Reaching new clients is the number one way to supercharge your Real Estate Career, but it can be a time-consuming and often complex process.
Many people choose to utilize methods like cold calling, emailing, or even traditional door knocking. But the modern agent doesn’t necessarily need to utilize these methods. Other forms of inbound marketing will draw new clients in without the same need for a time commitment and costly approach. One such strategy that businesses big and small should be orienting their marketing strategy towards is Facebook!
According to Visual Capitalist, Facebook is the most monthly visits and the third most visited website in the world, with 25.5 billion monthly visits. It isn’t just a website that is a great place to see what your friends are up to or share updates with loved ones; it is also a hub for businesses to bring in new customers and an essential marketing avenue. Everybody is on Facebook, and most of them are going to buy or sell a home at some point in their lives. You just need to be there when they’re ready!
According to HootSuite, 18.3% of U.S adults made a purchase through Facebook in the past year, more people than the following five social media platforms combined. Facebook Ads are a vital growth strategy for many businesses, not just Real Estate Agents, looking to appeal to the massive base of Facebook users, which, according to a Social Media Lab study, is 82% of all Canadians. These ads are an effective and commonly used way to reach clients, with a HootSuite report indicating that the average Facebook user clicks on 12 ads per month.
There is also a direct financial incentive to utilize Facebook in your marketing strategy. Facebook is the best way to reach the broadest possible audience and can bring in some serious ROI. But if you want to have the best possible results, you need the best possible lead generation strategy. StreetText can help you do that, with 35+ proven one-click Ad Funnels that are tested by thousands of Real Estate Agents everyday.
Let’s dive into some tips that can help you maximize your results:
#1: Personalize Your Content
So we just said that everybody is on Facebook, how are you going to stand out? One useful aspect of Facebook is that you can tailor your campaigns to reach the types of people you want to be reaching, which we built right into our ad funnels on StreetText. This is important because it helps generate qualified leads rather than marketing to a group that has no interest in buying or selling a home.
More personal content is an important way for businesses to better connect with their prospective clients. According to HubSpot, 90% of U.S consumers find personalized marketing content somewhat to very appealing. Customers now expect personalization when being marketed to, and they dislike it when the content feels impersonal. Adobe’s research showed that 42% of customers will get annoyed that content isn’t personalized to them.
Create content that is intended for the people you are trying to serve. Identify their pain points, create your client personas, and consider various personal factors when trying to reach a new client base. People want content that feels personal and relevant, and providing them with that on your Facebook marketing will pay off.
#2: Offer Something of Value
There is one strategy commonly used in many forms of marketing that lends itself just as well to digital marketing: offering clients something of value. Regardless of industry, if you want to bring people your way, incentivizing them with a value-add or flashy offer is a surefire way to attract attention. The goal of any Facebook Ad is to get a user to your website or a landing page and push them deeper along the sales funnel. Anything you can do to add value along their journey is going to help you move that client one step closer to signing with you!
At StreetText, we suggesting offering each of your leads who’ve indicated interest in selling their home a free no obligation comprehensive market analysis. This way, you can show off your skills as their local agent, and every lead gets a great first impression and are that much more willing to work with you.
#3: Find the Right Partner
This is an important step that can revitalize your Facebook marketing process. Facebook Ads can be daunting, and unless you have experience with them, can take a long time to figure out. Partnering with a company with lead generation experience is a cost and time-effective way to make sure you get the most out of your campaigns, without becoming an expert digital marketer. At StreetText, we help our clients set up pre-made funnels that are effective and customizable to make their own.
Check out some of our features, and if you’re curious to learn more, feel free to start a no-obligation 7-day trial to get the feel for it.
Best of luck as you continue on your growth journey in Real Estate!