Your database is full of people who raised their hand once. They clicked an ad, filled out the form, and went quiet.
Not because they lost interest. Just because the timing wasn’t right.
A well-placed PDF guide can change that. It lands in their feed, offers something genuinely useful, and gives them a reason to raise their hand again. Now you can see exactly what guide they’re receiving, and replace it with one that has your name on it.
What’s New
You can now view the PDF guide attached to your remarketing ads, and swap it out for one of your own, right from your StreetText ad builder.
Why It Matters
Here’s the thing about your lead database. On one of our recent community Masterminds Ira puts it plainly: “There’s somebody in there that is gonna be listing, they are gonna be buying. We want to get them to raise their hand again so we don’t miss that conversation.”
PDF guides are one of the best tools for doing that. When someone downloads a guide from your ad, they’re not just a lead — they’re a person who told you what they’re thinking about. Selling. Buying. Downsizing. The guide starts the conversation. Your follow-up closes it.
Shelby, a top-producing agent in western Colorado who credits StreetText as “a huge part” of rising to the top 5% of real estate, runs three separate remarketing bundles. One is dedicated entirely to PDF guides. “Every day,” Ira noted reviewing her account, “her whole database is seeing an ad they have the opportunity to raise their hand on.”
That’s the power of the guide bundle, done right.
The following remarketing templates have already been updated with this new capability:
- Remarketing — 6 Questions to Ask Before You Sell Your House (Lead Ad)
- Remarketing — 3 Things to Check Before You Buy a Home (Lead Ad)
- Remarketing — 12 Mistakes to Avoid When Selling Your Home (Lead Ad)
- Remarketing — Seller Tips Ad (Lead Ad)
- Remarketing — The Benefits of Scaling Down (Lead Ad)
StreetText is working through them guide by guide, starting with the ones that have historically gotten the most traction.
One More Thing: Brand the Guide
Once you can view the guide, you’ll want to make it yours. As Ira put it: “Branding is what happens when we’re giving people value. They click, they express interest, they come into our database. Branding is now our chance to show them who we are.”
The fastest way to brand these images: take a screenshot of the guide ad image, upload it to ChatGPT with your headshot and logo, and ask it to recreate the image with your branding. Tell it to keep your face and logo unchanged. One image, done in minutes, and now every person who sees that ad in their feed sees you.
Here’s two examples of branded. (With the actual ChatGPT Prompt to use below)
AI PROMPT
You are a professional advertising designer.
I will upload images in the following order…
That said, don’t let branding become a reason to wait. As Ira said on the call: “If you can’t get to it right away, it’s not a reason to not run the ads. Get your likeness out first. Brand the guides later.”
And once you have the guide? Repurpose it. As Leon from Tacoma reminded the group: “You can download the guide and send it out by email to folks directly.” Content is content. Use it everywhere.
How to View and Update Your PDF Guide
- Log into your StreetText account and click “Launch Ads” in the left hand menu to navigate to your Ad library.
- Under Filter Templates and select PDF + Remarketing to see all the updated guide templates.
- Select one of the updated templates. You’ll now see a preview of the PDF guide attached to that ad. Click to open and read what your leads receive.
- To use your own branded guide, select the custom remarketing option, “change PDF” and launch. The guide on the other side of the ad will be yours.
- If you’re replacing an existing ad that’s already in a bundle: relaunch the updated template, create a new automation when prompted, add the new ad to your bundle, and remove the old version using the X in your bundle settings.
- Congrats! Your remarketing bundle now delivers an updated, high-quality guide. And with your branding on it, every touchpoint from ad to download feels like it came from you.
If you’ve built these guides out, don’t limit them to ads. Add them to your email campaigns. Mail them. Use them at open houses. As Ira said: “Content is content. Repurpose it.”
Go Make It Happen
The deals are already in your database. The guides help them raise their hand again. Go update yours today. You’ve got this.
