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On Marketing

2018 Resolutions for Realtors

Well, it’s here!

2018 has shown up full force – which means it’s time for us to start refining last years systems and making ourselves better realtors!

scrabble-resolutions

Trust us when we say that we know any changes you implement won’t be instant, but we at least wanted to give you a list of things you can consider changing this year to better your business and refine your skills.

Be more social on social

If you had a hard time being on social media last year, try setting designated post times for yourself each week in 2018.

Your leads will often do their research as well, which means your Facebook, Twitter and even Instagram accounts may be searched on the regular. With this in mind, take some time to post content, questions or even listings once a week!

Showing activity will help you in the long run.

Make personal & professional development a priority

The importance of personal growth and personal development is vital to your overall growth this year.

In 2018 – consider taking a little more time to understand who you are personally & professionally. Quizzes such as 16 Personalities will give you your Meyers Briggs classification, which can tell a lot about you personally, as well as any work habits you may have.

Take some time to grow as an individual this year. Trust us! This will expand to other facets of your life, and help you develop professionally as well.

Automate more systems

Staying up to date with who you’ve contacted can be super difficult, especially when you have a lot of leads coming in.

The good news? StreetText can help you automate your system with a built-in 9-month drip email campaign. Think of how much this can simplify your follow up!

Stay tuned for this feature launch and see how StreetText can help you automate lead generation system in 2018 – making your follow up that much easier!

Be offline

Realtors are almost always working on a computer, tablet, or smartphone. We’re always calling people, texting or emailing which can be exhausting when combined with our frequent appointments.

We’re not recommending being offline all the time, but maybe try turning your devices off for a designated time each day – or having specific times in the evening for you to be offline to spend more time with your family.

Being plugged in all the time, although sometimes necessary can definitely put a strain on your mental well-being.

Add some of these to your resolution list, and we assure you-you’ll be kicking off to a much simpler, and streamlined year. Take more time to look into how you can make little improvements in your systems because they will go a long way.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

Facebook Ads – StreetText makes it simple to reach new clients Facebook Advertising & Sales CRM

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

Categories
On Marketing

Facebook FAQ’s: What you need to know

Its common for people to have a lot of questions regarding Facebook Advertising, and what to expect when they sign up to StreetText.

There are a lot of different things you might want to know when it comes to Facebook advertising – especially in correlation with your StreetText account.

Facebook Advertising

In this article, we’re going to cover all of the questions you may have about Facebook and notify you of the important things to consider while on your path to success.

Let’s start with the basics.

When I sign up

Once you sign up to StreetText, a few different things will happen through Facebook.

Since you’ve already finished the 7-day trial, you’ll have a Facebook ad that is fully finished and functional. An example of this is located below!

Facebook AdvertisingWhen you sign up, you’ll be asked by our lead conversion specialist if there is anything you would like to change in regards to your ad.

You can decide if you want to up your ad budget, lower it, change the featured image and more. Some of these may be custom changes and require additional information, and fees. We recommend checking the help desk here and touching base with us regarding any of these.

That’s it.

This is the easy first step to signing up, and working with us, as well as having your ad active on Facebook.

Can I make changes later on?

Absolutely!

The best thing about working with Facebook is not only high ad performance, but having the ability to make modifications and changes to your ad at any time.

With that being said, there are some things that we recommend, and encourage when it comes to making changes to your ads.

Facebook Advertising

For more details on making changes to your ad, click on the image above and view the following helpdesk site. Here, we’ll be able to go over what changes can be made, as well as which changes we recommend contacting your Lead Generation Specialist for.

How often should I change my Facebook ad budget?

We get this questions a lot.

Users often wonder when, and why they should be changing their Facebook ad budget, which also brings us to the seasonality aspect of Facebook.

When you begin your 7-day trial with StreetText, you daily Facebook ad budget is set to 9$ a day. This is the price we have found the most success with.

Once you sign up for our 3, 6 or 12-month contracts, you can decide if you wanted to lower or raise this amount.Facebook Ads

For more details on how much higher, lower, or when to change these amounts – click on the image above to read more on our helpsite.

Should I ever reset my ad?

From time to time, we will recommend that you reset your Facebook ad. This will be for various different reasons, and will always be recommended by our lead generation specialist.

Resetting your ad means that it’ll be building an audience from scratch. Your lead generation specialist may recommend this in certain cases, but it is not something we frequently do.

Facebook ads

For more information on this, read the article located in the image above.

How will I know my ad is performing well?

Great question.

There are a few different ways you can tell if your ad is performing well – one of which starts with your weekly StreetText report. Each Friday, you’ll receive an overview of your account performance which will give you statistics on how your ad has been running for the week.

It’s important to know that ad health does not change drastically, so a weekly report will summarize everything from the week, so you enough information to tweak or leave your ad the upcoming week.

Facebook Ads

For any more questions regarding Facebook ads – comment below, or check out our help site.

Book a Demo to See StreetText in Action - Lead Magnet

Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

Categories
News

New Facebook Messenger 2.0 includes chat extensions and business search

Lots of exciting updates are being discussed this year at Facebook’s 2017 developer’s conference (also known as F8). Of all the new products, Facebook Messenger 2.o is the most exciting. Especially for local businesses.

The New Yellow Pages

Facebook Messenger considers itself the default white pages. In many ways it’s true. If you want to find anybody, simply type their name in your Facebook Messenger app, and send them a message.

But Facebook has it’s eyes set bigger. The next act of Messenger is all about bringing business services into the fold. They have 65 million businesses on Facebook with 20 million of them actively responding to messages. The next step is to seamlessly connect users with businesses on Messenger.

They are calling this Messenger Platform 2.0.

And this is big news for real estate agents.

Facebook wants to make it effortless for people to find professional services within Messenger. When a Facebook user populates what they are looking for, Facebook wants to connect them immediately with the right service.

Messenger business search

Imagine someone typing in Messenger “real estate agent” and your name appearing first.

Businesses that are early adopters will be able to meet new clients searching for their services.

They weren’t explicit on how this will work, but as we are all about starting conversations, we’re already looking into how we can help our clients and Facebook achieve this level of connection.

Their updates to Messenger don’t stop there.

Chat Extensions

Messenger Chat ExtensionsMessenger is about to become much more 3 dimensional. Chat extensions will enable developers to open existing conversations to include more people and make interactions more natural.

This will make sharing within Messenger easier and more human. No more app switching.

Soon you will be able to reserve tables at Restaurants, order movies and more, right within the Messenger app.

Social Ordering

Not only that, when ordering food you will be able to invite other people into the conversation to pick their own meal. The transaction will all take place within Messenger. I could see this helping people coordinating family and friend dinners.

Music on Messenger

Music on MessengerTurn on Spotify, search any song you want and share it however you want. Furthermore, Apple Music will be on the platform very soon as well.

Games

1.5 billion games on messenger have been played.

Now Facebook is introducing rich gaming to enable turn-by-turn games.

Screen Shot 2017-04-19 at 3.33.22 PM

Conclusion

Facebook sees Messenger as a integral part of its strategy moving forward. They’ve made that clear. As a result Facebook development is moving surprising quickly. And for businesses this represents a real opportunity that didn’t exist even just last year.

David Marcus, Facebook Messenger Chief, says “I’m really excited to see how people interact with those new experiences that frankly weren’t possible until today.”

 

They are asking that people be patient with them as they role Messenger 2.0 capabilities out. Having been part of the original Facebook API release and the series of “updates” and transitions, it’s likely there will be some bumps ahead. That said, I believe that hard work and patience will pay off for businesses.

The future is bright for businesses and Facebook.