On Marketing

How to generate leads on Facebook?

Today, we’re going to go over how to generate leads on Facebook. You will learn what lead generation is, how Facebook lead generation works, an overview of demand generation, what a funnel is, and what you can do to generate your own leads on Facebook.

Why do you need leads to grow your business?

Facebook advertising for lead generation

Many people dream of having a fast growing business. Whether it’s being at the top of your market, being part of the 3%, getting on Forbes Top 50 under 50, or simply having more freedom. Having a working plan in place for customer acquisition is essential to rapid growth. And lead generation is where it all begins.

Short-term hacks vs. long-term strategy

Most new businesses fall into the “short-term” trap. We’ve all heard of the saying, “The grass is greener on the other side.” Well there’s another equally problematic mindset, “There’s got to be an easier/faster way.” I can empathize. We all need to eat. And there are times when chasing the next meal becomes the only thing that matters just to get to the next month. But… the trap is staying there too long that it becomes business-as-normal.

If you’ve been there too long you may recognize some of the symptoms. Have you ever felt that you’re in a rollercoaster business? It’s busy one month and dead quiet the next. Have you ever switched to a new strategy, before giving the first one time to grow? You’ve invested in systems, technology, or coaching and then switched to chase what looks like a shinier object, before reaping the rewards from your earlier efforts.

A short-term plan is one that you won’t continue doing in the future. For example:

  • Personally following up with every new inquiry
  • Relying soley on your personal and professional network to get customers

A long-term plan is one that scales with your business. Such as:

  • Creating a drip email campaign
  • Using technology to follow up with inquiries, automatically
  • Building a scalable lead generation process

As your business grows, keep these numbers in mind:

0-10 transactions: 90% short-term tactics | 10% long-term tactics

10-50 transactions: 50% short-term tactics | 50% long-term tactics

50-100+ transactions: 20% short-term tactics | 80% long-term tactics

Let’s jump into it.

What is lead generation?

First, let’s begin with lead generation. It’s important to have a firm grasp of the topic as lead generation a fundamental part of growing a business.

In marketing, lead generation is the initiation of inquiries into a businesses products or services. Leads can be created for the purposes such as list building, e-newsletter lists acquisition or for sales leads. Leads can come from different sources.

Once captured, a salespersion reviews and qualifies the lead. If deemed to have potential, the lead gets converted to an opportunity for business. The opportunity then has to undergo multiple sales stages before the deal is won.

Lead generation therefore is at the top of the sales funnel. There is much debate in the sales profession as to what constitutes an actual “qualified” prospect. It’s generally agreed that a BANT is a good formula. A qualified prospect has the budget, authority, need and the timing is right. While it’s possible to get some of this information ahead of time, this step requires sales prospecting. The process of reaching out to a lead and only after this step does the lead qualification start. I’ve seen many people fall into the mistaken belief that lead generation should bring them pre-qualified leads. The best a well designed campaign can do is help identify people most likely to have better quality scores. No matter how you do slice it, it still takes a human to qualify a lead.

The flow is as follows: (Wikipedia)

  1. Leads are generated
  2. Sales prospecting begins to identify good potential fits
  3. A lead is qualified
  4. Follow-up begins until the timing is right
  5. Sales activities start

How does lead generation work on Facebook?

Facebook lead generation is the process of collecting leads for your business through call-to-actions on paid Facebook ads. Usually seen as sponsored posts in the newsfeed.

Facebook Ad – “Call to action” examples

Unlike other digital advertisement networks like Google Adwords, Retargeting Ads, or display ads – Facebook enables you to reach audiences with behaviors similar to the leads you’re capturing. Because of the power of audience targeting, you won’t have to wait until potential prospects are ready to search for their solution. What that means is you have the opportunity to find and reach people interested in your services before they have made the decision of who they plan on using. This gives you the chance to establish your business as the leads first choice as they go through the education process.

This is one of the primary reasons Facebook is so effective at building a list for email newsletters and prospecting.

Facebook lead ads versus Facebook conversion objective

Facebook gives you many options to create an ad that works best for your needs. However, this creates the question, which ad type is most effective?

Facebook leads ads allow you to have a lead provide information without leaving Facebook. Whereas conversion objectives rely on capturing information in a hosted landing page.

Facebook lead ads

When a person clicks on your ad they are taken to an on-Facebook instant form. They can then confirm prepopulated info or enter new info before clicking the “submit” button.

The advantage of using a Facebook lead ad is that you can collect contact details without requiring a person to leave Facebook. The disavantage of lead ads is that the leads do not automatically connect to your CRM. This makes automating follow up challenging. You can either use StreetText. a 3rd-party tool, or download the list of leads manually. The other disadvantage is that fewer people click the link to visit your website.

Facebook conversion ads

Facebook ads that rely on a conversion pixel works a by taking a user to a website and firing a pixel at the moment the lead fills in their information.

People are used to clicking on Facebook posts to visit websites in their newsfeed. So it feels natural to users. The disadvantage is that users need to enter all their contact information.

The advantage is that if you’re using StreetText or a form you can connect your submission directly to your CRM. Also, since the person is on your website you have to oportunity to provide them secondary offers.

Which is best?

We’ve tested many interations of both, and can conclusively say that while both are effective, the conversion objective gives you consistent results and more ability to make the most of your leads journey.

You may now be wondering, what should I make my ad

Do you have a strategy for Demand Generation?

Demand generation is the focus of targeting marketing programs to drive awareness and interest in your company’s products and services.

Facebook is a cost-effective way to simultaneously generate demand and leads.

What is a funnel?

I’m sure you’ve heard the word funnel when it comes to digital marketing. Wikipedia describes a conversion funnel like this, “the journey a consumer takes through an internet advertising or search system and finally to a sale.”

Using this metaphor, advertising efforts can be aimed a top of the funnel, middle of the funnel or bottom of the funnel potential customers. (Also known as ToFu, MoFu, and BoFu).

ToFu (Top of the funnel)

This will be your biggest audience. It’s the top of the funnel. Think of it as content that attracts the broadest segment of people that may be interested in your company. For example, a baker may share a free download of delicious recipes. 

MoFu (Middle of the funnel)

Once a lead converts to a ToFu offer, they’ll progress to the MoFu stage. Think of this as the decision making phase. If a person clicked on a list of homes for sale in ToFu, they will now be browsing list of homes.

This is viewed as the most complicated stage because of the diversity of needs combined with they fact that they’re not fully qualified.

In this stage of the funnel your content should both continue to educate this person on what they need to make a decision and why your company is the natural choice, when they are ready.

BoFu (Bottom of the funnel)

This is the most crucial stage since you’re going for the sale. At this point a person has learned about your business, has educated themselves on their options and is ready to make a decision.

BoFu content consists of a pricing page, free trial, free evaluation, free demo, etc.

You will want to have sparked a helpful conversation with your lead by the time they have reached BoFu. You’ve prospected, cultivated and nurtured your lead, now it’s time to harvest.

Building your own Facebook lead generation funnel

Building an evergreen funnel 

Creating a lead generation funnel that gets you leads takes time. Setting up the email drips to nurture them and the text message bots to ask qualifying questions all takes time. But there’s good news at the end of the road.

Evergreen funnels!

When you setup a good ToFu funnel, your lead generation campaign begins to take on a life of its own. In fact we’ve seen some users run funnels on StreetText that have continued to perform well for years. Bringing them a steady stream of the right prospects, week after week.

It’s an investment worth making.

An evergreen funnel is a lead generation campaign that continues to work for a long time. When you have an evergreen funnel running, you save time, enabling you to focus on the other things that matter. Such as prospecting and serving your clients.


Generating leads on Facebook can grow your business. You can capture leads on Facebook using Facebook lead ads or a Facebook conversion objective ads. Obviously, I’d love for you to try a tool like StreetText to get a proven and ready-made lead generation funnel. However you choose to generate leads, it’s worth it.

Lead generation on Facebook is a long-term strategy. If you’re serious about investing in the growth of your business and getting a system that scales with you, then Facebook lead generation is for you.

See you on Facebook!

On Marketing

Lead nurturing: What you should and shouldn’t be doing

It’s not as obvious as it seems. Sometimes how you should be nurturing your leads isn’t as clear as it should be.

I met with someone last week who mentioned they wholeheartedly believe that calling prospects is NOT the first line of contact – while other this week are saying that a text and email are the vital first steps towards nurturing Facebook leads.

Facebook Advertising

There isn’t a perfect science to nurturing, because everyone’s different. One realtor’s systems will be different from the other, which is never a bad thing… but it’s important to know what systems work best for you, and which ones you should adopt into your daily regiment.

Before we dive too deep here, lets first cover the many different ways you could be following up and nurturing your leads.

  • Phone Call
  • Text Messages
  • Handwritten Letters
  • Email Campaigns
  • A Door to Door gifts or items
  • And although outdated – the carrier pigeon or raven method (Just kidding, it’s super hard to train birds…)

Now that we’ve outlined the many ways in which you can nurture and follow up with you leads, let’s go through them individually do we know why they’re valuable, and when you should be using them.

Phone Calls

This is the main way most realtors follow up with their prospects. This obviously depends on a few things, including whether or not your prospects left you with their phone number, and if you’re more comfortable chatting with people over the phone.

I know the comfort portion shouldn’t matter – but the reality is, each person needs to play to their strengths.

There’s no point calling someone if you’re terrible at making phone calls. I know people who get very real, very debilitating anxiety when they reach for their phone to make a call. So if you fall into this wheelhouse, maybe calling prospects isn’t for you.

With that being said, it’s important to note that some people thrive with these sort of interactions as well. If you fall into this category – then maybe calling your leads is something you should do.

For more information on calling prospects, take a look at this article and learn how to have a productive phone conversation with your Facebook leads.

Text Messages

More and more people are texting. That’s just a fact.

Remember about 15 years ago when a text message cost 25 cents to send, and we were all rushing to get unlimited texting plans? It’s because the text messaging platform grew quickly and in popularity. We all became used to the comfort of communicating with people at our own time and on our own terms. This, in turn, has made a lot of people more nervous and uncomfortable about making phone calls. When people could take the pressure off by just sending a text, why would you call someone?

I’m not saying that texting is a bad system… by any means. This might be the system you’re most comfortable with. The important thing to remember when it comes to nurturing your leads through text is that sending texts can’t be your only system.

Sure, sending a few initial texts to feel out the water is great – but you either need to follow up with concrete resources or an email with more valuable information about your prospects.

Plus how on earth are you suppose to keep track of all your communications if they’re all done through text messaging? It’s hard to get a system in place that will assist you with text message follow up.

We recommend starting with text and then getting approval for another form of communication. Whether that’s email or a phone call is up to you and your prospect.

Email Campaigns

An email drip campaign or email autoresponder is a way for you to continuously be hands-on with your prospects – in the most hands-off way possible.

Trust us when we say that the hands-off aspect isn’t suggesting you take your focus away from the task. We’re more so meaning that it allows you to reply to emails without having to remember who you need to contact today, and who’s on your list for contacts next week. The plus with automated email campaigns is that they go out without you needing to remember to keep your finger on the pulse.

You already have a million things to do – so might as well take one task off your plate.

With that in mind, you can build welcome emails, updates, appointment confirmations and monthly informative emails through a number of different CRM’s and even through your StreetText account.

People’s lives get busy! Things that were once on the forefront have since been pushed to the back burner – which happens to every single one of us. Touching base with your prospects every few months to see if they have any questions, want to book an appointment or even just to wish them a happy birthday or holiday is a great practice to get into.

Drip emails are not only important to help you grow your brand, and prospect list, they’re key to help you run a successful business. They’re literally helping you take your mind off a task, that would otherwise take you a lot of time and frankly a ton of organization.

All in all, building email campaigns will only benefit your business. Take some time to plan it out, and dive into better engagement and better communication with leads.

Handwritten Letters

I’ve loved getting handwritten letters ever since I knew the post office existed. What’s better than opening the mailbox and seeing an envelope that you’re certain isn’t a bill awaiting payment. It’s one of the best feelings ever.

Handwritten letters are one of the best things you can do to properly nurture your prospects. Occasionally, realtors will get submissions that only contain an address and a name. Here at StreetText, we call these address only submissions.

These address only submissions are the submissions we recommend sending a handwritten letter to. Since you don’t have these prospects phone number, or email address the best thing you can do to get in contact with them. It’s important to remember that this point of contact is meant to spark a conversation and open the door for more. Whether that’s opening the doors for emails, phone calls or text messages, we’re aiming to start conversations through handwritten letters – and continuing it through other lines of contact.

Now, with this in mind – here are some things you should consider including in these handwritten letters that could spark and further the conversation.

Short, sweet and to the point: Don’t write them a novel. Make it short, to the point and really quick! As an example, send them a message that thanks them for reaching out for a home evaluation – and let them know you’re around if they have any further questions, comments or concerns.

You can also include a nice gift for their coffee habit, their pet or anything else in the card. Don’t break the bank for this, but if its something you have the budget for, little coffee cards and gifts can go far.

Door to Door Gifts & Items

This next one has a lot to do with your Facebook Engagement.

There is so much value in a handwritten letter, but as mentioned, if you have the budget for it – small gifts might be a good idea to connect yourself to prospects and make yourself stand out in the large crowd of realtors. But how do you know what to send?

Take a moment to do a bit of a deep dive into your real estate Facebook page, or social media handles. Why you ask? Well, this could be your key to knowing what kind of gift to send them. As an example, my Instagram account is PACKED with dog-related content, because my dog is my biggest supporter and best friend.

After doing a little bit of recon on my social media platforms, you can absolutely see how much I love my dog… which means any dog related gifts will tug right on my heartstrings, and put you above the rest of the realtors looking for my business. I’m by no means telling you to bribe your prospects, but I am saying that a little bit of research and care will go a long way.

At the end of the day, these are all optimal ways you can nurture your leads. Pick and choose which ones are going to work for your business, and incorporate them full force.


Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

Facebook Ads

On Marketing

How I made 140,000 my first year in Real Estate

At one point or another – we all started out in the Real Estate world somehow. Whether it be through the family business, our true passion, or even by accident… we all have our paths to this business.

With this in mind, it’s important to consider that we all have one commonality when beginning in the Real Estate world.

We all had to start from the beginning.

Adam Wilson – Photo by Blondy Photography

Before the Holiday season, I sat down and spoke with Adam Wilson – an Edmonton Real Estate agent who has been in the business for a year as of early November.

Adam crushed his first year with a total closed commission of $140,000 –  Taking home roughly 125k, which means that his first year in Real Estate was incredibly successful. Over the course of our conversation, we chatted about his systems – but mainly how he got started in the industry.

Adam initially had an interest in Real Estate when he was fresh out of High School, and looking to make some career moves. He had several friends and family friends in Real Estate, so it was something he was familiar with growing up. From here, Adam made the choice to begin his education in business management. This lead him into several different businesses, which included running his own painting company.

Adam got into management – and worked at a cabinet shop for quite a few years. During our conversation, he mentioned that he did not mind directly managing people, but still felt like his career growth needed more.

This is when Adam decided to make his transition into Real Estate, despite being told that it might not be the best time for him. None the less, Adam dove into getting his license.

Here’s the start of Adam’s first year in Real Estate. Pay attention, because this is where it gets good.

Adam started in a small office of about 20 other Realtors, which was perfect because, within his first few months, he was able to get a lot of mentorship from more seasoned agents.

Adam Wilson - Photo by Blondy Photography
Adam Wilson – Photo by Blondy Photography

Adam was also given a pretty high goal to reach within his first year. When he initial sat down with the broker in his office, he was told that he wanted Adam to reach a commission of $100,000.

Remember, at this point in Adam’s career, he’d only been working in management – and had no experience in Realty until now, and the exposure he had growing up.

Now, before we continue, I want to remind you that Adam made a total of $140,000 in closed commission in his first year in the Real Estate industry.

You can imagine that right off the bat, this seemed like an impossible feat for Adam to achieve. But he did it. In his first year of being in the Real Estate industry, Adam was on track and then surpassed his initial goal. Throughout the year, he changed his target sales goal several times, as he knew he would reach it.

“I never thought it would be possible, but I still had a great year!” Adam had an incredible first year, which surprised even him.

When I sat down with Adam, I wanted to specifically pick apart his process. With such a successful first year, Adam is the anomaly. If Adam can make this amount of commission in his first year, any Realtor should be able to.

So let’s dive into it, starting with Adam’s Lead Source.

Adam has a few different lead sources that contributed to his successful year… one of which included StreetText. StreetText builds custom Facebook ad’s for Adam that helps him reach his target audience in his chosen areas. Leads then filter through his StreetText Dashboard, where he can then follow up with the information they provide.

Within Adam’s StreetText account, he also has access to a 9-Month email drip campaign that he can put any one of his lead on – as well as customizable pipeline creation and much, much more.

From here, we got into the breakdown.

I wanted to pick apart Adam’s follow up techniques, and systems because he has had such a successful year… and because it was his first year – I knew it was important to highlight for any realtor on the same path. We started with his full lead submissions – which means the real estate leads Adam receives that have a phone number, email, and address.

As soon as one of these comes in, Adam begins almost immediately with following up. Below is a walkthrough of Adams full submission process. Keep in mind, a lot went into finding a perfect algorithm for this.

Facebook Advertising

As you can see, Adam has a straightforward, yet detailed follow up technique for his full submission leads. Adam stressed the importance of consistency and making sure that the initial follow up is within the first few days, and as approachable and casually professional as possible.

Adam also has additional follow up processes for his address only submissions, which are submissions that come into his account that only contain an address and no other personal information. It’s imperative to follow up with these in the right way, as they are valuable leads coming into your account. For Adam, the follow-up consists of a handwritten letter that is personally addressed to their home provided – and delivered within the first few days of the submission coming in.

Adam also explained that this process is something that he is still playing with. Because address submissions are a little harder to manage, there isn’t a perfect algorithm for them due to location, market, and other variables.

What Adam did explain though is that he’ll implement a system for his business and test their success rate. As an example, he’ll implement a follow-up system and try it out for a few months. If this new systems doesn’t yield results, Adam will scrap, tweak and modify the system to see how he can build a successful system.

This isn’t even a key component for Realtors starting out. This is something all agents should remember when implementing any system to their business. Why keep something that isn’t working?

Put a limit on how long you may try something for, whether that be three months, three weeks, or 6 months. Putting firm timelines on your trial systems will help you weed out the unsuccessful systems – on closer to the gold star systems your business needs.

Real Estate Advertising
Adam Wilson – Blondy Photography

It’s important to remember that Adam’s systems took a lot of consistency and determination. Adam mentioned several times that if something didn’t work, he didn’t spend too much time on it. “There’s no point in keeping up with something that isn’t yielding the results you want or need,” said Adam.

So the take away from Adam’s story?

With the right amount of commitment, connections and willingness to grow, you too can have a successful first year in the Real Estate world. Keep building your systems, trying different things, and building contacts. You too can have success. Refine as much as you can, so you too can build a year as successful as Adams.

For more information on StreetText, Facebook Advertising, and StreetText Academy, reach out to us personally! We are always more than happy to help.

Get leads from Facebook, today

Tap into new prospects beyond your network. Run market-ready ads that leverage Facebook’s algorithm to reach more buyers and sellers and grow your business

How To On Marketing Strategy

How to have a productive conversation with a lead on the phone

Let’s be honest. Calling strangers can be very off-putting and that is why not many people enjoy doing so. It’s hard to form an organic and lively conversation with a person who you know nothing about.  Not only do you not know their personality, interests, or their stage in life, you also don’t know what mood you are going to catch them in, how they are going to react to what you have to say, or the style they like to converse in.

No wonder that some agents never call leads before they’ve had other forms of interactions with them. That means that they are leaving a big opportunity on the table.

The good news is there are techniques, that once mastered, will make calling strangers easy and effective and, in return, tremendously help your bottom line.

So how can one have that perfect conversation with a lead on the phone? Here are the steps that we’ve designed after talking to a number of our successful agents, analyzing and summarizing their phone techniques.

Here is the 6 steps process to follow:

new-piktochart_25647839 (1)


1. Call them ASAP (Speed to Lead Technique)

According to Leads360 research, leads called within 1 min is 391% more likely to be reached.  Staggering, isn’t it? But it makes sense. When you receive a request from a Facebook lead, it means people just saw your ad and were interested enough to request the information. This also means they are on their computer or smart phone and are not busy with anything else. The sooner you can call them, the higher the chances that you will reach them in the right mood.  Even waiting 3 minutes, brings your chances down to 98%, while calling an hour later only leaves you with a 36% chance of getting in touch.

As Julia Hurley, a top producing agent with Keller Williams Realty, Knoxville TN, says: When a new Facebook lead comes in, “You call them now, right now, right now”.

Screen Shot 2017-11-14 at 12.51.31 PM


2. Gather Ammunition

When you call, you want to come through as someone who is knowledgeable and has done his or her homework.

This is when Social Profile information that you get with StreetText becomes really valuable. Scan through it to understand who your lead is as a person, what their interests are, what the like to do and so on. Look for things you have in common. This will be a huge help in building a new relationship, developing trust, and creating rapport.

Also, make sure to pull up an address or a listing on your computer or phone.  Having it in front of your eyes will allow you to ask specific questions as the conversation goes along.

As you are talking, add a compliment or two, something like “Looks like you have a beautiful home” or “Oh, wow, really nice choices on the property, good job!” A small touch like this helps establish that you are a nice and caring person and will bring the other side a little bit closer to you.


3. Create a Strong Custom Opening

With the surplus of junk calls, we all get it’s understandable that people can be a bit defensive when they pick up the phone and do not recognize the number.

When you call, you want to have a strong custom opening that can help you to disarm your lead. Within the first few seconds, you can immediately show that you are a competent professional who knows what they are talking about and that you came prepared. Take a look at this opening line:

“Hi, my name is Jonathan and I am calling from Keller Williams. How are you?”

Now compare it to something like this:

“Hi, Susie, my name is Jonathan and I’m with Keller Williams. I was calling to follow up about the property valuation for 435 Main Street. Looks like you said you’ve done some renovations recently, live a beautiful area, and are planning on selling within 6 months. How are you today?

The first line is what most agents would use when calling their leads. They rush to introduce themselves but don’t mention anything about the other person or the reason why they are calling. Often what the other person is left thinking is: “That’s great, but what is this all about?”.

The second opening is a lot more powerful.  It tells the other person who they are, that you’ve got some information about them and that it is going to be an informative call. Inserting hyper-personalized data points helps you disarm the lead right at the very beginning. It’s virtually impossible to say no to someone who’s done their homework and it flatters you out of the gate.

You cannot see it, but at this point, they are probably nodding their head (“Oh yea, I did to that!”or “ Yes, I did request that!”) or at least they are thinking “I’m not sure where they got this from but that sounds familiar”.

Here is another example to use:

“Hi, Susie, my name is Jonathan and I work with Royal LePage. I was calling about the request you made to be alerted to new homes before they hit the market, I see you received our first list and were interested in homes between $300,000 and $500,000. How are you today?”

To use this technique, jot down two to four talking points or insights that prove you did your homework, such as:

Hi, ____________,

My name is ____________ and I’m with _____________.

I was calling about ___________ and I noticed _________, __________, and _________. How are you today?


4. Start a Human Conversation

Now that you introduced yourself, told them what you are calling about and that you have a value in front of yourself, it’s time to start a more personable conversation. How do you do that?

facebook lead generation

Use Acknowledge Respond Pivot technique (ARP)

You can start by saying something like: Tell me a primary reason why you inquired about XYZ? Or why did you look up a property on Facebook?

They might say that they were just looking around, don’t have interest in selling, or just wanted to know more about listings in their area.

And this is key. What they are telling you in these words is “I don’t want to be SOLD. I want to learn MORE before I’m ready to sell”. As sales professionals, we are taught how to sell. The best approach when you are working with a client is looking at it through their eyes.  You don’t what them to see you as a threat, you want them to see you as an ally.

And this is exactly the time to use ARP technique (Acknowledge Respond Pivot). This technique allows you to align yourself on their side, as a person who is not trying to sell something, but a person who really gets them, hears what they are saying and are here to help.

This is how it works:

  • The first thing you want to do is to Acknowledge them.  If they say “I was just on Facebook, looking around, I’m not interested in selling”, repeat exactly what they said, verbatim. “So you were just on Facebook, looking around and are not interested in selling, no problem!”
  • And than Respond: “So, I’ve got your address pull up right here and it will not take more than five minutes and I’ll have your property value to you.”
  • And than Pivot by redirecting the conversation in a way you want to go. “How long have you owned the home?”  Pivot gets a conversation back to being human and back to working together versus against them. This way you’ve affirmed them, you’ve heard them, you’ve given them a response, and now you are pivoting into a direction you want to have the conversation going


5. Dig Deeper

Now that you’ve got them to this place, you want to start Digging Deeper – this will give you the ammunition that you’ll need later on the call.

You’ll want to start asking questions like:

  • What’s the number one reason that you are moving right now?
  • How many homes have you sold before?
  • Have you ever worked with a real estate agent before?
  • What was one thing that your real estate agent did that bothered you the most?
  • What’s the ideal time frame for selling your home?

Make sure you are taking notes of what they are saying. These answers will help paint a picture of who they are and how serious they are.  You are also letting them know that you are really trying to understand their needs.

As you are moving through the conversation, building a rapport, probably laughing as you are telling some good stories, you want to take their responses and start repeating it to them at the end.

“So you want your property evaluation because your neighbor sold their home?” and they’ll say “Yes!”, or “So your family is growing and you’ll need an extra bedroom at some point. right?”, “Yes!”. “You like to entertain and you’ll need a bigger patio?” “Exactly!”

What you are doing is that you are telling your future client that you’ve heard them and you are going to help them meet your needs and that is very important.


6. Give a clear reason to meet

The last step is you want to do it to give a CLEAR and OBVIOUS reason to meet. You need to let them know that it’s in their best interest to meet you in person.  Maybe you’ve given them a CMA, but it’s only approximate. You have to see the renovations or conditions of their house.  You really need to walk through the property to get an accurate idea of what it is. That way they know there is a clear obvious reason for you to have that appointment.

facebook leads

It’s the same way for buyers. You can tell them that it sounds like they have a clear idea of what they are looking for. You actually have couple homes that meet those criteria right now, why don’t we schedule a time where they can come and take a look. The worst thing it will give them an idea of what’s in the market in their price range.

No matter what the reason might be, present it in a way that speaks to them and shows the obvious advantage of meeting in person.

Using and mastering these techniques will help you reach and win opportunities that you might have been leaving on the table before.

Another amazing part of these techniques is once you get good at them, they can be done by anybody on your team, not just by you.  You can practice and role play with your assistant or other members of your team to help them get confident and comfortable. You can customize the script the way you need.

When your team member makes that call, the ultimate goal should not come through as you are trying to sell something but as somebody who is professional and sincerely wants to help. They should mention that they are calling on your behalf and at the end of the conversation book an appointment for you.

When you achieve that, the payback is huge. Now, you’ve taken it from a job that you had to do a job that anybody on your team could do. That means you can focus your time and energy on what you are doing best – meeting your clients face to face and growing your business.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

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How To On Marketing

How to respond to negative Facebook comments on your ads

It’s no secret that often times realtors get objections. At some point in your career, you’ll encounter a person or a lead who will give you a negative experience. Unfortunately, this won’t just occur in your professional life. You’ll experience objections and negative comments just as a human being. pexels-photo-267399 The good news? There are tricks to making objections positive, as well as turning negative comments, into positives. We’ve chatted with Gina Wade, who has provided us with expert opinions on how she handles objections, and how she might turn a negative comment, into a positive!

The negative parts of the internet

Unfortunately, there is no avoiding this. The internet can be a harsh place because in most cases, there isn’t face to face contact. People find it a lot easier to hind behind comments, and say exactly whats on their mind. As great as it is for people to have opinions, and to say exactly whats on their minds…sometimes it can hurt a little more than it helps. The trick? Making sure we look at these comments in the most neutral way possible.

Have confidence

Gina reminded us that one of the most important things to making sure the negative comments on the internet weren’t bothering her was keeping her self-confidence. Because of some negative comments and objections, Gina explained that she began second-guessing herself and things she was doing as a realtor in her business. She told us this was her first mistake. “I thought I was doing something illegal or something,” she explained. You are your own person, with your own individual goals and career objectives. No one can take these away from you, or say that they are inferior, as they are yours and no one else’s. Keeping this confidence in your work, and what your doing is vital when making sure the negativity doesn’t affect you and your goals.

How to deflect

Gina mentioned that she’d often take a negative comment, and try to make it into a positive. When we were chatting during her 60min education webinar, she shared a ton of her own personal strategies. Amongst those, was her ability to turn a negative comment into a positive. “Someone commented on one of my ad’s and said something like…Sure, I’ll sell my house for a million dollars…” Gina took this comment and replied with the following… “You never know!! ;)”  Gina was able to take this person’s negative, and difficult comment – and make it into something playful and more positive. It shows her confidence, as well as her perseverance to succeed, which is a very strong quality to have as a real estate agent. We never encourage you to interact with negative comments or edge people on. If you cannot respond with a good, positive response, we always recommend taking different measures with the post. This will be case by case, as every situation is different. We trust you to make the best decision for your business!

Removing the comments

One of the best things about running your ad’s through StreetText is that you have the ability to look through any comment on your ad and remove them. Gina mentioned during our conversation that the interaction she has on her business page, and advertisements is super important to her, and in keeping a healthy lead flow. Gina makes it a point to check her ad at least once a day to filter through any negative comments, or reply to anything positive! The online interaction is really important because it shows you’re devoted to your practice and your prospective future clients. Comb through those comments…delete things that you cant swing into a positive, and make sure you’re getting exactly what you want through your comments and Facebook engagement. You are in control of your ad’s engagement, and it only takes a few moments a day to manage!

For questions, book a demo now!

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Case Studies On Marketing Strategy

“I’ve gotten more clients out of address only submissions”

Gina Wade holds the key to address only submissions.

In a recent webinar, Gina explained that she has gotten more clients out of address only submissions that she has from a lead with an email address or phone number.

Crazy, right? Traditionally, these are harder to come by, and a lot harder to nurture…but Gina seems to have the system down pat. So the real questions is…how does she do it?

I had the pleasure of chatting with Gina about this system, which she completely deconstructed for everyone to learn. Address submissions are hard to master, take a bit longer and can often not yield the best results. But Gina swears by them, even saying that she’s “old school with address only submissions. I’ve gotten more clients from addresses than I have from anything else.”

Let’s jump into her process and see what techniques you can add to your business, to make sure you’re getting more clients from address submissions.

When an address submission comes in

When Gina initially has a lead come in, she organizes it in a few different ways. She’ll, first of all, provide the lead with an abbreviated CMA so she can give them an approximate home value. Gina mentioned that this document is usually a few pages, and includes all the information they would need to sell – just not an exact value.

From here, Gina makes sure to send the letter with a nice stamp, and in a hand-addressed envelope. Gina mentioned during our conversation that she loves adding fun, and attractive qualities to her letters because it’s more enticing for people to open. She also admitted that its a lot more fun for her!


Address Submission Follow up

After the initial letter is sent, Gina told us that she waits a total of 90 days before sending an additional letter. We chatted about the importance of giving you leads enough time between your first and second contact, as you want to be remembered, without adding pressure to the conversation.

In this second letter, Gina makes sure to provide her lead with just enough information to want, or need to follow up. This means she’ll ask if they have any questions, if they require any more information, and finishes it off by reminding them that right now is, in fact, the best time for them to sell.

The second letter can be in any style you choose, as this letter doesn’t need to follow any specific format. The purpose of this letter is to reach back out and re-open that line of communication and curiosity. Gina still feels as though using attractive stamps, and a hand-addressed envelope goes a long way – so these are things you can play around with!

For more information, and an example of Gina’s follow up system – click on the link below and download your personal template!

Gina Wade – Follow up letter

Important things to remember

Address submissions are difficult, yes. Even Gina mentioned during our conversation that most of the time, she doesn’t even get an email or phone number from these submissions.

However, Gina is getting roughly 50-100 Address submissions a week, which means that she could have upward to 400 letters sent out in one month.

With that in mind, take a moment to think about how many people out of those 400 will likely contact her back. If you’re dedicated to your practice and put in the time to create and send handwritten letters – the Real Estate Goddesses will reward you with full contacts.

Each of these methods has been proven to work for Gina and can be adapted to your business plan, and style. We recommend whenever downloading documents and systems, to test them out for yourself and change them to best fit your personal voice. Implementing someone else’s methods directly into your follow up structure may not work as well for you, as it did for them.

It’s important to remember to test these and make sure you find the right algorithm for yourself.

To test your market, and to learn more about the many education platforms StreetText has, book a demo with us now! If you wanted to watch Gina Wades Webinar in full, click here to watch it!

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Interviews On Real Estate Strategy

How Matthew Nicolas is using Facebook lead generation funnels to grow his client base and build a successful business – 200 transactions and beyond

“We actually just did our numbers. 15-20% comes from StreetText. That’s why we love it, that’s why we keep putting more money behind our ads.”
Matthew Nicolas

Facebook Lead Generation
With 200 transactions under their belt last year, they are one of real estates fastest growing teams. Matthew Nicolas and his team are all-stars, in every sense of the word. But they are also just regular down-to-earth people. He’s a giver, having freely shared many of his marketing techniques with Realtors across North America, and also an incredibly positive person.

In our last interview we learned that they were on track to grow their business another 25%, you can see that interview on Top Producer CRM here. Now, one year on, our Co-Founder,  Stephen Whiting sat down with Matthew again via a Google Hangout Webinar to discuss the Facebook lead generation strategy that they are using to help fuel their growth.

Getting to over 200 deals a year with Facebook lead generation

Stephen – “Before we jump into your Facebook Strategy, let’s learn a bit about you. You’ve been in the business for a few years, and last year you were named one of Canada’s Top 100 agents, is that correct?”

Matthew – “Yes, this is my sixth year. In that time we’ve doubled our business a few times. It’s been a really exciting road.”

Stephen – “That kind of growth could be hard to sustain, but you seem to be thriving. From zero to more than two-hundred transactions a year, what was the most important thing you did to get you to the volume you do now?”

Matthew – “It’s the systems. They created efficiencies and leveraged our time. Without systems, we fall apart. And we’ve gone through that too. Where we’ve tried to jump a little bigger than we should and couldn’t manage that level because we didn’t have the systems in place.”

“Without systems, your head is spinning, you don’t know where you are at. Having systems allows us to focus on just 4 things: repeats, referrals, mega open houses, and online lead generation.”

Stephen – “Today we’re going to talk about your online Facebook lead generation with StreetText. What percentage does StreetText represent to your business?”

Matthew – “We actually just did our numbers. 15-20% comes from StreetText. That’s why we love it, that’s why we keep putting more money behind our ads. We like how it functions too.”

“There’s a two-pronged benefit. You are going to get business from StreetText and you’re also going to close more business if you’re letting more people know you understand how to market on social media and how to capture leads from it.”

Stephen – “With so many leads, how do you find the time to respond to every one?”

Matthew – “How we find the time is the systems. Every time there is a way I can automate something or have someone else do it, we implement that.”

Stephen – “What was the thing you implemented that really helped you leverage your time?”

Matthew – “It was Top Producer CRM. I use Top Producer with StreetText and it’s worked really well for us. It helps us manage the leads.”

“It takes time to build a database, but it’s all in the database. Get your leads into your CRM, put people on a campaign, and just keep dripping on them.”

“You’ve got to try to automate as many things as you can. See if your office has a postcard mail-out service. Try to systemize things as the best you can because if you’re trying to do everything yourself it can get unwieldy and you just start falling apart.”

Stephen – “It sounds like staying organized with good habits is freeing up your time.”

Matthew – “The first system was to make a habit of putting new people that I spoke with into the Top Producer’s database right away. So we can start doing email campaigns and things from there. Now if I’m out on a Sunday and I put a bunch of names in from an open house event and then forget a name, I can just look it up.”

Stephen – “One last question, anyone who follows you on Facebook will know how positive you are. How do you stay so upbeat?”

Matthew – “I try to be a positive person every day. I think that every day we get a new chance to start over and do things better than yesterday. First of all, I’ve got a great team around me and I’ve partnered with some great companies like StreetText.”

How to run Facebook lead generation  on StreetText as a proven way to reach new clients.

StreetText gives you proven Facebook ads and funnels you need to capture and convert Home Seller and Buyer Leads. Marketing is probably one of the most important jobs that need to be done as a real estate agent to grow, if not the most important one. But, it takes a lot of time to and knowledge check in on Facebook ads to ensure they are getting the results you need. StreetText setups and manages your Facebook ads for you, so you can get back to doing what you do best – creating relationships and closing transactions.

1. How does StreetText Facebook lead generation work?

StreetText’s Facebook lead generation works by running your advertisements on Facebook’s news feed. StreetText designs, sets up and manages all your campaigns for you.

Interested Facebook users then click on your advertisement and are taken to your StreetText funnel where they provide their contact details in return for information from you.

Facebook Lead Generation

Don’t know what to offer to attract clients in your neighbourhood? Don’t worry, because StreetText will walk you through the best performing campaigns on Facebook.

2. Why should I be advertising on Facebook?

If you are looking to grow your business now is the time to leverage Facebook Advertising. By leveraging Facebook you can target the right people with the right message.

There are over 1.86 billion monthly active Facebook users. With the majority of users over the age of 25.

25-34 year age range: 24.4% of users
35-54 year age range: 31.1% of users
55+ year age range: 15.6% of users

This means that 80% of your target neighbourhood and market are actively on Facebook. Never before has any advertising media allowed you to reach (and target) this many people.

Facebook Lead Generation Demographics

3. After setting up a Facebook lead generation funnel, what do I do next?

Now you will need to respond to your leads. First, you will want to reply with the offer they are expecting. You can have downloads automatically sent to your leads via StreetText.

If you are offering a custom report or personalized list then it’s best to reach out immediately letting your leads know that you are on it. Even if you’re busy with appointments over a weekend, your prospects are happy knowing you have reached out to them.

4. Connect StreetText to your Top Producer or other CRM

Systems make managing a lot of leads much easier. Connecting StreetText to your Top Producer or other CRM is easy to do and takes less than 5 minutes. But it will save you many hours in the future.

5. Add all your leads to a drip-campaign

Here’s how Matthew Nicolas explains why he adds all his StreetText leads to marketing automation.

“Through the research we’ve done, we’ve found that most internet leads are about 280 days out. So you do need to have those systems in place to keep the touches going so you can convert. Even though we got 20 leads last month and we listed 2, we know that we are just scraping the surface. We’ve only grabbed the low-hanging fruit. We know there are still 5-10 deals in there, but they are justing coming later down the road.” Explains Matthew.

Matthew doesn’t just send emails. He also sends a mailout to every new lead that comes through. Going above and beyond sets Matthew and his team apart in the eyes of his prospects.

6. Learn from the best practices and share with other smart agents like yourself

StreetText Facebook lead generation takes digital door-knocking to a whole new level. We find the people who are interested in listing or buying in your market. They may be one day out or they may be one year out. However, it doesn’t matter how qualified a new prospect is as nothing will happen unless you can win an appointment. Real estate is a relationship business.

Fortunately, StreetText provides webinar strategies and an Insider Group community that connects you with the agents who are great at winning appointments.

Here’s what Matthew says when he’s prospecting. “We’re trying to build a relationship, again we don’t know these people. If we just got an address and knocked on the door and said hey, ‘I’m here for the walkthrough.’ People would say, ‘what are you talking about?’ Conversely, if you get a phone number and immediately call them, ‘Hey, can I come for a walkthrough?’ You’re missing a step. Upon each lead, you’ve always got a goal.”

Matthew continues, “If you just get the address the goal is to try to make some kind of contact with them to understand what they are looking for. If you get the address and an email, the email should be to try to book either a call or an appointment. If you get a phone number, start with a text message. We’ve just found that it works better.”

7. Track the weekly performance of your ads

StreetText will send you weekly reports of your Facebook ads. This makes it easy to track your ROI and results of your campaigns.

And you’re all set for growth!

It’s really easy to get setup with a high performing campaign through StreetText. By connecting your account to Top Producer you can ensure you’re leveraging your time efficiently to grow your business.

It’s easy to set goals to grow, but without active advertising that works and a good CRM, it’s just as easy to get overwhelmed or find your goals slipping from your reach. Matthew is reaping the benefits of a system without losing any of the important and personal touches his future clients need. As a result, his goals are insight and achievable.

Are you ready to reach new clients in your Neighbourhood on Facebook?

Test your market today in just 7 days on StreetText

StreetText offers a FREE 7-day market test, you only have to pay for your Facebook ad spend. You will get a proven Facebook Advertising and Capture Funnel setup for you. Access to the StreetText backend. One-on-one phone consultation with a Facebook conversion expert to go over your ad and results. And most importantly, you will get to see how many addresses and leads you can generate in your market for $9/day.

Start your 7 Day Market Test and reach new clients on Facebook today!

On Marketing Strategy

3 reasons why you want people talking about you

Sometimes the best sales are ones that occurred organically, and referrals are just that. A conversation from one person to another about how great you are, how quickly you close deals, or how you go above and beyond for your clients. It’s one client telling their friends and family about your brand.

Word of mouth is a powerful way to build your brand, but can occasionally be difficult to break into. It’s virtually free marketing – which is why its so important to break into. Gaining clients organically saves you time, money, and also let you know you’re doing well enough to be talked about within your community.

With all of that in mind, let’s talk about some tactics towards building your brand by word of mouth.

People refer who they trust

It might be a cliche statement, but trust me when I say it’s all about trust. People want this tip to come from a reputable source – someone they can count on. Whether this is the opinion of a social figure they find trustworthy, or a friend or family member.

More and more, people are trusting different sources for word of mouth referrals. This can be anything from customer reviews, testimonials or even news publications. Think of the last time you scrolled through Instagram and noticed your favourite blogger posting a picture with a new brand of workout gear they’re trying.

Screen Shot 2017-05-18 at 9.44.50 AM
Source: @Bethanymenzel on Instagram

Instagram is one of the top places where people can advertise a brand, and followers migrate to whatever their favourite socialite is showing off.

I’m not telling you to build an Instagram account and start advertising left and right (you totally can…), but I am telling you how important word of mouth is in today’s world from a social aspect.

The same goes for podcasts and purchasing something based on the podcasts sponsors. Trust me, I’ve done it! I’ve purchased several things based on items my favourite podcasters are selling because I trust their referral and opinions of the product.

I know exactly what your next question will be….”So how does this apply to me, Elysse?” Well, I’m glad you asked!

This is an important mindset to keep when searching for leads. If your leads trust you and your brand, they’ll more than likely turn into a client and even a sale. Building trust with the families and people in your community will go a long way when increasing your word of mouth referral.

Network, follow up, and start meaningful conversations.

Engagement will naturally build trust in your brand. The more people see and hear things about your brand, the more comfortable they’ll be when reaching out to sell their home.

Forbes magazine writes that “you should give them a reason to talk! Talk about amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures.”

Give it a try – what do you have to lose?

Consider your wow factor

Another key component is that everyone needs a wow factor. How do people remember you? What are you doing to stand out? Often times, people brush off the importance of providing leads with a little coffee card, or holiday treat. Do you want to be remembered for your service right? Well, this is the first step.

Dazzle leads right from the starting gate with a small token of your appreciation for reaching out. A great example of a company that does this is Starbucks.

Not my dogs….but I really wish they were!

Typically, if you go through Starbucks drive through with a dog as your co-pilot, they’ll provide you with a dog-friendly treat for your furry friend. This truly keeps me coming back, because they provide me with something nice for the dog standing awkwardly in my centre car console while I reach for my iced coffee.

Small actions like this will make you stand out, make people talk about the cool things you’re doing, and get people to keep coming back for your services. Stand out over the additional agents in your area competing for the same lead.

If someone puts a little care into who I am as an individual, I’ll trust their motivations are genuine and feel more inclined to follow up in the future, and talk to their friends about you.

We also recommend considering local shops before popular places. People will find value in how you know the community and the places people enjoy to go.

Does your lead have small children? If so, send them an ice cream voucher! Do they have a dog or a cat? Send them something for their pet! Trust me, these small actions go a long way.

How does this apply to Real Estate?

Be social, be active, be noticed. We’re in the age of social media, where everything is accessible, and everyone is at our fingertips. If people can get to know you vis social media and have an idea of who you are, they’ll be more comfortable approaching you.

Post about your clients, families you’ve worked with and your connection to your community. Someone who is active and known is much more approachable than someone who is a bit of a mystery.

People want to know they’re interacting with a real person. Someone with a personality and isn’t just there to make the sale. I want to know just as much about my agent, as I’m sure the agent wants to know about me.

Creating a business page Facebook account will give your leads the chance to get to know you before they contact you. Get a nice recognizable picture, client testimonials, and a personal bio. These will allow for a little bit of transparency in your life and business.

Consider the power of giving your clients different ways to talk and share their stories with you. Let your clients know you value them and look at them beyond being a sale. Give them reasons to naturally rave about your services.

At the end of the day, a sure fire way to build word of mouth referrals is to just ask. If you have a great working relationship with your clients, ask them if they know of anyone else selling, or even buying in the near future.

There’s no harm in asking for it – if you don’t ask, you’ll never know!


StreetText gives you the opportunity to make the first connection and start that conversation through Facebook Marketing. What are you going to do to keep that conversation going? How are you going to grow your word of mouth referrals?

For more information, click below to book a demo, and to see how StreetText can help you start conversations.

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What is the email format for StreetText integration emails?

StreetText integration emailEmail integrations: Syncing your new contacts by email.

Do you need to sync your new StreetText contacts with other apps? Or, do you need to send new contacts to someone on your team? This is easy to do with StreetText’s email integration tool.

What information is included in the email integrations?

The emails will include the following contact information if it is available.

  • Source
  • Name
  • Email
  • Phone
  • Address
  • Country
  • Province
  • City
  • Postal Code

Is an email address or phone number always included?

Yes, by default we always include either a phone number or an email with each email.

What if I want to include custom fields that I’ve collected from my StreetText contacts?

With StreetText, it’s possible to capture any type of information required for your contacts. With that in mind, because we won’t know what information you’ll require from your new contacts, we only include primary contact details. If you do need to pass custom data attributes, then we recommend taking a look at our Zapier API integration.

What does the email body format look like when using the Email Integration tool?

<!DOCTYPE html ... >
<html xmlns= ... >
  Source: StreetText <br />
  Name: <br />
  Email: <br />
  Phone: <br />
  Address: <br /> 
  Country: <br /> 
  Province: <br />
  City: <br />
  Address: <br />
  Postal Code: <br />
  Country: <br />
  Province: <br />

Do the emails include meta tags?

Yes, they do.

Meta tags are hidden fields inside of an HTML email. Our emails follow the Metadata Standard.

Many advanced CRM’s automatically pull data from meta tags. Such as Realty Juggler and Top Producer.

<!DOCTYPE html ... >
<html xmlns= ... >
 <meta name="lead_information_version" content="1.0" />
 <meta name="lead_source" content="StreetText" />
 <meta name="lead_type" content="Seller" />
 <meta name="lead_name" content="" />
 <meta name="lead_email" content="" />
 <meta name="lead_phone" content="" />
 <meta name="lead_property_address" content="" />
 <meta name="lead_country" content="" />
 <meta name="lead_state" content="" />
 <meta name="lead_province" content="" />
 <meta name="lead_city" content="" />
 <meta name="lead_postal_code" content="" />

How would I set up an email integration in my StreetText account?

It’s dead simple to do. Here’s a link to a tutorial walking you through step-by-step.

Best of luck!

On Marketing Operations

5 apps and tools realtors should be using

Everyone always wants to improve their business. Whether that be through communication, efficiency, conversions or networking. We each have areas in which we can grow and develop – so why not use different tools and apps to help us get there?

Apps and digital tools are becoming the way of the future. Open the app store, search any keyword and I assure you…there will be an app for it. It’s important to take advantage of the good apps and tools to make sure we’re optimizing our business, and filling gaps where and when we need.

In this article, we’ll show you all the apps you should be using to better your business and to aid in filling any gaps you have in your systems.


Have you always wanted a personal assistant, but love doing things yourself, or can’t afford one? Do you have trouble keeping yourself organized or lose track of appointments?

If so, this app could tie up all of your organizational lose ends! 24me is a personal assistant app that will keep all of your plans, appointments, and even banking centred to one location. 24me makes it easy to contact everyone and get it all done. With everything bundled into the palm of your hand, you’ll never have to worry about needing a personal assistant again. The best part about this app? It’s Free! Oh…and it sends you notifications….That’s pretty cool too. To take a closer look, click here to learn more.

Available for iOS and Android


Remember the Milk

Remember the Milk is for the forgetful part in all of us. Use this app to keep you reminded on just about everything in your life.

Are you often so swamped that you forget to send your lead that email or text message? Do you wish you could pass off a task to a co-worker or assistant? Well, with Remember the Milk you can. This app was built to help you remember the things you need to get done. Never again will you forget to follow up with your leads! You can program the app to remind you via twitter, email, or any other social media platform. You can also pair it with any type of social media to get reminders where and when you wish, as well as text messages and emails. Organize things the way you want…the way that works best for you.

Once you have this app, nothing will ever be forgotten. To take a closer look, click here to learn more.

Available for iOS and Android



BombBomb can help you connect with a lead on their time, without you having to be there in real time. How do you ask? Well, BombBomb allows you to record a video and send it to your leads. This can be good for that initial connection, introducing yourself to leads, or providing information from a distance.

Video correspondence is becoming more and more popular, especially since with BombBomb, you can email your leads the video message you create, or upload it to any social media platform. Take a look here to see if BombBomb fits into your business!

Looking for someone who already uses this? Check out our profile piece on Donna Swanzy who swears by BombBomb to make connections. Click here to read more. 

Available for IOS/Android  – Mac & PC


Top Producer & FiveStreet

Top Producer is a real estate CRM, built to make your life easier! Top Producer can help you create instant alerts for your device, it’ll help you contact prospects, create reminders, and notify you when you get a lead.

This CRM allows you to organize everything on your plate, from leads, appointments, all the way to email flow. Top Producer also created FiveStreet, which is an automated system that connects with your leads within 5min of them contacting you. Five Street increases your chances of connecting with a prospect because of its speed! For more information on both tools, click here to learn more!



Zapier is an app integration app tool that will help you connect all of your apps to one location.

Zapier becomes exceptionally useful when connecting your StreetText account with other applications. If you have ever been looking for email parsing, or wonder how to export your addresses, then Zapier is for you! With Zapier, you can export all of your contacts to a CSV file, which puts them in a more adjustable format. Zapier can also integrate any other app you may have so you can automate posts or notifications to make your life easier. 

For more information about Zapier, click here! 

Zapier_logo (1)


To better your business, we recommend adventuring into one of these apps. They’ll make your life and business easier to navigate and relieve so much stress. For more information on how we use these apps, and what we recommend for your StreetText account, click below to learn more by booking a demo.

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