{"id":5067,"date":"2018-11-02T15:39:55","date_gmt":"2018-11-02T22:39:55","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=5067"},"modified":"2022-11-16T13:55:54","modified_gmt":"2022-11-16T21:55:54","slug":"how-do-i-generate-leads-on-facebook","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/how-do-i-generate-leads-on-facebook","title":{"rendered":"How to generate leads on Facebook"},"content":{"rendered":"\n<p>Today, we\u2019re going to go over how to generate leads on Facebook. You will learn\u00a0<a href=\"https:\/\/streettext.com\/hub\/on-marketing\/how-do-i-generate-leads-on-facebook#lead-generation\">what lead generation is<\/a>, how\u00a0<a href=\"https:\/\/streettext.com\/hub\/on-marketing\/how-do-i-generate-leads-on-facebook#facebook-lead-generation\">Facebook lead generation works<\/a>, an overview of\u00a0<a href=\"https:\/\/streettext.com\/hub\/on-marketing\/how-do-i-generate-leads-on-facebook#demand-generation\">demand generation<\/a>,\u00a0<a href=\"https:\/\/streettext.com\/hub\/on-marketing\/how-do-i-generate-leads-on-facebook#conversion-funnel\">what a funnel is<\/a>, and what you can do to generate your own leads on Facebook.<\/p>\n\n\n\n<h2><strong>Why do you need leads to grow your business?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/streettext.com\/\"><img loading=\"lazy\" width=\"2048\" height=\"674\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/06\/facebook-advertising-for-lead-generation-1.jpg\" alt=\"Facebook advertising for lead generation\" class=\"wp-image-4805\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/06\/facebook-advertising-for-lead-generation-1.jpg 2048w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/06\/facebook-advertising-for-lead-generation-1-600x198.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/06\/facebook-advertising-for-lead-generation-1-768x253.jpg 768w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/06\/facebook-advertising-for-lead-generation-1-1280x421.jpg 1280w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n\n\n\n<p>Many people dream of having a fast growing business. Whether it\u2019s being at the top of your market, being part of the 3%, getting on Forbes Top 50 under 50, or simply having more freedom. Having a working plan in place for customer acquisition is essential to rapid growth. And lead generation is where it all begins.<\/p>\n\n\n\n<h2><strong><strong><strong>Short-term hacks vs. long-term strategy<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Most new businesses fall into the \u201cshort-term\u201d trap. We\u2019ve all heard of the saying, \u201cThe grass is greener on the other side.\u201d Well there\u2019s another equally problematic mindset, \u201cThere\u2019s got to be an easier\/faster way.\u201d I can empathize. We all need to eat. And there are times when chasing the next meal becomes the only thing that matters just to get to the next month. But\u2026 the trap is staying there too long that it becomes business-as-normal. The trap that many new businesses fall into is staying in a constant state of wanting something better, but not committing enough time or money to actually make it happen. This mindset can be detrimental, but you can get out of this trap with the right strategy.<\/p>\n\n\n\n<p>Have you ever felt that your business is in a rollercoaster ride? It&#8217;s busy one month and dead quiet the next. Have you changed strategies before giving it time to grow, or invested heavily into systems only for them be outdated when something new comes along looking shinier than before (but probably not as helpful)? This doesn&#8217;t have to last forever-it just takes patience!<\/p>\n\n\n\n<p><strong>A short-term plan is one that you won\u2019t continue doing in the future. For example:<\/strong><\/p>\n\n\n\n<ul><li>Personally following up with every new inquiry<\/li><li>Relying soley on your personal and professional network to get customers<\/li><\/ul>\n\n\n\n<p><strong>A long-term plan is one that scales with your business. Such as:<\/strong><\/p>\n\n\n\n<ul><li>Creating a drip email campaign<\/li><li>Using technology to follow up with inquiries, automatically<\/li><li>Building a scalable lead generation process<\/li><\/ul>\n\n\n\n<p><strong>As your business grows, keep these numbers in mind:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2024\" height=\"776\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/11\/short-term-vs-long-term-sales-tactics.gif\" alt=\"\" class=\"wp-image-5073\"\/><\/figure>\n\n\n\n<p><strong>0-10 transactions:<\/strong>&nbsp;90% short-term tactics | 10% long-term tactics<\/p>\n\n\n\n<p><strong>10-50 transactions:<\/strong>&nbsp;50% short-term tactics | 50% long-term tactics<\/p>\n\n\n\n<p><strong>50-100+ transactions:<\/strong>&nbsp;20% short-term tactics | 80% long-term tactics<\/p>\n\n\n\n<p>Let\u2019s jump into it.<\/p>\n\n\n\n<h2><strong>What is lead generation?<\/strong><\/h2>\n\n\n\n<p>First, let\u2019s begin with lead generation. It\u2019s important to have a firm grasp of the topic as <a href=\"https:\/\/streettext.com\/hub\/on-marketing\/5-guiding-principles-for-great-lead-generation\">lead generation a fundamental part of growing a business<\/a>.<\/p>\n\n\n\n<p>In marketing, lead generation is the initiation of inquiries into a businesses products or services. It&#8217;s important to be able generate leads and sales conversations in order for your business succeed. A good way of doing this, according to Forbes Magazine, is through &#8216;lead generation&#8217;. Lamins terms; <a href=\"https:\/\/streettext.com\/hub\/on-marketing\/7-deadly-sins-of-lead-generation-for-real-estate-how-to-avoid-them\">lead generation<\/a> refers the initiation or creation process where inquiries about products\/services come from different sources such as list building (e-newsletter), e-mailing lists acquisition &amp; cold calling which all have their benefits but not always 100% success rate either because some people might just ignoring emails if they arrive at work late every day so there are other techniques out there like webinars<\/p>\n\n\n\n<p>Once captured, a salesperson reviews and qualifies the lead. If deemed to have potential, the lead gets converted to an opportunity for business. The opportunity then has to undergo multiple sales stages before the deal is won.<\/p>\n\n\n\n<p>Lead generation therefore is at the top of the sales funnel. There is much debate in the sales profession as to what constitutes an actual \u201cqualified\u201d prospect. It\u2019s generally agreed that a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Qualified_prospect\">BANT is a good formula<\/a>. A qualified prospect has the budget, authority, need and the timing is right. While it\u2019s possible to get some of this information ahead of time, this step requires sales prospecting. The process of reaching out to a lead and<strong><em>only after<\/em><\/strong>&nbsp;this step does the lead qualification start. I\u2019ve seen many people fall into the mistaken belief that lead generation should bring them pre-qualified leads. The best a well designed campaign can do is help identify people most likely to have better quality scores. No matter how you do slice it, it still takes a human to qualify a lead.<\/p>\n\n\n\n<p><strong>The flow is as follows: (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Qualified_prospect\">Wikipedia<\/a>)<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1500\" height=\"400\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/11\/lead-generation-to-customer.gif\" alt=\"\" class=\"wp-image-5077\"\/><\/figure>\n\n\n\n<ol type=\"1\"><li>Leads are generated<\/li><li>Sales prospecting begins to identify good potential fits<\/li><li>A lead is qualified<\/li><li>Follow-up begins until the timing is right<\/li><li>Sales activities start<\/li><\/ol>\n\n\n\n<h2><strong>How does lead generation work on Facebook?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/streettext.com\/hub\/on-marketing\/8-dos-and-donts-of-lead-generation-on-social-media\">Facebook lead generation<\/a> is the process of collecting leads for your business through call-to-actions on paid Facebook ads. Usually seen as sponsored posts in the newsfeed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2041\" height=\"800\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/11\/facebook-ad-call-to-action-example.gif\" alt=\"\" class=\"wp-image-5078\"\/><figcaption>Facebook Ad &#8211; &#8220;Call to action&#8221; examples<\/figcaption><\/figure>\n\n\n\n<p>Unlike other digital advertisement networks, Facebook enables you to reach audiences with behaviors similar in nature and interest as your leads. Because of this power over targeting options for specific users or demographics-you&#8217;ll be able get ahead before they even decide on who their solution is going too! With access early into education process; we can provide choice based off needs\/wants which will lead them back directly towards our services. This is one of the primary reasons <a href=\"https:\/\/streettext.com\/hub\/on-marketing\/how-to-generate-leads-online-with-facebook\">Facebook is so effective at building a list for email newsletters and prospecting<\/a>.<\/p>\n\n\n\n<h2><strong><strong>Facebook lead ads versus Facebook conversion objective<\/strong><\/strong><\/h2>\n\n\n\n<p>Facebook gives you many options to create an ad that works best for your needs. However, this creates the question, which ad type is most effective?<\/p>\n\n\n\n<p>Facebook leads ads allow you to have a lead provide information without leaving Facebook. Whereas conversion objectives rely on capturing information in a hosted landing page.<\/p>\n\n\n\n<h2><strong>Facebook lead ads<\/strong><\/h2>\n\n\n\n<p>When a person clicks on your ad they are taken to an on-Facebook instant form. They can then confirm prepopulated info or enter new info before clicking the \u201csubmit\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1409\" height=\"794\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/11\/facebook-lead-ad-example.gif\" alt=\"\" class=\"wp-image-5082\"\/><\/figure>\n\n\n\n<p>The advantage of using a Facebook lead ad is that you can collect contact details without requiring a person to leave Facebook. The disadvantage of lead ads is that the\u00a0<strong>leads do not automatically connect to your CRM<\/strong>. This makes automating follow up challenging. You can either use StreetText. a 3rd-party tool, or download the list of leads manually. The other disadvantage is that fewer people click the link to visit your website.<\/p>\n\n\n\n<h2><strong>Facebook conversion ads<\/strong><\/h2>\n\n\n\n<p>With Facebook ads that rely on a conversion pixel, you can take advantage of the social media platform by driving traffic to your website. You need only fire up an ad and wait for people who click through before they have any idea what&#8217;s happening &#8212; or why it matters so much!&nbsp; The downside? Well&#8230;you&#8217;ll have to enter all their contact information at once (and we&#8217;re not talking about just name\/email here).<\/p>\n\n\n\n<p>The advantage is that if you\u2019re using StreetText or a form you can connect your submission directly to your CRM. Also, since the person is on your website you have to opportunity to provide them secondary offers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1409\" height=\"794\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2018\/11\/facebook-conversion-ad-example.gif\" alt=\"\" class=\"wp-image-5083\"\/><\/figure>\n\n\n\n<h2><strong>Which is best?<\/strong><\/h2>\n\n\n\n<p>We&#8217;ve tested many interations of both, and can conclusively say that while both are effective, the conversion objective gives you consistent results and more ability to make the most of your leads journey.<\/p>\n\n\n\n<p><strong>You may now be wondering, what should I make my ad<\/strong><\/p>\n\n\n\n<h2 id=\"demand-generation\"><strong>Do you have a strategy for Demand Generation?<\/strong><\/h2>\n\n\n\n<p>Demand generation is the focus of targeting marketing programs to drive awareness and interest in your company\u2019s products and services.<\/p>\n\n\n\n<p>Facebook is a cost-effective way to simultaneously generate demand and leads.<\/p>\n\n\n\n<h2 id=\"conversion-funnel\"><strong>What is a funnel?<\/strong><\/h2>\n\n\n\n<p>I\u2019m sure you\u2019ve heard the word funnel when it comes to digital marketing. Wikipedia describes a conversion funnel like this, \u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Conversion_funnel\">the journey a consumer takes through an internet advertising or search system and finally to a sale<\/a>.\u201d<\/p>\n\n\n\n<p>Using this metaphor, advertising efforts can be aimed a top of the funnel, middle of the funnel or bottom of the funnel potential customers. (Also known as ToFu, MoFu, and BoFu).<\/p>\n\n\n\n<h4><strong>ToFu (Top of the funnel)<\/strong><\/h4>\n\n\n\n<p>This will be your biggest audience. It\u2019s the top of the funnel. Think of it as content that attracts the broadest segment of people that may be interested in your company. For example, a baker may share a free download of delicious recipes.<\/p>\n\n\n\n<h4><strong>MoFu (Middle of the funnel)<\/strong><\/h4>\n\n\n\n<p>Once a lead converts to a ToFu offer, they\u2019ll progress to the MoFu stage. Think of this as the decision making phase. If a person clicked on a list of homes for sale in ToFu, they will now be browsing list of homes.&nbsp;<\/p>\n\n\n\n<p>This is viewed as the most complicated stage because of the diversity of needs combined with they fact that they\u2019re not fully qualified.<\/p>\n\n\n\n<p>In this stage of the funnel your content should both continue to educate this person on what they need to make a decision and why your company is the natural choice,&nbsp;<em>when they are ready<\/em>.<\/p>\n\n\n\n<h4><strong>BoFu (Bottom of the funnel)<\/strong><\/h4>\n\n\n\n<p>This is the most crucial stage since you\u2019re going for the sale. At this point a person has learned about your business, has educated themselves on their options and is ready to make a decision.<\/p>\n\n\n\n<p>BoFu content consists of a pricing page, free trial, free evaluation, free demo, etc.&nbsp;<\/p>\n\n\n\n<p>You will want to have sparked a helpful conversation with your lead by the time they have reached BoFu. You\u2019ve prospected, cultivated and nurtured your lead, now it\u2019s time to harvest.<\/p>\n\n\n\n<p><strong>Building your own Facebook lead generation funnel<\/strong><\/p>\n\n\n\n<h2><strong>Building an evergreen funnel&nbsp;<\/strong><\/h2>\n\n\n\n<p>Creating a lead generation funnel that gets you leads takes time. Setting up the email drips to nurture them and the text message bots to ask qualifying questions all takes time. But there\u2019s good news at the end of the road.<\/p>\n\n\n\n<p>Evergreen funnels!<\/p>\n\n\n\n<p>When you setup a good ToFu funnel, your lead generation campaign begins to take on a life of its own. In fact we\u2019ve seen some users run funnels on StreetText that have continued to perform well for years. Bringing them a steady stream of the right prospects, week after week.<\/p>\n\n\n\n<p>It\u2019s an investment worth making.<\/p>\n\n\n\n<p>An evergreen funnel is a lead generation campaign that never grows old. When you have one running, there&#8217;s no need for time-consuming maintenance work like prospecting and serving clients because these tasks are taken care of by your existing customer base through their ongoing purchases!<\/p>\n\n\n\n<h2><strong>Conclusion:<\/strong><\/h2>\n\n\n\n<p>Generating leads on Facebook can grow your business. You can capture leads on Facebook using Facebook lead ads or a Facebook conversion objective ads. Obviously, I\u2019d love for you to try a tool like StreetText to get a proven and ready-made lead generation funnel. However you choose to generate leads, it\u2019s worth it.<\/p>\n\n\n\n<p>Lead generation on Facebook is a long-term strategy. If you\u2019re serious about investing in the growth of your business and getting a system that scales with you, then Facebook lead generation is for you.<\/p>\n\n\n\n<p>See you on Facebook!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re going to go over how to generate leads on Facebook. You will learn\u00a0what lead generation is, how\u00a0Facebook lead generation works, an overview of\u00a0demand generation,\u00a0what a funnel is, and what you can do to generate your own leads on Facebook. Why do you need leads to grow your business? Many people dream of having [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[260,69,65],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5067"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=5067"}],"version-history":[{"count":23,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5067\/revisions"}],"predecessor-version":[{"id":7882,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/5067\/revisions\/7882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/4792"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=5067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=5067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=5067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}