{"id":8392,"date":"2025-02-07T15:12:56","date_gmt":"2025-02-07T23:12:56","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=8392"},"modified":"2025-02-07T15:29:26","modified_gmt":"2025-02-07T23:29:26","slug":"the-ultimate-guide-to-remarketing-follow-up-how-top-agents-win-listings-years-later","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/the-ultimate-guide-to-remarketing-follow-up-how-top-agents-win-listings-years-later","title":{"rendered":"The Ultimate Guide to Remarketing & Follow-Up: How Top Agents Win Listings Years Later"},"content":{"rendered":"\n

Winning in real estate isn\u2019t just about getting leads\u2014it\u2019s about nurturing<\/strong> them until they\u2019re ready to buy or sell. Many agents give up too soon, but the most successful ones know that consistent follow-up and remarketing<\/strong> can turn a lead from years ago into a deal today.<\/p>\n\n\n\n

In this guide, we\u2019ll break down exactly how top agents use remarketing and follow-up<\/strong> to stay top-of-mind and secure listings\u2014even years later.<\/p>\n\n\n\n

\n\n\n\n

The Power of Follow-Up & Remarketing<\/h2>\n\n\n\n

Why Long-Term Nurturing Matters<\/h3>\n\n\n\n

Many agents focus only on short-term wins. But leads often take months or years before they\u2019re ready to act. Staying visible and providing ongoing value ensures that when the time is right, you\u2019re the agent they call<\/strong>.<\/p>\n\n\n\n

Real-Life Success Stories<\/h3>\n\n\n\n

Leon\u2019s 6-Year Follow-Up Win<\/strong><\/h4>\n\n\n\n
  • In 2018<\/strong>, Leon gave a seller a home valuation. The seller didn\u2019t like the price and listed with someone else.<\/li>
  • 182 days later<\/strong>, the seller canceled that listing after not getting an offer.<\/li>
  • Thanks to remarketing and staying in touch<\/strong>, Leon was the agent the seller called years later.<\/li>
  • Now, in 2024, Leon has the listing<\/strong> because he remained consistent and top-of-mind.<\/li><\/ul>\n\n\n\n

    Tanya\u2019s Multi-Year Referral Pipeline<\/strong><\/h4>\n\n\n\n
    • A lead from 2020<\/strong> didn\u2019t use her initially but referred her to a friend<\/strong>.<\/li>
    • That referral resulted in a home sale in 2023<\/strong>.<\/li>
    • Recently, the original lead came back and listed two high-end vacant lots<\/strong> with Tanya.<\/li>
    • Consistency builds a lasting reputation and referrals.<\/strong><\/li><\/ul>\n\n\n\n
      \n\n\n\n

      How to Build a Remarketing System<\/h2>\n\n\n\n

      1. Set Up Remarketing Ads<\/strong><\/h3>\n\n\n\n
      • Use Facebook and Google remarketing<\/strong> to keep past leads engaged.<\/li>
      • Run \u201cWhat\u2019s Your Home Worth?\u201d ads to re-capture past leads<\/strong>.<\/li>
      • Target people who have engaged with your website or emails.<\/li><\/ul>\n\n\n\n

        2. Automate Email & Text Sequences<\/strong><\/h3>\n\n\n\n
        • Use tools like StreetText and Follow Up Boss<\/strong> for automated touchpoints.<\/li>
        • Example follow-up timeline:
          • Day 1:<\/strong> \u201cHey [Name], just checking in! Have your real estate needs changed?\u201d<\/li>
          • Day 7:<\/strong> Send a market update<\/strong> email.<\/li>
          • Day 30:<\/strong> \u201cAre you still considering selling? I\u2019d love to provide updated insights.\u201d<\/li>
          • Quarterly:<\/strong> Home valuation updates<\/strong> & success stories from past clients.<\/li><\/ul><\/li><\/ul>\n\n\n\n

            3. Track Engagement and Prioritize Leads<\/strong><\/h3>\n\n\n\n
            • Use Homebot<\/strong> or CRM tools to see which leads are active.<\/li>
            • Look for:
              • Leads checking home values frequently.<\/li>
              • People engaging with your emails<\/strong>.<\/li>
              • Those clicking on your remarketing ads.<\/li><\/ul><\/li>
              • Prioritize calls & personal follow-ups for engaged leads<\/strong>.<\/li><\/ul>\n\n\n\n
                \n\n\n\n

                Winning Scripts & Follow-Up Templates<\/h2>\n\n\n\n

                Overcoming \u201cI\u2019m Just Looking\u201d Responses<\/strong><\/h3>\n\n\n\n

                Lead:<\/strong> \u201cI was just looking, not really interested in selling.\u201d
                Agent:<\/strong> \u201cTotally understand! A lot of people start by looking. Would you like me to send you a market update every few months so you stay informed?\u201d<\/p>\n\n\n\n

                How to Keep Conversations Going<\/strong><\/h3>\n\n\n\n

                Heather\u2019s Strategy:<\/strong><\/p>\n\n\n\n

                • A lead told her 6 times<\/strong> that he wasn\u2019t interested.<\/li>
                • She kept asking simple questions<\/strong> like:
                  • \u201cIf you did sell, where would you move?\u201d<\/li>
                  • \u201cIs this your forever home?\u201d<\/li><\/ul><\/li>
                  • By the end of the call, she booked an appointment<\/strong>.<\/li>
                  • Lesson:<\/strong> Keep the conversation open with curiosity, not pressure.<\/li><\/ul>\n\n\n\n

                    How to Re-Engage Old Leads<\/strong><\/h3>\n\n\n\n

                    Example Text:<\/strong>
                    \u201cHey [Name], I noticed you checked your home value report recently. If you\u2019re curious about the latest market trends, I\u2019d be happy to share some insights. Let me know if I can help!\u201d<\/p>\n\n\n\n

                    \n\n\n\n

                    Tools & Automation Tips<\/h2>\n\n\n\n

                    1. Use AI & CRM Automations<\/strong><\/h3>\n\n\n\n
                    • Follow Up Boss<\/strong> or StreetText<\/strong> for automated text & email sequences.<\/li>
                    • Smart Alto<\/strong> for AI-driven seller lead identification<\/strong>.<\/li>
                    • Homebot<\/strong> to track lead activity & send market updates.<\/li><\/ul>\n\n\n\n

                      2. Send Personalized Handwritten Notes<\/strong><\/h3>\n\n\n\n
                      • Example:<\/strong> \u201cHey [Name], great chatting with you! Hope I\u2019m lucky enough to earn your business one day. Here\u2019s a scratch-off ticket\u2014maybe we\u2019ll both get lucky!\u201d<\/li>
                      • Why it works:<\/strong> It\u2019s memorable, personal, and gets them to reach back out.<\/li><\/ul>\n\n\n\n

                        3. Social Media & Video Content<\/strong><\/h3>\n\n\n\n
                        • Post videos showcasing your personality and expertise<\/strong>.<\/li>
                        • Share real estate success stories & market tips<\/strong>.<\/li>
                        • Engage with past leads\u2019 content<\/strong> to stay top-of-mind.<\/li><\/ul>\n\n\n\n
                          \n\n\n\n

                          Conclusion<\/h2>\n\n\n\n

                          The agents who close more deals aren\u2019t necessarily generating more leads\u2014they\u2019re maximizing the ones they already have<\/strong>.<\/p>\n\n\n\n

                          By setting up remarketing, automated follow-up, and strategic engagement<\/strong>, you can convert leads months or even years later<\/strong>.<\/p>\n\n\n\n

                          Next Steps:<\/strong><\/h3>\n\n\n\n

                          \u2705 Implement a remarketing ad strategy<\/strong>.
                          \u2705 Automate email & text sequences<\/strong>.
                          \u2705 Prioritize engaged leads<\/strong> using CRM tracking.
                          \u2705 Keep conversations going with smart scripts & handwritten notes<\/strong>.
                          \u2705 Stay consistent\u2014because consistency wins deals<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Winning in real estate isn\u2019t just about getting leads\u2014it\u2019s about nurturing them until they\u2019re ready to buy or sell. Many agents give up too soon, but the most successful ones know that consistent follow-up and remarketing can turn a lead from years ago into a deal today. In this guide, we\u2019ll break down exactly how […]<\/p>\n","protected":false},"author":3,"featured_media":8398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/8392"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=8392"}],"version-history":[{"count":1,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/8392\/revisions"}],"predecessor-version":[{"id":8394,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/8392\/revisions\/8394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/8398"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=8392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=8392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=8392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}