject – Re: Property Inquiry

[Name], thank you for your inquiry about 394 Main St.

The home is in a beautiful location, if you haven’t already seen it I would definitely recommend you view it in person.

We have availability to view it

Tuesday between 9am-3pm

Thursday 2pm-5pm

or Saturday 9am-4pm

Please let me know what time works best for you?

[signature]

 

Use Case: Get an 80% Response Rate After a Voicemail

Subject – Sorry I missed you

Hi [name],

I just called to [explain your purpose].

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me any questions via email.

[signature]

Use Case: After No Response

Subject – Are you still interested in [topic]

Hi [name],

Are you still interested in [topic]?

[signature]

Use Case: After No Response

Subject – Do you need help?

Hi [name],

Let me know if you need any help with [topic]?

[signature]

Use Case: Old Lead (3-6 months)

Subject – Re: House Hunting

Hi [name], I just wanted to check how your home search is going? is there anything I could be doing for you?

[signature]


Conclusion:

Real estate leads generation

Good luck with your emails. Please let me know in the comments below how your follow-ups are going. Please share any suggestions or great tips that you’ve found are working for you! As other readers will appreciate it.

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“I closed 6 additional deals this month through StreetText”

Following a desire to go her own way, and pave her own path, Donna Swanzy is quickly becoming one of the fastest growing Real Estate agents in her area.

This hasn’t come from decades of time in the industry or trial and error, rather a mixture of hard work and natural instinct.

View More: http://kimhayesphotos.pass.us/donna
Real StreetText client, Donna Swanzy, Century 21 Judge Fite, Fort Worth, TX

After being in the education system for 22 years, Donna wanted to venture into something different and decided on Real Estate. Clearly a very appropriate fit. She made the transition, obtained her license in 4 weeks, and the rest is history. Donna thrives on the ability to work as hard as she wants, and calls the shots, which she’s been doing extremely well for her first year of being in the business. For now, Donna loves the ability to have her hands in everything and do it all herself, which means she’s working without an assistant.

Donna has been with StreetText since October of 2016, and with three areas targeted, and a focus on the sweet spots in her location, Donna is churning out leads.

StreetText provides Donna with all of her Facebook ad(s), and lead capture so she’s able to reach as many people in her community as possible. She mentioned that with the amount of leads she gets, sometimes she wishes she had an assistant but loves being able to do the work herself.

During our 25min phone call, I had the chance to see first hand how incredibly well spoken and personable she is, so reaching out without an assistant makes total sense.

Donna closed 13 deals in March, 6 of which were leads through StreetText. With the average home cost being 200,000, Donna was able to make a 3% commission off each.

Additionally, since the beginning of May, Donna has generated 71 leads through StreetText alone, which means that because of the ads StreetTexts creates for her, she has plenty to keep her busy.

 

View More: http://kimhayesphotos.pass.us/donna
“I closed 6 additional deals this month through StreetText”

She’ll get the occasional hand for mail-outs, however, her day-to-day mainly consists of herself, her own personal drive for success, and help from StreetText.

Donna uses StreetText to gain leads through Facebook advertisement and gave me some insight on her process during our conversation.

“I always immediately send out an email with the home evaluation,” Donna says, after capturing a lead through StreetText.

She also mentioned that right after she sends the first email, she’ll follow up her contact with a BombBomb video, so the lead has a chance to see her on video, and get to know Donna through a lens (click here to take a look at her video). Donna feels as though it’s always great to make things “a little more personable.” It gives her a chance to introduce herself, and network with her lead to build a relationship. Donna said that a key part of her strategy includes sending her lead a handwritten letter, that includes 5 reasons to sell, and reasons not to wait (take a look at a letter example below). This adds value to her brand since people don’t always want to sell right away. She also includes a sentence at the end of the letter saying “If you need anything, or have any questions I’m always here to help” which leaves the door open for future communication.

Donna puts herself in a good position with her leads, after her initial contact. She provides them with all the information they need as well as a personable aspect of herself so she feels more approachable and like a clear leader.

When asked what her favourite things about StreetText were, Donna told me how much she enjoys building connections with leads.

View More: http://kimhayesphotos.pass.us/donna
Century 21 Judge Fite, Donna Swanzy, Fort Worth, TX

StreetText gives her a connection to her leads, and allows her to understand who wants to sell soon, and who might just be curious about their home evaluation. Either way, it’s starting the conversation.

Donna stressed the importance of making a connection with a lead, and how StreetText helps her create those through Facebook advertising.

She handles everything with a personal instinct that radiates professionalism in her field. She challenges herself on a daily basis and makes herself as personable and approachable as possible. Even when we spoke about handling objections, Donna spoke about realistic and rational steps to making that interaction something positive. She communicates her purpose and handles negative comments with ease and grace.

StreetText begins the conversation, allowing agents to comfortably reach out to leads to start building their story. Donna is a perfect example of one of our agents who loves continuing the story from where StreetText leaves off.

For any more questions, book a demo with our conversion specialists today!

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How To On Marketing

5 Tips to making door knocking that much easier

Does the thought of door knocking make you incredibly uncomfortable? So uncomfortable, that not even picturing your audience in their underwear would help?  Let’s be honest, when would that really help anyone?

If you fall into this category, don’t fret…we’ve all been there. Public speaking and door knocking can be hard, but I assure you there are tricks you can use to make it better…tricks that don’t include picturing people in their underwear.

In this post, we’ll chat about some key things to remember when trying to enhance your public speaking and door knocking skills.

real estate leads generation

1. You aren’t forever cursed with bad public speaking skills

Remember that Public Speaking is something you can get better at. Just because right off the bat you aren’t the Sydney Crosby of public speaking, doesn’t mean it’s something you can’t obtain over time. These are skills that you can enhance, much like riding a bike or getting better at cooking. Take small steps toward your goal. Start with small presentations in front of your friends and family, or play a game of charades to get better at being put on the spot.  Put the time and effort into making yourself a better speaker, and it’ll come with plenty of practice.

2. Don’t focus on yourself, focus on what you have to say

When you approach a leads door with a message, speech, or presentation focus on what you’re trying to communicate. Focus less on your appearance and demeanour.  You might take yourself far too seriously, and to be honest, you aren’t that important. People are listening to what you have to say, and don’t care about your appearance, or if you stumble on a word or two. Before getting to the door, have a clear idea of the message, or questions you’re there to ask. Make sure you know what you’re talking about and be prepared.  Thibaut Meurisse explains that “you’re simply a vehicle for your message. The vehicle isn’t important, the message is.” Make sure the message is clear, and you’ll stand in front of that door with confidence. 

3. Learn how to be comfortable with silence

Why does silence get such a bad rep? There are days where I look for moments of silence just to have a few moments to myself. It’s important to remember that when you’re speaking to someone, silence doesn’t need to immediately insinuate negativity or awkwardness. People often say what they need to say so quickly due to a fear of silence. In doing so, often times the message can be lost, or not hold as much weight as you expected. To avoid this, learn how to accept silence, and not give it such a bad reputation. Own what you’re saying, and command the conversation. Being okay with silence will make you look far more confident in your speaking abilities.

4. Make sure you research

Look, I’ve been through years of education and realize that procrastination exists…but when it comes to your career, and making sure you’re building your brand in the best way possible…do your research. Make sure you show up to any conversation having some idea of what you’re going to say and who you’re going to say it to. Know your lead, do some research on who they are as an individual, and ask them engaging and appropriate questions. If you show up at someone’s door without a clue to why you’re there, chances are that door will close quickly on your face. Be knowledgeable and approach the conversations with insight in your message. Once you have that, people will listen to what you have to say.

5. Practice

I went from being a shy, nervous red-headed girl in elementary school – to commanding presentations in front of CEO’s and VP’s as an adult…(couldn’t quite shake the red hair). It took practice, and PLENTY of time to get this down pat. I can’t even begin to tell you how many times I got up in front of a group of people and crumbled under the pressure. My voice would shake, hands would tremble, and I would forget everything I had to say. This happened once, twice, a little less the third time, and hardly at all come the fourth time. I knew I hated being in front of people and having the spotlight on me, but I also knew I was getting a little better each time. Knock on a few doors and know it’ll be scary at first. But also know that after the first few…it’ll get easier. Take the time to make these interactions something you excel at because it’s important in your industry and for your leads.

 StreetText is all about initiating the conversation. Use these tricks to enhance your communication skills, and start seeing a stronger public speaker and door knocker in yourself. We’re passionate about conversations, but even more passionate about your story and success.

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