Finding a great idea for your Facebook Ads or Follow-up isn’t always easy.

But we know that creativity is a big part of finding new clients, and video is one of the top real estate lead generation techniques right now. According to Opt-In Monster, 66% of consumers prefer watching a video to reading when learning about a product or service. Accommodating consumers’ preferences is important, and video is a key preference!

Let’s look at ten exciting videos you can create to bring big results to your next campaign:

1. Meet the Agent 

Showing off your personality is a great way to appeal to new buyers or sellers. Real estate is a personality-driven business, and who you are is one of the unique selling points of your business. One of the best Facebook ads for real estate agents is a simple get to know you video, where you introduce yourself and what sets you apart to prospective leads.

2. Meet the Sellers

If you are looking to attract buyer leads, a great Facebook marketing tool is a meet the sellers’ video. This humanizes the home you are looking to sell. It also benefits from the fact that the people who have lived in the property know it better than anyone, and they can talk about what makes the home unique, what drew them to it, and much more. This will help appeal to buyers and is a valuable marketing resource.

Make it cute, personal and informal! Here’s an example:

3. Video House Tour

This is one of the best Facebook marketing tools utilized by agents worldwide. If you are looking to find the best real estate leads that are buyers, a well-shot, finely edited video has a lot of value. Show off the best areas of the home, the unique features that make it worth purchasing, and film it with a high-quality camera. If you edit it, either with music or a voiceover overtop, it can be a high-impact, powerful piece of marketing content.

4. Drone Video House Tour

For agents on the cutting edge that want to show off a house they are looking to sell, a drone video house tour is a hugely impactful option. This will cost more, as it will require renting the services of a drone pilot, but these experts can chart a route through the house and shoot it smoothly on a gliding drone that shoots in 4K. They can also offer overhead shots and neighborhood views.

Check out this one!

5. Neighborhood Hotspots

When people buy a home, they aren’t just investing in the property; they’re investing in the area. Creating a video that highlights the neighborhood is a great tool to appeal to buyers. There’s a lot you can show off about every neighborhood. Is there a trendy ice cream shop, great shopping destinations, or top-notch parks? How are the schools? Film key areas that stand out, and edit them together for a great marketing tool.

Here’s a very detailed example that we love!

6. Highlighting Previous Clients

If you are hoping to appeal to sellers, a video highlighting your previous clients/homes is a great way to attract Facebook leads. This can be done by reconnecting with previous clients you have a strong relationship with and asking them to either send a clip discussing their experience with you or film one with them. Social proof is a great way to sell, and your previous satisfied clients are important accomplishments to highlight.

7. Important Tips and Info for New Homebuyers

Navigating the real estate market can be tricky and confusing. That is why so many people seek out the services of a real estate agent. If you are looking to appeal to new homebuyers, creating a real estate video where you explain relevant information to first-time buyers is a Facebook lead generation strategy that will help you stand out. Choosing a specific audience for your video often leads to a higher impact amongst the targeted audience.

8. How to Prepare Your Home for Selling

Selling a home, especially a beloved family home isn’t easy. There’s a lot of emotion tied up in it, and it can feel draining. If you are looking to appeal to sellers, creating a video explaining important things sellers need to do to get their homes ready for the market is a clever idea. You can talk about things like pricing your home, handling lowball offers, how to improve curb appeal, and more.

9. General Real Estate Trends

The real estate market is as topsy-turvy as it gets right now. Low inventory and interest rates are combined with high buyer interest to drive prices sky-high, and both buyers and sellers don’t know what to make of it all. As an agent, explaining the different trends and market conditions is an important part of the job, and a video explaining important need-to-know trends in a neighborhood or region is a great way to stand out.

10. A Day in the Life of an Agent

A day in the life is a Facebook marketing video that is simple and appealing. It doesn’t have to be directed at any particular kind of lead but is a solid form of branding for agents that want to stand apart from the pack. You can show what a glamorized version of your typical workday looks like, including the kind of houses you list and the clients you interact with. This video will stand out on newsfeeds and can be utilized on websites as well.

Share your other video ideas in the comments below!