How To On Marketing

How to train your brain into enjoying door knocking

We’ve said it before, and we’ll say it again…we know that some agents may not be too keen on the door to door communications. Maybe you have it down pat, in which case – you can utilize this article in another facet.

Address only leads can sometimes be the most fulfilling, generate more referrals and yield great results.

The trick to getting here is training your brain and preconceived ideas of door knocking and altering them to positive thoughts and actions towards your business. The brain is naturally designed to promote survival and provides us with ‘happy’ chemicals when those needs are met.

If you naturally feel uncomfortable or have an unsettling feeling about door knocking – then your survival instincts will tell you this isn’t something you should subject yourself to.


The good news? This can easily be trained into a positive.

This concept can be applied to just about anything in your life, so if you’ve mastered the art of door knocking, consider using these techniques in other areas of your life.

Your brain can be trained to enjoy or dislike just about anything. Following these few steps, will guide you to a place of positivity, and allow you to approach door to door knocking with a better and brighter perspective!

Spend your day looking for positives

Throughout our day to day, it can sometimes be difficult to always search for the positive. We’re either stressed about a listing, dealing with a difficult client, or even bogged down by personal stresses with a spouse or friends.

With that in mind, and all of the things that may be causing you stress – try to find three things a day that are positive and affirmative actions in your day.

The size of these positive things doesn’t really matter. Each can be as small as smiling to someone when you see them on the street, or asking a stranger how their day was. Any three things that you can look at and say “I felt good about that.”

We become in control of our emotions and are no longer relying on our survival instincts to get by.

By doing this every day for 45 days, you’ll likely start looking for the positives in most situations, instead of looking at the negative, or survival feelings we’re so used to. Training our brains in this manner can only benefit us, especially when it comes to address only leads.

Instead of saying, “Man that client was really hard to chat with today” or “I’m really sad I didn’t sell that home today” … look for the positives in those situations.

Instead, try saying “I’m really proud of how I handled that difficult conversation today” or “I didn’t sell that home today, but I’ll have another chance tomorrow!”

Baby steps. We know that some days will be harder than others. Start small, and eventually, the positive vibes will flow more naturally.

Try meditation

Meditating can be healthy for several reasons – and yes we know…also very difficult.

But trying to meditate once a day, or even a few times a week can start you on the path to a happier, more positive life.

When training the brain to be more positive, we also have to consider reducing stress. Meditation is one of the methods we can do this. By focusing your energy, and calming your mind you can reduce agitation, and even regulate emotions. Regulating emotions can allow you to look at situations a little more clearly, which is key when looking at something you see as a negative.

If your head is clear, and emotions are regulated – you can look at a situation from the right perspective. With that clarity, maybe address only leads won’t be so scary!


Meditation can also improve self-awareness and our concentration. Being self-aware when going door to door is key, as it allows us to be confident in our presence – which in turn provides us with a more positive experience.

If you’re interested in meditation and the positive lifestyle changes that come with it, consider starting with a meditation app. Headspace is an app that provides you with the brain training you may just need to make those address only submissions a little more positive.

Talk to people

Reaching out to other realtors can sometimes be hard, we know. Especially if you’re in a competitive area.

But consider reaching out to people who have mastered the art of door knocking. Their positive feelings and comfort with it have the potential to positively educate you – and change your outlook on the things that make you uncomfortable.

Think of it as a mentorship. The most positive thing you can do for yourself is to continuously challenge yourself and educate yourself on self-improvement, as well as business goals.

Remember, we’re looking to train the brain into a more positive outlook. Whats better than asking people who feel positive about the thing you are scared of.


Training the brain can be hard to master. With the right dedication and willingness to change, you can alter any negative thought into a positive. Give it a try! Start by building small goals, and see if they manifest into anything bigger. Who knows, maybe once you’ve completed a week of re-training your brain, 45 days won’t seem so hard.

Click on the link below to book a demo with us to learn some techniques to accompany your positive thinking. StreetText can provide you with tips, insider info, and best practices when reaching out to those leads.

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On Marketing Tutorials

A Walkthrough: Email Parsing and app Integration with StreetText

We want to set you up for success, so here’s a walkthrough of how to connect your StreetText account with other applications, and email parsing to apps such as Five Street and similar applications!

Follow the steps below to connect Five Street with StreetText:

1. Login to your StreetText account

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2. Once here, click on the settings gear on the left-hand side of the screen
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3. This will take you to another ‘Settings’ tab, ‘Pipeline’ tab as well as ‘Tags’ tab.
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4. Once you’re in this section, click on the Settings icon again.

5. After, a drop down will appear that will include an ‘integration’ tab. Click on this tab to continue.
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6. Once you’re in the integration section, you’ll want to put in your Five Street email in the designated email section
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7. From here you’ll want to make sure the format is set to default

As always, if you have any questions please comment below! For more examples of best practices, and exceptional lead generation, book a demo with us now!

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On Marketing

“I closed 6 additional deals this month through StreetText”

Following a desire to go her own way, and pave her own path, Donna Swanzy is quickly becoming one of the fastest growing Real Estate agents in her area.

This hasn’t come from decades of time in the industry or trial and error, rather a mixture of hard work and natural instinct.

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Real StreetText client, Donna Swanzy, Century 21 Judge Fite, Fort Worth, TX

After being in the education system for 22 years, Donna wanted to venture into something different and decided on Real Estate. Clearly a very appropriate fit. She made the transition, obtained her license in 4 weeks, and the rest is history. Donna thrives on the ability to work as hard as she wants, and calls the shots, which she’s been doing extremely well for her first year of being in the business. For now, Donna loves the ability to have her hands in everything and do it all herself, which means she’s working without an assistant.

Donna has been with StreetText since October of 2016, and with three areas targeted, and a focus on the sweet spots in her location, Donna is churning out leads.

StreetText provides Donna with all of her Facebook ad(s), and lead capture so she’s able to reach as many people in her community as possible. She mentioned that with the amount of leads she gets, sometimes she wishes she had an assistant but loves being able to do the work herself.

During our 25min phone call, I had the chance to see first hand how incredibly well spoken and personable she is, so reaching out without an assistant makes total sense.

Donna closed 13 deals in March, 6 of which were leads through StreetText. With the average home cost being 200,000, Donna was able to make a 3% commission off each.

Additionally, since the beginning of May, Donna has generated 71 leads through StreetText alone, which means that because of the ads StreetTexts creates for her, she has plenty to keep her busy.


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“I closed 6 additional deals this month through StreetText”

She’ll get the occasional hand for mail-outs, however, her day-to-day mainly consists of herself, her own personal drive for success, and help from StreetText.

Donna uses StreetText to gain leads through Facebook advertisement and gave me some insight on her process during our conversation.

“I always immediately send out an email with the home evaluation,” Donna says, after capturing a lead through StreetText.

She also mentioned that right after she sends the first email, she’ll follow up her contact with a BombBomb video, so the lead has a chance to see her on video, and get to know Donna through a lens (click here to take a look at her video). Donna feels as though it’s always great to make things “a little more personable.” It gives her a chance to introduce herself, and network with her lead to build a relationship. Donna said that a key part of her strategy includes sending her lead a handwritten letter, that includes 5 reasons to sell, and reasons not to wait (take a look at a letter example below). This adds value to her brand since people don’t always want to sell right away. She also includes a sentence at the end of the letter saying “If you need anything, or have any questions I’m always here to help” which leaves the door open for future communication.

Donna puts herself in a good position with her leads, after her initial contact. She provides them with all the information they need as well as a personable aspect of herself so she feels more approachable and like a clear leader.

When asked what her favourite things about StreetText were, Donna told me how much she enjoys building connections with leads.

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Century 21 Judge Fite, Donna Swanzy, Fort Worth, TX

StreetText gives her a connection to her leads, and allows her to understand who wants to sell soon, and who might just be curious about their home evaluation. Either way, it’s starting the conversation.

Donna stressed the importance of making a connection with a lead, and how StreetText helps her create those through Facebook advertising.

She handles everything with a personal instinct that radiates professionalism in her field. She challenges herself on a daily basis and makes herself as personable and approachable as possible. Even when we spoke about handling objections, Donna spoke about realistic and rational steps to making that interaction something positive. She communicates her purpose and handles negative comments with ease and grace.

StreetText begins the conversation, allowing agents to comfortably reach out to leads to start building their story. Donna is a perfect example of one of our agents who loves continuing the story from where StreetText leaves off.

For any more questions, book a demo with our conversion specialists today!

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On Marketing

What drives the most successful sale?

How well do you sell? How do you interact with your leads?

How well do you sell?

The Challenger Sale is a book written by Matt Dixon and Brent Adamson that asks the reader “what drives the most successful sale?” Not only does this book question the reader’s understanding of their sales methods, it sheds light on some of the most effective methods.

So, what strategies drive the most successful sale teams and individuals? What are some of the most effective methods?

Matt Dixon and Brent Adamson explain that there is a variety of different seller profiles that contain different skill sets, and qualities. Each of these different profiles will yield different interactions and transactions. These range from the Relationship Builder, all the way to the Lone Wolf. Here are some of the qualities and profiles.

1. The Relationship Builder:
Has a strong focus on professional and personal relationships with their leads
Reaches out to prospective leads early
Does everything to meet their leads needs

2. The Reactive Problem Solver:
Works to make sure leads won’t run into any problems
Highly reliable and detail oriented
Work to make sure any issues their lead may encounter are fixed as quickly as possible

3. The Hard Worker:
Does not give up easily
Someone who shows up early, and leaves late
Always interested in personal development and being the best they can be

4. The Lone Wolf:
Very instinctual and confident
Might be a rule breaker, but it typically yields results
They are the least common profile among salespeople

5. The Challenger:
Loves to debate and really understands the business
May challenge your thinking
Assertive and great at communicating with leads

What sales profile do you identify with? Do you alter your sales profile based on your lead and their personality? Do you carry aspects of each profile? Let us know in the comments below. We would love to hear about your profile characteristics.

Want to read more? Take a look at Sydney Waits, an expert in relationship building. 

On Marketing On Real Estate

How to get in front of new Buyers and Sellers

How to get in front of new clientsRemember the days when you finished the Real Estate Course and first got your license? The course does a good job of preparing you on how to protect your client and prepare real estate contracts. (Well it does a pretty good job). Most of the time we end up scrambling to complete our first contract hoping that we did everything correctly.

What the course doesn’t teach Realtors is the art of getting in front of new Buyers and Sellers. As you likely discovered early on in your career, it’s hard to find new clients. There’s a lot involved in running a Real Estate business beyond serving your clients well, protecting them from lawsuits, and bringing them the best deals. You’re running your own business. There are a million plus Realtors in Canada and the U.S. running small businesses, hiring assistants and contributing to the health of the economy.

Every business from Real Estate to Wall Street needs to do 2 things really well. Deliver the best product and service to their clients and generate leads.

How to get in front of new Buyers and Sellers

There are 2 main models in Real Estate to grow a business:

  1. Listings and Referrals

This is a common strategy among many agents who’ve been in the business for a few years. Get as many listings as possible. Use the listings as a net to capture buyer leads.

Ask every Seller and Buyer for a referral as soon as the deal is done.

  1. Leads and Marketing

Another common strategy among agents is the “investment” approach. Find a marketing method that generates leads. Reinvest a portion of every deal you get from that marketing method back into it.

As your business grows, so does your marketing budget, which in turn grows your business.

How to do both models better:

What are Top Producers doing?

In his book, The Millionaire Real Estate Agent, Garry Keller describes a successful Real Estate business as one that focuses on Listings, Leads and Leverage.

He found that Top Producers don’t do one model or the other, they combine both models. It can take time to get your business to the place where one is able to implement this 3rd model. But once implemented, you will have set your business to grow, year-after-year.

The Third Model

  1. Leads, Listings & Referrals

First and foremost Top Producers understand the power of an outstanding reputation with their clients. They put the needs of their clients first.

Isaac Verge, for example, explained to me how he is in Real Estate to serve his clients. That’s what drives him. Asking for a referral is an opportunity to get feedback from your client to see how well you’ve done in their eyes. This is important information as you grow your reputation in the market. If you’ve done something well, you’ll want to share it. Likewise, if you’ve done something poorly, you’ll want to improve it.

Next, Top Producers work on getting listings. In a Buyers Market this can add some pressure, as you’ve likely experienced. The needs of the Sellers increase as you do everything you can to get them a fair price for their home. Stephen, StreetText’s co-founder, used to say one of the hardest conversations he had to have was telling a Seller that their home wasn’t worth as much as they thought it was.

But the reward is worth the pain. Listings provide you with a “lead net”. They get you more inquiries and more opportunities to convert those leads into clients.

Also, listings give you market presence. The more your name is seen in the market place, the more credibility you get in the eyes of your potential clients.

Finally, Top Producers put into play good lead systems. The majority of our clients are Top Producers. Their is a reason they are consistently busy.

When Summer turns into Fall a lot of Realtors slow down as the market activity dwindles. Smart Agents stay busy because they’ve spent the prior 3 months investing in lead nurturing.

Darryl Reuter said that working with StreetText was the thing that made him consistently busy. This is a common statement among many of our Top Producers.

The best method that we’ve seen to get in front of new Buyers and Sellers is using StreetText with Facebook to digitally door-knock on thousands of homes.


Wherever you are in your journey to grow your Real Estate business I want to encourage you to continue. Real Estate offers a great quality of life and is a rewarding business. Where else do you get an opportunity to see that young family get that perfect home, or to help a nice family make a big transition to a new town. Keep up the good work, you’re the reason we’re in business. We want to see Realtors that love their jobs and clients succeed.

What else can you do to get in front of home buyers and sellers?

On Marketing On Real Estate

3 Pillars of leveraging your tasks to grow your real estate business

Sailing Quote - photo by Tom Bech

Doing the right things is more important than doing things right.
Mark Suster

The theme of this article is improving your business by leveraging your existing systems. Arnie Leedholm, a Real Estate Agent based out of Calgary, Alberta, is a great example of a man who being in the business for 30+ years is leveraging his years of experience with new technology.

#1 Not all tasks are made equal

Stephen Covey created the very well known “time management matrix”. The grid does a simple job of highlighting the important activities that we need to focus on. Often our natural inclination may be to spend more time on urgent tasks, many of which are not important. It’s a grid that successful business people rely on as a reminder of what activities to focus on to maximize the effectiveness of their time at work.

Stephen Covey Important versus Not Important Grid

While this is a great graph to illustrate what differentiates important tasks from others, it doesn’t do justice when differentiating important tasks themselves. When you understand and apply this next principle you will begin to see your time having an even bigger impact on the growth of your overall real estate business.

#2 The majority of your results are coming from 20% of your activities

The 80/20 rule, which I’ve referred to in previous posts, is the principle that 20% of your activities account for 80% of the results. That begs the question, are you prioritizing that 20% of activities? Some important tasks effect all of your business, some important tasks effect some of your business and some important tasks effect only 1 part of your business.

Think of the difference between setting up lead generation or hosting an open house for a client. Both are important tasks, but only one of them will continue to impact your business in the future.

#3 If you prioritize your big important tasks your business will grow.

Arnie Leedholm is already a successful agent. He has a good reputation in Calgary and has many repeat clients that refer him. Nancy Wijngaarde wrote this about Arnie,I have worked with Arnie Leedholm for many years in buying and selling real estate and he is someone I can always count on for his knowledge and advice.”

The reality is that in order for you to grow your business beyond its current size you need to go beyond your current sphere of influence. In real estate one of the key important activities that you do to grow your business beyond your sphere is paid marketing.

Arnie turned to Facebook as a way of increasing the number of clients he was reaching beyond his sphere. Arnie says he chose to use StreetText’s platform, “to help me find clients as they already had credibility with me.”

Arnies years of experience paid off. He knew where he needed to invest his time and money to grow his business.

Is paid marketing right for you?

Marketing is divided between 2 groups. Branding and direct response. Big companies like Nike and CocaCola focus on branding. But it’s expensive. Whereas, direct response campaigns give you leads but often don’t build your brand.

What if there was a way to get the benefits of both in a single campaign? Fortunately, there is. It’s called Solution based marketing. And big ad agencies like Harmon Brothers have been using it for years. Solution based marketing speaks to a problem that a person has and then provides them with a solution to their problem.

Solution based marketing on Facebook can build your brand in 2 ways. Firstly, your business page is displayed to every person that sees your ad. No different than a billboard. Secondly, you establish delight and trust by delivering on the promise and then staying in touch with them (dripping on them) over time.

The good news is with StreetText you can launch Solution based marketing campaigns on Facebook to drive leads in just a few clicks.

“I signed up to StreetText and within the first few weeks had a buyer sale and at this time after about 8 weeks, I have 6-8 very solid leads I am working with.”

Arnie Leedholm

Creating an effective campaign

Mark Suster, a 2x entrepreneur and VC says that you need to ask yourself these 5 questions when creating a marketing campaign.

  1. With whom are you trying to communicate?
  2. What messages are you wanting them to receive?
  3. What is the best channel to reach these people?
  4. If they receive your message what actions (if any) are you hoping for?
  5. How will you handle those responses

At first glance, creating effective marketing and answering these questions might seem a bit daunting. The great news is that if you’ve been in real estate for a while you already have systems or good habits in place for handling responses to your inquiries. This is where your experience allows you to use technology to leverage it.

Here’s what I mean.

Those first 4 questions can be answered using marketing experts and technology. Whereas the last question needs to be answered by yourself.

Arnie Leedholm, a client of StreetText, is seeing success growing his business because he has experience doing the correct follow up. He already knows that he can handle responding to his leads. He’s leveraging our technology and his experience and knowledge in Real Estate to maximize the effectiveness of his marketing time and energy.

As Arnie wrote, “As in all of these types of marketing there are a lot of low quality leads, which are not the fault of StreetText. But amongst these contacts are some real gems…serious qualified buyers. If one does the correct follow up, this program really works!”

Understanding the 80/20 rule and how it applies to your business will greatly enable to you prioritize your tasks based on the long term effect they will have on your business and your life. By using this approach to audit the tasks you currently do you may be able to eliminate that some of the dreaded unimportant non-urgent activities that are only wasting your precious time


Get leads from Facebook, today

Tap into new prospects beyond your network. Run market-ready ads that leverage Facebook’s algorithm to reach more buyers and sellers and grow your business 

Case Studies On Marketing On Real Estate

How quality Realtors are using online lead generation to get a competitive edge

This post is going to be a little bit different than my usual ones. Instead of giving marketing tips and tricks I want to talk about some of our clients’ experiences and how they are using StreetText’s Facebook lead generation tool.

StreetText Technology For Realtors

Partners Mark Norman and Wally Lane, savvy Realtors out of St. John’s are true full-service agents. It shows from the feedback they are getting from their clients.

“I cannot thank Mark or Wally enough for being there every step of the way and answering all of my questions. My son Samuel and I thank you both for everything. You guys rock!!!!”
Germaine W. – St. John’s NL

Wally recently shared on Facebook about his experience with StreetText. Wally wrote, “Hey Everybody, We’ve been using StreetText for about 3-4 months now and have been finding the result great. In our area we are currently in a buyers market. So, we are using our StreetText advertising to attract buyers, which are more easily converted into sales in our current market environment.”

Wally Lane Facebook comment

We don’t talk about StreetText Evergreen Lead Generation very often. So here’s a quick overview of how it helps.

We did a survey of all our users. The majority of them said that they would be very disappointed if they lost the tool. We asked them what the biggest benefit of the tool was. Almost universally it was, “I love the consistent leads! This is by far, the best investment I’ve made.” Many have become evangelical about the power of Facebook.

“Facebook is by far my most profitable marketing using StreetText,” she notes. “The StreetText platform is amazing.”
Sydney Waits, RE/MAX Heritage TX

“I’ve used traditional advertising like paper, mail and TV and continue to do so. With StreetText I have more positive contacts with buyers and sellers and it hasn’t cost me anymore than I was spending already.”
Isaac Verge, Vision Realty

“I love it! People tell me all the time that they’ve seen my ad on Facebook. Also I’ve had quite a few closings thanks to StreetText”. Karen Haug, ReeceNicholos Real Estate

One of the toughest questions our clients face every day is when they ask themselves, “What will take my business to the next level?”

StreetText solves this problem by giving Realtors a marketing system to effectively capture leads consistently from Facebook. You can even setup text messages to convert your leads from within your StreetText account, automatically.

Our users now have an evergreen lead generation tool that integrates into their business to take it to the next level.

“Every person we’re working with now, if it isn’t a repeat or referral, they’ve come through StreetText.”
Wally Lane

Matthew Nicolas is a smart Real Estate Professional at Royal LePage. Matthew services Winnipeg, Manitoba and uses a clever strategy to target his marketing to a specific neighborhood. Matt has used StreetText to position himself as a leader and to create more value for his partners by providing online lead generation strategies to his clients. He was recently named among the top 100 agents in Canada.

Matthew Nicolas facebook comment

Another of our users, Julie Hurley, a hard-working Realtor based out of beautiful Nashville, Tenessee area says, “I genuinely care about my clients and use StreetText to reach people who want to sell their home.”

The greatest privilege of building StreetText is getting the chance to work with intelligent and hard working Realtors. As much as the StreetText team gets to share our knowledge of effective marketing tools and strategies, we get to garner and learn from successful Realtors creating unique and compelling businesses.

To learn more about StreetText, click here.