{"id":3017,"date":"2017-06-06T16:05:20","date_gmt":"2017-06-06T23:05:20","guid":{"rendered":"https:\/\/streettext.com\/hub\/?p=3017"},"modified":"2019-07-24T11:23:06","modified_gmt":"2019-07-24T18:23:06","slug":"how-to-write-a-follow-up-email-that-gets-appointments","status":"publish","type":"post","link":"https:\/\/streettext.com\/hub\/on-marketing\/how-to-write-a-follow-up-email-that-gets-appointments","title":{"rendered":"How to write a follow-up email that gets appointments"},"content":{"rendered":"

\"realHave you ever responded to an email inquiry and then heard nothing back? It can be really frustrating. You take the time to respond to someone who says they are interested in your services, and then … crickets. The frustration can grow when you get multiple inquiries, send multiple emails, and still get no responses.<\/p>\n

The problem is, it’s much<\/em> too easy to simply stop responding to inquiries.<\/strong><\/p>\n

That said, the process of writing an email that gets responses is actually easy, when you know what to do.<\/p>\n

We have a handful of awesome email examples from our top agents that can help with some of that uncertainty.<\/p>\n

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What is\u00a0Inquiry Fulfillment?<\/h2>\n

Part One
Real Estate Lead Generation<\/a><\/p>\n

Did you know that there is an ancient art behind responding to inquiries? Inquiry responses, AKA Inquiry Fulfillment, has been around a long – long – time.<\/p>\n

In fact, it’s practically a science. Talented copywriters have documented their processes to turn written inquiries into sales since\u00a0type-writers were still considered high tech.<\/strong><\/p>\n

And, the crazy thing is, that when you apply their process to email, it works!<\/p>\n

The tragedy is, that too many people treat response emails as an afterthought. All the time and energy goes into the ads and capture funnels. In the words of one these copywriters, Robert Bly, “Simple letters can carry powerful ideas just as easily as ads.”<\/p>\n

The key to successful inquiry fulfillment? Be friendly, courteous, and helpful. Tell the reader how you will help them solve their problem.<\/p>\n

Here are 7 writing tips:<\/strong><\/p>\n

1. Thank the prospect for the lead. “Thanks for your interest!”<\/p>\n

2. Highlight key sales points. You may feel compelled to include every reason a person should work with you but don’t. Instead, pick one or two of the pertinent points and emphasize that in your email. “Unlike conventional … we provide a personal service that is … for your needs.”<\/p>\n

3. Tell the reader the next step they need to take in the process. Make it easy for them and suggest a course of action. “In order to provide you with a list of homes that match your needs, please send me the home requirements you are looking for.”<\/p>\n

4. Write in a conversational tone. Your email is from one human to another. Not a corporate entity or auto-robot. “Warmth, humor, understanding and an eagerness to be helpful are what make you the super real estate agent you are.”<\/p>\n

5. The word “you” may be the most important word in your vocabulary. A “you” orientation means thinking about what the reader needs, wants, and desires. It means not touting your own horn. Remember, a response email is a personal communication, not a cold response. Write about how your services “will help you understand the market and be better prepared to sell your home for the best return.”<\/p>\n

6. Be concise. Less is more in emails.<\/p>\n

7. Make it look professional. Proofread for errors in spelling, grammar, and content. It’s your name on the line.<\/p>\n

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Follow Up Email Subject Lines<\/h2>\n

Part\u00a0Two
Real Estate Lead Generation<\/a><\/p>\n

Subject lines are critical to getting your email opened. You can craft the world’s best email, but it’s a waste unless people are reading it. Here are a few that some of the top sales professionals are using to get their emails opened.<\/p>\n

After an Initial Inquiry<\/strong><\/p>\n