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CAUTION: This article is written for the business minded Realtor.<\/p>\n
Business minded Realtors believe activity breeds results and know the importance of building and communicating to their\u00a0database<\/p>\n
Why are Online Leads a Dilemma?<\/strong><\/p>\n We all know that 90-92% of Home Buyers start their search online, but do we really believe that?<\/p>\n Most agents I speak to say their new business comes from referrals, which is a true statement, in fact according to NAR 48% of home buyers found their agent through a referral. But what about the other 52%?<\/p>\n 12% used an agent they worked with previously.<\/p>\n And a shocking 40%\u00a0did not come through a referral or a past agent. They came through marketing.<\/p>\n So where is the Dilemma?<\/p>\n Well sort of.<\/p>\n Getting that first conversation can be quite difficult.<\/p>\n Here at StreetText our entire business is built around creating conversations between leads and Realtors. We use an advanced process to pre-qualify and separate prospects from leads.<\/p>\n However online buyer leads are often 10 weeks out before contacting a Realtor and sellers are even further out. Which means that when they first start online they may be weeks or months from wanting to speak to a Realtor.<\/p>\n This is why I said this article is for the business minded Realtors, who know how to bridge the gap with activities and nurturing.<\/p>\n The math plays out similar for Sellers. 38% came through a referral (so even lower) 22% used a past Realtor (higher) and once again 40% of listings are available through marketing. The bonus is 70% of sellers will work with the first agent they speak to, however they often require more nurturing.<\/p>\n Online leads follow these 3 principles.<\/strong><\/p>\n Capture online leads by creating value – If you need help on this you can talk to us.<\/p>\n Leads go through Peaks and Valleys of interest, you need a nurturing plan in place – To learn more about Peaks and Valleys check out….<\/p>\n Leads will often work with the first agent they speak to – Make sure your\u00a0nurturing\u00a0is designed to generate conversations between your team and leads.<\/p>\n So to recap:<\/p>\n 1. Capture Leads. Put this into practice and you could attract up to 40% of the total transactions in your market place.<\/p>\nOut of the 40% that came through Marketing 66% of buyer said they worked with the first agent they spoke to. Wow, great news right?<\/h3>\n
Here in lies the Dilemma, over 40% of the available business in your local market place can be generated through online marketing. However you need a system in place to capture those leads and generate conversations over time.<\/h3>\n
\n2. Nurture those leads and\u00a0constantly asks for a conversation. – Download a list of emails you can use to do this.
\n3. Convert Leads into Listing and Buyer appointments.<\/p>\n
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