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On Marketing Strategy

3 reasons why you want people talking about you

Sometimes the best sales are ones that occurred organically, and referrals are just that. A conversation from one person to another about how great you are, how quickly you close deals, or how you go above and beyond for your clients. It’s one client telling their friends and family about your brand.

Word of mouth is a powerful way to build your brand, but can occasionally be difficult to break into. It’s virtually free marketing – which is why its so important to break into. Gaining clients organically saves you time, money, and also let you know you’re doing well enough to be talked about within your community.

With all of that in mind, let’s talk about some tactics towards building your brand by word of mouth.


People refer who they trust

It might be a cliche statement, but trust me when I say it’s all about trust. People want this tip to come from a reputable source – someone they can count on. Whether this is the opinion of a social figure they find trustworthy, or a friend or family member.

More and more, people are trusting different sources for word of mouth referrals. This can be anything from customer reviews, testimonials or even news publications. Think of the last time you scrolled through Instagram and noticed your favourite blogger posting a picture with a new brand of workout gear they’re trying.

Screen Shot 2017-05-18 at 9.44.50 AM
Source: @Bethanymenzel on Instagram

Instagram is one of the top places where people can advertise a brand, and followers migrate to whatever their favourite socialite is showing off.

I’m not telling you to build an Instagram account and start advertising left and right (you totally can…), but I am telling you how important word of mouth is in today’s world from a social aspect.

The same goes for podcasts and purchasing something based on the podcasts sponsors. Trust me, I’ve done it! I’ve purchased several things based on items my favourite podcasters are selling because I trust their referral and opinions of the product.

I know exactly what your next question will be….”So how does this apply to me, Elysse?” Well, I’m glad you asked!

This is an important mindset to keep when searching for leads. If your leads trust you and your brand, they’ll more than likely turn into a client and even a sale. Building trust with the families and people in your community will go a long way when increasing your word of mouth referral.

Network, follow up, and start meaningful conversations.

Engagement will naturally build trust in your brand. The more people see and hear things about your brand, the more comfortable they’ll be when reaching out to sell their home.

Forbes magazine writes that “you should give them a reason to talk! Talk about amazing products, great service, insider knowledge, social elevation, incredible stories, unbelievable facts or even funny disclosures.”

Give it a try – what do you have to lose?


Consider your wow factor

Another key component is that everyone needs a wow factor. How do people remember you? What are you doing to stand out? Often times, people brush off the importance of providing leads with a little coffee card, or holiday treat. Do you want to be remembered for your service right? Well, this is the first step.

Dazzle leads right from the starting gate with a small token of your appreciation for reaching out. A great example of a company that does this is Starbucks.

puppuccino
Not my dogs….but I really wish they were!

Typically, if you go through Starbucks drive through with a dog as your co-pilot, they’ll provide you with a dog-friendly treat for your furry friend. This truly keeps me coming back, because they provide me with something nice for the dog standing awkwardly in my centre car console while I reach for my iced coffee.

Small actions like this will make you stand out, make people talk about the cool things you’re doing, and get people to keep coming back for your services. Stand out over the additional agents in your area competing for the same lead.

If someone puts a little care into who I am as an individual, I’ll trust their motivations are genuine and feel more inclined to follow up in the future, and talk to their friends about you.

We also recommend considering local shops before popular places. People will find value in how you know the community and the places people enjoy to go.

Does your lead have small children? If so, send them an ice cream voucher! Do they have a dog or a cat? Send them something for their pet! Trust me, these small actions go a long way.


How does this apply to Real Estate?

Be social, be active, be noticed. We’re in the age of social media, where everything is accessible, and everyone is at our fingertips. If people can get to know you vis social media and have an idea of who you are, they’ll be more comfortable approaching you.

Post about your clients, families you’ve worked with and your connection to your community. Someone who is active and known is much more approachable than someone who is a bit of a mystery.

People want to know they’re interacting with a real person. Someone with a personality and isn’t just there to make the sale. I want to know just as much about my agent, as I’m sure the agent wants to know about me.

Creating a business page Facebook account will give your leads the chance to get to know you before they contact you. Get a nice recognizable picture, client testimonials, and a personal bio. These will allow for a little bit of transparency in your life and business.

Consider the power of giving your clients different ways to talk and share their stories with you. Let your clients know you value them and look at them beyond being a sale. Give them reasons to naturally rave about your services.

At the end of the day, a sure fire way to build word of mouth referrals is to just ask. If you have a great working relationship with your clients, ask them if they know of anyone else selling, or even buying in the near future.

There’s no harm in asking for it – if you don’t ask, you’ll never know!

 


StreetText gives you the opportunity to make the first connection and start that conversation through Facebook Marketing. What are you going to do to keep that conversation going? How are you going to grow your word of mouth referrals?

For more information, click below to book a demo, and to see how StreetText can help you start conversations.

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On Marketing On Motivation

Are you a leader?

Leader
Are you paving the way?

 

Working in Real Estate requires you to be good with people, and to be a good communicator. But have you ever considered the importance of being a strong leader, and how it may help your brand?

Leadership no longer just pertains to CEO’s and top management and should be something you consider implementing in your day to day for a variety of different reasons. Simon Sinek says in a popular TED talk that “A good leader should make you feel safe.” As humans, we have an instinctual need to feel safe in our surroundings. Whether this is in our home life or work, we’ll always make choices that allude safety.

So with this in mind, and when considering your leads, why would you want them to feel anything other than safe when they connect with you? This is where leadership comes into play. There are some key things to remember when being a good trustworthy leader. Let’s see how many you have.

The First: Being able to communicate

Being a good communicator is huge when it comes to making connections and building a strong foundation to being a good leader. The more clear, and present you are when communicating, the more people will trust what you’re saying and trust you have good intentions. It’s also important to provide people with eye contact while listening. Eye contact is one of the first steps to gaining trust and projects confidence. Looking someone in the eye instead of a shifty unstable glance will establish a stable foundation, one that forms confidence and trust.

The Second: Be true to your word

If I tell you I’m going to provide you with something and back out at the last minute, will your trust in me be tainted? Being authentic with your word, and following through is important when becoming a strong leader. Your leads are reaching out because they need someone to guide them through one of the biggest steps in their lives. To keep building that trust and safety, it’s important for you to be transparent and real with what you’re communicating to leads. Don’t overpromise anything and keep a close track of the information you’re providing your leads.

The Third: Be authentic and confident

Find your voice and be authentic to who you are as a person. People will be more willing to interact and connect with someone who’s authentic and real, rather than someone who builds connections off of a fake persona. This will be based on your morals, values, beliefs and the traits that make you authentically who you are. Your leads will trust you more if they understand who you are, and what you stand for as an individual.

The Fourth: Being positive

It sounds simple I know, but positivity goes a long way when building trust and exuding leadership. When all seems lost, and things are looking rough, having a positive direction and outlook will make your leads feel comforted, and cared for. People often lose positive outlooks on a situation, but taking the time to point out the silver linings in a scenario will make them feel more comfortable. Lastly, be encouraging. Offer someone advice, guidance, or even feedback on a situation. This will help build a strong trusting relationship.

The Fifth: Be funny!

Humor is comforting. Break the ice, tell a joke, or tell your leads a funny story. Making connections with humor makes people so much more approachable and neutral. People can often be so professional that they become hard to connect with, so finding a balance between professionalism and humor is a very valuable trait to share with your leads. You don’t by any means have to be on call 24/7, but make yourself someone people can rely on for a contact. When you make yourself more open and available for contacts, you’re making your leads feel of value, and that they’re the most important person at that time. Making yourself available is the best way to build loyalty with your leads.

It’s important to provide your leads with everything they need while they’re looking at listing their home. Often times, they don’t have a lot of insight on the market or industry, so it’s up to you to lead them through this process. These traits not only enhance your leadership skills, they motivate, create insightful moments for the people around you, and guide your team and community towards success. Consider adopting some of these traits, or even enhancing some to make sure you’re the best leader you can be. We have here at StreetText, which means now it’s up to you to continue leading the way.

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On Marketing

We’re growing!

Our team is expanding, and we want to say hello! Here is a little insight into who we are at StreetText, and why we love what we do. We’re a growing team, devoted to starting meaningful conversations, and embracing our inner superheroes!

pexels-photo-57851
We’re growing! Read about our expanding team below

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Jonathan Whiting – Co-Founder

Alter ego: Superman

Jonathan is the co-founder of StreetText, and began growing the company with his brother Stephen and friend Art Bosma in 2009. From launch, things have been exciting and consistently building. Jonathan and Stephen had a big vision to create a cross-channel tool that introduced users to their potential customer first. In 2013, StreetText first started creating automated posts to Facebook. The growth continued when StreetText enabled users to post to YouTube, Twitter, LinkedIn, and Kijiji. From those, Facebook showed the most promise.

Fast forward 6 months and StreetText was experimenting with boosted posts to Facebook. We tried different content types with little luck at first, until things clicked – Our first Facebook Ad client started seeing a huge response to his posts. It wasn’t long before StreetText had clients signing up from across Canada, and then the US the following year. Facebook was proving to be a much better opportunity than all previous channels combined. Soon StreetText’s Facebook lead capture product (Lead Magnet) overtook their other offerings. The decision was easy – Lead Magnet became StreetText’s sole focus.

On a more personal note

Jonathan and Stephen are both South African-born Canadians. Jonathan Inherited an interest in computing and electrical tinkery at an early age from his father, who is a believer in win-win economics. This interest eventually directed him towards web development. Jonathan also loves anything with a bit of adventure, and won’t hesitate when it comes to traveling, skiing, and cycling.


Stephen Whiting – Co-Founder 

Alter ego: Ironman

Stephen is the co-founder of StreetText, and began growing the company with his brother Jonathan and Art Bosma in 2009. Stephen has a wealth of knowledge from his Real Estate background, which allowed him to have incredible insight on what agents need to succeed. During this time, he further realized that agents have to wear many hats to succeed in the Real Estate world. What seemed clear to Stephen was that agents got into the business because they loved connecting with people, and helping others through some of the biggest decisions of their lives. What he noticed they didn’t love was spending time trying to figure out how to get in front of the great people in their community. This realization then became the beginnings of StreetText, as a way to helping great agents find and start the conversation with new leads.

Stephen’s position gives him an opportunity to meet regularly with StreetText’s great clients, and to work closely with our growing team. He spends his time enhancing the product and experience for our clients and the leads they generate through StreetText.

On a more personal note

When Stephen is not in the office, he loves listening to audiobooks and doing anything outdoors with his family, especially if it includes a view.


Jordan Scheer – Client Account & Facebook Ad Wizard

Alter ego: Catwoman

Jordan has been a part of the StreetText team for 3 years. Jordan initially started as the CHRP girl and would spend most of her days setting up listings for the “Canadian Home Renovation Program” for our Mortgage Broker and Realtor clients. After a few months, she slowly transitioned into a support role when our client database continued to grow. In 2015, StreetText introduced a new tool for our clients and Jordan became eager to learn more about Facebook advertising. Now, she spends her days setting up Facebook advertisements, making sure client accounts are ready to rock post sign up, and answers all calls through the StreetText support line.

Jordan graduated high school at 16 in Manchester U.K. and was on her way to becoming an accountant when she decided to move to Canada. Shortly after high school, she was approached by a sales representative for a new condo development company in Kelowna. This is where her love for Real Estate began.

On a more personal note

Jordan has a phobia of frogs, she doesn’t drink coffee or tea, she loves photography, and likes going to the gym…(sometimes).


Markus Willard – Lead Specialist & Facebook lead Generation

Alter ego: Captain America

Markus has been with StreetText for just over two years and is a very familiar voice to most of you. Markus knows 2 things very well: Facebook Lead Generation and Facebook Lead Conversion. If you’re looking for an abundant supply of listing and buyer leads and someone who can get you results in less than 7 days you’re talking to the right person. Let’s start a conversation. He’ll show you in 5 minutes how you can add a dozen more transactions in the next 12 months!

On a more personal note

Markus has two little boys at home, adventurous and outgoing, much like him and his wife. He is originally from California, which means he has settled in nicely in the “California” of Canada, Kelowna. In his spare time, Markus loves CrossFit training, keeping active and focusing on nutrition. Markus has also been on the Price is Right, as well as the Jeff Probst Show, which makes him quite the Celebrity figure.


Angela Miller-Kolp – Office Administrator

Alter ego: Wonder woman

Angela has been working with StreetText since 2011, which makes her one of the team veterans! Angela does a number of things with StreetText, but you might know her best from hearing her lovely voice on administrative calls, as well as occasionally on our support line.

On a more personal note

Angela was born and raised in Northern British Columbia and moved to Jasper where she met and married her Husband. She has been residing in Kelowna for the last 18 years. Angela has a son who is soon to be graduating High School and belongs to the Kelowna Pipe Band Society where she Highland Dances.


Logan Prest – Inside Sales

Alter ego: Hulk

Logan is a former realtor and brings years of first-hand industry knowledge and experience to the team.  Active in the community, Logan volunteers his time coaching his son’s local baseball team and organizing fundraising events. Logan loves being active and participating in any sporting event. Logan even dedicates every evening of his week to playing a different sport in local leagues!

On a more personal note:

In his spare time, Logan enjoys hiking, camping, playing baseball and hockey, which means Kelowna has everything he needs to stay fit and entertained! Logan has an 8-year-old son, who is following his dad’s love for sports. Logan keeps it Canadian with his favourite teams, which include the Toronto Blue Jays, and the Vancouver Canucks. Logan also has a fear of snakes, which is a downfall in Kelowna’s desert climate.


Nick Prouten – Inside Sales

Alter ego: Batman

Known for being a globetrotting salesman for the forces of good, Nick began his career orchestrating deals with some of Silicon Valley’s biggest tech companies and is excited to bring his diverse background of experience to the StreetText Team. Nick worked as a Real Estate assistant, and in recent years began his venture towards obtaining his Real Estate license.

On a more personal note

Nick lives on a hobby farm with bees, loves going to the gym, and initially moved to Kelowna from Vancouver, BC. Nick has done a healthy amount of traveling, spending time in San Francisco, as well as other parts of the world. Nick has also spent time studying fine arts, specializing in painting and creative development. When not binge watching Netflix, Nick can be found painting or enjoying Kelowna’s active lifestyle in just about any season.


Elysse Bujold – Marketing

Alter ego: Scarlet-Witch

Elysse has been living in British Columbia for the last 10 years and plans on sticking around for a while. After finishing her degree from the University of British Columbia, she began her career working in online and mobile gaming and fell in love with the world of tech. Elysse is excited about being with StreetText, diving into writing and letting everyone know about our mission and our desire to start meaningful conversations.

On a more personal note

Elysse is very active at the gym, hikes most weekends, and loves spending time with her friends or hunting for new vinyl for her collection. She loves adventuring and touring around to new destinations in British Columbia. She has a degree in photography, loves cinema, and theatre. Elysse hates spiders and prides herself on knowing all the words to Don McLean’s American Pie.


That’s us!

We’re a team passionate about starting meaningful conversations. We are focused on sharing our knowledge, educating, and bringing you exactly what you need to meet prospective clients. StreetText is where the conversation and connecting starts, so let’s start chatting. Leave a comment and say hello! We’ve told you a bit about ourselves…now it’s your turn.

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On Marketing On Sales Automation

How to manage your leads… visually with pipelines

Have you ever forgotten to email a prospect? Don’t worry, it happens. Fortunately, it doesn’t have to.

Without a simple system to keep track of one’s to-do’s it can be tough keeping on top of those important follow-up activities.

That’s why I’m excited to talk about pipelines with you today. It’s a simple way of visually seeing which stage in the pipeline your leads

It’s a simple way of visually seeing which stage in the pipeline your leads are in.

Which makes it easy to know if they have responded to you yet, need to be followed up with, or if they’ve scheduled an appointment.

I don’t know about your day, but mine is inundated with distractions and tasks that demand attention. Of course, people don’t wait until we’re free, they are sending inquiries all hours of the day.

It used to be that by the time I got an opportunity to take a look at my calendar or list of emails I’d already forgotten who I was going to follow-up with.

There are some really simple strategies to manage our tasks every day. Everything from Kanban boards or the urgent/important grid that I wrote about here.

However, these same models can be used to manage our leads inquiries as well.

For example, Kanban is a super simple method of organizing and visualizing task management. It makes tough jobs like organizing development to-do’s simple. (See an example Kanban board below). And it’s amazing how well it works for managing leads as well. It actually changed our lives.

agile_kanban_board

Lead pipelines work in much the same way.

You can create stages that fit the way you engage meet new clients. such as:

New Opportunities -> To do -> In Progress -> New Client and -> Done

You can see the below example of how pipelines look in a StreetText account.

StreetText pipeline feature

What makes this process so great, is not only can you see what stage your leads are in, you can also click and drag your lead deals to the next stage, change the deal value, or move them back if they deal is slowing down for some reason.

Best of all it takes away the memory work. Within a couple seconds you will know who’s been contacted and who is closest to becoming your next client. Your low hanging fruit is now visual.

I’ve spoken to many Real Estate Agents and Mortgage professionals who struggle with this problem every day. That’s why this system is so helpful. It’s easy to use and will take away that stress that you might leave a potential client hanging or forget about that important follow up task.

Do you have any other great lead management techniques? Let us know in the comments below. Otherwise, best of luck and have a great day.

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Interviews On Real Estate

Realtors – How to get consistent monthly deals – An interview with veteran Real Estate Agent Darryl Reuter

Darryl Reuter is one of those agents that is consistently busy. But he wasn’t always that way. He says one of the most frustrating things in the industry is when a busy month is followed by a lull. Real Estate is unpredictable. Sometimes it’s easier to find the perfect location to buy a home than it is to find the location of a qualified buyer or seller. That’s why Darryl started working with us. “I was looking for something that could provide consistency in the business” says Darryl.

Fellow co-founder Stephen and I sat down with Darryl Reuter to ask him about his secret to creating consistency in his Real Estate business. He’s given us permission to share his story with you, so you can learn how he is using systems, technology and good ol’ fashioned hard work to ensure he has a new deal in his pipeline each and every month.

Darryl Reuter

Before we get started, here’s a brief snapshot about Darryl Reuter.

Darryl is a 12 year veteran of Real Estate. He’s won numerous industry and community awards including being a finalist for City of Kelowna Civic awards and Honours for Community Involvement and Leadership that was featured this year in REM online. Darryl is actively involved in the community, is passionate about helping others and he’s also one of the nicest people you will ever have the good fortune of meeting.

Darryl will be the first to say that he’s a normal guy who happens to like helping people find homes. “By nature I’m a very helpful person, and in doing real estate I get to help people make the biggest decision of their life financially. That’s my goal and that’s what I keep in focus when I am dealing with clients.”

What has been your biggest frustration in Real Estate?

“I think consistency. I think any Realtor deals with that as a problem where, I call it riding the wave, where you are busy one month and you are forgetting to prospect or to keep those prospects and then the next month you’re in a lull, and nothing comes after that in the following month. I think that consistency is the key to it and obviously it’s the biggest frustration for a lot of people.”

Darryl’s been with us for just over half a year now, so we asked him what his most eye-opening revelation about this process was.

“It’s funny because I’ve always seen a few agents around town, or in different towns, that seem to do really well and always have consistent deals coming through. And now I’m starting to realize it’s because they have something like StreetText setup. Doing some sort of online lead stuff. So it’s good, I’m glad to be getting that sort of consistency and getting that too.”

When was your best year?

“Last year was my best year and this year I’ve already done two-thirds of what I did that year, and it’s only four months in. I’m assuming this year will be my best.”

How many months was it before you saw your first deal from StreetText?

I think it took 4 or 5 months before I saw my first deal. A lot of it was tweaking the process and just the sheer number thing – a percentage of the leads work out.

In terms of marketing currently, where do you allocate your marketing dollars?

I do a little bit online through our own website. I don’t do a whole lot of print advertising, just enough to keep my name brand up there, some people still like that. I try now to put most of my money into lead generation with StreetText.

What’s the worst call you’ve taken?

“Give me a second to think about this… I don’t think I’ve had any really bad ones. I’ve had a couple people hang up, but I don’t think I’ve had anybody be overly mean. They are asking for information so you are just following up with them. A lot of times it takes a bit to break the ice with people if they are standoffish right away. That’s probably 80% of the calls. They act like they are busy, or they are this or that, or it’s a big inconvenience, but if you can quickly identify with them on a personal level they tend to chill out a bit.”

What’s the best call you’ve taken?

“I don’t know if it’s just one call, but there are a few I’ve been on where they are extremely happy that you are there to offer them something. ‘Oh I can setup this search for you to find whatever kind of home you are looking for in your price range and we can automatically email you the listings right away.’ Some people are just extremely happy that you will do that for them. It’s not a lot of work, obviously, but that’s a good call.”

What’s the process that you go through with your staff to handle the leads on the other end?

“Timing is always the biggest thing. You want to try to call them as quick as you can. I don’t call them at night or on the weekends. I will usually call on the next day, that way I know they have the information that I’ve sent them by then. So we do a follow-up call. Sometimes if we don’t get them with a follow-up call we will send them a text message. If that doesn’t come back to us then we send an email.”

“There’s a few people that we’ve gotten through StreetText where I show them a couple houses a month, where we physically go out and see some stuff. Those people don’t need to be harassed three times per week as I’m talking to them once every week or two at least.”

Can you talk us through the systems you have in place when a lead comes in?

“Basically when I show up in the morning there will be a list that my assistant has printed off. I can take that list with me and make phone calls from the car. I do my best to contact those people throughout the day. I mean you can get busy stuff can get dropped and that happens, but I will make little notes on the piece of paper and come back.”

“Then at that point we are putting them into a funnel. Whether they are going to go onto their own auto-email and I have their permission to do that or they stay on our weekly foreclosure list because we couldn’t contact them or I will follow-up with them again for whatever reason.”

How critical has your assistant been in the process?

“She’s been great, especially with the follow-up part. We send out multiple emails to hundreds of people now that get our stuff every week. So she does the search every week, sends that out. Sometimes she will write a little blurb to go along with it, and sometimes I will write it.”

Team Reuter Real Estate

How do you identify the leads that are worth following up with?

“Anyone that I’ve had a good conversation with. Anyone who has expressed gratitude that we are helping them out with this kind of information. Those ones are obviously good ones to deal with. We can phone them back with any good information.”

“Often we will try to identify if people are first time home buyers and then I offer to send them our First-Time Home Buyers Package with information on anything that they need to worry about. They appreciate that as they often don’t know where to start when they haven’t bought a home before.”

“I try to identify with somebody what their needs are, I try to get them some information tailored to that. I think that those are the good ones. You can tell the tire-kickers where there is not a lot of interest or, ‘Oh you know I’m interested in this, but we’ll see…’ They still get put in the funnel, we still want them getting our stuff, but we might not spend as much attention on something like that.”

What would you tell someone considering this strategy?

“I think you’ve just got to stick with it. It took 4 or 5 months before a deal came through, I’ve done numerous now and working with half a dozen A’s where these people are ready to do something.”

“Also, I’ve seen the backend of it start to snowball where we have a few hundred people now that are on the foreclosure list, or another list that we’ve setup for them, and that’s just starting to come back to me big time. People see the branding now, they see it every week. The ratio of emails I get back every week are starting to go up. ‘Hey, I noticed this one… what about this one… could you show me this…’ We are getting interaction almost weekly now where before it was just sending out the list to people.”

What are the timeframes of your database of leads?

“Some people will be ready in a month, some people will be ready in 2 or 3 months.”

“I have one prospect that is 2 years out. He checks his email every week and I talk to him every month… that is going to turn into a deal. I am going to need a deal in 2 years from now, same as I need a deal right now.”

Thanks very much for the interview Darryl, any final words?

“The biggest focus of my business right now, is building up my database. Everybody talks about how much money they are making per deal. The money has nothing to do with it for me. It’s how many clients I can get in there… and that’s another one from my database that I can get referrals from or a deal down the road. I’m in that phase of my career where over the next 5 to 7 years I want to keep that business growing. It’s good for me for that, I’ve got hundreds of people on there.”

Team Reuter

If you resonate with Darryl’s Interview and would like to learn more about how StreetText can help you add consistency to your business, click here to visit our product page.

To see more of the interview click here to watch the video.

We would love to hear your thoughts in the comments below. What are you doing to add consistency to your business?

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On Marketing On Motivation On Real Estate

So you want to be a Top Producer!

So you want to be a Top Producer?

Daily decrease - Bruce Lee Quote

In 1992 a young man put together his life savings of 12,000 to rent a theatre to showcase his first play. One that he produced, directed and acted in. He had hoped to bring in 2000 people… only 30 showed up, and he knew them all.

However he did not give up, he continued to work odd jobs to fund the play again the following year, where the same 30 people showed up, and the year after, all the way till 1998.

This man however came from a childhood that was riddled with hardship and even getting to this point was, in many ways, a success. But it did not feel that way. He did not think he was even going to live to see 30. And yet he continued on.

In 1998 people came in droves to see that play and today Tyler Perry is worth over 400 Million.

What can you learn from Tyler Perry’s experience? I can assure you Top Producers do not chase silver bullets.

If you are feeling stuck in your Real Estate career and deep down you have this dream, but the dream has not come to pass, then this article may be helpful to you.

Whatever that dream may be, I will share with you a couple principles to follow to help make your dream a reality.

Tyler Perry did not give up after years of struggling to survive, you must hold the course and further more you must believe in the process. You must think long term.

Too many people jump from one thing to the next, trying this then trying that. Those with successful businesses, that have additional capacity, can often try many things at one time. But before you reach that place the “try this – try that” mindset will hinder you.

Tyler wrote “I only focused on the one play, and I continued to water the seed I had planted. Too many of my friends were trying this and trying that. Watering as many seeds as they could. But there is not enough water when you are spread too thin. Focus on one thing, continue to water that one thing. Water and believe, I would not stop believing. After the seed grows, then you can start to water other ideas.”

For Real Estate one of the most difficult challenges is to find what is worth watering. Especially when the result that appears most important (earning a commission) is actually holding you back from growing. Often this is because focusing on immediate results that only effect one part of your business will leave you in the same place, needing another commission. To see more on this See Jonathan’s Blog.

What do coach Brian Buffini, broker Gary Keller, and all the Top Producing Realtors have in common?

They have a powerful database of past and potential clients and leads.

If you take away one thing from reading this article today, I would encourage you to focus on your database list. Doing so will help you reach your goal.

If you have not yet started (More than 50% of Realtors have not) I would start today. And if you have started, then continue to water the seed.

Focusing on just this one task, attracting leads to grow your database, will move you into the path towards becoming a Top Producer.

Today I will do what others won’t so tomorrow I can do what others can’t

~ Jerry Rice

“But that is so boring!”

I was recently reading a blog by James Clear – How to stay focused when you get bored working towards your goals.

In the article James shares a story of a professional coach, who had trained olympic athletes. James asked him what separates those that reach greatness from those that do not. Initially James heard some of the usual responses…and then the coach said something interesting “…it comes down to those that can handle the boredom of training everyday and doing the same lifts over and over again.”

Essentially those athletes struggle with the same thing that every person does, lack of motivation and passion. However they continue to do the daily work, they continue to water the seed.

I encourage you – when you find following up with leads boring, or not fruitful – do not give up! Others felt the same and persevered and today they are Top producers. You can be one too.

Also if you email me directly [email protected], I would be happy to share with you some helpful scripts to get you started.

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