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Case Studies Interviews On Marketing

“I’ve already doubled my deals from last year”

In just six months, Dave has already doubled his Real Estate deals from last year.

Dave Ehlke is a real estate agent in the Minnesota area, Forest Lake to be exact. He’s a husband, and father of two who left his job in corporate America to follow his dream of working in real estate. Fast Forward three years later, and Dave is already rising to the top of the real estate world.

He had success early on in real estate, but was having a challenge growing his business beyond the plateau of repeats and referrals.

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Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Online lead generation was important to Dave, but it turned out to be more difficult to “crack the code” than he anticipated.

Before he started with StreetText, half of his problem was not being able to find the right Facebooks ads and algorithms to keeping leads coming in. Now, StreetText does it all for him, which means monitoring ads is something he no longer has to do.

Dave Ehlke has been with StreetText for over a year and is seeing tremendous results in his target areas through his Facebook lead generation.

Dave values time with his family. Because Dave has a busy work schedule and is devoted to his family – StreetText helped him take his online lead generation off his plate.

Dave shared his mind set, “If I need to get out 100 letters, I won’t do anything else until they’re done.” He’s dedicated to his practice and takes time to finish everything because every detail is important to his success.

StreetText is giving him time to focus on the activities that generate business and serving his clients. For Dave, nothing else happens until his important tasks are taken care of. Dave has a deep-rooted drive to succeed and will do just about anything to make sure he’s on the path to success. Now when his follow up is done, he feels good knowing he can go home to his family while his lead generation is taken care of.

Now, Dave is closing several deals a month. These are single family homes starting at $225,000 – $270,000. Dave is growing an exceptional amount in his area.

Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

I asked Dave how he is converting his leads into transactions? Dave explained that he immediately dissects each leads that he gets through StreetText.

He shared that in order for him to approach the lead properly, he does an extensive amount of research into who they are, what they do, and where they live. Dave wants to know everything he can to make sure he’s providing his leads with what they need to list their home, and potentially purchase another.

After he gets their information, they’re instantly set up on a monthly postcard campaign. He’s also regular with door hanger campaigns for address submissions, where his 10 and 12 year olds bring around coffee cards and other small promotions to make sure people are remembering him.

Dave put a lot of importance on providing value and keeping these promotional items local. Giving someone a gift card to their favorite bakery is going to be leaps and bounds more valuable than sending them to a Starbucks.

During our 30 minute conversation, I could tell that Dave had a very strong sense of community. He is a father of two, working to better his family, and helping as many as possible in his area. Knowing his community is a huge part of who he is as a realtor because he’s a working professional – but he’s devoted to being a part of his leads life and affecting them in a positive manner.

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Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Not only does Dave work hard to help each of his leads, he works extremely hard on personal goals that he targets on a daily, weekly, monthly and quarterly basis. He mentioned during our conversation that these are important for him to keeping on track and reaching all of the benchmarks be wants to obtain professionally and personally.

Dave mentioned that StreetText helps him take his business to the next level to reach his professional goals.

A lot of people are really focused on the sale, which is important to Dave… but he brings a very humanistic quality to the industry. His professionalism, mixed with his desire to make lasting connections makes him a natural in the real estate world.

His ads are relevant and getting great clicks, so there’s nothing else to worry about. He also mentioned that it’s his most affordable form of marketing, and he is excited for what else will come with his time with StreetText.

My final question to Dave was one that often leaves our realtors a little perplexed. I braced him for the obscurity of the question, and asked: “If you had the opportunity to turn back the clock, and give yourself one piece of advice from when you first started off in real estate, what would you tell yourself?”

Dave paused for a moment and replied with a confident statement.

“Keep doing you, and keep focusing on yourself.” Dave added that if he could, he’d explain to his past self that this industry is a roller coaster but to keep trusting in himself, and keep moving forward. He returned to the personal development, and personal growth he works so hard towards. Keeping himself focused and grounded would have been the best piece of advice he would have given himself when first starting. Have you ever thought about what yours would be?

To learn more, click on the button below and chat with one of our Facebook conversion specialists!

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On Marketing Tutorials

A Walkthrough: Email Parsing and app Integration with StreetText

We want to set you up for success, so here’s a walkthrough of how to connect your StreetText account with other applications, and email parsing to apps such as Five Street and similar applications!

Follow the steps below to connect Five Street with StreetText:

1. Login to your StreetText account

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2. Once here, click on the settings gear on the left-hand side of the screen
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3. This will take you to another ‘Settings’ tab, ‘Pipeline’ tab as well as ‘Tags’ tab.
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4. Once you’re in this section, click on the Settings icon again.

5. After, a drop down will appear that will include an ‘integration’ tab. Click on this tab to continue.
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6. Once you’re in the integration section, you’ll want to put in your Five Street email in the designated email section
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7. From here you’ll want to make sure the format is set to default

As always, if you have any questions please comment below! For more examples of best practices, and exceptional lead generation, book a demo with us now!

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On Marketing

“I closed 6 additional deals this month through StreetText”

Following a desire to go her own way, and pave her own path, Donna Swanzy is quickly becoming one of the fastest growing Real Estate agents in her area.

This hasn’t come from decades of time in the industry or trial and error, rather a mixture of hard work and natural instinct.

View More: http://kimhayesphotos.pass.us/donna
Real StreetText client, Donna Swanzy, Century 21 Judge Fite, Fort Worth, TX

After being in the education system for 22 years, Donna wanted to venture into something different and decided on Real Estate. Clearly a very appropriate fit. She made the transition, obtained her license in 4 weeks, and the rest is history. Donna thrives on the ability to work as hard as she wants, and calls the shots, which she’s been doing extremely well for her first year of being in the business. For now, Donna loves the ability to have her hands in everything and do it all herself, which means she’s working without an assistant.

Donna has been with StreetText since October of 2016, and with three areas targeted, and a focus on the sweet spots in her location, Donna is churning out leads.

StreetText provides Donna with all of her Facebook ad(s), and lead capture so she’s able to reach as many people in her community as possible. She mentioned that with the amount of leads she gets, sometimes she wishes she had an assistant but loves being able to do the work herself.

During our 25min phone call, I had the chance to see first hand how incredibly well spoken and personable she is, so reaching out without an assistant makes total sense.

Donna closed 13 deals in March, 6 of which were leads through StreetText. With the average home cost being 200,000, Donna was able to make a 3% commission off each.

Additionally, since the beginning of May, Donna has generated 71 leads through StreetText alone, which means that because of the ads StreetTexts creates for her, she has plenty to keep her busy.

 

View More: http://kimhayesphotos.pass.us/donna
“I closed 6 additional deals this month through StreetText”

She’ll get the occasional hand for mail-outs, however, her day-to-day mainly consists of herself, her own personal drive for success, and help from StreetText.

Donna uses StreetText to gain leads through Facebook advertisement and gave me some insight on her process during our conversation.

“I always immediately send out an email with the home evaluation,” Donna says, after capturing a lead through StreetText.

She also mentioned that right after she sends the first email, she’ll follow up her contact with a BombBomb video, so the lead has a chance to see her on video, and get to know Donna through a lens (click here to take a look at her video). Donna feels as though it’s always great to make things “a little more personable.” It gives her a chance to introduce herself, and network with her lead to build a relationship. Donna said that a key part of her strategy includes sending her lead a handwritten letter, that includes 5 reasons to sell, and reasons not to wait (take a look at a letter example below). This adds value to her brand since people don’t always want to sell right away. She also includes a sentence at the end of the letter saying “If you need anything, or have any questions I’m always here to help” which leaves the door open for future communication.

Donna puts herself in a good position with her leads, after her initial contact. She provides them with all the information they need as well as a personable aspect of herself so she feels more approachable and like a clear leader.

When asked what her favourite things about StreetText were, Donna told me how much she enjoys building connections with leads.

View More: http://kimhayesphotos.pass.us/donna
Century 21 Judge Fite, Donna Swanzy, Fort Worth, TX

StreetText gives her a connection to her leads, and allows her to understand who wants to sell soon, and who might just be curious about their home evaluation. Either way, it’s starting the conversation.

Donna stressed the importance of making a connection with a lead, and how StreetText helps her create those through Facebook advertising.

She handles everything with a personal instinct that radiates professionalism in her field. She challenges herself on a daily basis and makes herself as personable and approachable as possible. Even when we spoke about handling objections, Donna spoke about realistic and rational steps to making that interaction something positive. She communicates her purpose and handles negative comments with ease and grace.

StreetText begins the conversation, allowing agents to comfortably reach out to leads to start building their story. Donna is a perfect example of one of our agents who loves continuing the story from where StreetText leaves off.

For any more questions, book a demo with our conversion specialists today!

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On Marketing On Motivation

Are you a leader?

Leader
Are you paving the way?

 

Working in Real Estate requires you to be good with people, and to be a good communicator. But have you ever considered the importance of being a strong leader, and how it may help your brand?

Leadership no longer just pertains to CEO’s and top management and should be something you consider implementing in your day to day for a variety of different reasons. Simon Sinek says in a popular TED talk that “A good leader should make you feel safe.” As humans, we have an instinctual need to feel safe in our surroundings. Whether this is in our home life or work, we’ll always make choices that allude safety.

So with this in mind, and when considering your leads, why would you want them to feel anything other than safe when they connect with you? This is where leadership comes into play. There are some key things to remember when being a good trustworthy leader. Let’s see how many you have.

The First: Being able to communicate

Being a good communicator is huge when it comes to making connections and building a strong foundation to being a good leader. The more clear, and present you are when communicating, the more people will trust what you’re saying and trust you have good intentions. It’s also important to provide people with eye contact while listening. Eye contact is one of the first steps to gaining trust and projects confidence. Looking someone in the eye instead of a shifty unstable glance will establish a stable foundation, one that forms confidence and trust.

The Second: Be true to your word

If I tell you I’m going to provide you with something and back out at the last minute, will your trust in me be tainted? Being authentic with your word, and following through is important when becoming a strong leader. Your leads are reaching out because they need someone to guide them through one of the biggest steps in their lives. To keep building that trust and safety, it’s important for you to be transparent and real with what you’re communicating to leads. Don’t overpromise anything and keep a close track of the information you’re providing your leads.

The Third: Be authentic and confident

Find your voice and be authentic to who you are as a person. People will be more willing to interact and connect with someone who’s authentic and real, rather than someone who builds connections off of a fake persona. This will be based on your morals, values, beliefs and the traits that make you authentically who you are. Your leads will trust you more if they understand who you are, and what you stand for as an individual.

The Fourth: Being positive

It sounds simple I know, but positivity goes a long way when building trust and exuding leadership. When all seems lost, and things are looking rough, having a positive direction and outlook will make your leads feel comforted, and cared for. People often lose positive outlooks on a situation, but taking the time to point out the silver linings in a scenario will make them feel more comfortable. Lastly, be encouraging. Offer someone advice, guidance, or even feedback on a situation. This will help build a strong trusting relationship.

The Fifth: Be funny!

Humor is comforting. Break the ice, tell a joke, or tell your leads a funny story. Making connections with humor makes people so much more approachable and neutral. People can often be so professional that they become hard to connect with, so finding a balance between professionalism and humor is a very valuable trait to share with your leads. You don’t by any means have to be on call 24/7, but make yourself someone people can rely on for a contact. When you make yourself more open and available for contacts, you’re making your leads feel of value, and that they’re the most important person at that time. Making yourself available is the best way to build loyalty with your leads.

It’s important to provide your leads with everything they need while they’re looking at listing their home. Often times, they don’t have a lot of insight on the market or industry, so it’s up to you to lead them through this process. These traits not only enhance your leadership skills, they motivate, create insightful moments for the people around you, and guide your team and community towards success. Consider adopting some of these traits, or even enhancing some to make sure you’re the best leader you can be. We have here at StreetText, which means now it’s up to you to continue leading the way.

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On Marketing

We’re growing!

Our team is expanding, and we want to say hello! Here is a little insight into who we are at StreetText, and why we love what we do. We’re a growing team, devoted to starting meaningful conversations, and embracing our inner superheroes!

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We’re growing! Read about our expanding team below

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Jonathan Whiting – Co-Founder

Alter ego: Superman

Jonathan is the co-founder of StreetText, and began growing the company with his brother Stephen and friend Art Bosma in 2009. From launch, things have been exciting and consistently building. Jonathan and Stephen had a big vision to create a cross-channel tool that introduced users to their potential customer first. In 2013, StreetText first started creating automated posts to Facebook. The growth continued when StreetText enabled users to post to YouTube, Twitter, LinkedIn, and Kijiji. From those, Facebook showed the most promise.

Fast forward 6 months and StreetText was experimenting with boosted posts to Facebook. We tried different content types with little luck at first, until things clicked – Our first Facebook Ad client started seeing a huge response to his posts. It wasn’t long before StreetText had clients signing up from across Canada, and then the US the following year. Facebook was proving to be a much better opportunity than all previous channels combined. Soon StreetText’s Facebook lead capture product (Lead Magnet) overtook their other offerings. The decision was easy – Lead Magnet became StreetText’s sole focus.

On a more personal note

Jonathan and Stephen are both South African-born Canadians. Jonathan Inherited an interest in computing and electrical tinkery at an early age from his father, who is a believer in win-win economics. This interest eventually directed him towards web development. Jonathan also loves anything with a bit of adventure, and won’t hesitate when it comes to traveling, skiing, and cycling.


Stephen Whiting – Co-Founder 

Alter ego: Ironman

Stephen is the co-founder of StreetText, and began growing the company with his brother Jonathan and Art Bosma in 2009. Stephen has a wealth of knowledge from his Real Estate background, which allowed him to have incredible insight on what agents need to succeed. During this time, he further realized that agents have to wear many hats to succeed in the Real Estate world. What seemed clear to Stephen was that agents got into the business because they loved connecting with people, and helping others through some of the biggest decisions of their lives. What he noticed they didn’t love was spending time trying to figure out how to get in front of the great people in their community. This realization then became the beginnings of StreetText, as a way to helping great agents find and start the conversation with new leads.

Stephen’s position gives him an opportunity to meet regularly with StreetText’s great clients, and to work closely with our growing team. He spends his time enhancing the product and experience for our clients and the leads they generate through StreetText.

On a more personal note

When Stephen is not in the office, he loves listening to audiobooks and doing anything outdoors with his family, especially if it includes a view.


Jordan Scheer – Client Account & Facebook Ad Wizard

Alter ego: Catwoman

Jordan has been a part of the StreetText team for 3 years. Jordan initially started as the CHRP girl and would spend most of her days setting up listings for the “Canadian Home Renovation Program” for our Mortgage Broker and Realtor clients. After a few months, she slowly transitioned into a support role when our client database continued to grow. In 2015, StreetText introduced a new tool for our clients and Jordan became eager to learn more about Facebook advertising. Now, she spends her days setting up Facebook advertisements, making sure client accounts are ready to rock post sign up, and answers all calls through the StreetText support line.

Jordan graduated high school at 16 in Manchester U.K. and was on her way to becoming an accountant when she decided to move to Canada. Shortly after high school, she was approached by a sales representative for a new condo development company in Kelowna. This is where her love for Real Estate began.

On a more personal note

Jordan has a phobia of frogs, she doesn’t drink coffee or tea, she loves photography, and likes going to the gym…(sometimes).


Markus Willard – Lead Specialist & Facebook lead Generation

Alter ego: Captain America

Markus has been with StreetText for just over two years and is a very familiar voice to most of you. Markus knows 2 things very well: Facebook Lead Generation and Facebook Lead Conversion. If you’re looking for an abundant supply of listing and buyer leads and someone who can get you results in less than 7 days you’re talking to the right person. Let’s start a conversation. He’ll show you in 5 minutes how you can add a dozen more transactions in the next 12 months!

On a more personal note

Markus has two little boys at home, adventurous and outgoing, much like him and his wife. He is originally from California, which means he has settled in nicely in the “California” of Canada, Kelowna. In his spare time, Markus loves CrossFit training, keeping active and focusing on nutrition. Markus has also been on the Price is Right, as well as the Jeff Probst Show, which makes him quite the Celebrity figure.


Angela Miller-Kolp – Office Administrator

Alter ego: Wonder woman

Angela has been working with StreetText since 2011, which makes her one of the team veterans! Angela does a number of things with StreetText, but you might know her best from hearing her lovely voice on administrative calls, as well as occasionally on our support line.

On a more personal note

Angela was born and raised in Northern British Columbia and moved to Jasper where she met and married her Husband. She has been residing in Kelowna for the last 18 years. Angela has a son who is soon to be graduating High School and belongs to the Kelowna Pipe Band Society where she Highland Dances.


Logan Prest – Inside Sales

Alter ego: Hulk

Logan is a former realtor and brings years of first-hand industry knowledge and experience to the team.  Active in the community, Logan volunteers his time coaching his son’s local baseball team and organizing fundraising events. Logan loves being active and participating in any sporting event. Logan even dedicates every evening of his week to playing a different sport in local leagues!

On a more personal note:

In his spare time, Logan enjoys hiking, camping, playing baseball and hockey, which means Kelowna has everything he needs to stay fit and entertained! Logan has an 8-year-old son, who is following his dad’s love for sports. Logan keeps it Canadian with his favourite teams, which include the Toronto Blue Jays, and the Vancouver Canucks. Logan also has a fear of snakes, which is a downfall in Kelowna’s desert climate.


Nick Prouten – Inside Sales

Alter ego: Batman

Known for being a globetrotting salesman for the forces of good, Nick began his career orchestrating deals with some of Silicon Valley’s biggest tech companies and is excited to bring his diverse background of experience to the StreetText Team. Nick worked as a Real Estate assistant, and in recent years began his venture towards obtaining his Real Estate license.

On a more personal note

Nick lives on a hobby farm with bees, loves going to the gym, and initially moved to Kelowna from Vancouver, BC. Nick has done a healthy amount of traveling, spending time in San Francisco, as well as other parts of the world. Nick has also spent time studying fine arts, specializing in painting and creative development. When not binge watching Netflix, Nick can be found painting or enjoying Kelowna’s active lifestyle in just about any season.


Elysse Bujold – Marketing

Alter ego: Scarlet-Witch

Elysse has been living in British Columbia for the last 10 years and plans on sticking around for a while. After finishing her degree from the University of British Columbia, she began her career working in online and mobile gaming and fell in love with the world of tech. Elysse is excited about being with StreetText, diving into writing and letting everyone know about our mission and our desire to start meaningful conversations.

On a more personal note

Elysse is very active at the gym, hikes most weekends, and loves spending time with her friends or hunting for new vinyl for her collection. She loves adventuring and touring around to new destinations in British Columbia. She has a degree in photography, loves cinema, and theatre. Elysse hates spiders and prides herself on knowing all the words to Don McLean’s American Pie.


That’s us!

We’re a team passionate about starting meaningful conversations. We are focused on sharing our knowledge, educating, and bringing you exactly what you need to meet prospective clients. StreetText is where the conversation and connecting starts, so let’s start chatting. Leave a comment and say hello! We’ve told you a bit about ourselves…now it’s your turn.

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On Marketing

What drives the most successful sale?

How well do you sell? How do you interact with your leads?

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How well do you sell?

The Challenger Sale is a book written by Matt Dixon and Brent Adamson that asks the reader “what drives the most successful sale?” Not only does this book question the reader’s understanding of their sales methods, it sheds light on some of the most effective methods.

So, what strategies drive the most successful sale teams and individuals? What are some of the most effective methods?

Matt Dixon and Brent Adamson explain that there is a variety of different seller profiles that contain different skill sets, and qualities. Each of these different profiles will yield different interactions and transactions. These range from the Relationship Builder, all the way to the Lone Wolf. Here are some of the qualities and profiles.

1. The Relationship Builder:
Has a strong focus on professional and personal relationships with their leads
Reaches out to prospective leads early
Does everything to meet their leads needs

2. The Reactive Problem Solver:
Works to make sure leads won’t run into any problems
Highly reliable and detail oriented
Work to make sure any issues their lead may encounter are fixed as quickly as possible

3. The Hard Worker:
Does not give up easily
Someone who shows up early, and leaves late
Always interested in personal development and being the best they can be

4. The Lone Wolf:
Very instinctual and confident
Might be a rule breaker, but it typically yields results
They are the least common profile among salespeople

5. The Challenger:
Loves to debate and really understands the business
May challenge your thinking
Assertive and great at communicating with leads

What sales profile do you identify with? Do you alter your sales profile based on your lead and their personality? Do you carry aspects of each profile? Let us know in the comments below. We would love to hear about your profile characteristics.

Want to read more? Take a look at Sydney Waits, an expert in relationship building. 

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On Marketing On Real Estate

How to turn prospects with long timeframes into clients

How to turn prospects into clientsLet’s face the facts. Many leads have long timeframes. Months before they are ready to buy or sell, people start educating themselves about their housing market and their options. If you are a smart agent you will have a system to capture these “early stage buyers/sellers” and turn them into prospects. This may be how you found your prospects.

A common scenario I see are Realtors who have only a few leads that are ready to act today, and lots of prospects that may be ready to act in the next 3-6 months.

According to NAR’s statistics the typical Home Buyer and Seller take several months to decide to buy/sell. That plus the time it takes to find or sell a home. This means the average real estate prospect will take 4+ months to mature and turn into a deal.

If that sounds about right, below are some great tactics to ensure your prospects convert into your clients.

1. Be present in their journey.

This tip has been beaten to death, but it’s because it is important. Add all your prospects to an email newsletter. Tools like Mailchimp and Constant Contact are great for running these campaigns.

2. Ask your prospects questions in every email.

99.9% of Realtors don’t do this, but they should. The reason is that you can get valuable insight into how you can help your future clients more. For example, at the beginning of your email you could write something like this. “If you would like a semi-annual update of your home value, let me know.” Or, “I’ll be happy to provide you a monthly list of homes that are in your dream location with a realistic price range, or anything else that you need.”

You will be pleasantly surprised how a different question will help you find what stage of the buying and selling process your prospects are in.

3. Help your customers first.

Earlier this week I was speaking to a gentleman who was a Realtor for 13 years. He had some fantastic stories and in one of them he described how he met a FSBO and got 5 deals from them. He was visiting his mother when she mentioned that her neighbour was selling their home by themselves. Being a nice person he went over and asked how things were going. “Very well they replied, we’ve already had 3 offers.” Wow, he thought, that is good. So he offered to look at them with them. That’s when he discovered that they had counter offered to all three. To make a long story short, he saved them from a potential litigation suit and ended up with 4 more deals from their family.

He told me he would never forget the lesson of offering value for nothing.

Let me know your thoughts and experiences in the comments below.

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