If you want to reach the best online leads, social media provides a direct pathway towards reaching a massive number of prospects. However, sometimes social media marketing strategies fall short of expectations due to preventable mistakes.

Let’s look at some of the things you should do and not do to get the most out of your lead generation techniques!

Don’t:

Forget to Track Results:

The key to finding leads is tweaking your social strategy along the way to adjust to circumstances. If your social media outreach isn’t delivering an ROI, changes need to be made. To know what to change, you need to track results.

From Facebook and Instagram to TikTok and LinkedIn, most social media platforms will have tools that track your social campaigns for you. Make sure to monitor your campaign results and learn from your performance.

Be Hesitant to Spend on Social Strategy:

Social media is a lot like other marketing channels because investment often pays off. What is great about social marketing for real estate agents because it is mostly inexpensive, but that doesn’t mean you should avoid spending altogether. By investing in your strategy, you can see better results.

Some brands manage to find success on social purely off the strength of their content, but for the typical real estate agent, using the tools on the platform will go a long way. Facebook Ads, TikTok Lead Generation, these are paid social approaches that have benefitted companies worldwide.

Be Afraid to Show Your Fun Side:

Social media marketing is about connecting to people. Being personal and fun is a great way to connect with others, so when you are marketing on any social media platform, don’t hesitate to inject it with your personality. Show off your fun side and your sense of humor!

Make posts that spotlight your personality. Real estate is a personality-based business, and showing your clients who you are through humorous, personal content will go a long way towards building strong connections. It is also great for branding.

Alienate Audiences:

For your real estate business social media accounts, try not to alienate anyone with what you post. This means keeping things like politics, negativity, arguments, and controversy clear from your accounts. You are entitled to use your social media as you please, but these things are best contained to personal accounts.

You risk losing a large portion of your client base with every hot-button issue you address. Your real estate business account should be centered around real estate, the trends, and information currently defining the industry. There’s no need to alienate any of your audience.

DO:

Consider it a Branding Exercise:

A big part of social media marketing is spreading brand awareness. While this is less tangible than acquiring clients, it also has long-term value. One of the ways to get the most out of your social media outreach is to focus on branding.

You can do this by creating a logo before you even start posting. Have an established brand identity in mind, and post accordingly. Think of yourself as a business. How do you want that business to be perceived? Branding through social media can be highly impactful.

Ask Questions:

Engagement is an important component of social media. Social media algorithms boost posts with lots of comments and interactions, so starting conversations is a great way to make your content have a higher impact. This can be done by asking questions.

Starting conversations through questions on social media is one of the most effective ways to see your content deliver a higher impact. Incite engagement by asking your followers their opinions, utilizing survey features, and having people share their insights. 

Diversify the Platforms You Market On:

Social media is a diverse arena for marketers to concentrate their focus on. It isn’t limited to one or two platforms that can yield results. There are several great platforms marketers should key into, and by having a diverse social media strategy, you can find better results.

There are options abound. Facebook is a staple of social marketing, and Instagram is right behind it. LinkedIn is significant for branding and connecting with other agents, while TikTok is a rising platform with over a billion monthly users. A multi-channel strategy allows you to tap into a wider and more diverse audience.

Utilize StreetText:

If you are focusing on Facebook for your lead generation, StreetText can be a major asset. StreetText is a platform created specifically to simplify and enhance Facebook marketing. It is one of the top Facebook marketing tools on the market and can open the doors to massive numbers of new leads.

StreetText gives agents access to customizable lead capture funnels that can be automated, freeing up time for agents to focus on the big picture. It has helped thousands of people across North America capture millions of leads and is a great component of a high-function social media marketing strategy. Try a Seven-Day Trial to find out what StreetText can do for you.