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How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

Back

How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

When you are looking to attract new seller leads on Facebook, there is simple math you can use to determine if your ad is performing well or not.

Everything comes back to your goal. Is the campaign moving you towards your goal with an acceptable ROI? Or not.

Math used in the video.

Goal: $80,000
Lead cost over 7 days: $10
Daily ad spend: $9
Monthly Leads: 27
Annual Leads: 324
Conversion %: 3%
Deals: 9.72
Average commission: $10,000
Revenue: $97,000
ROI: 17.23X

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