We all know real estate is highly competitive. In the current frenzied state of the market, where sellers have much more leverage than buyers due to a lack of supply, every client is important.
Finding a way to earn clients’ interest and generate leads can feel like a full-time task for agents that are seeking to grow their business. Having a method in place that attracts new clients requires a comprehensive lead generation strategy that engages prospective clients in targeted areas. One of the best ways to do this is through Facebook Ads.
Facebook is still the world’s largest social media site, with 2.85 billion monthly users, according to Statista. It is a place people go to do everything from sharing recipes, catching up with friends, and posting significant life updates.
It is also a center of commerce that can play a significant role in helping real estate agents generate leads. Facebook ads are a hugely important way for brands to reach new customers. According to a HootSuite report, Facebook users click on 12 ads every month. Facebook Ads help businesses reach new customers and target desired groups, as these ads allow for a high degree of customization.
Building an effective lead generation strategy can be tasking for the uninitiated, so finding the right partner makes a world of difference. StreetText is a Facebook lead generation company that was built with real estate agents in mind. They use proven Facebook ads to help the world’s smartest agents expand their client base in a structured, targeted way that yields significant results.
Let’s explore some ways StreetText can help your real estate business attract new clients through Facebook.
Proven Ad Design and Lead Capture Systems
Two factors may be the most important in determining whether an advertisement succeeds or fails. For one, how does the advertisement look? If the ad is unappealing, dull, or looks untrustworthy, people will not click on it. The other factor is that the ad reaches the right people. If your ad isn’t targeted to a group that it will resonate with, success will be hard to come by. For your ad to succeed, it will have to look good and resonate enough that it gets people to stop scrolling through their newsfeed.
StreetText provides you with an ad and lead capture design that has proven to be successful. Their customizable and tested ad funnels have given agents around the world a leg up over their competition. StreetText ads are also deployed at a significant scale and are equipped with a lead capture system that helps turn online interest into real-world conversions.
Expert Insights
For those inexperienced in real estate marketing through Facebook, the best way to learn is to talk to experts. Working with StreetText provides you with access not just to the experienced Facebook marketers on the StreetText team, but also to the subscriber-only Insiders Facebook group of 4500+ agents that are currently using StreetText. This is an extensive collection of real estate agents from around the world that use StreetText to grow their database.
On the StreetText Insiders Facebook group, StreetText clients share follow-up techniques, conversion methods, and general insights. It is also a great way to network and get to know agents at a similar stage of the business growth cycle. Beyond the Facebook group, the StreetText team is composed of marketers that have learned the ins and outs of Facebook ads. Their customer support team is dedicated to providing you with the information you need to reach the right people in the right places.
StreetText has also been working with Facebook as a business partner since 2013, so they’re able to keep up with all the updates that go on (so you can just focus on results).
A Hands-Off Strategy that Drives Results
Real estate agents are typically very busy with their day-to-day, so freeing up the time to focus on an intensive marketing strategy may seem like a big ask. However, with StreetText, we know the best form of lead generation is one that works while you sleep.
StreetText frees up time for agents to focus on other tasks by connecting to popular CRM platforms to automate your follow up. They also have a comprehensive dashboard that will enable you to track results, so you can tweak your strategy on the go.
With the automation strategy, linking your outreach to platforms like Follow Up Boss and BombBomb will allow you to respond to interest and push prospective customers deeper into your funnel, without investing too much of your time or energy.
If you’re a Real Estate Agent looking to start growing your client base through Facebook marketing, StreetText is the partner that can help you develop and implement a comprehensive and impactful strategy. To find out first-hand what the StreetText experience provides, try out their 7-day trial today.
