How Matt Yesmaniski is overcoming the hurdle of reaching people beyond his friends and family

To say Matt has had an interesting journey would be an understatement. Grand Prairie real estate agent Matt swung by our office a couple weeks ago and Isaac had the pleasure of sitting down and picking his brain.

“I assumed that when you started the business you would have a certain level of support from your close net friends and family. And that was just an assumption and I was devastated to find out the realty.”

In one word, I would describe Matt as tenacious. He has developed a remarkably humble and positive resilience as he overcame numerous hurdles.

With a growing family, four kids now, and a drive to serve his clients, today Matt is a fast growing agent leading the Yesmaniski Team.

What got you into real estate? “My wife was having our baby and I get an email letting me know I lost my job the same day.” And so after discussing it with his wife, he took a bold step, studied hard, and finished his real estate course in a month.

Fast forward and Matt and his team are very successful and closing multiple offers every month. So if Matt wasn’t able to rely on his sphere Isaac asked him, “How did you overcome the hurdle of meeting new clients?”

“I had to develop a certain mindset to overcome that and the mindset was gratitude for who was hiring me as their Realtor.” He replied.

“When I started I realized that being a Realtor is a marketing business. Plain and simple.”

He continued, “So I segregated the business into brand marketing and lead generation marketing. The brand marketing is like the bus benches, billboards and those sorts of things.”

“And then there’s the lead generation so that’s you guys.”

With lead generation, he explained, you can measure it so you can manage it. He’s also put into place a great system of follow up and touches. He sends monthly market reports to his network and database. As well as puts on a client appreciation event every Winter and Summer.

As a result, he’s turning his opportunities into clients through his quality of follow up .

“We have closed quite a bit of business from StreetText, it’s up and around $100,000. Met a lot of great people through it and have clients that are still clients today. So it’s been a phenomenal platform to work with.”

Matt is an inspirational guy. Hanging around with him and I quickly discovered that he’s constantly learning, reaching out to mentors, and growing personally and professionally. I personally am enjoying getting to know Matt and I hope you find his insights as inspiring as I do.

Passionate about helping leaders grow their business, Jonathan Whiting is co-founder of StreetText. In addition to StreetText Hub, Jonathan has written for TechVibes and REM Magazine.

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