What’s the normal lifespan of an ad on Facebook? And how to keep yours performing longer.

Baseball legend Cal Ripken Jr. played a whopping 2,632 consecutive games. Achieved 400 home runs and 3,000 hits. And most notably redefined the short

Creating a successful Facebook campaign starts with the ad. If it looks and feels like it belongs on the newsfeed then people will engage

The first issue of Superman was printed in 1938. Picked up in radio, movies, books, television and video games, it was a huge success.

Douglas Klein was running a Facebook ad campaign and funnel to advertise his listing and reach people buying homes in his market of central

Have you heard of the 80/20 rule? It’s a fantastic law of nature first observed by Italian economist Vilfredo Pareto in 1896. After noticing