Keeping up with innovations isn’t easy. Technology is moving at a speed that no one can fully keep pace with, but it is critical to make every effort to try. This is especially true for real estate agents who need to market their services.
The new dominant homebuyers are millennials, according to Fool.com, with 37% of all home purchases being made by people within that age cohort. This is a generation that is technology-oriented and used to receiving marketing communication digitally. If marketers don’t want to fall behind, they need to remain up-to-date with the latest innovations in real estate marketing.
There are countless different technologies and tools that a modern real estate marketer now has access to. Flyers and signs outside of houses only go so far, and the internet is now where most real estate marketing is conducted. Let’s look at three different technological tools that a real estate agent looking to market should consider for both lead generation and home advertising.
An SEO-Optimized Blog
Search engines are what define what we see online. If you want to attract new leads and appeal to prospective clients, you must be present on search engines. It is one thing to have a website, but that alone will not make you appear on the first few pages of a Google or Bing search. You can do several different things to make yourself more present on search engines, but one of the most important is a Search Engine Optimization, or SEO, optimized blog.
SEO is the practice of improving a webpage to become more visible on search engines. Every website you see that appears high on search engines is likely there because they have focused on SEO. Blogs go a long way towards improving SEO, particularly if they are made with optimization in mind.
This will require work, research, and effort, but once you get the hang of it, it can change your business and allow you to capture leads passively. It will require intelligence about the right keywords and search queries to target, but if you are willing to put in the time, the payoff is big. According to Ahrefs.com, 0.78% of Google searchers click on the second page, but if you have good SEO rankings, SEO drives 1000% more traffic than organic social media.
Drone Photography Video Tours
The video tour is a staple of real estate marketing. It typically involves someone walking through a house or property with a camera and creating a cohesive video that effectively shows off the home through some editing tricks. These are effective, but if you want to go above and beyond, a drone photography video tour is an incredible way to show off a home.
These are best for larger properties and luxury homes, as they’re an expensive service. But a drone photography video tour will involve a team of experts charting a flight path through the property, flying an ultra HD camera drone through the property, and providing you with a cohesive, edited video.
These videos stand out much more than the typical home video tour. You can hover far above a home, showing off much more of the neighborhood and surrounding area, and highlighting the whole property. The camera quality is much higher, and the smooth movements of a drone far surpass what the typical filmer could do. This will create an extremely valuable marketing tool that can be shared on listing sites, dispersed through social media, and used to promote the home.
Use StreetText to Manage Facebook Ads
Social media marketing is something just about every real estate agent focuses on right now. Social media platforms are more than just places to share pictures and communicate; they are commercial hubs that define the purchasing decisions many people worldwide make. Being active on the most popular social media platforms is important, but it will take more than just effort to succeed. It will take a comprehensive social media strategy.
Facebook is likely the most important avenue for real estate agents to connect with new leads. It has billions of monthly annual users across age groups and a highly-developed marketing ecosystem. Facebook should be one of the core aspects of your lead generation strategy. If you’ve yet to launch your Facebook Ads strategy, haven’t seen the results you were hoping for, or want to improve your Facebook lead generation, StreetText is a tool specifically designed for real estate agents looking to expand through Facebook.
StreetText is a comprehensive lead generation and lead capture platform that utilizes Facebook Ads to help agents schedule more appointments than ever before. StreetText has customizable templates that are proven effective, that can be heavily geographically and demographically targeted. StreetText gives subscribers a lead capture funnel that can be deployed and automated, pairing with different CRM systems so agents can passively generate new prospects. It is a modern tool specifically created to help agents forge new relationships and open the door to new possibilities. To find out how StreetText can help you grow your client base, start a seven-day trial today.