Staying current is an integral part of the success of every business’ digital marketing strategy.
The internet is constantly changing. It seems every day, there is a new form of marketing popping up that can provide exciting opportunities for businesses. Being up to date on these recent trends can give marketers an edge over competitors that are slower to adapt to the changing times.
It can be pretty difficult to remain informed on all the newest trends and strategies for digital advertising, but it is still vital. A diverse digital marketing strategy is the key to casting the widest possible net, opening a business’ client base to new demographics and consumers.
In the ever-evolving marketplace that is the internet, new trends arrive at a rapid pace. Let’s look at some current relevant trends, some old, some new, that are increasingly important for marketers to pay attention to.
Video content, particularly short-form video content, has always been important to businesses’ advertising strategies. From the first TV commercial, marketers have been capitalizing on this trend. But with digital marketing, video content has become particularly important as marketers realize this is what consumers want from businesses.
According to Wyzowl, 93% of marketers say they now use video marketing as part of their strategy, up from 78% percent in 2015. Explainer videos, social media videos, and product demo videos have all become top-of-the-funnel marketing tools. It is a successful form of marketing with real ROI. The same Wyzowl report shows that 86% of video marketers say video has increased traffic to their website, with 78% saying it has directly increased sales.
With platforms like TikTok becoming essential marketing tools, businesses are seeing the value of video content. According to HubSpot, 54% of consumers want to see more content from brands and businesses, the highest percentage of any medium. Video should be a part of your everyday outreach, whether it’s in follow-ups or other correspondences. Video adds authenticity and personality, showing clients you’re real and there to help.
Facebook remains the world’s most used social media platform, with 2.89 billion monthly active users worldwide. While platforms like TikTok and Instagram are trendy and attractive marketing options, Facebook remains a pivotally important hub for businesses looking to attract sales.
If you want to reach the maximum amount of users possible, Facebook remains the place to go for advertisers. According to Hootsuite, 48% of B2B decision-makers use Facebook for research, the highest number of any social media platform. Even more incredibly, according to the same report, 18.3% of U.S adults made a purchase through Facebook in the last year. This was more than the following four social media platforms combined. Another finding that points to just how incredibly vital for businesses Facebook is, is that according to a mass survey conducted by Facebook, 2/3 Facebook users across all countries visit the page of a local business at least once a week.
Having a diverse social media strategy is important, but make sure you are not abandoning your Facebook marketing in the process. Facebook marketing has not lost any bit of its importance as the center for social media commerce. Facebook marketing should be one of several components of your strategy. Continue to post organically on Facebook to build a reputation and grow your influence, while also using Facebook Ads to reach key groups.
Personalization in Marketing
Advertising aims to establish a personal connection to incentivize someone to buy a product or service. For many years, advertisers would scramble to try and find ways to make billboards or TV ads connect with consumers on a personal level. Digital advertising has made it easier than ever for marketers to personalize their content to targeted demographics, and it is something all businesses should be taking advantage of.
Personalization requires the collection of data and comprehensive insights into targeted groups. Creating buyer personas and ideal customer profiles go a long way here. While this sounds like a lot of work and does require commitment, the payout can be immense. Personalization in marketing doesn’t mean tailoring content towards a single individual. It means making content feel more personal and branded, whether that’s through video or other personal flairs. It also means using insights into demographics to customize advertising towards specific groups.
According to PieSync, only 22% of customers feel satisfied with the level of personalization they are receiving. That means personalizing your content presents a significant competitive advantage because it is something clients heavily desire. According to HubSpot, 90% of consumers find personalized marketing content somewhat to extremely appealing, and 83% said they would be willing to exchange data for a more customized shopping experience. Personal marketing builds a significant connection, don’t overlook the value of that.
Attention spans are short in this digital age. Screens have reduced our capacity to focus on anything for too long. Interactive content goes a long way if you want your clients to stay locked in on your marketing efforts. Interactive marketing can consist of various things—games, quizzes, polls, and so on. By making the consumers willing participants, you can earn their attention.
Static content is an effective marketing tool, and not all your content needs to be interactive. But having some interactive marketing goes a long way. According to HubSpot, interactive content gains two times more engagement than static content. 73% of marketers agree that combining interactive content with traditional content marketing enhances the retention of their organization’s message.
In a time where you need to do what you can to separate yourself from the pack, interactive marketing stands out. Getting consumers to stop the endless scrolling and engage with your marketing efforts is a tricky proposition, but interactive content goes a long way. Some of the ways any marketer can use interactive content are by posting a poll on an Instagram Story or a quiz contest on their Facebook feed. Interactive content brings your clients in and engages them more directly.
Staying up to date is difficult, and managing a large marketing strategy is a lot of work. To ease the burden, StreetText is here to help. Learn more about how StreetText can help you generate leads and convert leads into clients.