The 7 dead sins of lead generation for real estate and how to avoid them.
Are you guilty of any of the seven deadly sins of lead generation? If so, don’t worry – you’re not alone. Many real estate businesses make these same lead generation mistakes, hurting their chances of generating leads and closing deals. Rest assured, however, at StreetText, your success is our success, and for that reason, we are sharing the best ways to avoid the top real estate lead generation mistakes. Do you know the seven deadly lead generation sins and how to prevent them?
The first deadly sin is failing to define your target market.
This seems like a no-brainer, but you would be surprised how many real estate agents make this mistake. You cannot create an effective lead generation campaign without knowing who your target market is. Whom are you trying to reach? What are their needs and wants? What type of properties are they interested in? Once you understand your target market, you can create targeted content that will speak to them directly.
The second deadly sin is being too salesy.
Nobody likes to be sold to, especially not online. If your lead generation campaign comes across as too salesy, you will turn potential leads off, and they will go elsewhere. Instead, focus on providing valuable content to help your leads make informed decisions about their real estate needs.
The third deadly sin is failing to track results.
Without monitoring your results, you will have no way of knowing what is working and what is not. Make sure to set up Google Analytics or another similar program so that you can track your website traffic, leads, and conversions. And don’t forget about the intuitive and robust reporting section within StreetText’s platform. This will help you adjust your lead generation campaign to get the best results. If you’re not tracking your results AND analyzing them to adapt and modify your campaigns, you could be throwing your advertising dollars down the drain.
The fourth deadly sin is not following up.
Just because someone fills out a form on your website does not mean they are ready to buy or sell a property. It is essential to follow up with each and every lead to nurture them through the sales process. It takes an average of 5 “touches” to turn a lead into a customer, so don’t give up after the first call or email.
The fifth deadly sin is failing to create targeted content.
As we mentioned, you need to understand your target market to create content that appeals to them. But it’s not enough to write generic blog posts – you need to get specific. Write blog posts that answer your target market’s most pressing questions. For example, if you’re targeting first-time home buyers, write a post about the steps they need to take to buy a property.
The sixth deadly sin is not having a mobile-friendly website.
In today’s world, it is essential to have a website optimized for mobile devices. More and more people are using their smartphones and tablets to search for homes, and if your website is not mobile-friendly, you will lose out on leads.
The seventh and final deadly sin is not utilizing social media and social media ads to reach your target audience.
Social media can be confusing, especially on the paid advertising front. Luckily StreetText’s user-friendly and effective Facebook Ads management platform allows you to laser-target your audience using optimized messaging that works. This allows your marketing and advertising dollars to be used effectively and efficiently while producing leads and growing your business book.
Now that you know the seven deadly sins of lead generation, you should avoid them at all costs! If you need help getting started or want some expert advice, contact our StreetText team today. We are here to help you succeed!