How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

How to “Test Your Market” on Facebook

May 19, 2017

By Stephen Whiting

When you are looking to attract new seller leads on Facebook, there is simple math you can use to determine if your ad is performing well or not.

Everything comes back to your goal. Is the campaign moving you towards your goal with an acceptable ROI? Or not.

Math used in the video.

Goal: $80,000
Lead cost over 7 days: $10
Daily ad spend: $9
Monthly Leads: 27
Annual Leads: 324
Conversion %: 3%
Deals: 9.72
Average commission: $10,000
Revenue: $97,000
ROI: 17.23X

More Interesting Blogs

Facebook Real Estate Strategy
Join the ranks of some of the smartest real estate agents on the planet using Facebook to generate business.

Real Estate Agent Advertising
7 Awesome Billboard Ad Examples For Real Estate

Real Estate Seller Leads
5 Steps to Convert Seller Leads Online

Real Estate Lead Generation Systems
How to capture good Real Estate Leads online

Sources

Leave a Reply Cancel reply

Found this helpful? Share it with someone who needs it

StreetText makes advertising on Facebook & Instagram easy. Tap into new leads, be everywhere with remarketing, and exponentially grow your business 🚀

"I wanted to share that I LOVE StreetText!!! I just got my 2nd listing from StreetText and I've been a member for less than a month. I have more leads than I can keep up with. You guys are the best, THANK YOU!!!"

"Guys! I just signed a $750,000 listing from StreetText yesterday! Second one this year!! Woohoo!!"

"I have enjoyed the wonderful customer service and the quick reply whenever I have a question. StreetText has been a wonderful lead generating resource for me!"

Previous

Next

Related Article

Related Articles

Meta Ad Management best practices to keep long term performance on ads

What’s the normal lifespan of an ad on Facebook? And how to keep yours performing longer.

January 28, 2026

How long a Facebook ad keeps performing, what makes it fade, and the adjustments that keep a good one running...

Meta Andromeda Update

Everyone is getting this wrong about the Andromeda update

November 25, 2025

Cost per lead and cost per appointment have both been falling. Two things changed, and only one of them is...

Homebot home seller leads with StreetText

How to easily generate (and nurture) seller leads with the home value funnel ❤️

October 21, 2025

Windy fills her database with home sellers using a home value funnel. She walks through the exact setup, the follow-up,...

Related Articles

Product Updates

Bulk texting is here: one message, all your clients, still personal

Send one message to every client without copy and pasting it one at a time. Broadcasts personalises each text, and shows the cost before you send.

July 10, 2026 No Comments

Product Updates

Your Remarketing Ads Just Got More Personal

The people in your database who went quiet are not gone. The timing was wrong. Here is how a well-placed guide brings them back to you.

June 5, 2026 No Comments

Meta Ad Management best practices to keep long term performance on ads

Marketing Tips

What’s the normal lifespan of an ad on Facebook? And how to keep yours performing longer.

How long a Facebook ad keeps performing, what makes it fade, and the adjustments that keep a good one running instead of starting over.

January 28, 2026 No Comments

Meet more home sellers and buyers with StreetText.

Digitally doorknock with Facebook ads that connect.

Meet more home sellers and buyers with StreetText.

Digitally doorknock with Facebook ads that connect.

Grow your business with StreetText.

Digitally doorknock with Facebook ads that connect.