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How I made 140,000 my first year in Real Estate

At one point or another – we all started out in the Real Estate world somehow. Whether it be through the family business, our true passion, or even by accident… we all have our paths to this business.

With this in mind, it’s important to consider that we all have one commonality when beginning in the Real Estate world.

We all had to start from the beginning.

Adam Wilson – Photo by Blondy Photography

Before the Holiday season, I sat down and spoke with Adam Wilson – an Edmonton Real Estate agent who has been in the business for a year as of early November.

Adam crushed his first year with a total closed commission of $140,000 –  Taking home roughly 125k, which means that his first year in Real Estate was incredibly successful. Over the course of our conversation, we chatted about his systems – but mainly how he got started in the industry.

Adam initially had an interest in Real Estate when he was fresh out of High School, and looking to make some career moves. He had several friends and family friends in Real Estate, so it was something he was familiar with growing up. From here, Adam made the choice to begin his education in business management. This lead him into several different businesses, which included running his own painting company.

Adam got into management – and worked at a cabinet shop for quite a few years. During our conversation, he mentioned that he did not mind directly managing people, but still felt like his career growth needed more.

This is when Adam decided to make his transition into Real Estate, despite being told that it might not be the best time for him. None the less, Adam dove into getting his license.

Here’s the start of Adam’s first year in Real Estate. Pay attention, because this is where it gets good.

Adam started in a small office of about 20 other Realtors, which was perfect because, within his first few months, he was able to get a lot of mentorship from more seasoned agents.

Adam Wilson - Photo by Blondy Photography
Adam Wilson – Photo by Blondy Photography

Adam was also given a pretty high goal to reach within his first year. When he initial sat down with the broker in his office, he was told that he wanted Adam to reach a commission of $100,000.

Remember, at this point in Adam’s career, he’d only been working in management – and had no experience in Realty until now, and the exposure he had growing up.

Now, before we continue, I want to remind you that Adam made a total of $140,000 in closed commission in his first year in the Real Estate industry.

You can imagine that right off the bat, this seemed like an impossible feat for Adam to achieve. But he did it. In his first year of being in the Real Estate industry, Adam was on track and then surpassed his initial goal. Throughout the year, he changed his target sales goal several times, as he knew he would reach it.

“I never thought it would be possible, but I still had a great year!” Adam had an incredible first year, which surprised even him.

When I sat down with Adam, I wanted to specifically pick apart his process. With such a successful first year, Adam is the anomaly. If Adam can make this amount of commission in his first year, any Realtor should be able to.

So let’s dive into it, starting with Adam’s Lead Source.

Adam has a few different lead sources that contributed to his successful year… one of which included StreetText. StreetText builds custom Facebook ad’s for Adam that helps him reach his target audience in his chosen areas. Leads then filter through his StreetText Dashboard, where he can then follow up with the information they provide.

Within Adam’s StreetText account, he also has access to a 9-Month email drip campaign that he can put any one of his lead on – as well as customizable pipeline creation and much, much more.

From here, we got into the breakdown.

I wanted to pick apart Adam’s follow up techniques, and systems because he has had such a successful year… and because it was his first year – I knew it was important to highlight for any realtor on the same path. We started with his full lead submissions – which means the real estate leads Adam receives that have a phone number, email, and address.

As soon as one of these comes in, Adam begins almost immediately with following up. Below is a walkthrough of Adams full submission process. Keep in mind, a lot went into finding a perfect algorithm for this.

Facebook Advertising

As you can see, Adam has a straightforward, yet detailed follow up technique for his full submission leads. Adam stressed the importance of consistency and making sure that the initial follow up is within the first few days, and as approachable and casually professional as possible.

Adam also has additional follow up processes for his address only submissions, which are submissions that come into his account that only contain an address and no other personal information. It’s imperative to follow up with these in the right way, as they are valuable leads coming into your account. For Adam, the follow-up consists of a handwritten letter that is personally addressed to their home provided – and delivered within the first few days of the submission coming in.

Adam also explained that this process is something that he is still playing with. Because address submissions are a little harder to manage, there isn’t a perfect algorithm for them due to location, market, and other variables.

What Adam did explain though is that he’ll implement a system for his business and test their success rate. As an example, he’ll implement a follow-up system and try it out for a few months. If this new systems doesn’t yield results, Adam will scrap, tweak and modify the system to see how he can build a successful system.

This isn’t even a key component for Realtors starting out. This is something all agents should remember when implementing any system to their business. Why keep something that isn’t working?

Put a limit on how long you may try something for, whether that be three months, three weeks, or 6 months. Putting firm timelines on your trial systems will help you weed out the unsuccessful systems – on closer to the gold star systems your business needs.

Real Estate Advertising
Adam Wilson – Blondy Photography

It’s important to remember that Adam’s systems took a lot of consistency and determination. Adam mentioned several times that if something didn’t work, he didn’t spend too much time on it. “There’s no point in keeping up with something that isn’t yielding the results you want or need,” said Adam.

So the take away from Adam’s story?

With the right amount of commitment, connections and willingness to grow, you too can have a successful first year in the Real Estate world. Keep building your systems, trying different things, and building contacts. You too can have success. Refine as much as you can, so you too can build a year as successful as Adams.

For more information on StreetText, Facebook Advertising, and StreetText Academy, reach out to us personally! We are always more than happy to help.

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How To On Marketing

5 Tips to making door knocking that much easier

Does the thought of door knocking make you incredibly uncomfortable? So uncomfortable, that not even picturing your audience in their underwear would help?  Let’s be honest, when would that really help anyone?

If you fall into this category, don’t fret…we’ve all been there. Public speaking and door knocking can be hard, but I assure you there are tricks you can use to make it better…tricks that don’t include picturing people in their underwear.

In this post, we’ll chat about some key things to remember when trying to enhance your public speaking and door knocking skills.

real estate leads generation

1. You aren’t forever cursed with bad public speaking skills

Remember that Public Speaking is something you can get better at. Just because right off the bat you aren’t the Sydney Crosby of public speaking, doesn’t mean it’s something you can’t obtain over time. These are skills that you can enhance, much like riding a bike or getting better at cooking. Take small steps toward your goal. Start with small presentations in front of your friends and family, or play a game of charades to get better at being put on the spot.  Put the time and effort into making yourself a better speaker, and it’ll come with plenty of practice.

2. Don’t focus on yourself, focus on what you have to say

When you approach a leads door with a message, speech, or presentation focus on what you’re trying to communicate. Focus less on your appearance and demeanour.  You might take yourself far too seriously, and to be honest, you aren’t that important. People are listening to what you have to say, and don’t care about your appearance, or if you stumble on a word or two. Before getting to the door, have a clear idea of the message, or questions you’re there to ask. Make sure you know what you’re talking about and be prepared.  Thibaut Meurisse explains that “you’re simply a vehicle for your message. The vehicle isn’t important, the message is.” Make sure the message is clear, and you’ll stand in front of that door with confidence. 

3. Learn how to be comfortable with silence

Why does silence get such a bad rep? There are days where I look for moments of silence just to have a few moments to myself. It’s important to remember that when you’re speaking to someone, silence doesn’t need to immediately insinuate negativity or awkwardness. People often say what they need to say so quickly due to a fear of silence. In doing so, often times the message can be lost, or not hold as much weight as you expected. To avoid this, learn how to accept silence, and not give it such a bad reputation. Own what you’re saying, and command the conversation. Being okay with silence will make you look far more confident in your speaking abilities.

4. Make sure you research

Look, I’ve been through years of education and realize that procrastination exists…but when it comes to your career, and making sure you’re building your brand in the best way possible…do your research. Make sure you show up to any conversation having some idea of what you’re going to say and who you’re going to say it to. Know your lead, do some research on who they are as an individual, and ask them engaging and appropriate questions. If you show up at someone’s door without a clue to why you’re there, chances are that door will close quickly on your face. Be knowledgeable and approach the conversations with insight in your message. Once you have that, people will listen to what you have to say.

5. Practice

I went from being a shy, nervous red-headed girl in elementary school – to commanding presentations in front of CEO’s and VP’s as an adult…(couldn’t quite shake the red hair). It took practice, and PLENTY of time to get this down pat. I can’t even begin to tell you how many times I got up in front of a group of people and crumbled under the pressure. My voice would shake, hands would tremble, and I would forget everything I had to say. This happened once, twice, a little less the third time, and hardly at all come the fourth time. I knew I hated being in front of people and having the spotlight on me, but I also knew I was getting a little better each time. Knock on a few doors and know it’ll be scary at first. But also know that after the first few…it’ll get easier. Take the time to make these interactions something you excel at because it’s important in your industry and for your leads.

 StreetText is all about initiating the conversation. Use these tricks to enhance your communication skills, and start seeing a stronger public speaker and door knocker in yourself. We’re passionate about conversations, but even more passionate about your story and success.

Other Interesting Blog Posts:

Real Estate Leads Generators
How to capture real estate leads online today.

Facebook Seller Leads
Easy system to gain more seller leads

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

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On Marketing

We’re growing!

Our team is expanding, and we want to say hello! Here is a little insight into who we are at StreetText, and why we love what we do. We’re a growing team, devoted to starting meaningful conversations, and embracing our inner superheroes!

pexels-photo-57851
We’re growing! Read about our expanding team below

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Jonathan Whiting – Co-Founder

Alter ego: Superman

Jonathan is the co-founder of StreetText, and began growing the company with his brother Stephen and friend Art Bosma in 2009. From launch, things have been exciting and consistently building. Jonathan and Stephen had a big vision to create a cross-channel tool that introduced users to their potential customer first. In 2013, StreetText first started creating automated posts to Facebook. The growth continued when StreetText enabled users to post to YouTube, Twitter, LinkedIn, and Kijiji. From those, Facebook showed the most promise.

Fast forward 6 months and StreetText was experimenting with boosted posts to Facebook. We tried different content types with little luck at first, until things clicked – Our first Facebook Ad client started seeing a huge response to his posts. It wasn’t long before StreetText had clients signing up from across Canada, and then the US the following year. Facebook was proving to be a much better opportunity than all previous channels combined. Soon StreetText’s Facebook lead capture product (Lead Magnet) overtook their other offerings. The decision was easy – Lead Magnet became StreetText’s sole focus.

On a more personal note

Jonathan and Stephen are both South African-born Canadians. Jonathan Inherited an interest in computing and electrical tinkery at an early age from his father, who is a believer in win-win economics. This interest eventually directed him towards web development. Jonathan also loves anything with a bit of adventure, and won’t hesitate when it comes to traveling, skiing, and cycling.


Stephen Whiting – Co-Founder 

Alter ego: Ironman

Stephen is the co-founder of StreetText, and began growing the company with his brother Jonathan and Art Bosma in 2009. Stephen has a wealth of knowledge from his Real Estate background, which allowed him to have incredible insight on what agents need to succeed. During this time, he further realized that agents have to wear many hats to succeed in the Real Estate world. What seemed clear to Stephen was that agents got into the business because they loved connecting with people, and helping others through some of the biggest decisions of their lives. What he noticed they didn’t love was spending time trying to figure out how to get in front of the great people in their community. This realization then became the beginnings of StreetText, as a way to helping great agents find and start the conversation with new leads.

Stephen’s position gives him an opportunity to meet regularly with StreetText’s great clients, and to work closely with our growing team. He spends his time enhancing the product and experience for our clients and the leads they generate through StreetText.

On a more personal note

When Stephen is not in the office, he loves listening to audiobooks and doing anything outdoors with his family, especially if it includes a view.


Jordan Scheer – Client Account & Facebook Ad Wizard

Alter ego: Catwoman

Jordan has been a part of the StreetText team for 3 years. Jordan initially started as the CHRP girl and would spend most of her days setting up listings for the “Canadian Home Renovation Program” for our Mortgage Broker and Realtor clients. After a few months, she slowly transitioned into a support role when our client database continued to grow. In 2015, StreetText introduced a new tool for our clients and Jordan became eager to learn more about Facebook advertising. Now, she spends her days setting up Facebook advertisements, making sure client accounts are ready to rock post sign up, and answers all calls through the StreetText support line.

Jordan graduated high school at 16 in Manchester U.K. and was on her way to becoming an accountant when she decided to move to Canada. Shortly after high school, she was approached by a sales representative for a new condo development company in Kelowna. This is where her love for Real Estate began.

On a more personal note

Jordan has a phobia of frogs, she doesn’t drink coffee or tea, she loves photography, and likes going to the gym…(sometimes).


Markus Willard – Lead Specialist & Facebook lead Generation

Alter ego: Captain America

Markus has been with StreetText for just over two years and is a very familiar voice to most of you. Markus knows 2 things very well: Facebook Lead Generation and Facebook Lead Conversion. If you’re looking for an abundant supply of listing and buyer leads and someone who can get you results in less than 7 days you’re talking to the right person. Let’s start a conversation. He’ll show you in 5 minutes how you can add a dozen more transactions in the next 12 months!

On a more personal note

Markus has two little boys at home, adventurous and outgoing, much like him and his wife. He is originally from California, which means he has settled in nicely in the “California” of Canada, Kelowna. In his spare time, Markus loves CrossFit training, keeping active and focusing on nutrition. Markus has also been on the Price is Right, as well as the Jeff Probst Show, which makes him quite the Celebrity figure.


Angela Miller-Kolp – Office Administrator

Alter ego: Wonder woman

Angela has been working with StreetText since 2011, which makes her one of the team veterans! Angela does a number of things with StreetText, but you might know her best from hearing her lovely voice on administrative calls, as well as occasionally on our support line.

On a more personal note

Angela was born and raised in Northern British Columbia and moved to Jasper where she met and married her Husband. She has been residing in Kelowna for the last 18 years. Angela has a son who is soon to be graduating High School and belongs to the Kelowna Pipe Band Society where she Highland Dances.


Logan Prest – Inside Sales

Alter ego: Hulk

Logan is a former realtor and brings years of first-hand industry knowledge and experience to the team.  Active in the community, Logan volunteers his time coaching his son’s local baseball team and organizing fundraising events. Logan loves being active and participating in any sporting event. Logan even dedicates every evening of his week to playing a different sport in local leagues!

On a more personal note:

In his spare time, Logan enjoys hiking, camping, playing baseball and hockey, which means Kelowna has everything he needs to stay fit and entertained! Logan has an 8-year-old son, who is following his dad’s love for sports. Logan keeps it Canadian with his favourite teams, which include the Toronto Blue Jays, and the Vancouver Canucks. Logan also has a fear of snakes, which is a downfall in Kelowna’s desert climate.


Nick Prouten – Inside Sales

Alter ego: Batman

Known for being a globetrotting salesman for the forces of good, Nick began his career orchestrating deals with some of Silicon Valley’s biggest tech companies and is excited to bring his diverse background of experience to the StreetText Team. Nick worked as a Real Estate assistant, and in recent years began his venture towards obtaining his Real Estate license.

On a more personal note

Nick lives on a hobby farm with bees, loves going to the gym, and initially moved to Kelowna from Vancouver, BC. Nick has done a healthy amount of traveling, spending time in San Francisco, as well as other parts of the world. Nick has also spent time studying fine arts, specializing in painting and creative development. When not binge watching Netflix, Nick can be found painting or enjoying Kelowna’s active lifestyle in just about any season.


Elysse Bujold – Marketing

Alter ego: Scarlet-Witch

Elysse has been living in British Columbia for the last 10 years and plans on sticking around for a while. After finishing her degree from the University of British Columbia, she began her career working in online and mobile gaming and fell in love with the world of tech. Elysse is excited about being with StreetText, diving into writing and letting everyone know about our mission and our desire to start meaningful conversations.

On a more personal note

Elysse is very active at the gym, hikes most weekends, and loves spending time with her friends or hunting for new vinyl for her collection. She loves adventuring and touring around to new destinations in British Columbia. She has a degree in photography, loves cinema, and theatre. Elysse hates spiders and prides herself on knowing all the words to Don McLean’s American Pie.


That’s us!

We’re a team passionate about starting meaningful conversations. We are focused on sharing our knowledge, educating, and bringing you exactly what you need to meet prospective clients. StreetText is where the conversation and connecting starts, so let’s start chatting. Leave a comment and say hello! We’ve told you a bit about ourselves…now it’s your turn.

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Case Studies On Marketing On Real Estate

How quality Realtors are using online lead generation to get a competitive edge

This post is going to be a little bit different than my usual ones. Instead of giving marketing tips and tricks I want to talk about some of our clients’ experiences and how they are using StreetText’s Facebook lead generation tool.

StreetText Technology For Realtors

Partners Mark Norman and Wally Lane, savvy Realtors out of St. John’s are true full-service agents. It shows from the feedback they are getting from their clients.

“I cannot thank Mark or Wally enough for being there every step of the way and answering all of my questions. My son Samuel and I thank you both for everything. You guys rock!!!!”
Germaine W. – St. John’s NL

Wally recently shared on Facebook about his experience with StreetText. Wally wrote, “Hey Everybody, We’ve been using StreetText for about 3-4 months now and have been finding the result great. In our area we are currently in a buyers market. So, we are using our StreetText advertising to attract buyers, which are more easily converted into sales in our current market environment.”

Wally Lane Facebook comment

We don’t talk about StreetText Evergreen Lead Generation very often. So here’s a quick overview of how it helps.

We did a survey of all our users. The majority of them said that they would be very disappointed if they lost the tool. We asked them what the biggest benefit of the tool was. Almost universally it was, “I love the consistent leads! This is by far, the best investment I’ve made.” Many have become evangelical about the power of Facebook.

“Facebook is by far my most profitable marketing using StreetText,” she notes. “The StreetText platform is amazing.”
Sydney Waits, RE/MAX Heritage TX

“I’ve used traditional advertising like paper, mail and TV and continue to do so. With StreetText I have more positive contacts with buyers and sellers and it hasn’t cost me anymore than I was spending already.”
Isaac Verge, Vision Realty

“I love it! People tell me all the time that they’ve seen my ad on Facebook. Also I’ve had quite a few closings thanks to StreetText”. Karen Haug, ReeceNicholos Real Estate

One of the toughest questions our clients face every day is when they ask themselves, “What will take my business to the next level?”

StreetText solves this problem by giving Realtors a marketing system to effectively capture leads consistently from Facebook. You can even setup text messages to convert your leads from within your StreetText account, automatically.

Our users now have an evergreen lead generation tool that integrates into their business to take it to the next level.

“Every person we’re working with now, if it isn’t a repeat or referral, they’ve come through StreetText.”
Wally Lane

Matthew Nicolas is a smart Real Estate Professional at Royal LePage. Matthew services Winnipeg, Manitoba and uses a clever strategy to target his marketing to a specific neighborhood. Matt has used StreetText to position himself as a leader and to create more value for his partners by providing online lead generation strategies to his clients. He was recently named among the top 100 agents in Canada.

Matthew Nicolas facebook comment

Another of our users, Julie Hurley, a hard-working Realtor based out of beautiful Nashville, Tenessee area says, “I genuinely care about my clients and use StreetText to reach people who want to sell their home.”

The greatest privilege of building StreetText is getting the chance to work with intelligent and hard working Realtors. As much as the StreetText team gets to share our knowledge of effective marketing tools and strategies, we get to garner and learn from successful Realtors creating unique and compelling businesses.

To learn more about StreetText, click here.