Since the New Year is upon us, it’s time for the kids to get back to school and for everyone else to get organized in their day to day and business objectives. With that in mind, why not consider reaching more leads, automating systems, and closing more deals?
If this sounds like exactly what you want going into fall – you might want to consider building an email campaign.
Email campaigns can be beneficial to your business in many ways, but mostly because it allows you to contact more leads, more often without a reminder. Think of building a 5-week email campaign, and not needing to remember when to send your next email. Takes a lot off your plate, right?
Since we want you to hit your goals this year, we’ve put together a list of reasons why you should be building email campaigns to contact leads.
1. Saves you time
Kids are going back to school, fall is just around the corner, and we’re all trying to squeeze in activities in the last few days of summer. Don’t you want to salvage as much time as possible?
Email campaigns can take a ton of time and energy off your hands. Sure, the initial set up can be hard, and slightly tedious – but once you have everything organized, all you have to do is input your StreetText Facebook ad leads information into your CRM, and boom! Weekly contact can be automated.
Consider looking into a few different CRM’s that might fit into your lifestyle and business objectives.
Liondesk, Top Producer, Zendesk and Salesforce are all easy to use, and affordable too! Best part? Most of these allow you a 7-day trial before committing to anything. This means you’ll be able to see which one will fit your lifestyle and goals.
2. It’s good marketing
Email marketing can work wonderfully if done right. You’re getting your brand and name out there with a simple click of a button.
It’s important to build the right emails to trigger the right response in your leads. You want to build curiosity and be enticing with the information you’re providing.
Realtors like David Ehlke never provide their leads with the exact home evaluation, and always provide them with bits of information that prove he’s an expert in the area. That way, if they ever need a realtor, or know someone who does – they can contact someone they trust.
If you build the perfect emails, gradually by the end of the campaign you’ll have leads listing their home with you, and deals closed.
3. Builds engagement
When you send out an email a week or several weeks, chances are one of those leads will reply with questions or information. Building engagement is super important, and an awesome way to nurture your Facebook ad leads.
Make sure that in your emails, you’re asking questions about their property, providing them with information, and engaging on as many levels as possible.
Not only will this build engagement with your leads, it will give them an opportunity to contact you, and open the line of communication.
4. Learn what works
Honestly, you probably won’t create a winning email campaign off the bat. You’ll probably have to take several shots at this to get it right.
The good news?
Well, in constantly tweaking these, and building different emails you’ll learn what language works, and what doesn’t!
It’ll all come down to trial and error, and seeing what works and what doesn’t…but trust me, you’ll eventually come up with the perfect algorithm and perfect style that will work for your leads.
What happens if this goes stale? Realtors like Matthew Nicolas suggest switching your campaigns every few months to make sure your strategies stay consistent and effective. Keep trying new things, and keep changing your emails. Once you figure out what works, this will be easy to grow every few months!
5. List and close deals
At the end of the day…email marketing will help you list and close deals.
StreetText helps generate those leads for you, so all you have to do is follow up, and do what you do best.
If you build the right campaign and stay on top of adding your leads into your systems, you’ll convert and close deals on a regular basis. Making sure you have the right systems in place, and testing your responses will be important – these campaigns will help continue conversations between you and your lead.
Email campaigns are inexpensive, easy, and very effective methods to building a client base, and closing deals. It allows you to build your brand, and construct a legitimate name for yourself with your leads. If you’re wondering how to build postcard campaigns, or monthly mailers, book a demo with us now to learn more. You can also stay tuned to next weeks article, where we’ll cover reasons you should be building a monthly mailer to help with address only submissions.
Want to learn more about StreetText, and how we can help you? Click Here to book a demo to learn how StreetText works.
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