On Marketing

Daily factors that could be causing you to lose focus

We’re almost done with winter and the cold weather, which means it’s time to get focused.

To stay true to those goals, you may need to refocus – and start paying attention to the things that veer you off track. After all, we all have our vices. In this article, we’re going to walk you through a few different things that might be killing your focus, and ultimately be veering you off track from your 2018.


1. Lack of Sleep

A huge contributor to you losing focus revolves around your sleep patterns. A lot of us think “With a cup of coffee to wake me up, I don’t even need sleep!” The truth is, relying on coffee to keep us lively and focused is just doing the opposite.

Less sleep can make it really hard to focus during the day, especially when it comes to our core memory. If you don’t have systems in place to remind you of appointments, or which lead you’ve contacted this week – then lack of sleep and focus will really be killing your business here.

How to Fix it? I recommend taking an hour each night before going to bed to unwind. Whether this be reading a book, taking a bath, or spending time getting your kiddo’s ready for bed. You can really do whatever you’d like during this time – except be on your smartphone or watching TV. Being on your phone, computer or tablet before bed causes a lot of strain on your eyes – which causes you to have a harder time falling asleep.

Take some time before bed. Read a book, relax, and take a break from your long day. Try this for one week, and I assure you, you’ll be sleeping better in no time.

2. Food Choices

We’re always on the go, and we’re always in a hurry. Doesn’t hurt to eat out every once and a while, but regularly could begin to be a problem.

Top athletes don’t just eat healthy because they have to – they eat a healthy balanced diet because it helps their body run at optimal rates. With that in mind, why not eat healthy more regularly?

Set some time aside in the evenings to prepare meals for the week. Not only will this help save you time – it will also help you operate at optimal rates, and have more mental and physical stamina.  That morning ritual of a doughnut and coffee won’t get you very far in your day – which is why you should consider changing to something that will sustain you much longer in your day.

Remember, we’re obviously not telling you to give up going out to dinner, or even grabbing an afternoon snack with a lead or colleague – but we are asking you to be more conscious of your choices in that department – because trust us, eating better will sustain you longer during the day and ultimately allow you to keep your focus.

3. Smartphones

Yes, you 100% need this to work.

We totally understand that your phone might be your life. From texting those real estate leads, calling for a listing appointment, and every other business necessity in between. Your cell phone is important, no doubt. But there is a time and a place to have your phone on.

Get this… on average, a person will check their phone at least 80 times a day… on the REGULAR! You and I both know realtors probably look at their phones plenty more times than this. With that in mind, wouldn’t you want to consider taking a break from it at points during your day?

I realize you need your phone to do your job – but maybe consider only working during the hours of 7 am and 7 pm. This gives you a solid 12 hours of being on your phone – and an opportunity to disconnect in the evenings. It’s straining to always be answering the continuous stream of messages, and mentally putting yourself in several different chats and conversations.

Take each of these and try implementing them into your life. Refocus this year, and make sure you’re doing everything you can to meet your resolutions in 2018. Whether those resolutions are personal or professional, refocusing will help you reach those this year – and keep you on track.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet


Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

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On Marketing

Success Stories Series. This week: Karen Haug

Karen Haug is a realtor in the Jasper, Indiana area. We wanted to feature Karen as she’s be a been part of our test group while we build out our Drip Campaign feature. Karen has had her drip campaign function active since she began with StreetText in November last year – and immediately had leads coming through and booking appointments with her.

We’ve been in touch with Karen ever since we added drip to her account to see her success first hand. Here are some questions she has been able to answer, that will give you some insight into the interactions she has had with her clients and the success she’s had with our drip campaign.


Real Estate Leads

1. Can you share with us the results and engagements you’ve had with drip so far?

I started with drip campaign about 2 months ago and was able to engage in conversations with many of my leads since then.

To give you some examples,  I had a client get back to me as he wants to know the value of his home. He was the appointment I had this morning. He wants to downsize and is getting his house ready for the market.

Another client who reached out via the drip campaign is renting the house they are currently in. He asked about it as he’s interested in purchasing the property and try to find a value of it.  I’ve been communicating with him on the phone.

Another gentleman reached out in the first few days of the drip campaign. He was interested in the value of his home. Since he’s bought it, he has been upgrading and might sell next year. I’ve been emailing him and we decided I’m going to get with this week sometime.

I’ve also been in touch with a kind lady who had her house listed with a different agent and is thinking of relocating. I have talked to her a couple times on the phone and through email. She might be giving me a call back sometime to list her house, once she decides what to do.

I found the “Quick question” email to be the most responded to email. Some people reply by simply saying: Anytime after 4:00.  I have several people reply to it.

2. It’s exciting to hear that you are having success with the drip. What else do you like about StreetText?

I have done many advertising avenues and StreetText real estate lead system has been the best one yet. StreetText gives you the opportunity to show people what you’re really like. It speaks waves when an agent will sit and talk to you, give you advice that makes sense, and spend the time a deal takes to get it just right!

I also like the system and dashboard that  StreetText offers. It gives me the ability to look through requests, see what their time frame is, and know who I want to get back to right away as I keep a running list of all my clients. And I really like the preset emails.

3. How long did it take you to set up your first listing appointment?

About 2 weeks in I had my first appointment. About a month later I had my second. Around Christmas time, I had a lady call me who had her home listed with another agent. She was looking for a change so she was trying to see what I could do for her and what my company was all about.

4. How many deals have you done with StreetText?

I haven’t closed any deals yet and I’m fine with that. The art of Real Estate is nurturing a deal and being patient. I have had 2 potential listing appointments, and have talked to 2 other prospects on the phone. To me, it is like an interview. These potential sellers are seeing what’s out there and what I’m going to do to help them save their hard earned money.

5. What advice would you give to other users of Streettext?

I try to reply in person to all the facebook real estate leads I have coming in. StreetText does the automatic replies to people and even though a person was “just curious”, in the future they might be selling. I don’t like missing out on a lead, no matter how small or large it is, I give all my clients what they deserve, the best possible respect and honesty that can be given to a person!  I don’t ever write anyone off until I know they’ve moved out of the area, working with another agent, have told me they don’t want to receive any more emails from me or are really arrogant to me.

I had this lady sign up on my website, she never responded to the 3 emails I sent her, so I put her on ice. Then every once in a while, I pull this file out and start emailing them again, well, she finally got back to me stating they were looking for a house. It went a couple more emails and she finally emailed me a house they wanted to look at ASAP.

Again, when you’re in real estate, it’s all about patience and nurturing deals, even though this deal is still in the very early stages, you must be patient and nurture it to get the best results.

If you are interested in adding drip to your account, send an email to [email protected].  The drip function that we have available offers agents a more hands-off approach to contacting their real estate leads.  You’ll no longer have to keep track of who you contacted when, and which follow up you need to do today. We take care of that for you within your StreetText dashboard.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

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70% of all home buyers and sellers work with the first Realtor they meet

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Case Studies On Marketing Strategy

Dave Ehlke – The Strategy behind the success

Dave Ehlke is a realtor in the Forest Lake, Minnesota area who’s been growing exponentially in the last few months. We had the pleasure of chatting with Dave on several occasions to dive into his practice, and see how he’s doubled his deals from last year.

After speaking with Dave, we understood immediately why and how he has had so much success with his different methods. Dave focuses on being genuine, authentic, and for lack of a better word…is just a regular human.


Often times in Real Estate, people are focused so much on the sale, that building a natural connection and relationship with a client gets put on the back burner. Dave does the opposite.

“Don’t be scared,” Dave says when approaching his leads. Dave mentioned during our most recent webinar that he’ll call or text very casually if its the right time of day that, “Whats the worst that could happen?”

He’s totally right. What is the worst that could happen?

All of Dave’s strategies are built around his personality, and how he interacts with people naturally. This means that they’re working for him and can for you too.

In this article, we’re covering all of Dave’s processes to show you how they are working for him, and how you can take them, and implement them into your own business structures. If you wanted to watch Dave’s Webinar in full, click here to watch it in full! 

The Beginning

Dave’s process starts with getting his real estate leads directly from StreetText. These filter in through his custom-made Facebook ad’s and appear in his StreetText Dashboard. Once here, Dave will address these as they come in. Either as an address only submission, phone number, or email.

These are all connected the CRM he uses, which is Kunversion. After they are filtered into his CRM – Dave goes to work.

Once a lead comes in

Once a lead comes in, they will automatically receive an email from Dave that is triggered through his StreetText account. This email thanks the lead for their home evaluation request, and provides them with the information they need to get in touch.

To download a version of Dave’s initial email,  click on the link below.

Dave Ehlke – Initial Automated Email

From here, Dave has to decide how to contact the lead. There are several different ways in which he contacts his leads:

Address Submissions:

If Dave receives an address submission, and immediately places them on a 30 day mailer. This mailer could be a number of different things. An educational letter, news about the leads market, or even a seasonal greeting. Dave makes sure this mailer changes every month so his address submissions are getting changing, and enticing information.

An important factor that Dave sticks to is to never leave the lead without homework. Dave will always give his leads a reason to contact his back, even as an address submission or phone number.

As an example, Dave might ask for images of the home, ask if the home was ever damaged by a big local storm, or any other general questions about the property.

Dave makes sure in this 30-day mailer that he gets down to the bare bones, and removes himself from the selling aspect for a brief moment. This means Dave will include a ‘close to home’ aspect for the lead. Ice Cream promotion, local coffee card etc. Send the lead to a local area. Dave also keeps the email content short, with just the essential information. Download the document by clicking on the link below.

Dave Ehlke – Ice Cream Strategy

Some really valuable pieces to take away from this strategy is that Dave includes a personal touch in the email about the recent storm in their area, which shows that he really knows the area, and factors that may impact your homes value and quality.

Dave also recommends, attaching your schedule at the bottom of the letter or email, to let the lead know when you’re free for a conversation. Even if you aren’t busy, include only a few times so it appears as though you are. Provided below, is another downloadable example of a postcard campaign that might suit the structure of your campaign ideas.

Dave Ehlke – Post Card example

Dave Ehlke – 30-day mailer example

When email and phone address are included:

When Dave receives submissions that include both addresses and phone numbers, he has a number of different techniques in order to contact them.

Dave is not scared to contact people. “Whats the worst that will happen,” Dave mentioned during one of our conversations. He also mentioned that “If they contact me at a good time, I’ll give them a text or a call to touch base. Nothing major or overwhelming, but just a conversation to see how interested they are.”

Depending on the time of the day, Dave will also consider sending his lead a text message. Typically, this text will be a bit more candid, and personal as well…following the previous style Dave lives by. For an example of how Dave writes his texts, download the files provided below.

Dave Ehlke – Email example

Dave Ehlke – Text Message Example


Each of these methods has been proven to work for Dave and can be adapted to your business plan, and style. We recommend ti test them out for yourself and change them to best fir your personal voice. Implementing someone else’s methods directly into your follow up structure may not work as well for you, as it did for them.

It’s important to remember to test these, and make sure you find the right algorithm for yourself.

Other Interesting Blog Posts:
Real Estate Leads
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business



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On Marketing

5 reasons why you should consider building an email campaign

Since the New Year is upon us, it’s time for the kids to get back to school and for everyone else to get organized in their day to day and business objectives. With that in mind, why not consider reaching more leads, automating systems, and closing more deals?

If this sounds like exactly what you want going into fall – you might want to consider building an email campaign.

Email campaigns can be beneficial to your business in many ways, but mostly because it allows you to contact more leads, more often without a reminder. Think of building a 5-week email campaign, and not needing to remember when to send your next email. Takes a lot off your plate, right?

Since we want you to hit your goals this year, we’ve put together a list of reasons why you should be building email campaigns to contact leads.

1. Saves you time

Kids are going back to school, fall is just around the corner, and we’re all trying to squeeze in activities in the last few days of summer. Don’t you want to salvage as much time as possible?

Email campaigns can take a ton of time and energy off your hands. Sure, the initial set up can be hard, and slightly tedious – but once you have everything organized, all you have to do is input your StreetText Facebook ad leads information into your CRM, and boom! Weekly contact can be automated.

Consider looking into a few different CRM’s that might fit into your lifestyle and business objectives.

Liondesk, Top Producer, Zendesk and Salesforce are all easy to use, and affordable too! Best part? Most of these allow you a 7-day trial before committing to anything. This means you’ll be able to see which one will fit your lifestyle and goals.

2. It’s good marketing

Email marketing can work wonderfully if done right. You’re getting your brand and name out there with a simple click of a button.

It’s important to build the right emails to trigger the right response in your leads. You want to build curiosity and be enticing with the information you’re providing.

Realtors like David Ehlke never provide their leads with the exact home evaluation, and always provide them with bits of information that prove he’s an expert in the area. That way, if they ever need a realtor, or know someone who does – they can contact someone they trust.

If you build the perfect emails, gradually by the end of the campaign you’ll have leads listing their home with you, and deals closed.

3. Builds engagement

When you send out an email a week or several weeks, chances are one of those leads will reply with questions or information. Building engagement is super important, and an awesome way to nurture your Facebook ad leads.

Make sure that in your emails, you’re asking questions about their property, providing them with information, and engaging on as many levels as possible.

Not only will this build engagement with your leads, it will give them an opportunity to contact you, and open the line of communication.


4. Learn what works

Honestly, you probably won’t create a winning email campaign off the bat. You’ll probably have to take several shots at this to get it right.

The good news?

Well, in constantly tweaking these, and building different emails you’ll learn what language works, and what doesn’t!

It’ll all come down to trial and error, and seeing what works and what doesn’t…but trust me, you’ll eventually come up with the perfect algorithm and perfect style that will work for your leads.

What happens if this goes stale? Realtors like Matthew Nicolas suggest switching your campaigns every few months to make sure your strategies stay consistent and effective. Keep trying new things, and keep changing your emails. Once you figure out what works, this will be easy to grow every few months!

5. List and close deals

At the end of the day…email marketing will help you list and close deals.

StreetText helps generate those leads for you, so all you have to do is follow up, and do what you do best.

If you build the right campaign and stay on top of adding your leads into your systems, you’ll convert and close deals on a regular basis. Making sure you have the right systems in place, and testing your responses will be important – these campaigns will help continue conversations between you and your lead.

Email campaigns are inexpensive, easy, and very effective methods to building a client base, and closing deals. It allows you to build your brand, and construct a legitimate name for yourself with your leads. If you’re wondering how to build postcard campaigns, or monthly mailers, book a demo with us now to learn more. You can also stay tuned to next weeks article, where we’ll cover reasons you should be building a monthly mailer to help with address only submissions.

Want to learn more about StreetText, and how we can help you? Click Here to book a demo to learn how StreetText works.


Other Interesting Blog Posts:
Real Estate Facebook Pages
How to create a Real Estate Facebook business page

Real Estate Leads
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Ads
Generate Ongoing Facebook Leads Introducing you to the proven strategy that will grow your business

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