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Lead nurturing: What you should and shouldn’t be doing

It’s not as obvious as it seems. Sometimes how you should be nurturing your leads isn’t as clear as it should be.

I met with someone last week who mentioned they wholeheartedly believe that calling prospects is NOT the first line of contact – while other this week are saying that a text and email are the vital first steps towards nurturing Facebook leads.

Facebook Advertising

There isn’t a perfect science to nurturing, because everyone’s different. One realtor’s systems will be different from the other, which is never a bad thing… but it’s important to know what systems work best for you, and which ones you should adopt into your daily regiment.

Before we dive too deep here, lets first cover the many different ways you could be following up and nurturing your leads.

  • Phone Call
  • Text Messages
  • Handwritten Letters
  • Email Campaigns
  • A Door to Door gifts or items
  • And although outdated – the carrier pigeon or raven method (Just kidding, it’s super hard to train birds…)

Now that we’ve outlined the many ways in which you can nurture and follow up with you leads, let’s go through them individually do we know why they’re valuable, and when you should be using them.

Phone Calls

This is the main way most realtors follow up with their prospects. This obviously depends on a few things, including whether or not your prospects left you with their phone number, and if you’re more comfortable chatting with people over the phone.

I know the comfort portion shouldn’t matter – but the reality is, each person needs to play to their strengths.

There’s no point calling someone if you’re terrible at making phone calls. I know people who get very real, very debilitating anxiety when they reach for their phone to make a call. So if you fall into this wheelhouse, maybe calling prospects isn’t for you.

With that being said, it’s important to note that some people thrive with these sort of interactions as well. If you fall into this category – then maybe calling your leads is something you should do.

For more information on calling prospects, take a look at this article and learn how to have a productive phone conversation with your Facebook leads.

Text Messages

More and more people are texting. That’s just a fact.

Remember about 15 years ago when a text message cost 25 cents to send, and we were all rushing to get unlimited texting plans? It’s because the text messaging platform grew quickly and in popularity. We all became used to the comfort of communicating with people at our own time and on our own terms. This, in turn, has made a lot of people more nervous and uncomfortable about making phone calls. When people could take the pressure off by just sending a text, why would you call someone?

I’m not saying that texting is a bad system… by any means. This might be the system you’re most comfortable with. The important thing to remember when it comes to nurturing your leads through text is that sending texts can’t be your only system.

Sure, sending a few initial texts to feel out the water is great – but you either need to follow up with concrete resources or an email with more valuable information about your prospects.

Plus how on earth are you suppose to keep track of all your communications if they’re all done through text messaging? It’s hard to get a system in place that will assist you with text message follow up.

We recommend starting with text and then getting approval for another form of communication. Whether that’s email or a phone call is up to you and your prospect.

Email Campaigns

An email drip campaign or email autoresponder is a way for you to continuously be hands-on with your prospects – in the most hands-off way possible.

Trust us when we say that the hands-off aspect isn’t suggesting you take your focus away from the task. We’re more so meaning that it allows you to reply to emails without having to remember who you need to contact today, and who’s on your list for contacts next week. The plus with automated email campaigns is that they go out without you needing to remember to keep your finger on the pulse.

You already have a million things to do – so might as well take one task off your plate.

With that in mind, you can build welcome emails, updates, appointment confirmations and monthly informative emails through a number of different CRM’s and even through your StreetText account.

People’s lives get busy! Things that were once on the forefront have since been pushed to the back burner – which happens to every single one of us. Touching base with your prospects every few months to see if they have any questions, want to book an appointment or even just to wish them a happy birthday or holiday is a great practice to get into.

Drip emails are not only important to help you grow your brand, and prospect list, they’re key to help you run a successful business. They’re literally helping you take your mind off a task, that would otherwise take you a lot of time and frankly a ton of organization.

All in all, building email campaigns will only benefit your business. Take some time to plan it out, and dive into better engagement and better communication with leads.

Handwritten Letters

I’ve loved getting handwritten letters ever since I knew the post office existed. What’s better than opening the mailbox and seeing an envelope that you’re certain isn’t a bill awaiting payment. It’s one of the best feelings ever.

Handwritten letters are one of the best things you can do to properly nurture your prospects. Occasionally, realtors will get submissions that only contain an address and a name. Here at StreetText, we call these address only submissions.

These address only submissions are the submissions we recommend sending a handwritten letter to. Since you don’t have these prospects phone number, or email address the best thing you can do to get in contact with them. It’s important to remember that this point of contact is meant to spark a conversation and open the door for more. Whether that’s opening the doors for emails, phone calls or text messages, we’re aiming to start conversations through handwritten letters – and continuing it through other lines of contact.

Now, with this in mind – here are some things you should consider including in these handwritten letters that could spark and further the conversation.

Short, sweet and to the point: Don’t write them a novel. Make it short, to the point and really quick! As an example, send them a message that thanks them for reaching out for a home evaluation – and let them know you’re around if they have any further questions, comments or concerns.

You can also include a nice gift for their coffee habit, their pet or anything else in the card. Don’t break the bank for this, but if its something you have the budget for, little coffee cards and gifts can go far.

Door to Door Gifts & Items

This next one has a lot to do with your Facebook Engagement.

There is so much value in a handwritten letter, but as mentioned, if you have the budget for it – small gifts might be a good idea to connect yourself to prospects and make yourself stand out in the large crowd of realtors. But how do you know what to send?

Take a moment to do a bit of a deep dive into your real estate Facebook page, or social media handles. Why you ask? Well, this could be your key to knowing what kind of gift to send them. As an example, my Instagram account is PACKED with dog-related content, because my dog is my biggest supporter and best friend.

After doing a little bit of recon on my social media platforms, you can absolutely see how much I love my dog… which means any dog related gifts will tug right on my heartstrings, and put you above the rest of the realtors looking for my business. I’m by no means telling you to bribe your prospects, but I am saying that a little bit of research and care will go a long way.

At the end of the day, these are all optimal ways you can nurture your leads. Pick and choose which ones are going to work for your business, and incorporate them full force.

 

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

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Facebook FAQ’s: What you need to know

Its common for people to have a lot of questions regarding Facebook Advertising, and what to expect when they sign up to StreetText.

There are a lot of different things you might want to know when it comes to Facebook advertising – especially in correlation with your StreetText account.

Facebook Advertising

In this article, we’re going to cover all of the questions you may have about Facebook and notify you of the important things to consider while on your path to success.

Let’s start with the basics.

When I sign up

Once you sign up to StreetText, a few different things will happen through Facebook.

Since you’ve already finished the 7-day trial, you’ll have a Facebook ad that is fully finished and functional. An example of this is located below!

Facebook AdvertisingWhen you sign up, you’ll be asked by our lead conversion specialist if there is anything you would like to change in regards to your ad.

You can decide if you want to up your ad budget, lower it, change the featured image and more. Some of these may be custom changes and require additional information, and fees. We recommend checking the help desk here and touching base with us regarding any of these.

That’s it.

This is the easy first step to signing up, and working with us, as well as having your ad active on Facebook.

Can I make changes later on?

Absolutely!

The best thing about working with Facebook is not only high ad performance, but having the ability to make modifications and changes to your ad at any time.

With that being said, there are some things that we recommend, and encourage when it comes to making changes to your ads.

Facebook Advertising

For more details on making changes to your ad, click on the image above and view the following helpdesk site. Here, we’ll be able to go over what changes can be made, as well as which changes we recommend contacting your Lead Generation Specialist for.

How often should I change my Facebook ad budget?

We get this questions a lot.

Users often wonder when, and why they should be changing their Facebook ad budget, which also brings us to the seasonality aspect of Facebook.

When you begin your 7-day trial with StreetText, you daily Facebook ad budget is set to 9$ a day. This is the price we have found the most success with.

Once you sign up for our 3, 6 or 12-month contracts, you can decide if you wanted to lower or raise this amount.Facebook Ads

For more details on how much higher, lower, or when to change these amounts – click on the image above to read more on our helpsite.

Should I ever reset my ad?

From time to time, we will recommend that you reset your Facebook ad. This will be for various different reasons, and will always be recommended by our lead generation specialist.

Resetting your ad means that it’ll be building an audience from scratch. Your lead generation specialist may recommend this in certain cases, but it is not something we frequently do.

Facebook ads

For more information on this, read the article located in the image above.

How will I know my ad is performing well?

Great question.

There are a few different ways you can tell if your ad is performing well – one of which starts with your weekly StreetText report. Each Friday, you’ll receive an overview of your account performance which will give you statistics on how your ad has been running for the week.

It’s important to know that ad health does not change drastically, so a weekly report will summarize everything from the week, so you enough information to tweak or leave your ad the upcoming week.

Facebook Ads

For any more questions regarding Facebook ads – comment below, or check out our help site.

Book a Demo to See StreetText in Action - Lead Magnet

Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Facebook Real Estate Ads
Find buyers and sellers with Facebook ads

Real Estate Leads Generator
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Advertising
70% of all home buyers and sellers work with the first Realtor they meet

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business

StreetText
Facebook Ads

Categories
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How to create the best mindset to bring you success

The New Year is just around the corner, which means we’re all starting to think about the changes we want to make personally, and professionally for 2018.pexels-photo-372098

A lot of us amp ourselves up for changes in the New Year, but how many of us actually follow through with them?

This year, take the initiative and ensure you’re starting a successful year. Read the following article and learn 4 ways you can put yourself in the best mindset to grow success.

Make personal development a priority

It’s a no-brainer that if you want to make changes in your professional life, and personal life, you need to make personal development a priority. Before 2018 creeps up, take a time to flush out some goals you would like to reach for the upcoming year.

Getting introspective, and taking the time to enhance yourself personally will be the first steps in rewiring your brain to be as successful as you’d like in the New Year.

There are a few different ways you can tackle this, but the easiest way I’ve done it in the past has been flushing out your personal developments, as well as your professional ones.

It’s important to distinguish these, and make sure you separate your professional objectives from your personal ones. If they are interconnected in some capacity, they can be included in both categories – however making your personal objectives clear and different from your business objectives will help with clarity, direction as well as your follow through.

Take on new challenges and adventures

Sure, you can have the same goals and developmental objectives that you have every year, but why not get a little adventurous and try something new?

A lot of Realtors stick with the same developmental objectives they had the previous year especially when it comes to real estate lead generation. Getting comfortable with objectives can be a really dangerous thing, especially when you settle into a winning number you want to hit for the end of your year.

“I keep hitting my goal of 25 sales a year, so I’ll probably stick with that”

How are you going to get better, and forward your career if you’re consistently shooting for stagnant results?

Instead of shooting for the same results each year – maybe try adding a few more closures to your goal. Instead of 25…shoot for 30! It’s attainable, and more than your previous year. Even if you don’t hit this goal, you’ll have beat your previous goal of 25…so what’s the harm in trying?

Take charge

It’s your career and your life, so make the decisions!

A lot of people make choices based on others, which makes sense when you have to consider a significant other or your family. But when it comes to your career…you should be able to call the shots, right?

It’s up to you to lead an effective and proactive career. Build the mindset to thrive in your industry, and do everything you can to get there. Don’t make sales based on another employee, and definitely, don’t build your goals based on someone else.

Find a mentor

This is never a bad idea.

Doing a little bit of research and finding someone you look up to professionally can only be a benefit.

This will allow you to take the time to talk to someone who you look up to, and who’s been doing an excellent job in the industry for a long time. You don’t even have to pick someone that’s in the real estate industry. You can choose a mentor who you find insightful and inspiring! Someone who you look up to on various platforms.

Having someone to look up to personally and professionally can keep you on a path to success.

At the end of the day, you bring yourself success. Build a life, business, and career that fosters this kind of growth, and take your success into your own hands.

Book a Demo to See StreetText in Action - Lead Magnet
Book a Demo to See StreetText in Action – Lead Magnet

Other Interesting Blog Posts:

Real Estate Leads
How to capture real estate leads online today.

Facebook Real Estate Leads
How to generate inquiries with Facebook farming

Facebook Real Estate Ads
Generate Ongoing Facebook Leads
Introducing you to the proven strategy that will grow your business