Real estate team Nicolas Boles & Associates are set to grow their business by 25% this year. With 200 transactions under their belt last year, they are one of real estates fastest growing teams.
I spoke with Matthew Nicolas to learn more about their business and to find out what is driving their success. Fortunately they were willing to share their experiences with you today.
Based in Winnipeg, Canada, they are focused on being the best Condo specialists in their market place. They share strong values in providing superior service to their clients and as a result have established strong name recognition in their market place. Just recently Matthew Nicolas was named one of Canada’s Top 100 agents.
In order to sustain their growth Nicolas Boles & Associates needed a steady stream of Home Seller and Buyer inquiries.
With existing solutions in print advertising they turned to StreetText to help them with their digital marketing strategy. Today their pipeline is full of new prospects.
“We are really impressed,” says Mathew. “The campaign we are running through StreetText is generating the highest volume of lead inquiries out of any advertising we’ve done, ever.”
Having moved back to the river city of Winnipeg in 2010, Matthew quickly rose the ranks of Winnipeg’s Top Realtors. Within three years he was a Gold Medallion winner.
Reid Boles meanwhile had built up his real estate business with a trusted name and solid brand recognition. His attention remained on providing better customer service and negotiation skills than the competition.
Since combining efforts, Matthew and Reid have done an excellent job of turning their opportunities into clients.
“We have a real good track record in Winnipeg, that helps a lot. But ultimately it comes down to our systems and touches,” says Matthew. “We use Top Producer CRM and StreetText for our digital lead generation.”
Nicolas Boles are doing all the right things to build trust with their opportunities. They initially put in place a system to stay top of mind with their prospects. “We do a 12 week program,” says Matthew. Each week they send a direct mail campaign, such as a post card, and an email blast through Top Producer. This system keeps them engaged with their leads, automatically.
With the 12 week program in place they were in a position to maximize their advertising efforts. All they needed was an effective advertising channel that could generate good consistent inquiries.
It was at this point they decided to give StreetText a shot. They had invested in print advertising in the past but were, “transitioning out of paper and getting into digital.”
Since adding StreetText to their business they’ve closed numerous contracts. Today they are getting steady inquiries from both Home Buyers and Sellers from their StreetText Facebook campaigns.
“On the Buying side we usually get someone right away,” says Matthew. “And on the Listing side it’s 4 or 5 months out, so we have to stay in touch.”
With their built in nurturing system, StreetText is the perfect fit for their business.
They use StreetText to create and manage their Facebook Ads, registration pages, and lead capture systems. By working with StreetText they’ve been able to create campaigns that take advantage of their unique city and maximize their targeting to attract Home Buyers and Sellers.
“Getting setup with StreetText has been super easy,”
“We’ve got nurturing emails set up on Top Producer. When we signed up to StreetText we put the new leads on the drip email and away we go.”
Their team consists of Sandra Sass, an experienced and caring Office Manager, and Tori Rowinki, a warm and friendly Business Administrator. “We do everything in our office. Our team uses Top Producer to manage our clients and we mail the print campaigns in house,” explains Matthew.
“We’ve tried a lot of stuff, but with StreetText it’s an easy and straightforward system.”
Their nurturing system ensures that each lead they capture through StreetText gets at least 12 touches. “We are backing it up a with the direct mail and post cards as well.”
Furthermore, their brand is getting a lot of attention through their StreetText Facebook campaign. Matthew explains, “We’ve done conversions directly because of the visibility. Our brand gets a lot of exposure from StreetText through our Facebook page. We landed a pretty large multi-unit contract as a result!”
Nicolas and Boles are two smart agents taking their business to new heights. Today they are growing their clientele by utilizing the powerful tools of StreetText to attract clients and Top Producer to manage them. They are definitely agents to watch.
If you need a quality real estate agent in Winnipeg, you can Find Nicolas Boles website here.
Passionate about helping leaders grow their business, Jonathan Whiting is co-founder of StreetText. In addition to StreetText Hub, Jonathan has written for TechVibes and REM Magazine.