{"id":5461,"date":"2020-08-17T10:55:27","date_gmt":"2020-08-17T17:55:27","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=5461"},"modified":"2021-01-10T12:37:14","modified_gmt":"2021-01-10T20:37:14","slug":"%f0%9f%94%b0-4-tips-for-making-facebook-ads-look-native%f0%9f%94%b0","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/%f0%9f%94%b0-4-tips-for-making-facebook-ads-look-native%f0%9f%94%b0","title":{"rendered":"\ud83d\udd30 4 TIPS for making Facebook ads look NATIVE\ud83d\udd30"},"content":{"rendered":"\n<p>Creating a successful Facebook campaign starts with the ad. If it looks and feels like it belongs on the newsfeed then people will engage with it. Today I&#8217;m going to walk you through the 4 Tips for making Facebook ads look native \ud83d\udd30<\/p>\n\n\n\n<p>The goal of any Facebook campaign is to stop the user from scrolling and spend a few seconds looking at the ad. <\/p>\n\n\n\n<p>People come to Facebook to connect with friends, to see something familiar, and to see what&#8217;s happening locally. So creating ads on FB is all about making it look as native as possible. It needs to feel like an organic post. <\/p>\n\n\n\n<p><strong>1\ufe0f\u20e3 Use an image (or video) people will identify with<\/strong><\/p>\n\n\n\n<ul><li>Show something that the user can feel related to<\/li><li>Try to avoid very generic stock images<\/li><li>Give context to your readers.<\/li><\/ul>\n\n\n\n<p>(Harder than I would have thought to find an ad that does this well, but Tom Ferry pulls it off)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1218\" height=\"888\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.27.19-AM.png\" alt=\"\" class=\"wp-image-5463\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.27.19-AM.png 1218w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.27.19-AM-600x437.png 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.27.19-AM-768x560.png 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/figure>\n\n\n\n<p><strong>2\ufe0f\u20e3 Use legible text that is less than 20% of the ad<\/strong><\/p>\n\n\n\n<ul><li>Use fewer words, shrinking the font size to keep that ratio will make the text invisible.<\/li><li>Contrast the font color with the background.<\/li><li>Increase readability with two different font weights.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1182\" height=\"1334\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.16.43-AM.png\" alt=\"\" class=\"wp-image-5464\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.16.43-AM.png 1182w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.16.43-AM-532x600.png 532w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.16.43-AM-768x867.png 768w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.16.43-AM-1134x1280.png 1134w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/figure>\n\n\n\n<p><strong>3\ufe0f\u20e3 Match the background to the landing page.<\/strong><\/p>\n\n\n\n<ul><li>This tactic drives follow through.<\/li><li>The continuity lets the reader know they landed on the right place<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1032\" height=\"546\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.23.16-AM.png\" alt=\"\" class=\"wp-image-5465\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.23.16-AM.png 1032w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.23.16-AM-600x317.png 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.23.16-AM-768x406.png 768w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n\n\n\n<p><strong>4\ufe0f\u20e3 Icons and graphics are your friends \ud83c\udf08<\/strong><\/p>\n\n\n\n<ul><li>Use emojis in the text and headline.<\/li><li>They catch the eye of the reader or direct it towards a call to action.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1224\" height=\"1028\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.24.33-AM.png\" alt=\"\" class=\"wp-image-5466\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.24.33-AM.png 1224w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.24.33-AM-600x504.png 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-17-at-10.24.33-AM-768x645.png 768w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/figure>\n\n\n\n<p>There you have it, you&#8217;re off to the races. Let me know how it goes!<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Creating a successful Facebook campaign starts with the ad. If it looks and feels like it belongs on the newsfeed then people will engage with it. Today I&#8217;m going to walk you through the 4 Tips for making Facebook ads look native \ud83d\udd30 The goal of any Facebook campaign is to stop the user from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5461"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=5461"}],"version-history":[{"count":1,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5461\/revisions"}],"predecessor-version":[{"id":5467,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5461\/revisions\/5467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/5410"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=5461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=5461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=5461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}