In every industry, finding a way to stand apart from the competition is what drives growth. There aren’t many low-competition industries right now, so separating yourself is important. The real estate agent industry is a saturated market, and the competition for the interest and business of clients is an intense one. You have to employ unique lead generation strategies that separate you from the pack if you want to stand out.
Lead generation is all about piquing prospective clients’ interests. There is no one format for this, and the more creative and outside of the box you are, the more likely you are to stand out from more mundane, cookie-cutter alternatives.
Let’s look at five unique real estate marketing ideas that will make you stand out as the best option to prospective leads.
1. Use Video in Your Email Outreach
Email is an important form of communication with prospective clients. Reaching out to clients through email, whether an initial outreach or follow-up email, is something every agent will find themselves doing. It is the standard method of communication for business conversation.
But rather than the same old messages and templates, why not implement video into your outreach? This will help you stand out from the pack in a positive way, allow you to condense your message, and make things easy on your client. You can film yourself doing a conversational, customized pitch or just have a general video that you send out for certain kinds of emails.
Video in email is proven effective. According to GetResponse, video in emails increase the click-through rate by 96%. It is a great way to differentiate yourself from the inbox.
2. Create a Quiz for Leads
Creating a quiz may sound like a strange idea, but it is something that many real estate agents are beginning to utilize. It is a good form of lead capture because it is customizable, engaging, and allows you to take your prospective client on a journey. They can be shared on websites, posted on social media, or sent out in emails.
Typically, a quiz should provide some sort of value to your leads. It should reveal details like: are they buying or selling, upsizing or downsizing, eyeing specific neighborhoods or open to suggestions. It should be a simple way of extrapolating information that feels somewhat gamified to your lead. The end of the quiz should provide some information, such as areas of the cities that fit their wants or eligible listing. It must end with some type of CTA, like the lead adding themselves to your mailing list or scheduling a meeting.
3. Develop Neighborhood Guides
This is a form of content marketing that could pay off. Create neighborhood guides if you have a listing you’re trying to sell or an area you’re trying to market to. These should be fun, informative, and useful to your prospective lead. These can be shared on social media or posted as a blog post but should, in general, be lighthearted and fun.
There is a lot you can cover in these neighborhood guides. You can talk about the history of the neighborhood if that is of note, the schools nearby, the top restaurants, shops, grocery stores, and attractions. Make it useful for someone unfamiliar with the area and obviously, highly complimentary. In the end, you can highlight specific listings in the area if you are selling in that neighborhood.
4. Create a TikTok
This one might seem a little “young,” but being active on the most commonly used platforms is important for real estate agents. There are tons of different agents that have found significant success using TikTok. TikTok is the short-form video content platform that has grown into a juggernaut for those unfamiliar. Once only popular with teens and tweens, it now has over a billion monthly active users, according to NBC.
There are several different ways you can stand out on TikTok. TikTok is a social media platform based on “trends,” certain songs and video styles with more viral potential. Engage with the app for a while, learn what’s trendy, and create regional real estate content on theme. It is surprisingly easy for videos to gain traction on TikTok, and if done well, your videos could make a splash. You can also stick with the tried and true house tours model that showcases your latest listings.
5. Partner with StreetText
Facebook marketing is extremely important to just about every real estate marketer out there. It is a massive platform that is used by billions around the world and a center for commerce. Finding the right partner can make a major difference if you’re not seeing the results you desire on the platform or want to improve your already established processes. StreetText can be that partner for you.
StreetText is a lead generation and capture platform that simplifies Facebook marketing for real estate agents. It makes it easier than ever to create and track high-performing Ads that spark important conversations and help fill out your appointment list. StreetText helps you create automated lead capture funnels that connect you to the prospective clients you’re seeking in a mostly hands-off way. It is an important addition to any agent’s marketing toolbox.