Finding a way to generate seller leads or connect with prospective buyers is not a simple task.
There is no direct route to the best real estate leads, but social media offers agents a cost-effective and accessible platform to connect with prospects. Social media provides a significant tool that is incredibly powerful because it puts a huge number of people within an agent’s reach. There are billions of people that use social media every day, and the right real estate lead generation techniques can help connect you to them.
Whether you are looking to connect with YouTube, Instagram, TikTok, or Facebook leads, utilizing the right real estate lead generation ideas will yield a significant impact. There isn’t one single way to market as an agent on social media, but certain styles and strategies tend to yield a higher impact.
The best way to learn is from others who have achieved significant results. Let’s look at five examples of social media real estate marketing done right and what we can learn from them.
1. Kelsey Bond (@Kelseylbond): On-Brand Instagram
Real estate is an inherently visual business, which is one of the reasons it plays so well on social media. Social media is based on image and visual stimulus, and Instagram is one of the core examples. Kelsey Bond, an agent for Douglas Elliman in Dallas, has garnered a following of nearly 30,000 on Instagram.
Her posts center around her experiences as an agent, and she’ll highlight uniquely attractive listings with incredible design features or show off homes that she has managed to sell for clients. But beyond that, she posts personable content about her family, her real estate team, and more while remaining on-brand. There’s more to it than just the houses.
2. Gino Montalvo: Mixed Content Formats on Facebook
Gino Montalvo, an agent for Mirabal Montalvo & Associates, has found the formula to success for Facebook marketing for real estate agents. He has accumulated a massive following on his Facebook page, which is made up of nearly 60,000 individuals, and he also has a 4.9-star rating on his page, with almost 150 reviews.
Gino Montalvo sells homes in South Texas and what pops out about his Facebook page is both the consistency and the mixed content formats. He posts memes, quotes, and videos, consistently changing it up, and he posts nearly every day. This consistency helps him connect with prospects and build a brand.
3. Graham Stephan: a YouTube Real Estate Wunderkind
Graham Stephan is one of the most successful agents on social media. He has leveraged YouTube to his advantage in a major way and is now a top-tier content creator that can use his brand for easy publicity. Stephan has accumulated over 3.7 million subscribers on the platform and has hundreds of videos that he has been creating for years.
What Stephan does that makes him stand out to such a large number of subscribers is provide educational real estate content, like a step-by-step guide to finding your first rental property. He is an aspirational figure that has achieved significant real estate success, and his followers are heavily invested in his opinions on the market, how to invest, and more.
4. Daniel Heider (@Heider_Realestate): TikTok Luxury Home Tours
One thing that plays incredibly well on social media is home tours. People are always intrigued by others’ homes and what is available on the market, and catering to that interest can result in a significant real estate following. The living proof of this is Daniel Heider, who has amassed a following of 3.3 million on TikTok.
Heider spotlights the luxury homes that he is selling in the DMV area in flashy, neatly edited videos that manage to capture the unique features of these properties in a short, punchy way. While not every agent will have access to the kinds of homes Heider sells, these home tour videos are an impactful and effective piece of content regardless of the home if they are staged correctly.
5. Kim & Dave Panozzo (@thepanozzoteam): Glamorizing the Real Estate Lifestyle
There is something deeply aspirational about the home buying and real estate experience. You aren’t just selling property to your clients; you are selling a lifestyle. The Panozzo Team understands this, which is a big part of why they have managed to accumulate just under 90,000 followers on Instagram.
They post content centered around glamorizing homes and the lifestyles of the area they are selling, with aspirational content centered on different Arizona areas. One area they specialize in is well-edited video montages. These videos play extremely well on social media, and they speak to the power branding can have. They post content centered around their relationship and family, adding to their image as fast-paced jetsetters capable of getting things done.
