Author: Elysse Bujold

Most of us have a goal of growing our marketing budget, but not Brenda. Brenda isn’t primarily concerned with her marketing budget, because it’s minuscule when compared to the college tuition she’s paying for her daughter to attend Columbia University.

What a concept right?

I bet you’re wondering how she’s doing it, because trust me, so was I. Let’s dive into her background so you can get a better idea of how Brenda is working her market to transform her investment into revenue – and an Ivy league education.

Brenda Beiser is a Realtor in the Philadelphia area but has only been working in the industry for 2 years. While she got her start late in the game, she has a passion for Real Estate.

Brenda’s previous career was that of an Options Trader in Chicago, which meant she’d been used to high stress, intense jobs. When asked what options trading was like, Brenda responded by saying that “I don’t know if you’ve ever seen the movie ‘Trading Places’ where they’re in the trading pits. That’s the kind of job I had. Wasn’t quite like that… but it’s what I did!”

Fast forward a few years. Brenda has left the options trading world and is looking for new ventures to keep herself occupied. She landed into Real Estate. Since her previous career had taken her all over the world, she was lucky enough to own properties in London, New York, Chicago and Philadelphia. With the familiarity of homeownership and having had a driver seat view of the seller’s process, Brenda felt ready to take on this new adventure.

Brenda began working mostly with buyer leads… which for her, was an excellent start. She told us that, “It was really fun at first!” Over time, however, she began to realize that home buyers weren’t the clientele she wanted to pursue. “It takes a lot more time to write up buyer agency agreements in Philadelphia. It’s different in every state, but when you’re getting a listing, once you get it, once you figure out how to do it, it takes so much less time. I can be on my kayak and handle a seller lead.”

She realized she needed to get in front of more home sellers… but how? She had no idea where to start when looking for real estate sellers, which is when she discovered StreetText. Brenda turned to StreetText to capture home seller leads from Facebook and Instagram, grow her sphere, and build herself a database of potential home sellers.

“I found StreetText just online. I started looking around at options. I just about went crazy because I would sign up for every trial if it was free, and you can imagine my phone was ringing all the time with junk. Really… I then saw [StreetText’s] ad and I thought, ‘Okay, it looks kind of believable.’ You never know, but I thought it seems kind of legit. I felt when I did that trial, I felt like, ‘Wow, this is great because it’s door knocking at midnight.'”

Since signing up with StreetText, Brenda’s life has been transformed. It’s completely removed the uncertainty of where her next deal can come from. “The beauty of StreetText is that it gives you inventory. I am able to work with someone who I otherwise would never have met.”

After taking some time to see what worked, and what didn’t – Brenda landed on a system that was a little more clear for her. She attests a lot of her success to being able to “answer the phone faster than anyone else I know!” Brenda tries to be totally responsive for her clients. “I try to always be there… maybe a bit too much sometimes. I even joke and say that handholding is my speciality. I just take care of them.”

Brenda uses Email and Text messaging to turn her inquiries into conversations and appointments. She uses a drip email system integrated into her StreetText account that follows up with prospects for up to 9 months. She has also added a drip text-message feature that follows up with her leads for 7 days from within her StreetText account. She gets great responses from her text messages.

“Part of the problem is that I got very busy in the spring. I just didn’t have the bandwidth with the number of submissions. I’m sure I could max them out, but it almost drove me crazy last summer.”

Brenda is now focusing on the long-term plan (which includes her email drip feature), building a database, and using her tools to grow her sphere over time – all while being able to cover her daughters tuition at Columbia University as well as her monthly marketing budget for the ads she has running.

Not only is Brenda driven – she’s also built for building and sustaining lasting relationships with her clients, which has made her an exceptional Realtor in her area.

“StreetText has helped me meet so many people that I otherwise wouldn’t have met. They might live half a mile away from my house, but without StreetText I wouldn’t have met them. For me, that’s the most important thing about StreetText.”

For Brenda, it all comes back to building relationships and meeting new people in her market. With that as a primary focus, there’s no wonder she’s making waves in her second year in the industry.

Book a demo through the link here, and ask us any questions. We’re here, to help you grow your business.

How well do your follow up systems work? Are you finding yourself falling short, or unable to convert some of your leads? If you are, then you’re not alone. Converting leads isn’t a perfect science, because there are a lot of factors to ensuring a lead works with you. It depends on their needs, the urgency for your services and even their market. It’s hard, but there is one thing that stays consistent in the lead nurturing process. Value.

Providing value is easy for Emily Ching is a realtor in the Vancouver, BC area. We’ve had the pleasure of chatting with her on numerous occasions, and time after time are inspired by her mentality and persistence to succeed in the industry as well as the systems she’s using to grow her business.

Emily stands out as a realtor because of her unique follow up systems. She’s able to build lasting connections with her leads and focus more on value than the sale component that agents often too focused on. Let’s dive into her story.

Emily was born in Asia and moved to Canada with her family some years ago now… Making Canada a second home for her, and allowing her to spread her roots in a new area.

She never thought Real Estate would be the path that she took…but she’s pleased with what it has brought her in her life.  She mentioned to us that “I never thought I would be a realtor. It happened because I was a stay-at-home mom… and my husband and I needed a double income again.” Emily fell into real estate by accident, but that doesn’t mean she doesn’t have the talent to back it up. Emily was previously running two of her own online shops where she sold baby apparel and merchandise for parents. With that as experience, Emily has a head start to the real estate game because she had a well-versed knowledge in online marketing.

“My husband is in architecture and we knew that we wanted careers that complimented one and other. Real Estate made sense.”

With having the experience she did from her online presence, Emily jumped in full force into Real Estate and hasn’t looked back since. The hours were adaptable, and she could work with her kids around and it be a non-issue. She continued by explaining that, “the first three years were a struggle!” Because Emily didn’t grow up in the Vancouver area, she didn’t have the same sense of community, or knowledge of the area as some realtors do. Since Vancouver is a large city, with plenty of small communities around the city centre, there was a lot to keep up with.

Emily was struggling with knowing her area, being an expert in her market and trying to gain new clients – It was getting frustrating for her. She had tried Facebook on her own to no real avail and worked with a lead generation company who provided little to no value for her.

This is when she decided to sign up with StreetText for some marketing and ad assistance. “I got tired of prospecting. I got tired of people who don’t need the service. I wanted to hire a lead generation company who would provide me with leads to find people actually raising their hands ready to sell or buy.”

To make the most of the seller and buyer leads Emily has coming into her account, she works with multiple follow up systems she’s personally created. She said that “I realized that in some cases, it’s a long-term game. I knew I had to develop good relationships before I could turn anything into a transaction.” To aid in this long-term plan, Emily has several drip systems, as well as campaigns for her leads.

Emily is unlike a lot of realtors in this sense. She continued to explain to us how valuable the relationship with her leads was because at the end of the day people need to trust who they’re going to be listing their home though, which is why she sends them information with plenty of value. Too many real estate agents focus on the sale or the commission and the end goal and forget about the client. Emily takes the time to understand, appreciate and value what her clients need, which means she’s building strong connections that will inevitably provide her with deals, and even referrals. Take the email below as an example:

Emily provides her clients with individualized emails for any occasion to keep the connection strong and the value high. She also provides her leads with a little video clip of herself (built with bombbomb), which provides them with a little security in who she is, and how she would operate as a realtor.

Lastly, she provides leads with reports and market activity so they have a better understanding of when they should sell their home. Emily is constantly providing value, which makes her a little more unique – especially in a highly competitive market.

As she began describing more of her follow up systems, it was clear to us that Emily provides her leads and clients with as much value as possible. She mentioned to us that, “Once I put my leads into my CRM, it doesn’t stop there. They’ll hear from me a few times a month, and it’s strict value. I’m not pitching them anything.”

Whether that providing her leads with design advice, market information or even the worlds best vacation spots. She focuses on providing them with information, rather than over saturating them with pushy sales tactics. Take the following as an example:

Again, providing value and information where it’s needed so her leads have all the information they need to make an educated decision on their next steps in their home buying journey.

When asked about how she keeps herself moving and pursuing her dreams, Emily said that “You should be able to fail forward. It’s about not being held back by your fears. Sometimes I would be afraid of talking to people because I would fear them saying no…I’ve learned that I don’t need to do everything on my own, and you can always reach out for help.”

Emily keeps pushing forward despite sometimes getting objections. She believes in learning from her mistakes but feels that she can also learn from mentors, and mistakes others have already made in the past.

“I think personal development is the basis and the foundation of everything. If you don’t know how to deal with leads, what to do with them, you’ll be wasting your money. You can go broke with Facebook ads because you might not know what to do with your leads. You have to learn these steps first or at least get someone to teach you… otherwise, you’re wasting your money.”

Emily is striving for greatness through the connections and relationships she’s building. She’s devoted to the long-term systems, which means she has the patience a lot of clients are looking for out of their real estate agents. After taking the time to get to know Emily, I can confidently say she is an anomaly amongst agents. She’s focused more on the relationship, than the final goal.

Start a 7 day Trial through the link here, and ask us any questions. We’re here, to help you grow your business.

Many agents reach the first tier of success around their sphere and then struggle to grow their business beyond 12-24 transactions a year. With two kids, a family, and an upcoming move Jennifer Ivy is a real estate agent on track to grow her business beyond her sphere, taking it from 33 transactions last year.

Jennifer Ivy grew up in the world of Real Estate in Auburndale Florida. Real Estate was a huge part of her childhood and is now her personal passion and career. Her mother, both her mentor and teacher, was an agent for 30+ years – where Jennifer attests to getting most of her knowledge. Jennifer has been actively working as a Realtor for roughly 5 years.

Initially, jumping into it head first was a little overwhelming for her, but after getting her first transaction from one of her mother’s previous clients, Jennifer felt comfortable and ready to tackle anything that came her way.

She initially grew her business from her sphere and soon began to work more independently. To branch out and continue growing her clientele, Jennifer knew she needed to start looking for different ways to generate business and started that journey with Facebook. She had been finding people from the Facebook business page she built, as well as her personal Facebook account. Regardless of her presence on her Facebook page, and having roughly 2000 likes, and trying ads with little success Jennifer realized she needed a marketing plan. She ultimately wanted to bring in more business.

“I was previously running Facebook ads but didn’t have a landing page to guide my leads to my business. I basically would just work with messaging people – and trying to get my lead’s information that way.”

Jennifer jumped into trying Facebook advertising on her own, which is a task a lot of agents take on. As ambitious as this is… it’s unfortunately unsuccessful for a lot of people. “Before StreetText, things were very frustrating. I tried different ads and it just never seemed to work. It was difficult never seeing results. It was a lot of time and a lot of money.”

You might be a lot like Jennifer in this way. A lot of realtors try and navigate the Facebook waters, but there are a lot of factors to consider when going out on your own. Jennifer even explained that while she was running ads herself, she didn’t even have her own landing page. People were clicking on her ad… but there wasn’t a place to collect their information. It was all done manually.

Jennifer turned to StreetText to help her with her ads. Having tried advertising herself, she believed in the potential of Facebook for her business, but her expectations were realistic.

StreetText set her up with a campaign to attract sellers, a custom landing page to collect lead information, and a dashboard to manage her inquiries. Seven months later Jennifer shared that “StreetText has the biggest role in my business. It’s where I’m getting most of my clients… all through the ads I’m running through StreetText.”

StreetText took the stress of coming up with a working campaign off her plate. She was looking for a better cost per lead, an automated way to get leads, and ultimately a predictable strategy to grow her business.

But any business generation strategy requires two-parts to be successful. First, a campaign to get leads consistently. Second, a follow-up strategy to convert the leads into appointments and business.

“She’s devoted to long-term follow-up,” says social media marketing expert, Markus Willard. He explained that “One of the best things Jennifer does is create personalized follow-up emails. When you make your follow-up a little more personalized, you’ll have a greater chance of building a better, long-lasting relationship with your leads.” Jennifer spends time crafting personalized drip emails in her StreetText dashboard as well as her Liondesk CRM. She hits them with emails as much as possible, but the personalized aspect makes those interactions a little more genuine. This has been a huge contributor to her success because she explained that she took the time to learn and develop a system that complimented her business.

Jennifer has been with StreetText since May of 2017, and within her first six months, she closed 7 additional transactions through leads she acquired using StreetText. Since she’s getting 2-4 leads per day in her account, Jennifer has been fuelled with confidence and is making waves in her market.

“It just makes me feel confident. I have leads coming in and I know I have leads coming in.” Jennifer shared.

Along with her personalized drip email sequence, Jennifer recommends every agent focuses on their own follow-up systems. “Follow up is key. You’re never going to get someone right away, you need to follow up!” 

Jennifer had a busy year in 2017 with closing over 33 deals. And she’s currently on track to meet and even exceed her goals this year. For most of 2017 she wasn’t able to attract sellers and said that with having integrated StreetText into her business, she’s getting way more sellers. She told us that “her market is mostly buyers and she needed to use StreetText to transition into the sellers in her area – So far it’s basically a goldmine.”

During the conversation, she also explained that she really knows where her strengths are. Jennifer explained that she knows she isn’t good on video and doesn’t like door knocking. Because of this, she focuses on where her strengths lie, which is personal follow up using email and text messaging in order for her to get the business she wants.

Facebook is the lead generation opportunity of this century.

“Like I said… If you don’t know what you’re doing, you’ll be wasting your money, which is very frustrating. What’s unique about [StreetText] is that it works! There’s so much stuff out there, but nothing has given me the results that StreetText has.”

If you see yourself in Jennifer or are struggling with developing lasting systems that really make an impact on your business – decide if Facebook Lead Generation is an avenue you would like to take. StreetText is devoted to helping you grow your business, and get a handle on your Facebook advertisements so they’re successful and generating the right lead sources for you.

Jen’s Exact Email & Text She Uses To Convert Leads

Ask us any questions. We’re here, to help you grow your business.

The power of storytelling.

Stories have the ability to pull you in and enrich your thoughts. Traditionally, stories have been used to educate, amuse and expand the mind. Although tales and stories have mostly been used for entertainment, they’re also ironically useful when properly integrated into your business. Let me tell you what I mean.

Video integration in the form of a story doesn’t need to be left to the YouTubers and filmmakers and can be useful when looking to transform your brand, and even give yourself a bigger social standing in your market.

But before diving into creating new videos and clips for your website and automated emails, you need to understand the basics of social presences, and how to format your content so you leave a lasting impression with your viewer. It’s important to master, especially with video being one of the most powerful marketing tools – and taking your audiences attention spans into consideration.

With that being said, we’re going to break down some key components to video creation, so your next clip helps transform your business and your brand to the next level.

Look beyond the story 

What is your overall strategy for building a social presence with video?

Sure, knowing who you are is fantastic, and often helps your future clients have a level of comfort and understanding in who you are as a person.

Hope Horner explains this quite perfectly in an article and writes that Buzzfeed has done this perfectly through their new channel ‘Tasty.’ This channel has created bite-sized clips for aspiring amateur cooks on Instagram and Facebook. Their videos are no longer than 60 seconds long and provide the viewer with digestible material to help them make top quality meals. It’s geared to attract, hold and entice the viewer, and they do an incredible job at this.

Now, I’m not trying to encourage you to release cooking videos on your social channels, but I am trying to tell you to think outside of the box and beyond the structure that is a story. Here are some general themes that would fall into this style of video making, and be on par with Buzzfeed video structure.

• Create short clips of home walkthroughs: This is a great opportunity to showcase homes from your perspective in under 60 seconds. Sure, it probably isn’t enough time for the viewer to get a solid idea of the home – but if you use to 60 seconds to show some high-quality aspects of the house, people will often time want to see more. In this scenario, you’re going beyond the story and providing the viewer with valuable content that means something to them.

Play around with ideas, as there are plenty out there. But long gone are the days of just creating introductions videos in your email drip campaigns. Start thinking of ways to showcase your brand via video beyond the traditional introductions.

Know your brand, and show it in every part of the video 

This will be important when people are remembering who you are.

Your brand isn’t only how you portray yourself, or the styles you evoke… your brand should have a sense of familiarity to it, so people know when something is yours.

As an example, one of my favourite YouTubers, Casey Neistat is known for his elaborate time-lapse videos, striking imagery, technical drone footage and fluid nature shots. I know what his video style is, which means if you had to make me pick his video from a group of 10 miscellaneous videos, I’d probably be able to do it.

Casey has created a sense of brand with the video style he creates, which means he’s been able to transform his brand so its recognizable to most people.

Keep things quick 

We’ve mentioned this a few times in previous sections, but it’s important so it requires it’s own section.

If you want to make an impact with your video content, you need to make things short and sweet. If your video content is pushing 20 minutes…chances are you’ve lost your audience – except if you’re providing high-value content. You’re allowed to have high value, longer content on YouTube because people often spend time on Youtube just as they would cable television.

In any other social platform though, you should be using smaller, quicker clips. Here are a few examples of content to help see what kind of content you could be creating that under 60 seconds.

• Home walkthroughs
• Tips and tricks to help during the buyer or selling process
• Decorating tips
• DIY techniques

These are all quick and easy ways to turn video into 60-second digestible videos that will attract your audience and begin building your brand.

Summary

At the end of the day, video isn’t for everyone. If you’re looking to grow your brand and your business though, it’s a good avenue to take.

Take some time to research good ways to launch video content, and see if it fits your brand. At the end of the day, you hold decide what will work and what won’t in your business.

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

I think we all attempt some kind of healthy lifestyle change at some point in the year.

Some of us attempt this for the first few weeks in the New Year, while others make changes going into summer or even the fall seasons. It is, however, safe to say that we all attempt lifestyle changes at some point or another – and most of us have zero follow through with the goals we set.

If you’re anything like me though, you probably have some habits that are making you want to make a shift for the better.  Whether that’s drinking less coffee, spending less on takeout, or making some changes to your professional life & or workout routine. We all look for ways to improve, and today we’re going to set you up for success… so your follow through to make said changes are just that…. concrete follow through, that provide you with the results you’re looking for in your lifestyle changes.

Let’s start at the beginning.

Deciding you need a change – The Driving Force or the ‘Unfreezing Stage’

I’ve said this before – and it’s something I like to stand by as a firm standard and structure. You need to have a driving force to implement change.

Lewin’s Change Theory, a utilised medical theory used by nurses describes this initial stage as the unfreezing stage, which is  “the process which involves finding a method of making it possible for people to let go of an old pattern that was somehow counterproductive.”

People won’t make a change unless they really want to. What do I mean by this, specifically? I mean that people can’t be forced into change. If you want to make a change in your life, you have to decide that you want it, and made a decision to follow through and want to see change and results. Here are a few things you can ask yourself before implementing change:

1. Write yourself a letter – If you want to change a habit, write yourself a letter from your future self. Paint the picture of what this change looks like… so you have more motivation to get there.
2. Make a list – Creating a list of reasons you’d like to break this habit will help you see the good out of breaking said habit. It’ll also help you easily see why you actually want to shift your life… for the better.

Lifestyle changes are very difficult and come with a lot of work. But once you’ve done the initial legwork of deciding you’d like to make changes, you’re halfway through the battle.

Deciding you want to make a change is the first step… and one of the biggest steps. Once you’ve created the driving force behind change, you’ve made the first strategic moves, of many.

Sticking to your guns – The Restraining or the ‘Change’ Stage

To implement proper change, you need to stick to your guns. In order to see long-lasting changes, you need to stick to your guns and follow through with the rules you’ve set for yourself.

Here’s an example… I recently ran a half marathon. It was my third, which means I should have been prepared, and knew what I signed up for. The marathon itself was subpar, and I finished outside of my goal time, and at the end of that race, I decided that I wanted my next one to be successful, which meant I needed to start a harder, more focused training regiment.

Well… this lasted all of a month – and with my next race around the corner, I fear that it’ll have a similar outcome to my last.

So let’s talk about restaining, or the change stage. Lewin’s Change Theory explains this second stage as the stage used for people to adapt to their desired change, and eventually find a binding equilibrium towards said change. It’s meant to “decrease the restraining forces that negatively affect the movement from the existing equilibrium.” Here are some ways to help you better stick to your guns:

1. Create a schedule – build yourself a workout schedule, meal plan or even a countdown. Having things planned out makes it easier for us to achieve in the long run.
2. Crete some healthy competition with friends – Is your friend also quitting smoking? Great – build some sort of healthy competition to help you both get there. It’ll be fun, keep you accountable and help you with motivating yourself.

Basically, the restraining stage is focused on the ‘re-training’ component of your brain. You will need to re-train yourself to make sure you stick to your guns and follow through with the results you’d like to see. This can be seen through different thoughts, methodology, and feelings. This can take a while, but its the biggest hurdle to get past.

Finding Balance – The Equilibrium or the ‘Re-freezing’ stage 

If you’ve made it this far, then you’ve surpassed me.

The Equilibrium stage or the ‘re-freezing stage’ is “finding a combination of the first two methods.”

You want to take this change and make it a new habit. This new desire to be more productive, eat better or even work out more needs to now be your new normal. The theory also explains that “The refreezing stage is establishing the change as the new habit, so that it now becomes the “standard operating procedure.” Without this final stage, it can be easy for someone to go back to old habits.” Here are a few ways to help you keep the balance:

1. Have a cheat day – Have a day where you indulge in things you’ve so strictly been avoiding. Whether that be relaxing and watching a movie instead of working out… or having an awesome meal. Give yourself one day a week, or one day every few weeks to indulge and reward yourself.
2. Reward yourself when you’ve reached a new milestone – If you’re quitting smoking, or drinking then consider celebrating little milestones. After 6 months of being cigarette free, use the money you’ve saved to plan a trip! Be nice to yourself, because you deserve it.

Studies say that it takes the average person roughly a month to break their habits. Once you’ve broken those habits, you just need to work on keeping this new change as the primary focus – and not fall back into old trends. It won’t be easy… but considering you’ve worked this hard, it’s the best stage to be in.

Summary

Change is hard… but it’s possible.

Making changes to your lifestyle might be one of the hardest things… but you know better than me that it’s probably worth it on more than one level.

Whatever your change may be, decide why it’s important for you, and go at it full force. It takes hard work, and a lot of dedication… but man once you’re there you won’t be disappointed with the outcome or the work you’ve put in.

Take these steps, and figure out what your personal change will be. Whether it’s healthier eating, working out more, being less distracted in the office, or putting more work into your work… figure out how this will look for you – and giver.

With a little hard work, and dedication – you can be on the path to a better you.

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

 

 

Nicole Hacault is a 6-year real estate expert in the Manitoba area who’s making strides in her market.

I had the pleasure of sitting down with Nicole and chatting about her systems on a few different occasions. She’s a wonderfully motivated businesswoman, as well as a mother – and is consistently listing homes and closing deals in her community.

Nicole initially came to us because her business used to solely depend on referrals… which could only take her so far. She wanted to grow her business beyond her sphere and needed a way of getting in front of home buyers and sellers that she couldn’t otherwise reach. Referrals are great, and a major component to any business… but Nicole knew she needed more in order for her business to grow at the rate she wanted it to. Nicole is also a full-time mom, so it was important for her to have a few automated systems so she can be more hands-on with her growing children.  During our conversation, Nicole shared that “I had built my entire business on repeat and referral and I was looking to branch out and find new clients. I had tried mailers, door knocking, and other forms with little to no results.”

That’s where StreetText came into play for her, proven Facebook ads, consistent lead generation and automated follow-up.

Let’s dive into her story so you can get to know her, as well as learn from the systems she’s built to bring her success in her career.

Nicole and I are alike in the sense that we love consistency. She initially got into Real Estate because she disliked working in the hospitality industry, and having inconsistent hours. From working on Holidays, long hours, never getting stat time… She was exhausted with not being able to dictate her own schedule and wanted to make a shift. I’m sure you can imagine how frustrating that could be, as we’ve all worked those jobs before.

Nicole had a natural love for real estate. “I bought my first house when I was 19 and loved the process. I thought it would be something I would enjoy as a career.” Nicole began her business as a Realtor, growing where she could, and gaining clients through referrals.

We chatted a bit about her techniques before using StreetText for online lead generation. Nicole explained, “My only source of business before StreetText was referrals, so StreetText added another dimension to my systems. It helps me to reach my goals and numbers that I could never reach on just referrals.”

Nicole is friends with one of our long-time clients, and Real Estate mogul, Matthew Nicolas – and has him as a mentor in the business. She explained that the reason she decided to sign up to StreetText was that Matthew Nicolas couldn’t stop raving about us, so she had to try it herself. She said that…

“I previously hired someone else to help me get online leads, he was apparently a social media expert and I fell for it. I had spent 6 months, and about the same amount as I do each month on Street Text and hadn’t received a single lead. I finally fired him and signed up with StreetText the next day as my colleague [Matthew Nicolas] recommended it. Honestly, I was sceptical. I had spent thousands with this other guy and hadn’t received a single lead, how could this actually work… but it did! I was overwhelmed with the leads that were coming in and was completely unprepared for dealing with it all. I called my colleague who also works with street text and he helped me formulate a plan, and then I worked on my drip campaigns in my CRM.”

Since then, it’s been nothing but success for her. She even uses some of his systems for her follow up, which include the “Get off the Fence” letter and “Holy Smokes Package” Matthew sends out to his address only submissions.

Nicole explained that she consistently has appointments with StreetText clients, and has even closed multiple deals through the leads she acquires through us. She continued by saying that since being with StreetText, she’s closed 5 deals, and has numerous listing appointments in the future. She told me that “It has been absolutely amazing meeting new people. One of which has turned into 3 deals as they have referred me their friends and family.”

When she’s working she dedicates her time to lead follow up and her clients. She does follow-ups, calls prospects, and answers any questions people may have.

“Build your database. Follow up, follow up, follow up and follow up. Fortune is in the follow-up. And love on your leads,” says Nicole. When I asked what “loving your leads” meant, she laughed and explained that by loving your leads… she really just means that she takes care of them. It’s that simple.

Since Nicole spends a good chunk of her day with her Family, it was important for her to have systems that were a little more automated. Nicole is currently running a buyers to sellers campaign with StreetText that comes with an SMS text messaging feature that starts and sustains conversations for her. She’s currently seeing incredible success with this campaign.

She mentioned that “The next ‘problem’ that I have to solve is a new strategy with the buyer to seller funnel that just started as it is producing an abundance of leads! I have to get to work calling them all ASAP.”

Nicole’s process, determination and willingness to succeed all contribute to her fantastic achievements. We’re so excited to be a part of her journey and cannot wait to see what she has in store for herself in the months to come. If you’re interested in our Buyers to Sellers Campaign, SMS Text feature – or just want to chat about your options… feel free to give us a call. We’re devoted to clarifying your processes for you and simplifying your systems so you can be as successful as Nicole.  

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