{"id":3514,"date":"2017-10-02T15:43:33","date_gmt":"2017-10-02T22:43:33","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=3514"},"modified":"2018-04-02T08:49:21","modified_gmt":"2018-04-02T15:49:21","slug":"video-marketing-the-benefits-why-you-should-be-using-it","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/video-marketing-the-benefits-why-you-should-be-using-it","title":{"rendered":"Video Marketing: The benefits &#038; why you should be using it"},"content":{"rendered":"<p>We love video marketing.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-3523 size-full\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2017\/09\/pexels-photo-274937.jpg\" alt=\"pexels-photo-274937\" width=\"3969\" height=\"1932\" srcset=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2017\/09\/pexels-photo-274937.jpg 2048w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2017\/09\/pexels-photo-274937-600x292.jpg 600w, https:\/\/streettext.com\/hub\/wp-content\/uploads\/2017\/09\/pexels-photo-274937-1280x623.jpg 1280w\" sizes=\"(max-width: 3969px) 100vw, 3969px\" \/><\/p>\n<p>Video marketing is important for so many reasons and is also an excellent way for people to market their business and who they are as individuals. I&#8217;m sure this isn&#8217;t the first time you&#8217;ve heard someone plug video marketing for your business &#8211; but here are some concrete reasons why you should be considering this in your business objectives.<\/p>\n<h2>Why video?<\/h2>\n<p>The big question&#8230;why should I use video marketing?<\/p>\n<p>People react differently to audio than they do to visual. There&#8217;s a huge difference between calling someone, and introducing yourself over the phone&#8230;to a video introduction online.<\/p>\n<p>Audio allows people to hide. Plain and simple. You can make a phone call to a client, and not think about your posture or body language. If you send a potential lead\u00a0a video, they&#8217;ll see what you&#8217;re wearing and how you carry yourself.<\/p>\n<p>With that in mind, let me ask you this&#8230;if you were deciding to buy a house based on a description only&#8230;would you be confident in it, and purchase it?<\/p>\n<p>Let me ask you a different question now&#8230;what if I showed you a video of the home? You&#8217;d have the opportunity to see what the home looks like, with the descriptions. Would this make the decision easier?<\/p>\n<p>It&#8217;s a no-brainer. Visual components allow us to be more confident in the things we&#8217;re looking at and considering &#8211; and ultimately allowing us to be more confident in the said purchase.<\/p>\n<p>So why would you consider anything else with your prospective <a title=\"real estate leads\" href=\"https:\/\/streettext.com\/hub\/real-estate\/how-to-generate-inquiries-facebook-farming-part-2\">real estate leads<\/a>?<\/p>\n<h2>But what do I record?<\/h2>\n<p>This is one of the biggest questions we get when it comes to video components. Thankfully, the answer is pretty straight forward.<\/p>\n<p>The most important part of sending your leads a video of yourself is that you need to be yourself. Give people a quick introduction of who you are, and what you do. Explain that you&#8217;d love to help them on their adventure of selling, and buying a new home &#8211; and would be happy to answer any questions they may have about the process. This should be a quick clip &#8211; nothing more than 15-25 seconds. You want the information to be direct, and straight forward.<\/p>\n<p>To simply this, we&#8217;ve even provided you with a downloadable script below of the perfect thing to say in a video message. Click on the link below to download your personal template and video example!<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=VuqAi5Ywwq4\">Donna Swanzy &#8211; Bombbomb video example\u00a0<\/a><\/p>\n<h2>When do I send video?<\/h2>\n<p>This is another question we get asked a lot. There are so many different opportunities for you to send your potential leads a video, so when is the right time?<\/p>\n<p>The answer to this is that there isn&#8217;t a perfect time or perfect science to this. We always recommend sending leads an initial introduction video when they first request a valuation.<\/p>\n<p>If you send a video in the early stages, your prospective leads will have a chance to understand who you are as an individual, and even feel more comfortable with reaching out to you.<\/p>\n<h2>Where do I start?<\/h2>\n<p>More and more people are using video marketing to promote their businesses, and that&#8217;s because more and more people are spending time on Youtube, Vimeo, and other video platforms. \u00a0Consider trying to create your first few videos using <a href=\"https:\/\/bombbomb.com\/streettext\/\">Bombbomb<\/a>, a video marketing tool. Bombbomb allows you to record videos and email them to prospective <a title=\"real estate leads\" href=\"https:\/\/streettext.com\/hub\/real-estate\/how-to-generate-inquiries-facebook-farming-part-2\">real estate leads<\/a>.<\/p>\n<p>Imagine if a lead comes in, and they&#8217;re automatically sent an introduction video of who you are. What could be better?<\/p>\n<p>Another way to begin filming video would be to grab a camera and go! If you have some editing skills, or iMovie &#8211; editing is simple. Take a 30-second video, and see what you can do with it. Worst case scenario you don&#8217;t like what you&#8217;ve created and you scrap the idea. Best case? Well, best case would be that you have an awesome video to send to prospective leads.<\/p>\n<p>To test your market, and to learn more about the many education platforms StreetText has, book a demo with us now! If you wanted to watch\u00a0some examples of video introductions, click on the button below to book your demo, and learn more about video marketing.<\/p>\n<p><em><strong>Other Interesting Blog Posts:<\/strong><\/em><br \/>\n<a title=\"real estate leads\" href=\"https:\/\/streettext.com\/hub\/real-estate\/how-to-capture-good-real-estate-leads-online\">Real Estate Leads<br \/>\n<\/a><em>How to capture real estate leads\u00a0online today.<\/em><\/p>\n<p><a title=\"facebook real estate leads\" href=\"https:\/\/streettext.com\/hub\/real-estate\/how-to-generate-inquiries-facebook-farming-part-2\">Facebook Real Estate Leads<br \/>\n<\/a><em>How to generate inquiries with Facebook farming<\/em><\/p>\n<p><a title=\"facebook real estate ads\" href=\"https:\/\/streettext.com\/products\/realtor\/lead-magnet\/facebook-strategy\">Facebook Real Estate Ads<br \/>\n<\/a><em>Generate Ongoing Facebook Leads<br \/>\nIntroducing you to the proven strategy that will grow your business<\/em><\/p>\n<p><a title=\"Facebook Real Estate Pages\" href=\"https:\/\/streettext.com\/hub\/real-estate\/how-to-create-a-real-estate-facebook-business-page-for-agents\">Facebook Real Estate Pages<br \/>\n<\/a><em><span>How to create Facebook real estate business pages<\/span><\/em><\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/nfr0ihxbwn.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\"><\/div>\n<p><a href=\"https:\/\/streettext.com\/cta\"><img loading=\"lazy\" class=\"alignleft  wp-image-2268\" src=\"https:\/\/streettext.com\/hub\/wp-content\/uploads\/2016\/02\/CTA-Blog-Button2.jpg\" alt=\"CTA Blog Button\" width=\"307\" height=\"83\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We love video marketing. Video marketing is important for so many reasons and is also an excellent way for people to market their business and who they are as individuals. I&#8217;m sure this isn&#8217;t the first time you&#8217;ve heard someone plug video marketing for your business &#8211; but here are some concrete reasons why you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[163,162,161,165,166,164],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3514"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=3514"}],"version-history":[{"count":20,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3514\/revisions"}],"predecessor-version":[{"id":4434,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3514\/revisions\/4434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/3523"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=3514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=3514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=3514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}