StreetText client and 12 year Kelowna Real Estate veteran Darryl Reuter says, “It’s funny because I’ve seen a few agents around town, or in different towns, that seem to do really well and always have consistent deals coming through.
And now I’m starting to realize it’s because of online lead generation. So it’s good, I’m glad to be getting that sort of consistency too.”
Since implementing the StreetText lead generation model in his business Darryl has grown his team from one to four in the past 12 months.
Welcome to Part 4 of our series on Facebook Farming. In previous articles we discussed how Facebook farming works.
Today we’re going to talk about the results of Facebook farming. Specifically, the experience that Darryl Reuter is experiencing from using StreetText to generate consistent leads from Facebook.
- An introduction to Facebook Farming. (part 1)
- How to generate new business on Facebook. (part 2)
- The follow-up systems that actually convert leads. (part 3)
- How to be consistently busy (part 4).
Why is lead generation important?
Lead generation ensures you are continually meeting new buyers and sellers in your market. Techcrunch predicts that 2016 will be the year of the “sales stack”.
Selling is competitive and “to be successful, salespeople must hone in on a composite of solutions that enable them to close more deals.”
In short, lead generation is an excellent way of growing your business. It’s what separates the “busy” agents from the rest.
Darryl Reuter Case Study:
Darryl Reuter’s struggle was finding a system that provided consistent deal flow. He wanted to grow his services, add an assistant and eventually bring on other agents and he needed leads to do this.
He knew he had to break the cycle of feast then famine by making his business predictable in order to expand his team. That’s when he turned to StreetText to help him generate leads from Facebook.
Early Autumn 2014
In the fall of 2014 Darryl Reuter started generating Facebook leads with StreetText. Within a month he knew he needed to bring on an administrator to coordinate the growing activity.
Late Autumn 2014
Kristin Landry joined Team Reuter in late 2014 and along with stream lining the business she provided tremendous support with the lead administration and follow-up system.
This was also the time when they created a systematic follow-up email system. Within a few weeks of implementing it they began noticing an increase in their weekly conversations with prospective clients.
By the Summer of 2015 Team Reuter expanded and hired on Buyers Agent Luke Spillane. Luke has over 15 years of sales experience and his honesty and genuine approach quickly earned him respect in the community.
Jamie Holitzki joined Team Reuter most recently. Jamie is considerate and earnest about providing value to her clients.
Within a year Darryl Reuter is realizing his vision of a growing Real Estate team that values its community, clients and team. In 2014 Darryl won the prestigious Central Okanagan Mainline Real Estate Board’s Realtor Cares Award for his history of contributions made to the community.
If you would like to learn how StreetText can provide leads for you or your team, schedule a demo here.
Team Reuter, going the extra mile.
Passionate about helping leaders grow their business, Jonathan Whiting is co-founder of StreetText. In addition to StreetText Hub, Jonathan has written for TechVibes and REM Magazine.