How to create a real estate Facebook business page for agents

July 23, 2015

By Jonathan Whiting

Acme Family Real Estate Example

How to create a real estate Facebook business page for agents

July 23, 2015

By Jonathan Whiting

Acme Family Real Estate Example

How to create a real estate Facebook business page for agents

July 23, 2015

By Jonathan Whiting

Acme Family Real Estate Example

Learn how to create a killer real estate Facebook business page.

Acme Family Real Estate Example

A Facebook business page is an excellent way to be found by new clients, showcase your business, build an audience and collect Reviews from past clients. One of the biggest benefits of a Facebook page is the review section. 2 or 3 good reviews will add huge credibility in the eyes of potential clients. Here’s an easy to follow guide to setup a Real Estate Facebook Business Page.

How To Create Your Facebook Business Page

Step 1: Login to Facebook

Step 2: Create a Business Page

1. On the Top Right of the blue navigation bar you will see a small arrow pointing down. Click it – a drop down list will open.

A screen shot of the drop down list on the top right navigation bar on Facebook

2. Next, with the drop down list open, click the “Create Page” link

Pictured is the Create Page link in Facebook

The link will take you to a new page with options for which kind of Facebook Page you would like to create.

3. Select the “Local Business or Place” option

Pictured is the types of pages available on Facebook

Fields will appear in the box like the screen shot below

Facebook page setup pick your page type


4. Fill out the information and click, “Get Started”

Select “Professional Services” under the category dropdown

Fill out the remaining fields

When complete, click “Get Started”

5. If asked this step, fill out the information in the next steps. This will be the information displayed on your Facebook Page. It’s important to fill out and it’s easy to do.

Form Facebook shows users when creating a local business facebook page

You will be asked to provide information.

Facebook doesn’t have a category for Real Estate Agent or Realtor, instead type “Estate Agent” for the category.

Also, you will be asked choose a url for your Facebook page. Enter something related to your professional brand and make it easy to remember.

Click “Save Info”

6. Upload a profile photo

Facebook page setup add a profile image

Click “Next”

7.  Upload a cover photo

Facebook page setup add a cover photo

Click “Next”

Congrats! Your Facebook Business Page is now created. Next you will want to make it look professional to establish your brand.

Setting up your Facebook Real Estate Business Page

Step 1: Add a cover photo

You don’t need to be a photoshop wizard to add a cover photo on your Facebook Page. Simply find a photo on of your city and upload it. It’s super easy to do and I will show you what you need to do here.

1. Open a new window in your browser and go to – Flickr is a great community sharing photos

2. Type the name of your city in the search bar and press Enter

Flickr search bar

3. A list of photos will appear, next select a license that will allow you to use the photo. I usually select “Commercial use & mods allowed”

The list of photos will update once selected

A screenshot of Flickr's license options


4. Choose and click a photo that you like.

A page will open showing a big image of the photo.

5. Download the image

Click the download icon on the bottom right of the image. Select the size that you want to download. The image will start downloading immediately.

Screenshot of Flickr download button

6. Navigate back to the Facebook Page setup. Select the button “Add a Cover”

Screen shot of Facebook Page Add A Cover

Choose “Upload Photo”

Upload the photo that you just downloaded from Flickr

Next, the photo will appear. Drag it up and down to position it how you would like it to display.

When satisfied with how it looks click “Save Changes” on the bottom right of the cover photo

Screen shot of Facebook "Save Changes"

Congrats! Your Facebook Business Page is now setup!

Now it’s time to get some likes and build an audience!

Step 1: Post a Valuable Piece of content

This is the start of your new page, you want to make a good impression. Share something that is either funny, useful or informative.

Your first likes will be from your friends and family that want to support you. But after that, you need to post content that is interesting to home buyers and sellers to keep growing your likes.

1. Search for an interesting or popular article about real estate online. Share that link.

In your status update paste the URL of the link. Facebook will automatically find an image and snippet for the link.

Screenshot example of URL post to Facebook

2. Next replace the URL with text explaining why you shared this link.

Screen shot of a Facebook post

3. Finally, click “Publish”

Click here to view the article, “4 Tips To Make Your Facebook Posts More Engaging

Step 2: Invite friends to your Facebook Page

To invite friend to like your Page

1. Click on the three dot symbol your Page’s cover photo

Screen shot of the 3 dot button on Facebook Business Page2. Select “Invite Friends”

A popup like the one below will appear

Screen Shot of Facebook friend invite

3. Click the lists on the left or type a name in the search box to find friends

4. Click the names of the friends you want to invite

5. Click “Send Invites”

To learn more see Facebook’s tutorial here 


Well done! You now have a Facebook business page. It’s essential to make it easy for people to find information about you in today’s internet age. Setting this Facebook Page is helping you take your marketing in the right direction.

Click here if you want to learn more about turning Likes into Business and Generating Leads through Facebook.

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13 Responses

  1. Thanks for sharing these steps on creating a good Facebook page for agents. I think that for a realtor it is really good to have a Facebook page to attract clients.

  2. Concise. and very useful. Thanks. Unfortunately, or fortunately, since this article, FB has already changed the preferred audience edit to:
    IT’S GONE. They’re funny that way.

  3. This is truly a great read for me!! Once again, thanks for the quality articles you post on your blog!! That is very interesting You definitely made my day with this awesome post. I am always searching for informative stuff like this! I will check here often for more cool stuff.🙂

  4. Are there any realtors monitoring this page who have been able to get their business page “verified”? FB’s criteria for verification does not work for those in the real estate business.

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