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On Marketing

How I made 140,000 my first year in Real Estate

At one point or another – we all started out in the Real Estate world somehow. Whether it be through the family business, our true passion, or even by accident… we all have our paths to this business.

With this in mind, it’s important to consider that we all have one commonality when beginning in the Real Estate world.

We all had to start from the beginning.

Adam Wilson – Photo by Blondy Photography

Before the Holiday season, I sat down and spoke with Adam Wilson – an Edmonton Real Estate agent who has been in the business for a year as of early November.

Adam crushed his first year with a total closed commission of $140,000 –  Taking home roughly 125k, which means that his first year in Real Estate was incredibly successful. Over the course of our conversation, we chatted about his systems – but mainly how he got started in the industry.

Adam initially had an interest in Real Estate when he was fresh out of High School, and looking to make some career moves. He had several friends and family friends in Real Estate, so it was something he was familiar with growing up. From here, Adam made the choice to begin his education in business management. This lead him into several different businesses, which included running his own painting company.

Adam got into management – and worked at a cabinet shop for quite a few years. During our conversation, he mentioned that he did not mind directly managing people, but still felt like his career growth needed more.

This is when Adam decided to make his transition into Real Estate, despite being told that it might not be the best time for him. None the less, Adam dove into getting his license.

Here’s the start of Adam’s first year in Real Estate. Pay attention, because this is where it gets good.

Adam started in a small office of about 20 other Realtors, which was perfect because, within his first few months, he was able to get a lot of mentorship from more seasoned agents.

Adam Wilson - Photo by Blondy Photography
Adam Wilson – Photo by Blondy Photography

Adam was also given a pretty high goal to reach within his first year. When he initial sat down with the broker in his office, he was told that he wanted Adam to reach a commission of $100,000.

Remember, at this point in Adam’s career, he’d only been working in management – and had no experience in Realty until now, and the exposure he had growing up.

Now, before we continue, I want to remind you that Adam made a total of $140,000 in closed commission in his first year in the Real Estate industry.

You can imagine that right off the bat, this seemed like an impossible feat for Adam to achieve. But he did it. In his first year of being in the Real Estate industry, Adam was on track and then surpassed his initial goal. Throughout the year, he changed his target sales goal several times, as he knew he would reach it.

“I never thought it would be possible, but I still had a great year!” Adam had an incredible first year, which surprised even him.

When I sat down with Adam, I wanted to specifically pick apart his process. With such a successful first year, Adam is the anomaly. If Adam can make this amount of commission in his first year, any Realtor should be able to.

So let’s dive into it, starting with Adam’s Lead Source.

Adam has a few different lead sources that contributed to his successful year… one of which included StreetText. StreetText builds custom Facebook ad’s for Adam that helps him reach his target audience in his chosen areas. Leads then filter through his StreetText Dashboard, where he can then follow up with the information they provide.

Within Adam’s StreetText account, he also has access to a 9-Month email drip campaign that he can put any one of his lead on – as well as customizable pipeline creation and much, much more.

From here, we got into the breakdown.

I wanted to pick apart Adam’s follow up techniques, and systems because he has had such a successful year… and because it was his first year – I knew it was important to highlight for any realtor on the same path. We started with his full lead submissions – which means the real estate leads Adam receives that have a phone number, email, and address.

As soon as one of these comes in, Adam begins almost immediately with following up. Below is a walkthrough of Adams full submission process. Keep in mind, a lot went into finding a perfect algorithm for this.

Facebook Advertising

As you can see, Adam has a straightforward, yet detailed follow up technique for his full submission leads. Adam stressed the importance of consistency and making sure that the initial follow up is within the first few days, and as approachable and casually professional as possible.

Adam also has additional follow up processes for his address only submissions, which are submissions that come into his account that only contain an address and no other personal information. It’s imperative to follow up with these in the right way, as they are valuable leads coming into your account. For Adam, the follow-up consists of a handwritten letter that is personally addressed to their home provided – and delivered within the first few days of the submission coming in.

Adam also explained that this process is something that he is still playing with. Because address submissions are a little harder to manage, there isn’t a perfect algorithm for them due to location, market, and other variables.

What Adam did explain though is that he’ll implement a system for his business and test their success rate. As an example, he’ll implement a follow-up system and try it out for a few months. If this new systems doesn’t yield results, Adam will scrap, tweak and modify the system to see how he can build a successful system.

This isn’t even a key component for Realtors starting out. This is something all agents should remember when implementing any system to their business. Why keep something that isn’t working?

Put a limit on how long you may try something for, whether that be three months, three weeks, or 6 months. Putting firm timelines on your trial systems will help you weed out the unsuccessful systems – on closer to the gold star systems your business needs.

Real Estate Advertising
Adam Wilson – Blondy Photography

It’s important to remember that Adam’s systems took a lot of consistency and determination. Adam mentioned several times that if something didn’t work, he didn’t spend too much time on it. “There’s no point in keeping up with something that isn’t yielding the results you want or need,” said Adam.

So the take away from Adam’s story?

With the right amount of commitment, connections and willingness to grow, you too can have a successful first year in the Real Estate world. Keep building your systems, trying different things, and building contacts. You too can have success. Refine as much as you can, so you too can build a year as successful as Adams.

For more information on StreetText, Facebook Advertising, and StreetText Academy, reach out to us personally! We are always more than happy to help.

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Categories
On Marketing On Real Estate

7 Awesome Billboard Ad Examples For Real Estate

Here’s 10 awesome billboard advertisement ideas for real estate agents (and a few to avoid). This article will walk you through the do’s and don’ts for effective billboard advertising to build your brand and generate inquiries.

10-real-estate-billboard-ideasWhen they say you only have 10 seconds to make a good impression, they really mean it, especially with billboard advertising.

That’s because while billboards are seen by thousands of people, drivers are busy. Most billboards miss making an impact.

This is why it’s so essential to get the design of a billboard right.

You want to maximize your investment by having your billboard seen by every driver. But you also want to make it clear how they can contact you.

Think of how hard it is to read a billboard while driving. Yet designers often make words small or use skinny fonts. How many drivers wearing prescription glasses miss these ads? Furthermore, drivers only have 1-3 seconds to take in all the information on a billboard. Anything more than a simple sentence will be missed.

So here’s a list of Billboard designs that have done a great job and few that have done a terrible job (so you can learn from their mistakes).

1. Keep the contact information readable

There is nothing worse than seeing a billboard that has something you want, but you can’t read the contact information because it’s too small. Or worse, there is more than one phone number so you don’t know which one to call.

Also, unless your website URL is really short and easy to remember, leave it out. No one has time to enter an URL while driving.

The key to getting inquiries from a billboard is keeping the contact information concise and BIG.

While it’s tempting to include all your contact details and add extra logos and tag lines into your billboard, don’t. It will only serve to clutter the billboard and the information you want people to find can get lost.

Here’s an example of what a billboard looks like when the contact information is obvious.

Make the phone number stand out
Make the phone number stand out

This next billboard would benefit from a phone number. But other than that, it’s a perfect example of what a readable billboard looks like. They’ve left out all the things that clutter billboards, like extra logos and titles.

real estate facebook
Simple realtor billboard to get the point across.

Here’s a few examples of what not to do as they are not easily readable and contact information is lost.

In this first example the phone number is much too small and there is too much text. As a result it’s hard to read.

Billboard_Bad_03

In this next example it’s too cluttered which makes it hard to scan for the contact information.

Portfolio_Billboard-Mockup_MarthaPolk-510x382-1

Finally, in this last example of what not to do, there is too much going on in this billboard.  If someone were driving past, they wouldn’t know which number to write down. And they have 2 logos, cluttering the sign, and their tagline at the top gets lost.

There is too much going on in this billboard. If someone where driving past it, they wouldn't know which number to write down. Also the font is too small. They have 2 logos and their tagline at the top gets lost.
There is too much going on in this billboard. If someone were driving past, they wouldn’t know which number to write down. Also the phone numbers are too small. They have 2 logos, cluttering the sign, and their tagline at the top gets lost.

 

2. Match the message to who you are targeting

Do you want more home sellers and listings? Or do you want to work with more property buyers?

Great messaging connects with your target customer. People thinking of selling their home may be concerned about how long it will take to sell or even if their home will sell. Using a message that creates confidence in this area will resonate with these home sellers.

This is probably the best example of a good billboard here. Here Amber is playing on her strength in a fun way to communicate her benefit to home sellers. It's simple, clear and makes home sellers want to work with her.
This is probably the best example of a good billboard. Here Amber is playing on her strength in a fun way to communicate her benefit to home sellers. It’s simple, clear and makes home sellers want to work with her.

Home buyers meanwhile have different needs. They may be thinking of relocating, down sizing or finding the right home to match their families needs. Using a message like “Love where you live” or “Your dream home is closer than you think” will ensure you attract more of these types of people.

Attracting home buyers with the right message "Love Where You Live"
Attracting home buyers with the right message “Love Where You Live”

3. Keep your billboard’s message about your customer

It can be tempting to tell the world how great you are in an attempt to attract more clients. Great marketing understands that the most compelling messaging is one which is empathetic to your customer’s needs.

real estate facebook
“Real Estate Made Easy” benefits the customer and shares this agent’s differentiator.

This next picture is an example of what not to do. While it stands out and is an attractive design, “Leader of the pack” isn’t communicating the value this company likely provides to their home sellers and buyers. This message would make more sense if they were a company that helped people pack when moving.

"Leader of the pack" billboard could be improved if they instead shared the value their clients get when working with them.
“Leader of the pack” billboard could be improved if they instead shared the value their clients get when working with them.

4. Match your billboard branding to your print marketing

Billboards are powerful brand builders. They may not make the phone ring every day, but they will get seen every day. You will want to make the most of this opportunity.

Building a brand is all about being consistent. When people see the same brand multiple times they become familiar with it. Soon they will recognize your brand and will immediately know who you are with future marketing.

Below are two marketing pieces that match.

Keep your marketing consistent across different channels
Keep your marketing consistent across different channels. Such as print, mail and signage.

 

While the tag line here could be improved to show how this Realtor will help the home seller or buyer, their brand is consistent on print and on their signage.
While the tag line here could be improved to communicate how “Smarter, Bolder, Faster” will help the home seller or buyer, their brand is consistent on print and on their signage. Which is excellent.

5. Together, We can turn hope into home

Use positive emotions to create a connection between your brand and the customer.

The combination of imagery and copy can be a powerful way to tell a positive story. When you do this you well you will set your business apart. This advertisement does a great job with their copy, “The best seat in the house belongs in your dream home. Let us help you find it.”

real estate facebook
Use the combination of imagery and copy to tell a positive story. When you do this you well you will set your business apart. “The best seat in the house belongs in your dream home. Let us help you find it.”

Edina Realty doesn’t mind taking a few risks with their marketing. By using a positive message, they are turning what could be a terrible billboard mistake into a positive feeling that they really care about home buyers.

real estate buyers
Edina is doing a great job getting their name out with fun and compelling marketing.

CocaCola does amazing marketing. There is a reason it remains the world’s largest brand soft drink.

CocaCola polar bear billboard
A message that gets a positive emotion across

6. Have fun and stand out

A creative design can catch people’s attention. It’s okay to do something outside of the norm when the previous points we went over are taken into consideration.

Here’s a great example of a billboard that is clearly real estate related, but is fun.

facebook real estate

7. Tailgating Isn’t Worth It

Even though this billboard isn’t for Real Estate it does a great job of demonstrating what a good billboard design can do to emphasize the message. Keep your message simple and clear. This is a great example of a billboard that gets the intended point across quickly.

real estate facebook
Keep the message simple

Conclusion:

Keep your message simple to clearly communicate how it will help your target customer. Less is more. So show only 1 phone number. And use positive emotions to draw customers to your brand. A lot of people think that shock gets people’s attention. But what they don’t realize is that if it is perceived as negative, people will do what they can to avoid it.

So to recap:

  1. Keep the contact info readable
  2. Match the message to who you are targetting
  3. Keep the message relevant to your customer
  4. Match your billboard branding to your print marketing
  5. Use positive emotions to create a connection with your reader
  6. Have fun with the design
  7. Use the design to emphasize the point you want to get across

Billboards can be a very powerful way to build and establish your brand name in your target market. By aligning it to your brand’s visual identity you will reinforce your name in the community and make it easy for people to recognize you when deciding who to do business with.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Real Estate Facebook
Real Estate Leads
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

 

Categories
Case Studies Interviews On Marketing

“I’ve already doubled my deals from last year”

In just six months, Dave has already doubled his Real Estate deals from last year.

Dave Ehlke is a real estate agent in the Minnesota area, Forest Lake to be exact. He’s a husband, and father of two who left his job in corporate America to follow his dream of working in real estate. Fast Forward three years later, and Dave is already rising to the top of the real estate world.

He had success early on in real estate, but was having a challenge growing his business beyond the plateau of repeats and referrals.

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Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Online lead generation was important to Dave, but it turned out to be more difficult to “crack the code” than he anticipated.

Before he started with StreetText, half of his problem was not being able to find the right Facebooks ads and algorithms to keeping leads coming in. Now, StreetText does it all for him, which means monitoring ads is something he no longer has to do.

Dave Ehlke has been with StreetText for over a year and is seeing tremendous results in his target areas through his Facebook lead generation.

Dave values time with his family. Because Dave has a busy work schedule and is devoted to his family – StreetText helped him take his online lead generation off his plate.

Dave shared his mind set, “If I need to get out 100 letters, I won’t do anything else until they’re done.” He’s dedicated to his practice and takes time to finish everything because every detail is important to his success.

StreetText is giving him time to focus on the activities that generate business and serving his clients. For Dave, nothing else happens until his important tasks are taken care of. Dave has a deep-rooted drive to succeed and will do just about anything to make sure he’s on the path to success. Now when his follow up is done, he feels good knowing he can go home to his family while his lead generation is taken care of.

Now, Dave is closing several deals a month. These are single family homes starting at $225,000 – $270,000. Dave is growing an exceptional amount in his area.

Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

I asked Dave how he is converting his leads into transactions? Dave explained that he immediately dissects each leads that he gets through StreetText.

He shared that in order for him to approach the lead properly, he does an extensive amount of research into who they are, what they do, and where they live. Dave wants to know everything he can to make sure he’s providing his leads with what they need to list their home, and potentially purchase another.

After he gets their information, they’re instantly set up on a monthly postcard campaign. He’s also regular with door hanger campaigns for address submissions, where his 10 and 12 year olds bring around coffee cards and other small promotions to make sure people are remembering him.

Dave put a lot of importance on providing value and keeping these promotional items local. Giving someone a gift card to their favorite bakery is going to be leaps and bounds more valuable than sending them to a Starbucks.

During our 30 minute conversation, I could tell that Dave had a very strong sense of community. He is a father of two, working to better his family, and helping as many as possible in his area. Knowing his community is a huge part of who he is as a realtor because he’s a working professional – but he’s devoted to being a part of his leads life and affecting them in a positive manner.

Dave-6
Real StreetText client, Dave Ehlke, RE/MAX Results – Forest Lake, Minnesota

Not only does Dave work hard to help each of his leads, he works extremely hard on personal goals that he targets on a daily, weekly, monthly and quarterly basis. He mentioned during our conversation that these are important for him to keeping on track and reaching all of the benchmarks be wants to obtain professionally and personally.

Dave mentioned that StreetText helps him take his business to the next level to reach his professional goals.

A lot of people are really focused on the sale, which is important to Dave… but he brings a very humanistic quality to the industry. His professionalism, mixed with his desire to make lasting connections makes him a natural in the real estate world.

His ads are relevant and getting great clicks, so there’s nothing else to worry about. He also mentioned that it’s his most affordable form of marketing, and he is excited for what else will come with his time with StreetText.

My final question to Dave was one that often leaves our realtors a little perplexed. I braced him for the obscurity of the question, and asked: “If you had the opportunity to turn back the clock, and give yourself one piece of advice from when you first started off in real estate, what would you tell yourself?”

Dave paused for a moment and replied with a confident statement.

“Keep doing you, and keep focusing on yourself.” Dave added that if he could, he’d explain to his past self that this industry is a roller coaster but to keep trusting in himself, and keep moving forward. He returned to the personal development, and personal growth he works so hard towards. Keeping himself focused and grounded would have been the best piece of advice he would have given himself when first starting. Have you ever thought about what yours would be?

To learn more, click on the button below and chat with one of our Facebook conversion specialists!

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On Marketing Operations

5 apps and tools realtors should be using

Everyone always wants to improve their business. Whether that be through communication, efficiency, conversions or networking. We each have areas in which we can grow and develop – so why not use different tools and apps to help us get there?

Apps and digital tools are becoming the way of the future. Open the app store, search any keyword and I assure you…there will be an app for it. It’s important to take advantage of the good apps and tools to make sure we’re optimizing our business, and filling gaps where and when we need.

In this article, we’ll show you all the apps you should be using to better your business and to aid in filling any gaps you have in your systems.

24me

Have you always wanted a personal assistant, but love doing things yourself, or can’t afford one? Do you have trouble keeping yourself organized or lose track of appointments?

If so, this app could tie up all of your organizational lose ends! 24me is a personal assistant app that will keep all of your plans, appointments, and even banking centred to one location. 24me makes it easy to contact everyone and get it all done. With everything bundled into the palm of your hand, you’ll never have to worry about needing a personal assistant again. The best part about this app? It’s Free! Oh…and it sends you notifications….That’s pretty cool too. To take a closer look, click here to learn more.

Available for iOS and Android

24me-iPhone-App-Updates-with-Gift-Option


Remember the Milk

Remember the Milk is for the forgetful part in all of us. Use this app to keep you reminded on just about everything in your life.

Are you often so swamped that you forget to send your lead that email or text message? Do you wish you could pass off a task to a co-worker or assistant? Well, with Remember the Milk you can. This app was built to help you remember the things you need to get done. Never again will you forget to follow up with your leads! You can program the app to remind you via twitter, email, or any other social media platform. You can also pair it with any type of social media to get reminders where and when you wish, as well as text messages and emails. Organize things the way you want…the way that works best for you.

Once you have this app, nothing will ever be forgotten. To take a closer look, click here to learn more.

Available for iOS and Android

logo_rememberthemilk


BombBomb

BombBomb can help you connect with a lead on their time, without you having to be there in real time. How do you ask? Well, BombBomb allows you to record a video and send it to your leads. This can be good for that initial connection, introducing yourself to leads, or providing information from a distance.

Video correspondence is becoming more and more popular, especially since with BombBomb, you can email your leads the video message you create, or upload it to any social media platform. Take a look here to see if BombBomb fits into your business!

Looking for someone who already uses this? Check out our profile piece on Donna Swanzy who swears by BombBomb to make connections. Click here to read more. 

Available for IOS/Android  – Mac & PC

logoforlight_1


Top Producer & FiveStreet

Top Producer is a real estate CRM, built to make your life easier! Top Producer can help you create instant alerts for your device, it’ll help you contact prospects, create reminders, and notify you when you get a lead.

This CRM allows you to organize everything on your plate, from leads, appointments, all the way to email flow. Top Producer also created FiveStreet, which is an automated system that connects with your leads within 5min of them contacting you. Five Street increases your chances of connecting with a prospect because of its speed! For more information on both tools, click here to learn more!

TopProducerCutOut


Zapier

Zapier is an app integration app tool that will help you connect all of your apps to one location.

Zapier becomes exceptionally useful when connecting your StreetText account with other applications. If you have ever been looking for email parsing, or wonder how to export your addresses, then Zapier is for you! With Zapier, you can export all of your contacts to a CSV file, which puts them in a more adjustable format. Zapier can also integrate any other app you may have so you can automate posts or notifications to make your life easier. 

For more information about Zapier, click here! 

Zapier_logo (1)

 


To better your business, we recommend adventuring into one of these apps. They’ll make your life and business easier to navigate and relieve so much stress. For more information on how we use these apps, and what we recommend for your StreetText account, click below to learn more by booking a demo.

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Categories
On Marketing

Sneak peek at some new content!

We’re always working hard to make sure our clients have exactly what they need to succeed. We’ve recently developed some new worksheets to make sure you’re approaching address submissions in the best way possible! We’re not quite ready to launch everything at this time….BUT we wanted to make sure we gave you a sneak peek at some of the content we’re creating.

 

pexels-photo-31123

 

Naturally, address submissions are a bit harder to nurture, since approaching someone at home can be a bit daunting. The idea around these sheets is that they’ll give you a walkthrough of what you’ll need to do for each address submission, in a step by step format. This way, when you do receive address submissions, you can own them with confidence. We’re going to provide you with the steps, and all you’ll have to do is execute them however you see fit for your brand and your personality. Whether this be a handwritten letter, small gift, or a typed out note. Here’s an example of what we’re talking about:

 

Address Submission- 1rst Contact

 

We’ll provide you with the breakdown so you have the chance to build your own systems! Seen above, you’ll receive the Goal of the letter your sending, Content you should include in your address only letters, as well as an Example letter to give you a breakdown of how it should look.

There is no perfect equation for turning address submissions into full-blown leads. You’ll have to try some different systems to see what works best for you. The purpose of these is to steer you in the right direction and to create something that’s yours and that is successful to your brand.

These will be available shortly for StreetText clients in three different forms, with an additional Best Practices form to guide you through any questions you have regarding the address submission process.

If you would like any more information on content being created or would like to set up a demo to get more insider tips, click on the button below! We would be happy to tell you more about how StreetText starts conversations.

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Categories
How To On Marketing Strategy

How to write a follow-up email that gets appointments

real estate leads generationHave you ever responded to an email inquiry and then heard nothing back? It can be really frustrating. You take the time to respond to someone who says they are interested in your services, and then … crickets. The frustration can grow when you get multiple inquiries, send multiple emails, and still get no responses.

The problem is, it’s much too easy to simply stop responding to inquiries.

That said, the process of writing an email that gets responses is actually easy, when you know what to do.

We have a handful of awesome email examples from our top agents that can help with some of that uncertainty.


What is Inquiry Fulfillment?

Part One
Real Estate Lead Generation

Did you know that there is an ancient art behind responding to inquiries? Inquiry responses, AKA Inquiry Fulfillment, has been around a long – long – time.

In fact, it’s practically a science. Talented copywriters have documented their processes to turn written inquiries into sales since type-writers were still considered high tech.

And, the crazy thing is, that when you apply their process to email, it works!

The tragedy is, that too many people treat response emails as an afterthought. All the time and energy goes into the ads and capture funnels. In the words of one these copywriters, Robert Bly, “Simple letters can carry powerful ideas just as easily as ads.”

The key to successful inquiry fulfillment? Be friendly, courteous, and helpful. Tell the reader how you will help them solve their problem.

Here are 7 writing tips:

1. Thank the prospect for the lead. “Thanks for your interest!”

2. Highlight key sales points. You may feel compelled to include every reason a person should work with you but don’t. Instead, pick one or two of the pertinent points and emphasize that in your email. “Unlike conventional … we provide a personal service that is … for your needs.”

3. Tell the reader the next step they need to take in the process. Make it easy for them and suggest a course of action. “In order to provide you with a list of homes that match your needs, please send me the home requirements you are looking for.”

4. Write in a conversational tone. Your email is from one human to another. Not a corporate entity or auto-robot. “Warmth, humor, understanding and an eagerness to be helpful are what make you the super real estate agent you are.”

5. The word “you” may be the most important word in your vocabulary. A “you” orientation means thinking about what the reader needs, wants, and desires. It means not touting your own horn. Remember, a response email is a personal communication, not a cold response. Write about how your services “will help you understand the market and be better prepared to sell your home for the best return.”

6. Be concise. Less is more in emails.

7. Make it look professional. Proofread for errors in spelling, grammar, and content. It’s your name on the line.

 


Follow Up Email Subject Lines

Part Two
Real Estate Lead Generation

Subject lines are critical to getting your email opened. You can craft the world’s best email, but it’s a waste unless people are reading it. Here are a few that some of the top sales professionals are using to get their emails opened.

After an Initial Inquiry

  • Re: [initial inquiry]
  • [name], quick question

After No Response

  • Are you still interested in [what they inquired about]
  • Did you still need a [what they inquired about]
  • Any updates?
  • It takes two to tango

After a Response

  • Let’s talk
  • Re: [response]
  • [name], recommended we chat
  • Let’s have a 10 min call on this?

 

Follow Up By Answering Their Question (Almost)

Part Three
Real Estate Lead Generation

This is the easiest one to get wrong. You’re a helpful person, you’ve written in a friendly tone, you’ve followed all 7 guidelines above and put together a detailed response answering every question they had.

The biggest reason someone doesn’t respond to you? It’s because they got every question answered and don’t need anything else (yet). The second biggest reason people don’t respond is because they don’t trust you (yet).

So it’s important to answer their questions, almost. You want to answer enough to establish trust and provide value. But you also want to give them a good reason to respond to you.

Here’s an example:

“Thank you for your inquiry for a home valuation. I’ve done some research in your neighbourhood and see that there is a big price difference between houses in your size range. I’ve attached a list of recent sales in your area. However, without a walkthrough of your home, I can’t give you an accurate value. Please let me know what time works best for you to see your property.”

In this email, the inquiry was for a property valuation. While it’s possible to give them a valuation without seeing the property, it’s not in either persons best interest to do so. You want to build a relationship with them, and they want to get the most accurate valuation they can. By leaving the valuation out, you give them a good reason to respond to you.


 

5 Follow Up Email Templates

Part Four
Real Estate Lead Generation

Writing emails that get responses isn’t hard, not when you understand the process. Here are 5 templates you can use, tweak and test that follow these principles to get conversations.

Use Case: After An Inquiry

Subject – Re: Property Inquiry

[Name], thank you for your inquiry about 394 Main St.

The home is in a beautiful location, if you haven’t already seen it I would definitely recommend you view it in person.

We have availability to view it

Tuesday between 9am-3pm

Thursday 2pm-5pm

or Saturday 9am-4pm

Please let me know what time works best for you?

[signature]

 

Use Case: Get an 80% Response Rate After a Voicemail

Subject – Sorry I missed you

Hi [name],

I just called to [explain your purpose].

In my voicemail, I mentioned that I’ll try you again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me any questions via email.

[signature]

Use Case: After No Response

Subject – Are you still interested in [topic]

Hi [name],

Are you still interested in [topic]?

[signature]

Use Case: After No Response

Subject – Do you need help?

Hi [name],

Let me know if you need any help with [topic]?

[signature]

Use Case: Old Lead (3-6 months)

Subject – Re: House Hunting

Hi [name], I just wanted to check how your home search is going? is there anything I could be doing for you?

[signature]


Conclusion:

Real estate leads generation

Good luck with your emails. Please let me know in the comments below how your follow-ups are going. Please share any suggestions or great tips that you’ve found are working for you! As other readers will appreciate it.

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3 keys to real estate marketing that gets attention and clients

These days there are more ways than ever to advertise. As a real estate agent how do you know what is right for you?

real estate marketing that gets attention
Is your marketing getting attention?

Introduction

Over the course of my career I’ve worked on hundreds of campaigns. Hopefully what I share with you will help you to avoid some of the mistakes I’ve made and to educate you on how to spot effective advertising channels.

Essentially, you will learn the fundamentals behind real estate marketing that gets attention and results.

I used to think that all marketing mediums worked in much the same way. The formula went as follows: Choose any ad location + Make an attractive ad + provide a clear offer + display an obvious next step + track results = leads.

But, if that were the case then retargeted ads would work as well as embedded posts. Yet they don’t.

It turns out that there’s a big difference between promotional advertising and lead generating advertising. Not only with the style of the ad, but also with where the ad is placed.

In other words, choosing where to advertise is crucial to the success of your campaign. Knowing what you want from your advertising will help you choose where to advertise.

A billboard or bus sign, for example, can be great at creating awareness. However, if you want to grow your business you need leads. And a billboard has a terrible ROI when it comes to lead generation.

By the end of this article you will have a good idea of the two types of marketing available to you, how to turn ads into leads, and where to place those ads.

3 Marketing Truths

Without further adieu, here’s what I’ve learned about advertising and how it relates to your Real Estate marketing.

  1. Marketing’s primary purpose is to increase demand for your product or service.
  2. Marketing does not create leads naturally. Think Awareness versus Lead Generation.
  3. All channels are not created equal.

Let’s start from the top.

The Two Types of Marketing

Marketing campaigns either drive awareness or they drive lead generation. When you flip through the pages of a magazine you can easily spot the difference. Car advertisements are designed to create desire and awareness.

Whereas mail order products are designed to generate inquiries and leads. It’s vital that you know the exact outcome you want from your marketing efforts.

Lance Schafer, a talented entrepreneur and mentor, once told me this invaluable lesson that he learned from growing his web design business in the mid 90’s. He would book meetings with businesses.

By the end of the meetings the companies were convinced that they needed a presence on the internet. Remember, this was early days of the web. Yet, Lance noticed, these businesses weren’t choosing his company to build their websites.

Lance had spent so much energy in his presentation educating his clients on the power of the web, that he had forgotten to mention why his company was the best at providing the service.

He had sold the website but not his company.

Lance had inadvertently created an “awareness” campaign and not a “lead generation” campaign. The problem with stopping at awareness is that the choice of who to work with is still up in the air.

How to Turn Advertisements Into Leads

Realtors tend to follow a similar trajectory in their first couple years in the business. (I know this is a generalization but bear with me). Initially they sell homes for their friends and family.

They set up their office, a website, and purchase a nice car. However, it doesn’t take long before their friends and family deals dry up. This is the point where some agents keep growing and others putter out.

At some point every real estate agent realizes they need to get deals from beyond their sphere of influence. Ideally, all new business would come from referrals. Referrals are a tremendous strategy to grow your business. Generating referrals is as simple as asking each happy client if they know of anyone else that is thinking of buying or selling.

But it’s not realistic that referrals will provide enough deal-flow to grow your business beyond a one person band. Furthermore, eventually one runs out of people to ask, and waiting for unexpected referrals is not reliable enough to grow a business with.

So, like any smart business professional, agents inevitably look to advertising and lead generation strategies to generate new business.

Some are lucky, they create the right kind of ads in the right kind of mediums and they start getting inquiries. Others are not as fortunate. They invest in banner ads, spend their time aimlessly on social media, and seem to be spending more money than they are making.

To turn an advertisement into a lead you need a clear call to action, a message that resonates with home sellers or buyers, and method to capture contact information.

But you also need to place that advertisement in the right location.

Where to Place Those Ads

To generate awareness choose ad locations that will have high visibility. To generate leads choose ad locations that will have high click-through rates.

Based on that criteria Billboards, TV advertisements, and Radio advertisements remain effective at generating awareness.

Whereas the best kind of advertising that generates leads today is on Facebook.

Specifically, Facebook ads that run within the newsfeed. This channel is more effective than Google Adwords, banner ads, mail-out campaigns, and billboards. The reason it’s perfect for lead generation is because it is natural for the users to click on the posts within their newsfeed. As an added benefit, Facebook does generate brand promotion and awareness as well.

Summary

When making a decision to advertise ask about the ROI. If the goal is to make more money than you spend on each advertisement that you run, then you will be able to reinvest in future ads and grow your revenue while doing so.

Secondly, find experts in the space. A lot of time and money can be lost while trying to find a method that works.

In Facebook, for example, you may know that it is possible to get a good ROI from it, but it may take a lot of experimentation and monetary investment in technology to get the same results.

One of our clients in LA was speechless when we started working together. They had spent countless hours and dollars to get clicks but had never got a single lead. Remarkably, we were able to get them a new lead in just the first day of working with us.

Thirdly, look for companies that provide value in the space. If a company provides value through resources and blogs it’s more than likely they will provide support and additional value when you are working with them.

Finally, working with experts that manage your advertising will free you up time to advance your business in other areas. Think about the benefits you could accrue if you have a team of experts working on generating you leads while you are doing the things you do best like converting the leads and selling real estate.

At StreetText we’re driven by the success of our clients. If you’re interested in learning how you can advance your business outside of repeats and referrals with lead generating marketing, please don’t hesitate to check out our website or reach out to use via email or in the comments below.

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On Marketing On Real Estate Sales Strategy

Losing a real estate listing presentation to the competition

Pictured is a professional man giving a real estate listing presentation - Credit Sebastiaan ter Burg
Real Estate Listing Presentation: Photo by Sebastiaan ter Burg

An agent emailed me last week with a good question about a real estate listing presentation. Maybe it’s something you’ve asked yourself? They wrote, “My biggest pet peeve is when I’m competing for a listing and I lose out to the other agent simply because the sellers were lied to and told their house can sell for way more than it actually will. Considering I’m definitely a people person and love building relationships and helping people, how do I get the crooked Realtors from some how convincing the seller that their home is worth $50,000-$100,000 more than it’s worth?”

Losing a listing to a competitor hurts.

When a home is over valued one could easily spend six months trying to sell a home that isn’t sellable. How do you win this listing presentation while still pricing the listing right? Today you will learn the 5 steps to winning a real estate listing presentation, even when competing against a Realtor who is trying to convince the seller the home is worth way too much.

This article assumes you are amazing at creating relationships and provide a good service for your clients.

Unrealistic expectations

A seller may have a mistaken idea of the value of their property. Maybe they don’t know the market or just assumed it was worth more based on a previous tax assessments. Perhaps their neighbour’s recently renovated mansion sold for a nice sum and they assumed their home was worth the same.

Or

It’s possible that an agent has convinced the seller that their home can be priced significantly more than it should in their market.

How to win this listing at a fair market valuation?

Step 1: Establish credibility

Your first job when meeting or interviewing a client is to establish your credibility and role as a Realtor.

Once established you can remind people of your credibility and the value it will give a client working with you. “Do you want somebody that is well skilled, has experience in converting the ad calls and sign calls, and knows how to represent your interest. Or do you want to work with an agent that wastes 6 months of your life with an overpriced home where you may get a few calls and appointments but no offers?”

Here’s a quick tip to help you come up with a list of unique benefits that will build your credibility and your differentiating value to present to potential clients.

  • Write down 10 values that you give your client
  • Write down 10 values that your company/broker gives that makes a strong difference to your client
  • Write down 10 benefits that your client gets from these above values

Step 2: Discover their needs

Before you jump into the listing presentation or go over your prepared CMA, establish the needs of the seller. According to Dirk Zeller most clients misunderstand the role a Realtor has in the process of buying or selling. The fundamental role is to help them buy/sell their home, but you do much more than this. It’s also to help them to articulate their needs, to achieve their goals for themselves and their family, to sell their home for a price that fits their financial needs and the market and to do it in a manner that reduces stress and anxiety.

“The faster you can convey your role earlier in the process, the higher the probability of securing that client, the higher the probability in getting them away from another agent, and the higher probability of creating a satisfied client overall.” Dirk Zeller

Essentially, you will standout as a Realtor that is unlike any other when you establish your role and align it to their needs.

When you know what the seller wants, you can tailor your presentation to match these needs. A presentation becomes a great opportunity to make a seller feel like you understand their needs, that you care about them and that you are the best agent around to help them achieve them.

Dirk Zeller talks about this exact process when dealing with buyers. It’s essentially the same process when interviewing sellers. I’m not affiliated with him in any way, but I do think the advice he gives is good so I’ve included 2 videos at the bottom of this page by him.

Step 3: Build your case

The agent that contact me with this question likely did an excellent valuation. But unfortunately the other Realtor’s math made more sense to the sellers.

Think of how lawyers argue their case. If two parties are in a court room they use facts to establish grounds for their case. Each lawyer has an opportunity to persuade their audience with well presented reasoning. It’s hard to argue with the facts when they are presented in a compelling way.

You’re a credible Realtor, you know how to market properties and you know your market. Yet, even if you have 30+ years industry experience don’t rely on your experience alone to convince the seller that your valuation is right. Imagine a lawyer standing in front of a judge stating, “I’ve been a lawyer for 15 years and in my opinion my client is innocent. I rest my case.” Obviously the lawyer’s years of experience is important, but a judge will need more evidence than an expert opinion.

If you suspect that the seller has unrealistic expectations when presenting your valuation, take more time when showing similar properties. Explain the exact reasons the other homes were priced higher or lower. Show additional homes that have sold for more and for less and ask the seller questions to see how their property compares. “This home has a brand new kitchen, have you done any recent upgrades?”

If you have enough examples, the sellers will arrive at the same valuation conclusion you have before you even reveal it.

If the sellers aren’t coming to the same conclusion as you on their home value, then you need to ask them more questions and present more home comparables. Remember your job is not to convince the seller of their property’s value, instead it’s to act as a consultant so they convince themselves.

Step 4: Pricing strategy

Before showing them the valuation you arrived at, explain how your pricing strategy fits into your overall marketing strategy. This is very important and is incredibly compelling to Sellers.

For example, are you pricing their home to drive the most traffic and create a bidding war? Are you overpricing their home, but increasing the commission of the buyer agent to attract more Realtors? Is their home in a high traffic area and you are pricing it fairly to get an offer early to help them move on with their lives?

Your reasoning behind the pricing strategy could be the tipping point that justifies why the Seller needs you to sell their home.

Step 5: Expert opinion

Finally, now is the time to reveal the price of their home. By the time you show them the price they should be expecting the number they see.

This is the time to remind them of your credibility as well. Conclude by explaining the market activity that you are seeing and why this price will help the seller achieve their goals.

Wow the audience

By following the above 5 steps you will have convinced the seller that you have strategy to sell their home and that the price is an important component to this strategy. You will have informed them as to why you are credible and amazing at your job. They will understand the value of their home and what is a fair market price.

Finally, this is your opportunity to wow the seller and establish yourself as the best agent to do everything you’ve shown them.

When everyone is trying to win with the same strategy, showing them what they will do for the seller, you close by showing the seller what you have already done.

Before arriving to the listing presentation create a Single Property Website on StreetText and upload a quick picture of their home. It takes 5 minutes and it shows your profile picture beside the listing. If you would like to learn more how to do this, Stephen wrote an article explaining how to make your listing presentation standout.

Summary and Conclusion

It hurts to lose a listing after a presentation. However, this is an opportunity to ensure that you are communicating your significant competitive differential. You have a unique position in the market place, with unique database of buyers and sellers. Perhaps you have a great listing inventory that you can leverage to help market this property.

You have a lot of value to provide the seller and by doing the above 5 steps and ending the presentation with a wow factor, you will ensure that the seller has only one agent to choose. And that’s you.

Have you ever lost a real estate listing presentation? How did you win the next one? Let me know your experience or thoughts in the comments below.

Additional videos:

Why should someone hire you?

Buyer counseling interview – same principles work with sellers

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On Marketing On Real Estate

How to get in front of new Buyers and Sellers

How to get in front of new clientsRemember the days when you finished the Real Estate Course and first got your license? The course does a good job of preparing you on how to protect your client and prepare real estate contracts. (Well it does a pretty good job). Most of the time we end up scrambling to complete our first contract hoping that we did everything correctly.

What the course doesn’t teach Realtors is the art of getting in front of new Buyers and Sellers. As you likely discovered early on in your career, it’s hard to find new clients. There’s a lot involved in running a Real Estate business beyond serving your clients well, protecting them from lawsuits, and bringing them the best deals. You’re running your own business. There are a million plus Realtors in Canada and the U.S. running small businesses, hiring assistants and contributing to the health of the economy.

Every business from Real Estate to Wall Street needs to do 2 things really well. Deliver the best product and service to their clients and generate leads.

How to get in front of new Buyers and Sellers

There are 2 main models in Real Estate to grow a business:

  1. Listings and Referrals

This is a common strategy among many agents who’ve been in the business for a few years. Get as many listings as possible. Use the listings as a net to capture buyer leads.

Ask every Seller and Buyer for a referral as soon as the deal is done.

  1. Leads and Marketing

Another common strategy among agents is the “investment” approach. Find a marketing method that generates leads. Reinvest a portion of every deal you get from that marketing method back into it.

As your business grows, so does your marketing budget, which in turn grows your business.

How to do both models better:

What are Top Producers doing?

In his book, The Millionaire Real Estate Agent, Garry Keller describes a successful Real Estate business as one that focuses on Listings, Leads and Leverage.

He found that Top Producers don’t do one model or the other, they combine both models. It can take time to get your business to the place where one is able to implement this 3rd model. But once implemented, you will have set your business to grow, year-after-year.

The Third Model

  1. Leads, Listings & Referrals

First and foremost Top Producers understand the power of an outstanding reputation with their clients. They put the needs of their clients first.

Isaac Verge, for example, explained to me how he is in Real Estate to serve his clients. That’s what drives him. Asking for a referral is an opportunity to get feedback from your client to see how well you’ve done in their eyes. This is important information as you grow your reputation in the market. If you’ve done something well, you’ll want to share it. Likewise, if you’ve done something poorly, you’ll want to improve it.

Next, Top Producers work on getting listings. In a Buyers Market this can add some pressure, as you’ve likely experienced. The needs of the Sellers increase as you do everything you can to get them a fair price for their home. Stephen, StreetText’s co-founder, used to say one of the hardest conversations he had to have was telling a Seller that their home wasn’t worth as much as they thought it was.

But the reward is worth the pain. Listings provide you with a “lead net”. They get you more inquiries and more opportunities to convert those leads into clients.

Also, listings give you market presence. The more your name is seen in the market place, the more credibility you get in the eyes of your potential clients.

Finally, Top Producers put into play good lead systems. The majority of our clients are Top Producers. Their is a reason they are consistently busy.

When Summer turns into Fall a lot of Realtors slow down as the market activity dwindles. Smart Agents stay busy because they’ve spent the prior 3 months investing in lead nurturing.

Darryl Reuter said that working with StreetText was the thing that made him consistently busy. This is a common statement among many of our Top Producers.

The best method that we’ve seen to get in front of new Buyers and Sellers is using StreetText with Facebook to digitally door-knock on thousands of homes.

Conclusion:

Wherever you are in your journey to grow your Real Estate business I want to encourage you to continue. Real Estate offers a great quality of life and is a rewarding business. Where else do you get an opportunity to see that young family get that perfect home, or to help a nice family make a big transition to a new town. Keep up the good work, you’re the reason we’re in business. We want to see Realtors that love their jobs and clients succeed.

What else can you do to get in front of home buyers and sellers?

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On Marketing On Real Estate

5 Steps to Convert Seller Leads Online

proven marketing models for online lead nuturingConverting online leads does not have to be hard, but it does require a strategy.

I have outlined a simple model below that you can follow to attract, nurture and convert online leads. Sound interesting?

You will be successful with this strategy, the key is doing the work. Like going to a gym, you could have the world’s best trainer, but only you can lift the weight and manage your diet. If you are too busy to implement these tasks yourself, then find people on your team that can take leadership roles and are accountable to the actions (like making phone calls), not the results (how many converted).

The reason is that everybody can control/influence their actions, but no one has control over if/when someone else chooses to do work with them.

Alright, let’s get to it.

“Activity breeds results”

Here is a strategy for converting online home seller leads into listing appointments. It works over and over again, provided the steps are followed.

1. You need to attract seller leads.

It doesn’t matter what technique or channel you are using to attract sellers online. If it is working keep doing it. This article assumes you already know how to generate seller leads online.

2. Follow-up with all lead inquiries immediately with these 3 objectives.

Send all leads an email that…

  • Remind them how they found you.
  • Layout the next steps that you want them to take
  • and build rapport

Follow-up as quick as possible. Real Estate demands an irregular schedule. Agents that are most successful with this strategy have an assistant or system make the initial follow-up.

Remind them how they found you

Start your email with a quick reminder of how your lead found you. This is important, as crazy at it sounds, often people forget that they made an inquiry as life can get busy.

“Thank you so much for coming through my Facebook Offer”

Layout the next steps

Next, you will want to highlight the next steps your lead can expect from you and what you need from them. Here’s an example snippet you could include in an email. You could say the same thing on a phone call as well.

“Thank you so much for the information you provided, I am currently researching the property and will most likely need a few more details so please expect a call from me in the next hour or two.”

Build rapport

First, get people excited about the market.

Your timing couldn’t be better, currently the market has really started heating up.”

Then create trust by communicating your intentions, professionalism and trustworthiness.

Just a reminder that this is complementary and completely confidential. Also I do not expect you to “list” your home right away, I am more than happy to provide you the exact value of your home so that you can get an opportunity to see what level of service I provide for my clients. “

Finally, include a testimonial. A positive referral creates the best form of business, and a strong testimonial is a close second. It shows the fact that someone else is putting their reputation on the line to recommend your services.

I know you do not know me yet but I wanted to share this quick testimonial with you from a past client, feel free to learn more about me by clicking this LINK.”

Closing remarks

End every email with an action step. This keeps the conversation between you and the lead alive – and it keeps the momentum moving in the right direction.

“Looking forward to chatting shortly, and if it is more convenient for you to send me photos of your home so I can see inside instead of a walk through feel free to reply to this email with those pictures. 

Your Name
Phone
Brokerage

p.s. As a bonus to help you keep a pulse on the market I will keep you posted periodically on properties selling in your area.

With StreetText you can setup an automated email response that is sent to every lead inquiry on your behalf. This way it doesn’t rely on a busy person having to send it.

3. Make the phone call

You can choose to make the first call yourself, or have someone on your team do it for you. Darryl Reuter keeps a list of all his inquiries with him so that he can follow-up through the day while driving between showings. Whereas Isaac Verge has his assistant reach out to all prospects via phone on his behalf. Find a follow-up workflow that is executable for you, your team and schedule.

If you get voicemail

You: “Hi (First Name), this is (Agent) with (Company)

You went through my home valuation site and requested the value of your home, could you please call me back at xxx-xxx-xxxx or feel free to respond to the email I sent you today.”

When they answer

Here’s a good script that you can use when making your phone call.

Lead: “Hello,”

You: “Hi is this (Their Name)?

Great, this is (Your Name) from (Brokerage) you had requested the value of your home.

Did you have a chance to go through my email?

Lead: “No”

You: “That is okay, when you get a chance I recommend taking a quick look at it. And just a reminder this is completely free, confidential and I do not have any expectations that you will list your home. But I do have a few questions about your home to help prepare that evaluation for you..”

Lead: “Okay”

— If they are interested, keep going with this

You: – Go into what you found so far, what you need and try to set up an appointment to hand deliver the valuation. If they ask for you to email it, say yes, and then ask what works for you to call back and review it with them over the phone.

— Or, if they are respond that they were only curious

Lead: “I was just curious”

You: “That is totally fine, I will be able to send you a range on your home that should be pretty accurate. And as you get closer to selling I will, for free, be able to come through and give you a super accurate price closer to that time frame. As the price of course could be different then than it is today.

Oh and by the way would you like me to email you occasionally properties that sell in your area so that you can keep a pulse on the market?”

— Continue the conversation

4. It actually does not matter if you get them on the phone. Add them to your email campaign. 

The reality is that it is hard to book an appointment in the first phone call.

This is good news believe it or not, why? Because it is the reality, so knowing it helps set your expectations. And because it does not affect your conversion rate.

As important and great as that first phone call is, you do not have to rely on it to win the listing.

Because of these two principles:

  1. Online Lead Dilemma: Leads that come online are often start their search 10 weeks before they are willing to take action.
  2. Peaks and Valleys: Leads go through peaks and valleys of interest as they approach that “action” and it can change suddenly, what you need to do is position yourself as the agent they chose when they take action.

Next, add your prospect to your drip email client. Make sure you have email permission first. With StreetText we make sure that we ask all your leads for email permission.

We recommend MailChimp if you don’t have an drip email client. It’s free for up to 2000 subscribers.

Watch a quick video of me explaining how to do this with MailChimp

Here’s why drip email works.

For example: Jane (a potential home seller) fills out your Seller campaign because her husband and her are bouncing the idea around of selling in the summer. However they consider themselves curious at this point and not motivated. They do not want to “waste an agents time.” They become your lead, you leave a voicemail and add her to your weekly “Why did it sell so fast” email. You email her weekly so she has a pulse on the market. 5 weeks in her husband receives a promotion and they decide to list their home, and reach out to you.

However you did not manage to get her on the phone and your first interaction is 5 weeks after the day she became a lead. 3 weeks later you have sold their home and have an offer on a new larger home.

This is because of two more principles:

  1. 70% of people will work with the first agent they speak to.
  2. Providing short valuable emails start conversations when a leads hits a peak interest point.

5. Set the frequency of your emails and stick to it.

Pick the same time and day of each week or every second week. I recommend setting a reoccurring reminder in your calendar.

Darryl Reuter uses this very strategy. His assistant sends out emails every week to his list. As his leads request more info he is able to tailor the content for their search.

In his interview on adding consistency to his business Darryl says, “I’ve seen the backend of it start to snowball where we have a few hundred people now that are on the foreclosure list, or another list that we’ve setup for them, and that’s just starting to come back to me big time. People see the branding now, they see it every week. The ratio of emails I get back every week are starting to go up. ‘Hey, I noticed this one… what about this one… could you show me this…’ We are getting interaction almost weekly now where before it was just sending out the list to people.”

The 5 steps above work, follow them to grow your business.

6. BONUS: IDEAS

Here’s how you can take this strategy above and beyond.

  • Hand deliver or mail the CMA.
  • Mail a hand written thank you note: “Thank you so much for the opportunity to do an evaluation on your home, whenever you are ready I would love to complete the evaluation for you”‘
  • Add their property address to your mail outs marketing campaigns.

Conclusion

Hope you found this model useful. Wish you the best in your business. Feel free to investigate StreetText and how we can help you grow your business.

Gary Keller who wrote The Millionaire Real Estate Agent (Highly encourage you to read this!) lays out a powerful concept.

It is best to work from proven models and then once the model is in place you can further innovate the model. In other words rather than reinventing the wheel follow what works, and then innovate on top of that to go further.

To learn more about why online leads are so important to your business read Online Leads Dilemma.

Complete Email Script

"Thank you so much for the information you provided, I am currently researching the property and will most likely need a few more details so please expect a call from me in the next hour or two

Your timing couldn't be better, currently the market has really started heating up.

Just a reminder that this is complementary and completely confidential. Also I do not expect you to "list" your home right away, I am more than happy to provide you the exact value of your home so that you can get an opportunity to see what level of service I provide for my clients.

I know you do not know me yet but I wanted to share this quick testimonial with you from a past client, feel free to learn more about me by clicking this LINK.

Looking forward to chatting shortly, and if it is more convenient for you to send me photos of your home so I can see inside instead of a walk through feel free to reply to this email with those pictures.

Your Name
Phone
Brokerage"

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