{"id":7760,"date":"2022-07-19T14:00:58","date_gmt":"2022-07-19T21:00:58","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=7760"},"modified":"2022-07-19T14:16:33","modified_gmt":"2022-07-19T21:16:33","slug":"what-is-the-best-image-to-use-for-your-facebook-ads","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/what-is-the-best-image-to-use-for-your-facebook-ads","title":{"rendered":"What is the best image to use for your Facebook ads?"},"content":{"rendered":"\n<p>1.93 billion people visit their Facebook feed every day. This gives you an amazing opportunity to grab their attention and get them to take action.&nbsp;<\/p>\n\n\n\n<p>Facebook analyzed their ads and found that the creative accounts for 70% of the conversion. So the image matters&#8230; a lot.<\/p>\n\n\n\n<p>More than&nbsp;139,148&nbsp;ads have launched from StreetText. So we get to see exactly what images are working best for ads everywhere.<\/p>\n\n\n\n<p>Let&#8217;s dive in.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is the best image to use for your Facebook ad?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/20n2eGoe7Ns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>\ud83d\udd25 Goal: an image that slows the scroll of the person.<\/strong><\/p>\n\n\n\n<p>It&#8217;s about slowing the scroll long enough for them to read the copy and the offer and decide if it&#8217;s something they want, or not.<\/p>\n\n\n\n<p>\ud83d\udca1&nbsp;Tip:&nbsp;Facebook did a study and found that photos that included furniture or scenes from a home increased people&#8217;s conversion rate. That makes sense as it&#8217;s about relatability. If it&#8217;s a scene that people are familiar with then people could &#8220;see themselves&#8221; with the product.&nbsp;<br><br><strong>1. \ud83d\udd25 Use images that look native to Facebook.<\/strong><br><br>A mistake people often make is they use stock photos. Any image that screams of an ad cause people to scroll on past without thinking.<br><br>Instead&nbsp;instead use a photo that looks like your friend took it.&nbsp;<br><br>*If you&#8217;re wondering what a native post looks like, visit your Facebook feed and look at&nbsp;the images there. Here&#8217;s 2 posts that came up on my feed. You can see the difference between an ad and a native post.<br><br><em>The secret is to make your ad look like the native post.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1280\" height=\"640\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-1280x640.jpg\" alt=\"\" class=\"wp-image-7762\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-1280x640.jpg 1280w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-600x300.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-768x384.jpg 768w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-1536x768.jpg 1536w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/images-native-vs-ad-examples-2048x1024.jpg 2048w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>An image doesn&#8217;t necessarily need to be be&nbsp;high resolution to work well on Facebook. It needs to look like it was posted organically. The more organic the image, the more it will help stop the scroll.<\/p>\n\n\n\n<p>When it&#8217;s a stock photo, people subconsciously scroll on past.<\/p>\n\n\n\n<p><strong>2. \ud83d\udd25 For offers: Use a highly local or relevant image.<\/strong><\/p>\n\n\n\n<p>When you break the rules of &#8220;good photography&#8221; you tend to do better on Facebook.<\/p>\n\n\n\n<p>The key is that it&#8217;s&nbsp;<strong>about the subject of the photo,&nbsp;<\/strong>not the quality of the photo. Is it intriguing enough that it&#8217;s worthy of my attention to read the copy.<\/p>\n\n\n\n<p>\ud83d\udca1&nbsp;Tip:&nbsp;Use Canva or Photoshop to increase the saturation to make the image pop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1280\" height=\"596\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/landmark-1280x596.jpg\" alt=\"\" class=\"wp-image-7763\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/landmark-1280x596.jpg 1280w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/landmark-600x279.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/landmark-768x358.jpg 768w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/landmark.jpg 1400w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>When you use an image that is familiar, nostalgic or local then it&#8217;s relevant to the people in your community. As it&#8217;s more about them and their community than it is about the ad and the offer.<br><br><strong>3. \ud83d\udd25 For listings: Sexy sells.<\/strong><br><br>You want to use an image that is attractive for the price point. Something that the majority of buyers are looking for. For example, homes with pools. Use a home in that price point with a beautiful pool.<br><br>High quality photos work well for this type of ad.<br><br>Again, use real photos of real listings. And it must not look like a stock image. As people will scroll on by.<br><br>This is for listings and for property lists.&nbsp;<br><br>Tip: Share just 1 to 3 shots of the property. Create curiosity so people will want to click the image to see more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1280\" height=\"853\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/pool-1280x853.jpg\" alt=\"\" class=\"wp-image-7764\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/pool-1280x853.jpg 1280w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/pool-600x400.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/pool-768x512.jpg 768w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/pool.jpg 1400w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p><strong>4. \ud83d\udd25 Image size is important.<\/strong><\/p>\n\n\n\n<p>Facebook recommends an image with dimensions of at least 1080px by 1080px and a maximum file size of 30mbs.&nbsp;<\/p>\n\n\n\n<p>The landscape format looks best on the Facebook feed. Whereas square photos look best on Instagram.<\/p>\n\n\n\n<p>\ud83d\udca1Tip:&nbsp;go to Canva and use their Facebook post template. Or their Facebook ad template. Both work for the dimensions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/image-formats.jpg\" alt=\"\" class=\"wp-image-7765\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/image-formats.jpg 1200w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/image-formats-600x314.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2022\/07\/image-formats-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\ud83d\udd25 Text on photos?<\/p>\n\n\n\n<p>The 20% text limit is gone. BUT, and it&#8217;s a big BUT, Facebook recommends leaving 14% (or about 250 pixels) space above and below the text.<\/p>\n\n\n\n<p>We recommend keeping text to a minimum. The more it looks like an ad the more people scroll on past.<\/p>\n\n\n\n<p><strong>With that, I wish you all the best as you crush your Facebook ads :)<\/strong><\/p>\n\n\n\n<p>Ready to give StreetText a shot? And save the hassle of figuring out the creative?<a href=\"https:\/\/streettext.com\/start\/trial\">  <strong>Try StreetText for 7 days here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.93 billion people visit their Facebook feed every day. This gives you an amazing opportunity to grab their attention and get them to take action.&nbsp; Facebook analyzed their ads and found that the creative accounts for 70% of the conversion. So the image matters&#8230; a lot. More than&nbsp;139,148&nbsp;ads have launched from StreetText. So we get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/7760"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=7760"}],"version-history":[{"count":3,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/7760\/revisions"}],"predecessor-version":[{"id":7771,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/7760\/revisions\/7771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/7768"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=7760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=7760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=7760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}