{"id":3364,"date":"2017-08-18T10:56:38","date_gmt":"2017-08-18T17:56:38","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=3364"},"modified":"2018-11-21T13:32:31","modified_gmt":"2018-11-21T21:32:31","slug":"how-to-use-facebook-lead-generation-funnels-to-grow-your-client-base-and-build-a-successful-business","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-real-estate\/how-to-use-facebook-lead-generation-funnels-to-grow-your-client-base-and-build-a-successful-business","title":{"rendered":"How Matthew Nicolas is using Facebook lead generation funnels to grow his client base and build a successful business – 200 transactions and beyond"},"content":{"rendered":"

“We actually just did our numbers. 15-20% comes from StreetText. That\u2019s why we love it, that\u2019s why we keep putting more money behind our ads.”
\nMatthew Nicolas<\/cite><\/p><\/blockquote>\n

\"Facebook
\nWith 200 transactions under their belt last year, they are one of real estates fastest growing teams. <\/strong>Matthew Nicolas and his team are all-stars, in every sense of the word. But they are also just regular down-to-earth people<\/strong>. He’s a giver, having freely shared many of his marketing techniques with Realtors across North America, and also an incredibly positive person.<\/p>\n

In our last interview we learned that they were on track to grow their business another 25%, you can see that interview on Top Producer CRM here<\/a>. Now, one year on, our Co-Founder,  Stephen Whiting sat down with Matthew again via a Google Hangout Webinar to discuss the Facebook lead generation strategy that they are using to help fuel their growth.<\/p>\n

Getting to over 200 deals a year with Facebook lead generation<\/a><\/strong><\/p>\n

Stephen –<\/strong> \u201cBefore we jump into your Facebook Strategy, let\u2019s learn a bit about you. You\u2019ve been in the business for a few years, and last year you were named one of Canada\u2019s Top 100 agents, is that correct?\u201d<\/p>\n

Matthew –<\/strong> \u201cYes, this is my sixth year. In that time we\u2019ve doubled our business a few times. It\u2019s been a really exciting road.\u201d<\/p>\n

Stephen –<\/strong> \u201cThat kind of growth could be hard to sustain, but you seem to be thriving. From zero to more than two-hundred transactions a year, what was the most important thing you did to get you to the volume you do now?\u201d<\/p>\n

Matthew –<\/strong> \u201cIt\u2019s the systems. They created efficiencies and leveraged our time. Without systems, we fall apart. And we\u2019ve gone through that too. Where we\u2019ve tried to jump a little bigger than we should and couldn\u2019t manage that level because we didn\u2019t have the systems in place.\u201d<\/p>\n

\u201cWithout systems, your head is spinning, you don\u2019t know where you are at. Having systems allows us to focus on just 4 things: repeats, referrals, mega open houses, and online lead generation.\u201d<\/p>\n

Stephen –<\/strong> \u201cToday we\u2019re going to talk about your online Facebook lead generation<\/a> with StreetText. What percentage does StreetText represent to your business?\u201d<\/p>\n

Matthew –<\/strong> \u201cWe actually just did our numbers. 15-20% comes from StreetText. That\u2019s why we love it, that\u2019s why we keep putting more money behind our ads. We like how it functions too.\u201d<\/p>\n

\u201cThere\u2019s a two-pronged benefit. You are going to get business from StreetText and you\u2019re also going to close more business if you\u2019re letting more people know you understand how to market on social media and how to capture leads from it.\u201d<\/p>\n

Stephen –<\/strong> \u201cWith so many leads, how do you find the time to respond to every one?”<\/p>\n

Matthew –<\/strong> \u201cHow we find the time is the systems. Every time there is a way I can automate something or have someone else do it, we implement that.\u201d<\/p>\n

Stephen –<\/strong> \u201cWhat was the thing you implemented that really helped you leverage your time?\u201d<\/p>\n

Matthew –<\/strong> \u201cIt was Top Producer CRM. I use Top Producer with StreetText and it\u2019s worked really well for us. It helps us manage the leads.\u201d<\/p>\n

\u201cIt takes time to build a database, but it\u2019s all in the database. Get your leads into your CRM, put people on a campaign, and just keep dripping on them.\u201d<\/p>\n

\u201cYou\u2019ve got to try to automate as many things as you can. See if your office has a postcard mail-out service. Try to systemize things as the best you can because if you\u2019re trying to do everything yourself it can get unwieldy and you just start falling apart.\u201d<\/p>\n

Stephen –<\/strong> \u201cIt sounds like staying organized with good habits is freeing up your time.\u201d<\/p>\n

Matthew –<\/strong> \u201cThe first system was to make a habit of putting new people that I spoke with into the Top Producer\u2019s database right away. So we can start doing email campaigns and things from there. Now if I\u2019m out on a Sunday and I put a bunch of names in from an open house event and then forget a name, I can just look it up.\u201d<\/p>\n

Stephen –<\/strong> \u201cOne last question, anyone who follows you on Facebook will know how positive you are. How do you stay so upbeat?\u201d<\/p>\n

Matthew –<\/strong> \u201cI try to be a positive person every day. I think that every day we get a new chance to start over and do things better than yesterday. First of all, I\u2019ve got a great team around me and I\u2019ve partnered with some great companies like StreetText.\u201d<\/p>\n

How to run Facebook lead generation <\/a> on StreetText as a proven way to reach new clients.<\/strong><\/p>\n

StreetText gives you proven Facebook ads and funnels you need to capture and convert Home Seller and Buyer Leads. Marketing is probably one of the most important jobs that need to be done as a real estate agent to grow, if not the most important one. But, it takes a lot of time to and knowledge check in on Facebook ads to ensure they are getting the results you need. StreetText setups and manages your Facebook ads for you, so you can get back to doing what you do best – creating relationships and closing transactions.<\/p>\n

1. How does StreetText Facebook lead generation<\/a> work?<\/strong><\/p>\n

StreetText\u2019s Facebook lead generation works by running your advertisements on Facebook\u2019s news feed. StreetText designs, sets up and manages all your campaigns for you.<\/p>\n

Interested Facebook users then click on your advertisement and are taken to your StreetText funnel where they provide their contact details in return for information from you.<\/p>\n

\"Facebook<\/p>\n

Don\u2019t know what to offer to attract clients in your neighbourhood? Don\u2019t worry, because StreetText will walk you through the best performing campaigns on Facebook.<\/p>\n

2. Why should I be advertising on Facebook?<\/strong><\/p>\n

If you are looking to grow your business now is the time to leverage Facebook Advertising<\/a>. By leveraging Facebook you can target the right people with the right message.<\/p>\n

There are over 1.86 billion monthly active Facebook users. With the majority of users over the age of 25.<\/p>\n

25-34 year age range: 24.4% of users
\n35-54 year age range: 31.1% of users
\n55+ year age range: 15.6% of users<\/p>\n

This means that 80% of your target neighbourhood and market are actively on Facebook. Never before has any advertising media allowed you to reach (and target) this many people.<\/p>\n

\"Facebook<\/p>\n

3. After setting up a Facebook lead generation funnel, what do I do next?<\/strong><\/p>\n

Now you will need to respond to your leads. First, you will want to reply with the offer they are expecting. You can have downloads automatically sent to your leads via StreetText.<\/p>\n

If you are offering a custom report or personalized list then it\u2019s best to reach out immediately letting your leads know that you are on it. Even if you\u2019re busy with appointments over a weekend, your prospects are happy knowing you have reached out to them.<\/p>\n

4. Connect StreetText to your Top Producer or other CRM<\/strong><\/p>\n

Systems make managing a lot of leads much easier. Connecting StreetText to your Top Producer or other CRM is easy to do and takes less than 5 minutes. But it will save you many hours in the future.<\/p>\n

5. Add all your leads to a drip-campaign<\/strong><\/p>\n

Here\u2019s how Matthew Nicolas explains why he adds all his StreetText leads to marketing automation.<\/p>\n

\u201cThrough the research we\u2019ve done, we\u2019ve found that most internet leads are about 280 days out. So you do need to have those systems in place to keep the touches going so you can convert. Even though we got 20 leads last month and we listed 2, we know that we are just scraping the surface. We\u2019ve only grabbed the low-hanging fruit. We know there are still 5-10 deals in there, but they are justing coming later down the road.\u201d Explains Matthew.<\/p>\n

Matthew doesn\u2019t just send emails. He also sends a mailout to every new lead that comes through. Going above and beyond sets Matthew and his team apart in the eyes of his prospects.<\/p>\n

6. Learn from the best practices and share with other smart agents like yourself<\/strong><\/p>\n

StreetText Facebook lead generation<\/a> takes digital door-knocking to a whole new level. We find the people who are interested in listing or buying in your market. They may be one day out or they may be one year out. However, it doesn\u2019t matter how qualified a new prospect is as nothing will happen unless you can win an appointment. Real estate is a relationship business.<\/p>\n

Fortunately, StreetText provides webinar strategies and an Insider Group community that connects you with the agents who are great at winning appointments.<\/p>\n

Here\u2019s what Matthew says when he\u2019s prospecting. \u201cWe\u2019re trying to build a relationship, again we don\u2019t know these people. If we just got an address and knocked on the door and said hey, \u2018I\u2019m here for the walkthrough.\u2019 People would say, \u2018what are you talking about?\u2019 Conversely, if you get a phone number and immediately call them, \u2018Hey, can I come for a walkthrough?\u2019 You\u2019re missing a step. Upon each lead, you\u2019ve always got a goal.\u201d<\/p>\n

Matthew continues, \u201cIf you just get the address the goal is to try to make some kind of contact with them to understand what they are looking for. If you get the address and an email, the email should be to try to book either a call or an appointment. If you get a phone number, start with a text message. We\u2019ve just found that it works better.\u201d<\/p>\n

7. Track the weekly performance of your ads<\/strong><\/p>\n

StreetText will send you weekly reports of your Facebook ads. This makes it easy to track your ROI and results of your campaigns.<\/p>\n

And you’re all set for growth!<\/strong><\/p>\n

It\u2019s really easy to get setup with a high performing campaign through StreetText. By connecting your account to Top Producer you can ensure you\u2019re leveraging your time efficiently to grow your business.<\/p>\n

It\u2019s easy to set goals to grow, but without active advertising that works and a good CRM, it\u2019s just as easy to get overwhelmed or find your goals slipping from your reach. Matthew is reaping the benefits of a system without losing any of the important and personal touches his future clients need. As a result, his goals are insight and achievable.<\/p>\n

Are you ready to reach new clients in your Neighbourhood on Facebook?<\/strong><\/p>\n

Test your market today in just 7 days on StreetText<\/p>\n

StreetText offers a FREE 7-day market test, you only have to pay for your Facebook ad spend. You will get a proven Facebook Advertising<\/a> and Capture Funnel setup for you. Access to the StreetText backend. One-on-one phone consultation with a Facebook conversion expert to go over your ad and results. And most importantly, you will get to see how many addresses and leads you can generate in your market for $9\/day.<\/p>\n

Start your 7 Day Market Test<\/a> and reach new clients on Facebook today!<\/p>\n","protected":false},"excerpt":{"rendered":"

“We actually just did our numbers. 15-20% comes from StreetText. That\u2019s why we love it, that\u2019s why we keep putting more money behind our ads.” Matthew Nicolas With 200 transactions under their belt last year, they are one of real estates fastest growing teams. Matthew Nicolas and his team are all-stars, in every sense of the word. […]<\/p>\n","protected":false},"author":2,"featured_media":2247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,2,56],"tags":[69,183,182,181],"_links":{"self":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3364"}],"collection":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/comments?post=3364"}],"version-history":[{"count":28,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3364\/revisions"}],"predecessor-version":[{"id":5152,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/posts\/3364\/revisions\/5152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media\/2247"}],"wp:attachment":[{"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/media?parent=3364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/categories?post=3364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streettext.com\/hub\/wp-json\/wp\/v2\/tags?post=3364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}